EMG Media Kit | 2021-22

2021-22 Media Kit

Everything you need to know

VERYTHING UO

3 3 4 4 5 6-7 8 9 10 11

Who We Are Volume Discounts Our Reach Student Spending What We Do Daily Emerald Newspaper Newsprint Opportunities Street Team Duck Living Magazine Ethos Magazine

12-13 14-15 16 17 18 19 20 21 22-23 24-25

DIRECTOR OF SALES & DIGITAL MARKETING

Shelly Rondestvedt • srondestvedt@dailyemerald.com 541.346.5511 ext. 303 • dailyemerald.com

Magazine Rates Duck Life Online Advertising Media Mix Packages Video Production Emerald PhotoBooth DailyE Newsletter Podcast Sponsorship Social Media & Events Publication Calendar

Everything you need to know

VERYTHING UO

The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.

We are a multi-faceted, modern media company that’s equipped to help your business succeed.

More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Our goal is to help you deliver your messaging in a way that engages UO students, faculty, and the Eugene community and makes the most sense for your business.

In 2013 the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and its offerings to students, it has maximized its ability to serve its customers.

More resources mean more opportunities. More opportunities mean greater success for the Emerald and, more importantly, you.

VOLUME DISCOUNTS Maximize your connection to the University of Oregon and broader Eugene community by bundling.

Our volume discount rates apply to many different services, so ask your sales rep how you can save!

Total Before Discount

Volume Discount

Discounted total

$2,500

2.5%

$2,438

$5,000

5%

$4,750

$7,500

7.5%

$6,938

$10,000

10% + FREE COLOR

$9,000

$12,500

12.5% + FREE COLOR

$10,938

$15,000

15%

+ FREE COLOR

$12,750

$20,000

17% + FREE COLOR

$16,600

$25,000

20% + FREE COLOR

$20,000

$35,000

30% + FREE COLOR

$26,250

Volume discounts cannot be combined with other promotional discounts. The greater of the two discounts offered will be reflected upon receipt of the insertion order.

PG

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ABOUT DAILY EMERALD READERS More than 72% of UO undergraduates pick up a print edition of the Daily Emerald Newspaper each week.

Each newspaper is read an average of 2.3 times.

92% of Daily Emerald readers view content on dailyemerald.com at least once per week.

More than 87% of UO undergraduate readers named The Emerald as the publication with the most useful advertising information about campus-area businesses.

READERSHIP

The Emerald newspaper print editions are published every Monday when classes are in session.

3,500 copies are distributed free at 160+ campus high-traffic locations and surrounding area.

Each week over 2,000 copies are handed out by the Emerald Street Team.

In addition to 23,000 UO undergrads, our readership includes 10,000 faculty and staff members and 5,000 graduate students.

FOOD & BEVERAGE

$67 MILLION

per year

AUTOMOTIVE

$50 MILLION

per year

TECHNOLOGY

$48 MILLION

per year

CLOTHING

$37 MILLION

per year

HEALTH & BEAUTY

$36 MILLION

per year

ENTERTAINMENT & DISCRETIONARY

$30 MILLION

per year

PG

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Emerald Newspaper 3,500 Copies Every Monday

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Emerald PhotoBooth

We bring the camera, lights, and props.

You bring your fabulous self!

Engagement Events

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ALPHA FARM: THE CO-OP COMMUNITY OUTSIDE EUGENE A&C PG 6

Daily Emerald Newspaper - publishing news for the UO community for over 100 years! We now publish every Monday! Each issue includes a full calendar of events.

NEAR-CAMPUS SHOOTING INVESTIGATION CONTINUES NEWS PG 3

AFTER SW EEPING

THE HISTORIC UO

CADAVER LAB

continues to prepare anatomy students for their futures with valuable hands-on experience.

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3,500 Copies per week

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Full Page 10.25”x12”

1/8 Page 5.04”x2.9” 1/2 Page Horizontal 10.25”x5.9”

1/2 Page Vertical 5.04”x12”

1/4 Page 5.04”x5.9”

Local Rates (B&W)

Frequency Rates 50% OFF

11x (Fall, Winter, Spring)

1/8 Page: $150 ...................................... $75 1/4 Page: $275 ...................................... $137 1/2 Page: $495 ...................................... $247 Full Page: $950 ...................................... $475

UO Rates (B&W)

Newsprint pages have a 1/2” margin around the outside of the page. Bleeds are not available in newsprint publications.

