2023-24 Media Kit Emerald Media Group
verything you need to know VERYTHING UO
TABLE OF CONTENTS 3 3 5 6-7 8 9 10 11 Who We Are Volume Discounts What We Do Daily Emerald Newspaper Newspaper Opportunities Street Team Video Production Ethos Magazine 12-13 14 15 16-17 18 19 20-21 Magazine Rates Photobooth Online/Mobile Ads Duck Life Social Media DailyE Newsletter Publication Calendar DIRECTOR OF SALES AND DIGITAL MARKETING Shelly Rondestvedt • srondestvedt@dailyemerald.com 541.346.5511 ext. 303 • dailyemerald.com verything you need to know VERYTHING UO
WHO WE ARE
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business. We are a multifaceted, modern media company that’s equipped to help your business succeed. More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Our goal is to help you deliver your messaging in a way that engages UO students, faculty and the Eugene community and makes the most sense for your business.
In 2013, the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and offerings to students, it has maximized its ability to serve customers.
More resources create more opportunities, which means greater success for the Emerald, and more importantly, you.
$6,938 $9,000 $10,938 $12,750 $16,600 $20,000 $26,250
*Volume discounts cannot be combined with other promotional discounts. The greater of the two discounts offered will be applied.
TOTAL BEFORE DISCOUNT VOLUME DISCOUNT DISCOUNTED TOTAL $2,500 $5,000 $7,500 $10,000 $12,500 $15,000 $20,000 $25,000 $35,000 2.5% 5% 7.5% 10% 12.5% 15% 17% 20% 30% $2,438 $4,750
VOLUME DISCOUNTS
OUR REACH
ABOUT DAILY EMERALD READERS
More than 72% of UO undergraduates pick up a print edition of the Daily Emerald Newspaper each week. Each newspaper is read an average of 2.3 times.
92% of Emerald readers view content on dailyemerald.com at least once per week.
More than 87% of UO undergrad readers named The Emerald as the publication with the most useful advertising information about campus-area businesses.
READERSHIP
Daily Emerald newspaper print editions are published every Monday when classes are in session.
2,500 copies are distributed free at 160+ campus high-traffic locations and the surrounding area.
More than 2,000 copies are handed out weekly by the Emerald Street Team. In addition to 25,000 UO undergrads, our readership includes 10,000 faculty and staff members and 5,000 graduate students.
UO UNDERGRADUATE STUDENT SPENDING
FOOD & BEVERAGE $67
AUTOMOTIVE
TECHNOLOGY
CLOTHING
HEALTH & BEAUTY
ENTERTAINMENT & DISCRETIONARY
PG 4
MILLION per year
$50 MILLION per year
$48 MILLION per year
$37 MILLION per year
$36 MILLION per year
$30 MILLION per year
Duck
Gameday
Each
A RESERVED KID, BUT FOOTBALL STAR PG. 7 TOP 5 NFL DRAFT PICKS FROM OREGON PG. 10 ATTRIBUTION IS THE NAME OF THE GAME PG. 14 HYPE METER FOR EACH PAC-12 TEAM DURING SPRING SEASON Which Pac-12 football teams have the most excitement this offseason? Monday Edition NEW ASUO AMENDMENT MET WITH OPPOSITION PG. 5 A&C: EUGENE RENTERS’ BLUES PG. 8 SPORTS OREGON LEARNING FROM ITS PAST MISTAKES IN 75-70 WIN OVER WASHINGTON STATE PG. 16 MARCH 13, 2023 Emerald Media NEW DUCKS IN THE POND Among nontraditional college students, transfer students blend in best — but still feel out of sorts. Duck Season The Emerald Media Group Presents NOVEMBER 2022 A BASKETBALL STAR IS LIVING HER CHILDHOOD DREAM Taya Hanson, an award-winning collegiate women’s basketball player, transfers to Oregon for a new experience and community.
Emerald Newspaper
copies every Monday
multicultural magazine
Living
housing and lifestyle guides
WHAT WE DO
2,500
Ethos Quarterly
Duck
Quarterly
Season Magazines
sports publication
Quarterly
Editions
Thursday
football season
& flyer distribution
the cameras, lights
fabulous
Events
during
Emerald Street Teams Poster
Emerald PhotoBooth We bring
and props, you bring your
self! Engagement
— AND MORE! — Online/Digital Daily E Social Media Graphic Design Videography Podcasts
On-campus, student interaction
5,750 Based on national standard pass-along rate of 2.3
Publishing news for the UO community for more than 100 years. We now publish every Monday!
