Promoting Beef in Challenging Times by the Oregon Beef Council Executive Officer Will Wise
june 2020
As a state beef council
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executive, I have the privilege of joining some national calls on beef promotion. In the times we have experienced, it was interesting this month to hear about all that is going
on. I continue to be properly impressed by the NCBA staff and their work in promoting of beef with consumers. So, I thought I would write about just a few of the items discussed on the call I had with them today. One metric that measures beef consumption, called the Consumer Beef Tracker, shows a percentage of consumers with at least one weekly consumption (purchase) of beef www.orcattle.com | Oregon Cattleman