1/8 Page: $125 ...................................... $62 1/4 Page: $235 ...................................... $117 1/2 Page: $425 ...................................... $212 Full Page: $810 ...................................... $405

Open Rates (B&W) 1/8 Page: $195 ...................................... $97 1/4 Page: $350 ...................................... $175 1/2 Page: $650 ...................................... $325 Full Page: $1,250 .................................... $625

*Color Charges:

Space Reservation Deadline Wednesday prior by 5 p.m.

Camera Ready Deadline Thursday prior by noon

1/8 & 1/4 page: +$125 .................................$62 1/2 & full page: +$200 .................................$100 PG

7

MORE NEWSPRINT OPPORTUNITIES

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K E W O M A B I V E V B U B A C E E W H U B T A F I N E J U S O N L E R N S E T E N O D E G A R S D E R A I R P M K I N A A H A R E V A I E D D P S S I N F L A D Y S T L E A A N A L H A B B A B A L A S M E L A C R I T O R C E I N T W I T I E I S O L T O I L L E R S E L K O R M Y A N I N F S E S I C E I R I P O L N T E M E I L A L O V J U B T E R L Y E F E X E A S O L A M E W H E

SUDOKUS

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PUZZLE SPONSORSHIPS Brand your business with our game page by sponsoring puzzles!

CROSSWORD: $1,600/term

SUDOKU: $1,600/term YOUR ART HERE

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PRE-PRINTED INSERTS This includes a 3,500 copy insertion per single sheet, per printed edition. $395/single sheet Call for information about single-sheet printing and pricing for booklet inserts.

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SHIP ALL INSERTS TO: Oregon Web Press 263 29th Ave. SW, Albany, OR 97322 PG

8

Street Team Distribution Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.

1,000 FLYERS: $575 500 FLYERS: $450

Distribution Boxes Provide us with a complete set of ads and we’ll place them on our distribution boxes located across campus and in Eugene.

SET OF 20 BOXES (TERM*): $1,850 *Only 3 sets available per term

dailyemerald.com

YOUR ART HERE

Poster Distribution

CELEBRATIN CRAFT BEERG CULTURE , COMMUNIT&Y IN

Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.

THE WILLAME

TTE VALLEY

FESTIVALS, SP ECIAL RELEAS ES, BEER DINNERS , CLASSES & MORE!

100 POSTERS: $225

Poster & Flyer Printing Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.

100 POSTERS: $50 (8.5”x11”), $90 (11”17”) 1,000 FLYERS (4”X5”): $175 (Single), $325 (Double) Ask for a quote on other sizes!

1-0199 541-46

nits U m o o r 3 Bed r Summer + Fall!

Available fo 0/month

$84 edroom per month) b 0 ($28 per lease required ra arking ga

ge

• Gated p cilities laundry fa ows • On-site d in w rized minor renovation • Weathe y under tl n • Curre mpus!

Within 1

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Wire Racks/Stands SET OF 25 (TERM) = $1850

PG

9

DUCK LIVING MAGAZINE Duck Living is the lifestyle brand of the Emerald Media Group dedicated to bringing the average college student all the information they need to survive and thrive on the University of Oregon campus. We are your campus guide for housing, the dishes you’ll eat, the answers you’ll learn and the play you’ll always remember.

Directory Ad $125

Local Rates (Color) Space Reservation Deadline 2 weeks prior by 5 p.m.

Camera Ready Deadline 1 week prior by noon PG

10

1/8 Page: $295 1/4 Page: $450 1/2 Page: $795 Full Page: $1,500

*Premium Placement: Add 20%

ETHOS MAGAZINE Vol. 11 Issue 1

Vol. 11 | Issue 4

Fall 2018

Summer 2019

Somewhere Over a Waterfall

Breakfast Boys Brandon “Brax” Parry of the Breakfast Boys Leisure League maintains a non-traditional stage presence for a hip-hop performer, at times angstily screaming into the mic or contorting his body on the ground

Trust & Trauma

Time For the Anagnorisis

page 10

page 20

The bond between victims and their traffickers

Ecuador’s dance with time

Volume 10 Issue 2

A City Made of Dust

BRC welcomes 70,000 people to turn the dust into nine days of music, dance and art.

page 30

Winter 2018

Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area. Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community.

2021-22 Publication Dates September, 29th January, 4th March, 29th June, 21st

OBSCURED EMPOWERMENT _ The story of life as a student, sugar baby and feminist

PLUS:

3 Farms, 3 Solutions

page 6

Seeking the Chinese Dream

page 38

Millennial Attraction to Animated Comed y

page 52

Local Rates (COL OR) Directory Ad: $95 1/8 Page: $295 1/4 Page: $450 1/2 Page: $695 Full Page: $950

Advertise in all four issues and receive

25% OFF

University of Oregon organizations and departments receive 15% off Local Rates.

