Okanagan Crush Pad Reopens as Haywire, Ends Custom Crush Service

After 11 years running Canada’s first purpose-built custom crush winemaking business successfully, the team at Okanagan Crush Pad is saying goodbye to its original business model.

When Okanagan Crush Pad opened in 2011 the winery was constructed with a capacity much larger than what was needed for Haywire, with the intention of sharing the space until its own production grew. The available space was used to incubate other BC winery startups.

The custom crush service offering has run its course for the team, as sales of their own wines have grown and now house brands have taken over the production space that was previously used for clients. Over the past five years the team has been actively reducing custom crush as they move towards capacity.

Along its 14-year-history, Haywire has grown from a tiny virtual wine to become the anchor brand in the Okanagan Crush Pad portfolio of wines, with recognition across Canada and in Europe.

The winery closed in 2022 and is set to re- open as Haywire Winery in spring 2023, with a new, modern tasting lounge, and a bold new label for Haywire, the wine that started the journey in 2009.

Winemaker Matt Dumayne remains dedicated to his role at Haywire Winery. In addition to Haywire, the Narrative, Free Form and Bizou + Yukon wines will continue to be made.

The team also maintains its commitment to organic farming and sustainable winery practices, with an added passion for creating wines in concrete vessels.

With a bold new label and an inviting yearround tasting lounge, visitors to Summerland can relax and enjoy personalized service, scenic lake and vineyard views and savour their favourite Haywire wines.