Emerald Media Group MEDIA KIT 2017 - 2018
Client Name
Sales Representative
Contact Info
LINDSEY SMITH
DIRECTOR of SALES & MARKETING ads@dailyemerald.com 541-346-5511 X303 1395 University St. #302 Eugene, OR 97403 • DailyEmerald.com
Emerald Media Group 2017-18 Media Kit
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business. This group is a multi-faceted, modern media company that’s equipped to help your business succeed. More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Its goal is to help you deliver your messaging in a way that engages UO students, faculty, and the Eugene community and makes the most sense for your business. In 2013 the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and its offerings to students, it has maximized its ability to serve its customers. More resources mean more opportunities. More opportunities mean greater success for the Emerald and, more importantly, you.
Volume Discounts
Table of Contents 3 4 5 6 7 8 9 10 11 12 13 14 18
About & Volume Discounts Monthly Student Spending Newsprint Rates Additional Newsprint Opportunities Online Advertising Magazine Rates Special Publications Emerald Events On-Campus Advertising Video Production Services PhotoBooth Per-Term Bundles Publication Schedule
Maximize your connection to the University of Oregon and broader Eugene community by bundling. Our volume discount rates apply to many different services, so ask your sales rep how you can save! TOTAL BEFORE DISCOUNT
VOLUME DISCOUNT
DISCOUNTED TOTAL
$2,500
5%
$2,375
$5,000
7.5%
$4,625
$10,000
10% + FREE COLOR
$9,000
$15,000
15% + FREE COLOR
$12,750
$20,000
20% + FREE COLOR
$16,000
$30,000
25% + FREE COLOR
$22,500
$50,000
30% + FREE COLOR
$35,000 PG
3
Monthly Student Spending SPENDING CATEGORY
EACH UO STUDENT SPENDS
ALL UO STUDENTS SPEND
FOOD & DRINK
$192
$4.7
AUTOMOTIVE
$121
$2.9
TECHNOLOGY
$113
$2.7
CLOTHING
$71
million
HEALTH & BEAUTY
$66
$1.6
ENTERTAINMENT
$37
$90
million
million
million
$1.7
million
thousand
Discretionary spending includes food, entertainment, clothes and transportation. Base: Qualified Respondents (18- to 34-year-old college students) (n=1,209). Projected to the population of 21.6 million college students. Outliers trimmed to 2 standard deviations. Source: re:fuel agency College Explorer powered by Crux.
/DAILYEMERALD @DAILYEMERALD /DAILYEMERALD YOUTUBE.COM/DAILYEMERALD
WWW.DAILYEMERALD.COM
PG
4
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Local Rates
(Black & White)
(Black & White)
Eighth Page $175
Eighth Page $139
Eighth Page $120
Quarter Page $315
Quarter Page $252
Quarter Page $215
Half Page $595
Half Page $475
Half Page $405
Full Page $1,138
Full Page $910
Full Page $775
Eighth Page & Quarter Page
1 week prior by 5 p.m.
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Half Page & Full Page
+ $100
Space Reservation Deadline
WH
UO Rates
(Black & White)
Color Charges
+ $200
Camera Ready Deadline Thursday prior by noon
Newsprint Ad Dimensions 1/4 Page
1/2 Page Horizontal
1/2 Page Vertical
Full Page
Ad Sizes
1/8 Page
Newsprint pages have a 1/2� margin around the outside of the page. Bleeds are not available in newsprint publications.
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Eighth Page: 5.04� x 2.9� Quarter Page: 5.04� x 5.9� Half Page Horizontal: 10.25� x 5.9� Half Page Vertical: 5.04� x 12� Full Page: 10.25� x 12� PG
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Additional Newsprint Opportunities Puzzle Sponsorships Brand your business with our game page by sponsoring puzzles! CROSSWORD
$1,600/term
SUDOKU
$1,600/term
HOROSCOPES
$1,600/term
WORD FIND
$1,600/term
TRIVIA
$1,600/term
Inserts This includes a 6,000 copy insertion per single sheet, per printed edition.
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$500/Single Sheet
Come se expande our brand ed asso n w rtmene t!
Call for information about single-sheet printing and pricing for booklet inserts. SHIP ALL INSERTS TO: Oregon Web Press 263 29th Ave. SW, Albany, OR 97322
MARC - 3 p.m H 2N . • Ald er St. Eu D g en
9 a.m.
e FRE E F OOD ! WIN P RIZES !
one of the HWEST is FIC NORT to find of Europe e, es outside best plac Coast Rang fles. In The hidden and eat truf Oregon’s search for foragers s. edible gem
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UGENE ND IN E
Newsprint Ad Deadlines Monday Publication
PG
6
Space Reservation 1 week prior by 5 p.m.
Cancellation Deadline 1 week prior by 5 p.m.
Production Request
Tuesday prior by noon
Camera Ready Artwork Thursday prior by noon
EMG has the right to charge for any ad canceled after deadline. Premium/Guaranteed placement available for an additional 20%. Ads can be placed in calendar section upon request at no additional charge.