Advertising agency or national accounts add 15% to Local Rates PG

11

Emerald Media Group publishes glossy coffee table magazines focusing on special interests in the UO community.

Spring 2021

Vol. 8

! g in m o c is r e m m Su e most of

th Making

summer

F INDING COMMUNIT Y

thrifting

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THROUGH FOOD

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The Emera

0 Preview | 202

Bento Boxes at Living 1 | Ducks

Summer 202

| 1

home! PG 8 POC-owned bu sinesses PG 14 Winter 2021 | Chews & Brew

s | 1

ership mpus read The UO Ca 00+ faculty and ,0 includes 10 members. staff

Local Rates (COL OR) Directory Ad: $95 1/8 Page: $285 1/4 Page: $395 1/2 Page: $695 Full Page: $850

*Premium Placement: Add 20% PG

12

University of Oregon organizations and departments receive 15% off Local Rates.

Advertising agency or national accounts add 15% to Local Rates

Duck Season

Football: August 30th Baseball & Softball: March 14 Basketball: Nov. 22 Track & field: May 16 Duck Season offers an inside look into UO sports four times a year. Editions include football, basketball, baseball and softball and track and field. The track and field edition will also be distributed during the 2020 U.S. Olympic Team Trials being held at the new Hayward Field, June 19-20.

Advertise in all four issues and receive a 25% Discount!

Chews & Brews

Nov. 9 Feb. 15 Chews & Brews is published twice a year and is THE local guide to food, beverage and restaurants that targets students, faculty and staff. Chews & Brews is one of our most popular and well-read publications during the year, so don’t miss out promoting your business. Sponsored content, featuring your business in a two page, full color spread is also available at the low price of $1,200, and 45,000 FREE online impressions on dailyemerald.com.

Advertise in both issues and receive a 25% discount!

Holiday Guide Nov. 16 Market your goodies, gifts and events to students and staff as they begin to make their holiday lists. You will not find a better demographic to target during the holiday season. Boost your business by advertising in this year’s Holiday Guide.

FREE Color for all Half & Full Page Ads!

1/8 Page 3.6”x2.29”

1/2 Page Vertical 3.6”x9.625”

Full Page 8.375”x10.625”

*Full Page Ads require a minimum .25” bleed included in artwork files.

1/2 Page Horizontal 7.377”x4.738”

Space Reservation Deadline 2 weeks prior by 5 p.m.

Cancellation Deadline 2 weeks prior by 5 p.m.

1/4 Page 3.6”x4.738”

Finalized Artwork Deadline Monday prior by noon

PG

13

DUCK LIFE ADVERTISING During the summer, 5,000 new students and their families attend introDUCKtion at the University of Oregon. Eugene will be their home for the next four to five years. This magazine is given out to every student and parent in attendance and will make your brand recognizable for years to come!

Publishes: June 20, 2022

PLUS FREE COLOR

DUCK 20 A STUDENT AND FAM

ILY GUIDE TO LIFE

JUNE 2021

AT THE UO

LIFE 21

Included in all Duck Life Advertising

Duck Life 2021

Advertising Rates (COL OR) Directory Ad: $95 1/8 Page: $395 1/4 Page: $495 1/2 Page: $695 Full Page: $925 PG

14

| 1

Space Reservation Deadline June 3, 2022 Finalized Artwork Deadline June 14, 2021

DUCK LIFE SPONSORSHIP Each of the sponsors will get space in the 80-100 page publication-relative to its level of sponsorship commitment-to relay quality, relevant, and useful information about life at the University of Oregon. Emerald Media Group will help with the coordination, duration and aggregation of this content and facilitate all matters of production and print of the magazine.

Each Sponsor will receive ad space in accordance with their sponsorship level.

University Sponsors’ logos will be printed in the table of contents.

University Sponsors will be offered content opportunity based on level of sponsorship purchased.

Publishes: June 21, 2021

GO

D O W N T O W N 18

FREE COLOR

Included with all Duck Life Advertising!

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2019

SIZZLE PIE

If I have on future Ducke piece of advice fo r LEAVE THEs, it would be this: BUB

Best cheap pizza in town . No it. Their slog an and you mig is “Eat Pizza E ht just wan t to do you go here . They have several for toppings and a great salad a combo deal . And because it’s op until 4 a.m. on on weekdays weekends and 3 , it’s the perf ect pla greasy-food stud great outdoor y break. There’s seating area months whe during n, you know, the sun to shine.