DAILY EMERALD NEWSPAPER
DIDYOU KNOW? More than 72% of UO undergraduates pick up a print edition of the Daily Emerald Newspaper each week. READERS
DAILY EMERALD NEWSPAPER
FREQUENCY RATES
50% OFF FOR 11X (FALL, WINTER, SPRING)
Local Rates
1/8 Page: $150
1/4 Page: $275
1/2 Page: $495
Full Page: $950
UO Rates
1/8 Page: $125
1/4 Page: $235
1/2 Page: $425
Full Page: $810
Open Rates
1/8 Page: $195
1/4 Page: $350
1/2 Page: $650
DEADLINES
Local Rates 1/8 Page: $75 1/4 Page: $137 1/2 Page: $247 Full Page: $475 UO Rates 1/8 Page 4.79”x2.75” 1/4 Page 4.79”x5.7”
Page: $62 1/2 Page Vertical 4.79”x11.5”
Page: $117
Page: $212 Full Page: $405
1/2
Rates
Page: $175
Space Reservation Deadline is Wednesday prior to 12 pm.
Camera Ready Deadline is Thursday prior to 12 pm.
1/8
1/4
Open
1/8
1/4
1/2
Full
Full Page: $1,250 Full Page 9.75”x11.5” 1/2 Page Horizontal 9.75”x5.7”
Page: $97
Page: $325
Page: $625
AD SIZES
REGULAR RATES
Newsprint pages have a 1/2” margin around the outside of the page. Bleeds are not available in the newsprint publications.
MORE NEWSPAPER OPPORTUNITIES CALENDAR SPONSORSHIPS Brand your business with our game page by sponsoring puzzles! CROSSWORD: $900/term SUDOKU: $900/term Other prizes include: Amazon Fire Stick • Google Chrome Cast • Kate Spade Laptop Case • Kitchen Aid • Amazon Echo • Amazon Dot • Knife Set • Xbox 1 • Apple iPad Mini • Beats by Dre • Cubio Speaker • and More! FEBRUARY 15TH 11 am - 4 pm • FORD ALUMNI CENTER Come discover the best in off-campus housing options, talk to property managers and take advantage of special offers. Tons of free giveaways and raffles! Bring this flyer to the Housing Fair to enter to win a 48” Smart TV! Summer Storage DormRoomMovers.com/Pack Get 20% Off Summer Storage. USE CODE: PRE-PRINTED INSERTS This includes a 2,500 copy insertion per single sheet, per printed edition. $495 per single sheet Call for information about single-sheet printing for booklet inserts
STREET TEAM
STREET TEAM DISTRIBUTION
Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
1,000 FLYERS . . . $575
500 FLYERS. . . . . $450
POSTER & FLYER PRINTING
Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
100 POSTERS . . . . . . . . . . . $50 (8.5”X11”)
$90 (11”X17”)
1000 POSTERS (4”X5”) . . $175 (Single) $325 (Double)
POSTER DISTRIBUTION
Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.
100 POSTERS . . . $225
DISTRIBUTION BOXES
Provide us with a complete set of ads and we’ll place them on our distribution boxes across campus and in Eugene.
SET OF 20 BOXES* . . . $1,850
*Only 3 sets available per term
WIRE RACKS/STANDS
SET OF 25 (TERM) . . . $1,850
IN THE WILLAMETTE VALLEY CELEBRATING CRAFT CULTUREBEER, & COMMUNITY FESTIVALS, SPECIAL RELEASES, BEER DINNERS, CLASSES & MORE! • Currently under minor renovation • Gated parking garage
Bedroom Units AvailableforSummer + Fall!
Weatherized windows • On-site laundry facilities Within 1 block from campus! ($280perbedroompermonth) leaserequired
$840/month 541-461-0199 3
•
Let the EMG Video Production team help promote your business with clear and effective advertising , event recaps, informational videos and documentaries. Rates are consistent for all services. Ask your Sales Rep for a custom quote!
We can put together videos that help train your staff or teach a subject and even create awareness around public topics. Informational videos give you the facts you need to be informed.
VIDEO PRODUCTION INFORMATIONAL SOCIAL MEDIA
Our production crew can help create amazing videos for social media, your website, television and more.
DOCUMENTARIES
Are you putting on an event and need a video to go with it? Would you like candids of guests and feedback from the audience? We can staff your event with camera crews to help capture the moment.
DIDYOU KNOW?
Youtube states that mobile video consumption is growing by 100% every year.
EVENT RECAPS DEADLINES
Do you have a unique story to be told or does your business have a special angle on how you do things? Let us help tell that story by using our documentary services video production.
Timelines and due dates are subject to the signed agreement date and will be adhered to once formal agreements have been signed. The timeline varies on scope and depth of the project being completed.
