ORCHARD portfolio

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portfolio O RCHA R D[ d e s i g n ] i n c o r p o r a t i n g chr is topher j. photography p o box 76 l hopef ield 7355 l western c ape l south af ric a c: +27 ( 83) 540 6131 e : orchard @ wc ac ce ss.co.z a w: w ww.chris tophe rjphoto.com l www.he rit age chron icle sa.org

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what i set out to achieve/my design ethos :

d e s i gn . . . . . . . . . design is a subjective concept, but ultimately it is the

client’s right to have a look and identity that does

i d e nti ty . . . . . . . . just that, identifies the business as unique. in the

copy and paste mindset prevalent it is essential. o ri gi n a l i ty . . . . . . . . . . in today’s world we endure a visual assault course; the

solution is to simplify, avoid clutter. of course there will

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c l a ri ty . . . . . . . . . . . . . be exceptions: tourism maps, for example, need to show

a great deal of detail. adaptability is vital. ve r s a ti l i ty . . . . . . . . . . in fact, the client is key.

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n corporate identity n leaflets ORCHARD[ d e s i g n ] came into being nearly 20 years

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ago, in a fruit orchard, strangely enough, in riebeek kasteel. it’s been an eventful journey, with some fascinating projects, and people. who after all, have made the expedition all the more worthwhile. j ust how do you sta n d ou t i n a c row d ed ma rketpl ac e ?

si m pl i f y .

n brochures n menus/wine lists n labels n annual reports n point of sale n invitations n posters/banners n calendars n programmes 3

cor porate ident it y and adver ti sing

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cor porate ident it y and branding

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branding and photog raphy

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logo, ad, poster, signage, website www.buttersandveld.com

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retail therapy

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catalogues, vouchers, leaflets

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store POS and decals

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w i n e and ol ive s : l ab el s and promoti on

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hospit a lit y : menu s and image

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t w i s t

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tourism : promotional material – l eaf l et s and bro chures

cj.p Cape West Coast Peninsula, Cederberg Conservancy, Bergrivier, Malmesbury, Swartland, Riebeek Valley

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hospit a lit y and prop er t y : leaf lets

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educational : promotional brochures

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photog raphy : pro duc t, l ands c ap e and her it age

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chr is topher j. photography

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http://www.christopherjphoto.com

http://www.heritagechroniclesa.org

click on the live links to view

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photo g raphy and w r iting : prom ot i on

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http://issuu.com/orcharddesign/docs/overblacksand

http://issuu.com/orcharddesign/docs/picked__pressed___plated

chr is topher j. photography

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click on the live links to view

http://issuu.com/orcharddesign/docs/s_capes_

http://issuu.com/orcharddesign/docs/hermon_recollect

click on the live links to view

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some

past and pres ent clients

O RCHA R D[ d e s i g n ] i n c o r p o r a t i n g chr is topher j. photography p o box 76 l hopef ield 7355 l western c ape l south af ric a c: +27 ( 83) 540 6131 e : orchard @ wc ac ce ss.co.z a w: w ww.chris tophe rjphoto.com l www.he rit age chron icle sa.org