BLE.

The “bubble” I’m referring Oregon cam to is the invi pus sible dome-lik Caspian, class and the few blocks arou e structure that surroun , Espresso Rom nd, sucking ds that there’s you in to a a, Walton, class anyt monotonous the University of , Carson Din lifestyle small city that hing inherently wrong ing, Carson with this, exce ’s hosting you: lounge, sleep of sameness: pt that you’ Eugene. You’ , repeat. Not re just not I get it: It’s re a student and convenient. that’s just abou really exploring the You go to class within a few t it. , you want blocks of that to walk to class this safeness. class. Live. , you want Eat. Exercise.

But, (for fear to do everythi There’s a certa of appearin g dramatic) When you in com fort that goes ng there’s a certa go beyond along with that invisible in kind of sadn terms ends, barrier, you that populat ess, too. explore the ion that has parties, and Eugene fam art galleries, and artsy mov ilies, or no families, and that doesn’t leave once spring gardens, and ie theaters, Basically, you and sizzling miss out on pizza pies and dogs, and block with the welc so much. Dow tea houses. omi and more plac ng atmosphere of a sma ntown Eugene has all the best qual es to buy shoe ll town. Wit ities of a large town you’ll h world-class r call home for s than you’ll ever need city, pizz erias, artisan , downtown at least four craft stores Eugene is a years. must-visit part of the

SHOE-A-HO

LIC

As a college student, you’ ll find your in need of a self wider variety of shoes than ever. Trying a new sport for intramur You’ll need als? som athletic shoe e quality running or s. Joining a formal, blac organization k tie ? No more sneakers, you some dress need shoes. Even if you just need new pair of Van a your old pair s because the duct tape on is falling apar has all these t, shoe varieties Shoe-a-Holic and more.

Space Reservation Deadline June 3, 2022 Content Due June 8, 2022

UO Sponshorship Packages Full Page Sponsor: $1250 Full Page Advertiser: $695

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Corrections Deadline June 10, 2022 Finalized Artwork Deadline June 13, 2022 PG

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Online Advertising Rates Banner or Medium Rectangle

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Every morning, our growing list of DailyE reader receive that day’s headlines, events and a mix of engaging and informative multimedia content. Please your message in front of over 1,500 digital subscribers who look forward to opening the DailyE every morning!

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All rates are based on a 6-month agreement, Jan-June, 2021 Packages include monthly standard or flash ad design changes.

(No additional discounts apply to these rates.)

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Let the EMG Video Production team help you promote your business with clear, effective advertising, event recaps, informational videos & documentaries. Rates are consistent for all services. Ask your Sales Rep for a custom quote!

Informational We can put together videos that help train your staff or teach a subject, and even help create awareness around public topics. Informational videos give you the facts you need to be informed.

Social Media ates YouTube st ideo v that mobile growing is n o ti consump very year. by 100% e

Our production crew can help you create amazing videos for social media, your website, television and more.

Event Recaps Are you putting on an event? Need a video to go with it? Want candids of guests and feedback from the audience? We can staff your event with camera crews to help capture the moment.

Documentaries Do you have a unique story to be told, or does your business have a special angle on how you do things? Let us help you tell that story by using our documentary services video production.

Timelines and due dates are subject to the signed agreement date and will be adhered to once formal agreements have been signed. The timeline varies on scope and depth of the project being completed.

ASK YOUR REP FOR A LINK TO OUR DEMO REEL PG

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Impress your guests with red-carpet-worthy, professional quality photos and real-time photo strip printing. Run by students at University of Oregon, PhotoBooth takes your event’s energy to the next level; don’t plan it without one. After all, if no one snapped a photo, did the event even happen?

Student Group Rates 2 Hours: $550 Extra Hour: +$100

UO Department Rates

Included Services + Two hours of photography and up to one hour of set-up and take-down time + Customized props and backdrop + Customized photo strip with the design of your choice + Instant printing and digital uploads

2 Hours: $550 Extra Hour: +$100

Local Business Rates 2 Hours: $600 Extra Hour: +$100

We bring the camera, lights, props and staff.

You bring your fabulous self.

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Photo Galleries Videos Polls Tweets Podcasts Jokes College Tips and More!