ONLINE & MOBILE
ADVERTISING Medium Rectangle 300 px X 250 px
Half Page 300 px X 600 px
286 thousand
page views per month
859 thousand
ad impressions per month
10.3 million
ad impressions per year
Website Rates PACKAGE A
Medium Rectangle
300 px X 250 px
Half Page
300 px X 600 px
PACKAGE B
PACKAGE C
1,500 Impressions/Day $550
1,000 Impressions/Day $400
500 Impressions/Day $250
1,500 Impressions/Day $600
1,000 Impressions/Day $450
500 Impressions/Day $300 PG
7
EMERALD MEDIA
MAGAZINES 2017
DUCK LIFE A STUDENT & PARENT GUIDE TO LIFE AT UO
2017
SP ONS ORED B
Y
With new head coach Willie Taggart, Royce Freeman plans to finish his Oregon Career strong, after passing on the NFL draft.
CO
The
UPO
NS INSIDE!
Delivery EDITION
The Emerald Media Group Presents
25 Days of cocoa
presented by
Football Preview | 2017
EMERALD Media Group
DUCK LIFE
Duck Life is a collaboration between EMG, the UOSAA, The Duck Store and university departments for incoming students and their families.
@emgessentials
DUCK SEASON
Duck Season offers an inside look into UO sports, including: football, basketball, baseball & softball, track & field.
A business publication of Emerald Media Group
ESSENTIAL EATS
Essential Eats is a local guide to food, beverage, and restaurants that targets students and parents.
*A business publication of emerald media group
HOLIDAY GUIDE
Market your goodies, gifts and events to students and staff as they begin to make their holiday lists.
Magazine Rates Quarter Page $395
Eighth Page $285
Local
Half Page $625
Full Page $860
Magazine Ad Dimensions Eighth Page: 3.6” x 2.29” Quarter Page: 3.6” x 4.738”
1/4 PAGE 1/2 PAGE VERTICAL
FULL PAGE*
1/8 PAGE
Half Page Horizontal: 7.377” x 4.738” Half Page Vertical: 3.6” x 9.625” Full Page*: 8.375” x 10.625”
1/2 PAGE HORIZONTAL
*Full Page Ads require a minimum .25” bleed included in artwork files.
Magazine Ad Deadlines Monday Publication PG
8
Space Deadline
2 weeks prior by 5 p.m.
Cancellation Deadline 2 weeks prior by 5 p.m.
Finalized Artwork
Thursday 2 weeks prior by noon
EMG has the right to charge for any ad canceled after deadline.
EMERALD LIFESTYLE
SPECIAL PUBLICATIONS Magazine Rates Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area. Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community.
Ad Rates
Eighth Page $350
Quarter Page $480
Half Page $750
Full Page $1,200 WINTER 2017 /
/ETHOS.MAG
VIMEO.COM/ETHOSMAG
@ETHOSMAG
PINTEREST.COM/ETHOSMAG
VOL.9, ISSUE 2 / FREE
Tiny Home Big Communs,ity Pg. 10
WWW.ETHOSMAGONLINE.COM
Essentials Guide
A Conversation
Pg. 26 - The Band
Played On Pg.
33- The Edibles
Obstacle Pg. 14
MARCH 2017
ESSENTIALS guide
WWW.WEMAKECOLLEGEBETTER.COM @EMGESSENTIALS @EMGESSENTIALS WWW.FACEBOOK.COM/EMGESSENTIALS
LIVE. LEARN. EAT. PLAY.
Emerald Essentials is the lifestyle brand of the Emerald Media Group dedicated to bringing the average college student all the information they need to survive and thrive on the University of Oregon campus. We are your campus guide to the dishes you’ll eat, the places you’ll live, the answers you’ll learn and the play you’ll always remember.
Ask your sales rep about Native Content Sponsorships in this publication! /EMGESSENTIALS
@EMGESSENTIALS
/EMGESSENTIALS
WWW.WEMAKECOLLEGEBETTER.COM
PG
9
EMERALD
EVENTS Emerald Events give your business the opportunity for face to face interaction with students. Tabling and Sponsorships are available at these events. Specific pricing and packages will be released closer to the event.
Essentials OF
CAMPUS
ESSENTIALS FAIR
BEST OF CAMPUS
25 DUCKS
The Emerald Media Group’s second annual Essentials Fair provides students with all of their essential living needs. This is an excellent opportunity for local businesses to engage with students face to face. This year’s event will be held in the EMU on Jan. 30 from 11 a.m. - 4 p.m.
Best of Campus gives students a chance to voice their opinions about activities on and around campus by voting for their favorite bars, parks, restaurants, professors, and more. Voting runs for a one-month period, giving businesses a reasonable amount of time to promote themselves and students time to vote.
The UOSAA and Emerald Media Group select 25 outstanding UO Students who are nominated based on their involvement and achievement on campus and in the community. Nominations are public and open to everyone affiliated with the University of Oregon. Winners are honored at a ceremony at the Ford Alumni Center on May 11.