Local Rates Advertise in all four issues and receive 25% OFF Directory Ad: $95 1/8 Page: $295 1/4 Page: $450 1/2 Page: $695 Full Page: $950 University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area. Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community. 2023-24 Publication Dates OCT 2 JAN 8 APR 1 JUN 10 The Daycare Drought How Eugene daycares are surviving their worst labor shortages yet. Breakfast Boys Brandon “Brax” Parry of the Breakfast Boys Leisure League maintains a non-traditional stage presence for a hip-hop performer, at times angstily screaming into the mic or contorting his body on the ground Time For the Anagnorisis Ecuador’s dance with time Trust & Trauma The bond between victims and their traffickers page 20 page 10 Vol. 11 Issue 1 Fall 2018 Somewhere Over a Waterfall Vol. 11 | Issue 4 Summer 2019 ETHOS MAGAZINE
The Emerald Media Group Presents May 2022 TRACK TOWN TRIUMPHS Ducks dash through spring season Emerald Media Group publishes glossy coffee table magazines focusing on special interests in the UO community. University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates NOZU Interview with a Psychic A business publication of Emerald Media Group April 2023 On the Beaten Path A business publication of Emerald Media Group Tap into the Holiday Season Holiday Ales at Alesong Brewery Black Wolf Supper Club Spotlight Saturday Market Seasonal Produce Local Rates Directory Ad: $95 1/8 Page: $285 1/4 Page: $395 1/2 Page: $695 Full Page: $850 *Premium Placement: Add 20% The UO Campus readership includes 10,000+ faculty and staff members.
Duck Season
Football: August 14
Basketball: Nov. 27
Baseball & Softball: March 18 Track & Field: May 20
Duck Season offers an inside look into UO sports four times a year. Editions include football, basketball, baseball and softball and track and field. The track and field edition will also be distributed during the 2020 U.S. Olympic Team Trials being held at the new Hayward Field, June 19-20.
Advertise in all four issues and receive a 25% Discount!
Chews & Brews
Nov 20 Feb 19
Chews & Brews is published twice a year and is THE local guide to food, beverage and restaurants that targets students, faculty and staff. Chews & Brews is one of our most popular and well-read publications during the year, so don’t miss out promoting your business. Sponsored content, featuring your business in a two page, full color spread is also available at the low price of $1,200, and 45,000 FREE online impressions on dailyemerald.com.
Advertise in both issues and receive a 25% discount!
Full Page
*Full Page Ads require a minimum .25” bleed included in artwork files.
Space Reservation Deadline
2 weeks prior by 5 p.m.
Cancellation Deadline
2 weeks prior by 5 p.m.
Finalized Artwork Deadline
Monday prior by noon
8.375”x10.625”
1/2 Page Horizontal 7.377”x4.738”
1/2 Page Vertical 3.6”x9.625”
1/4 Page 3.6”x4.738”
1/8 Page 3.6”x2.29”
Run by students at UO, Photobooth takes your event’s energy to the next level.
INCLUDED SERVICES
Student Group Rate
2 Hours: $550
Extra Hour: +$100
UO Department Rate
2 Hours: $550
Extra Hour: +$100
Local Business Rate
2 Hours: $600
Extra Hour: +$100
@emerald.photobooth
Half Page 300x600 px Medium Rectangle 250x300 px DailyE 125x300 px (Online videos also play in this size) Wide Banner 728x90 px Flexible Sticky Banner 728x90 px (Desktop) & 300x50 px (Mobile) 150,000+ average users per month DailyEmerald.com WEBSITE TRAFFIC 400,000+ impressions per month Impressions CPM (ROS) 10,000 10,001-25,000 25,001-50,000 50,000+ All Sizes $20 $15 $12 $10 Online
(541) 346-5511 • 1395 University St. #302 Eugene, OR 97403 • ads@dailyemerald.com 92% of Daily Emerald readers view content on dailyemerald.com at least once perweek
morning,
digital
$95/week
Advertising Rates
Every
our growing list of DailyE reader receive that day’s headlines, events and a mix of engaging and informative multimedia content. Please your message in front of over 3,500
subscribers who look forward to opening the DailyE every morning!
ONLINE & MOBILE ADVERTISING
DUCK LIFE SPONSORSHIP
Each of the sponsors will get space in the 80-100 page publication-relative to its level of sponsorship commitment-to relay quality, relevant, and useful information about life at the University of Oregon. Emerald Media Group will help with the coordination, duration and aggregation of this content and facilitate all matters of production and print of the magazine.