PODCAST SPONSORSHIP UO students and faculty love listening to fun and lively podcasts covering a wide range of topics from the latest sports news to topical student issues. Showcase your business and promote your brand by sponsoring our podcasts:

SPORTS AND TOPICAL PODCASTS + Weekly Podcasts + 30-60 Minutes + Sponsorship recognition at the beginning and end of podcast

$150/month

VIDEO SPONSORSHIP

Caught up!

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+ Weekly 2-3 Minute Video + Sponsorship recognition and logo at the beginning and end of videos

Caught Up has quickly caught on taking you through all of the top news and sports stories of the week as reported by the Daily Emerald. This newsy and informative video recap has quickly gained a loyal and growing following of UO students, and is the perfect platform to promote your business or organization.

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SOCIAL MEDIA

Connect with our digital-savvy audience through Facebook, Instagram & Twitter.. Our audience grows every day, post with us and yours will too. Posts can be allocated to the platform of your choice. Scheduling of posts will be determined upon purchase.

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*Discounted monthly rate available For more information contact: srondestvedt@gmail.com, 541-346-5511, 1395 University St, #302, 97403 PG

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Emerald Events give your business the opportunity for face to face interaction with students. Tabling and Sponsorships are available at these events. Specific pricing and packages will be released closer to the event.

Housing Fair Feb. 9th

DUCK

LIVING FAIR

The Emerald Media Group’s second annual Essentials Fair provides students with all of their essential living needs. This is an excellent opportunity for local businesses to engage with students face to face.

This year’s event will be held in the EMU on Feb, 4 from 11 a.m. - 3 p.m.

Ask your rep for details!

Best of Campus April 20th OF

CAMPUS 2020 EDITION

Best of Campus gives students a chance to voice their opinions about activities on and around campus by voting for their favorite bars, parks, restaurants, professors, and more. Voting runs for a one-month period, giving businesses a reasonable amount of time to promote themselves and students time to vote.

25 Ducks May 24th The UOSAA and Emerald Media Group select 25 outstanding UO Students who are nominated based on their involvement and achievement on campus and in the community. Nominations are public and open to everyone affiliated with the University of Oregon.

Winners are honored at a ceremony at the Ford Alumni Center.

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GAMEDAY

DUCK LIVING MAGAZINE

SPECIAL EDITIONS

CHEWS & BREWS

ETHOS MAGAZINE EVENTS

GREEN EUGENE

HOLIDAY BREAK

HOUSING COMPARISON GUIDE

ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED

OCTOBER 2020

10/01-10/02: Week of Welcome 10/19: Duck Living 10/05: Ethos 10/08: Game Day - Bye 10/15: Game Day - Away 10/22: Game Day - Home 10/26: Green Eugene 10/29: Game Day - Away

NOVEMBER 2020 11/05: Game Day - Home 11/09: Chews & Brews 11/12: Game Day - Home 11/16: Cannabis Pages

11/16: Wine Pages 11/16: Holiday Guide 11/19: Gameday - Away 11/23: Shop Local Saturday 11/25: Gameday - Away

DECEMBER 2020

12/03: Game Day - Pac-12 Champ 12/07: Last Minute Gifts 12/16-1/03: Winter Break

JANUARY 2021

01/04-01/08: Week of Welcome 01/04: Winter Ethos 01/11: Cannabis Pages 01/11: Coupon Book

01/19: Tuesday Edition 01/25: Community Pages 01/25: Duck Living

FEBRUARY 2021

02/01: KLCC Brewfest Guide 02/01: Career Fair 02/08: Housing Comparison Guide 02/09: Duck Living Fair 02/15: Chews & Brews 02/22: Green Eugene

MARCH 2021

03/01: Duck Season - Baseball 03/1 5 : Monday E : Cannabis Pages 03/29-04/02: Week of Welcome

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SPECIAL EDITIONS

ETHOS MAGAZINE

GREEN EUGENE

HOLIDAY BREAK

DUCK LIFE ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED

03/29: Ethos

APRIL 2021

04/12: Green Eugene 04/19: Best Of Campus Event Guide 04/20: Best Of Event 04/22: Spring Game Day (TBA) 04/26: Duck Living Magazine

MAY 2021

05/03: Health & Wellness Guide 05/03: Mother’s Day Pages 05/10: Cannabis Pages 05/17: Graduation Guide 05/24: Community Pages 05/24: 25 Ducks

JUNE 2021

06/01: Tuesday Edition 06/01: Duck Living Magazine 06/01: Duck Season - Track 06/07: Community Pages 06/07: Summer Guide 06/07: Green Eugene 06/21: Duck Life 06/21: Summer Ethos

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