THE WORD ON WINE | KELLY JOSEPHSON
Wines of BC Explorer App Wins GOLD
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t was the height of harvest season in BC when Wine Growers British Columbia received the news: the Travel Weekly Magellan Awards awarded a GOLD medal to the Wines of BC Explorer App. The Magellan Awards is the premier award for the travel industry, honouring only outstanding levels of design, marketing, and services. The Wines of BC Explorer App fit the bill perfectly in the Online Travel Services category. From plan-your-trip assistance to wine-education content and a personal taste test, the app is the best way for BC wine lovers to discover BC wine country, and in turn acts as a perfect conduit for BC wineries to connect with potential guests. One glowing review from Mijune Pak, Iron Chef and Top Chef Canada Judge, states that the App is “a playlist for your wine cravings! With per-
sonalized suggestions, weekly top wines, ratings, promotions and more, it is an interactive space for everything BC wine. So happy to see the Wines of BC Explorer App check all the boxes when it comes to supporting the local industry and making wine approachable for the community.” With every BC winery listed on the App, and wineries regularly updating their new wine releases and tasting experiences, the increasing number of users can always find what they are looking for, and even discover something they did not know they would love! Features include: Easy to use: Quickly find lists designed for you, such as wines organized by type, winery, or location. Fun and Educational: An interactive taste test results in personalized wine recommendations, and a flavour profile for you to reference. Wine gift shopping: Treat yourself or someone else to the gift of the perfect wine for their palate, or a special occasion. Personalized Discoveries: Filter wines by categories and preferences such as vegan and organic, filter wineries by
services and features such as family and dog friendly tasting rooms! The WGBC team is always looking to improve on and launch exciting new features. This fall, they launched a new ‘geo-location’ feature designed to assist BC wine tourists (and locals) in locating the wineries, cideries and wine shops closest to their location and taste/experience preferences. The App is “Strong enough for a Somm, but built for the consumer,” says Michael Littl-
eford, Manager and Assistant Wine Director of CinCin Ristorante, reflecting what Wine Growers British Columbia set out to achieve when they launched the platform. Whether wine is your passion or your profession (or both!), discover what you love and download the App today by searching ‘Wines of BC Explorer’ in your mobile App Store. ■ Kelly Josephson, Communications Manager, Wine Growers British Columbia, winebc.com
Providing Packaging, Bottling, Corks, Screwcaps, Capsules & Closures for Wineries and U-Vins • Wine Bottles • Rigid Packaging • Amorim Neutrocork Corks • Aluminum Screwcaps • PolyLam Capsules • Closures
30 Year End 2021
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