Each Sponsor will receive ad space in accordance with their sponsorship level. University Sponsors’ logos will be printed in the table of contents. University Sponsors will be offered content opportunity based on level of sponsorship purchased.
PUBLISHES: June 17, 2024
FREE COLOR
Included with all Duck Life Advertising!
UO Sponshorship Packages
Full Page Sponsor:
$1250
Full Page Advertiser:
$795
Half Page Sponsor: $850
Half Page Advertiser:
$595
Space Reservation Deadline
June 5, 2024
Content Due
June 6, 2024
Corrections Deadline
June 10, 2024
Finalized Artwork Deadline
June 10, 2024
DUCK LIFE ADVERTISING
During the summer, 5,000 new students and their families attend introDUCKtion at the University of Oregon. Eugene will be their home for the next four to five years. This magazine is given out to every student and parent in attendance and will make your brand recognizable for years to come!
PUBLISHES:
June 17, 2024
PLUS
Included in all Duck Life Advertising
Space Reservation Deadline
June 5, 2024
Page:
1/4 Page: $495 1/2 Page: $695
Full Page: $925
Finalized Artwork Deadline
June 10, 2024
Rates Directory Ad: $95 1/8
Advertising
$395
FREE COLOR!
1| Duck Life 2023
A STUDENT AND FAMILY GUIDE TO LIFE AT THE UO
DUCK
Connect with our digital-savvy audience through Facebook, Instagram & Twitter. Our audience grows every day, post with us and yours will too. Posts can be allocated to the platform of your choice. Scheduling of posts will be determined upon purchase.
per post
$100
For more information contact: srondestvedt@gmail.com, 541-346-5511, 1395 University St, #302, 97403 8.1K FOLLOWERS SOCIAL MEDIA $75 per post /dailyemerald 4K FOLLOWERS /dailyemerald $75 per post 17.7K FOLLOWERS /DailyEmerald
Breaking news delivered to your you won’t want Photo Galleries Multimedia from Emerald team! EMAIL NEWSLETTER Every morning our growing list of DailyE readers recieve that day’s headlines, events, and a mix of engaging and informative multimedia content. Place your message in front of over 2,000 digital subscribers who look forward to opening the DailyE every morning! 300 px X 125 px RATES $95/WEEK YOURHERE!AD
PUBLICATION CALENDAR
ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
MAGAZINE
EDITIONS ETHOS MAGAZINE GREEN EUGENE DUCK LIVING FAIR GUIDE
GAMEDAY DUCK LIVING
SPECIAL
2023 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 OCTOBER 2023 NOVEMBER 2023 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SEPTEMBER
SEPT. 2023
9/26-29
9/28 Game
2023 10/2 Ethos 10/5 Game Day (Bye) 10/12 Duck Fest 10/12 Game Day (Washington) 10/19 Game Day (Washington State) 10/23 Duck Living 10/26 Game Day (Utah) 10/30 Green Eugene
9/7 Game Day (Texas Tech) 9/14 Game Day (Hawaii) 9/21 Game Day (Colorado)
Week of Welcome
Day (Stanford) OCT.
NOV. 2023
Celebrating Lane County’s everyday heroes! 2023 EDITION dailyemerald.com WINNER’S EDITION JUNE 2023
11/2 Game Day (California) 11/9 Game Day (USC) 11/13 Holiday Guide 11/16 Game Day (Arizona State) 11/20 Chews & Brews 11/22 Game Day (OSU) 11/30 Duck Season (Basketball)
2023-2024
JANUARY 2024 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MARCH 2024 MAY 2024 FEBRUARY 2024 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 APRIL 2024 JUNE 2024 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 JAN. 2024 1/8 Ethos 1/8-12 Week of Welcome 1/16 Duck Living 1/29 Emerald Hero FEB. 2024 2/5 Duck Living Fair Guide 2/5 Housing Comparison Guide 2/19 Chews & Brews 2/26 Green Eugene MARCH 2024 3/4 Health & Wellness Guide 3/11 March Madness Preview 3/18 Duck Season (Baseball) APRIL 2024 4/1 Ethos 4/1-5 Week of Welcome 4/15 Best of Campus Event Guide 4/18 Best of Campus Event 4/18 Spring Game Day 4/22 Duck Living 4/29 Green Eugene MAY 2024 5/20 Best of Campus Winners Guide 5/20 Duck Season (Track) 5/28 Graduation Guide 5/28 Duck Living JUNE 2024 6/3 Green Eugene 6/10 Ethos 6/17 Duck Life HOUSING COMP. GUIDE CHEWS & BREWS DUCK LIFE EVENTS BEST OF CAMPUS S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 S M T W TH F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