January 30th
Ask your rep for details!
PG
10
February 20th
May 18th
BUSINESS
EST. 2017
S GAME DAY
ADVERTISING Street Team Distribution LL
BASKETBA
RTY WATCH PA
nd February 22 DUCKS
VS
at Falling Sky
PM CAL • O6Loung e
FREE FOOD DRINKS GIVEAWAYS
Get your fan
photo taken
at the Emerald
and in The
FEBRUARY 15TH
11 am - 4 pm • FORD ALUMNI CENTER
Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
Poster Distribution
Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.
Distribution Boxes
Provide us with a complete set of ads and we’ll place them on our distribution boxes located across campus and in Eugene.
541-4 61-01 99
Availabedroom U le for S umme nits r + Fall! $ ($280 840/mo per be nth
EMERALD GROUP MEDIA
droom per
AT THE EMU
Flyer Distribution
3B
Come discover the best in off-campus housing options, talk to property managers and take advantage of special offers. Tons of free giveaways and raffles!
Bring this flyer to the Housing Fair to enter to win a 48” Smart TV!
lease
require d • Ga te • On d parking -site gara •W ea laundr y facilge • Cu therized ities Other prizes include: Amazon Fire Laptop Case • Kitchen Aid • AmazonStick • Google Chrome Cast • Kate Spade Echo • Amazon Dot • Knife Set • Xbox 1• Apple iPad Mini • Beats by Dre • Cubio Speaker • and More!
1,000 Flyers $500
month )
win rrently under dows minor Within renova 1 bloc tion k from campu s!
500 Flyers $350
100 Posters $200
Set of 20 Boxes (Term) $1,650 (only 3 sets available per term)
Poster & Flyer Printing 100 Posters 8.5” x 11”: $38 11” x 17”: $77
1000 4” x 5” Flyers Single Sided: $150 Double Sided: $ 300
Ask for a quote on other sizes.
Custom Snapchat Geofilters Maximize your social media impact with Snapchat Geofilters! Geofilters are a fun, interactive way for users to share their customer experiences with their friends and family.
4
Starting at
$150 Ask for your sales rep for details! PG
11
VIDEO PRODUCTION
EMERALD STUDIOS Let the Emerald Studios team help you promote your business with clear, effective advertising, event recaps, informational videos & documentaries.
Call us for a custom quote!
Informational
Event Recaps
Need training videos? We can put together videos that help train your staff or teach a subject. Informational videos give you the facts you need to be informed.
Putting on an event? We can help you preserve those memories and promote your brand.
May only require one videographer and minor editing.
Often requires multiple videographers to cover various event activities.
Client Engagement
Promotional
Wanting to boost engagement? Our production crew can help you create videos to increase client interaction. Clips can be formatted for social media, your website, television and more.
Do you have a unique story? Does your business have a special angle on how you do things? We can help you tell your story.
May not require filming. Our production crew can work with existing footage, assist with selecting stock footage, or create custom animations for you project. PG
12
Promoting your business requires the utmost care. Ask your sales rep how we can help make your business shine.
ASK YOUR REP FOR A LINK TO OUR DEMO REEL
About PhotoBooth Impress your guests with red-carpet-worthy, professional quality photos and real-time photo strip printing. Run by students at University of Oregon, PhotoBooth takes your event’s energy to the next level; don’t plan it without one. After all, if no one snapped a photo, did the event even happen?
Rates Student Groups
$550
UO
$650
Local
$750
PhotoBooth Services + Two hours of live shooting with up to one hour of set-up and take-down time + Customized props and backdrop + Customized photo strip with the title of your choice + Instant printing and digital uploads
Extra Hour: + $100
We bring the camera, lights, props and staff. You bring your fabulous self. PG
13
2017-2018
PUBLICATION SCHEDULE JULY 2017
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ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
SPECIAL SECTION
GAMEDAY EDITION
JULY 4: 4TH OF JULY AUG 17: PRE-SEASON GAMEDAY AUG 21: LAW SCHOOL EDITION AUG 21: EMERALD ESSENTIALS AUG 24: PRE-SEASON GAMEDAY AUG 28: DUCK SEASON FOOTBALL AUG 31: GAMEDAY SEPT 4: LABOR DAY SEPT 7: GAMEDAY SEPT 14: GAMEDAY SEPT 18: BACK TO BOOKS PG
14
ETHOS MAGAZINE
ESSENTIALS GUIDE
EMERALD MAGAZINE
SEPT 18: EMERALD ESSENTIALS SEPT 21: GAMEDAY SEPT 25: ETHOS SEPT 25-29: WEEK OF WELCOME SEPT 28: GAMEDAY OCT 5: GAMEDAY OCT 12: GAMEDAY OCT 16: EMERALD ESSENTIALS OCT 19: GAMEDAY OCT 23: FOOD MAGAZINE OCT 26: GAMEDAY
EMERALD EVENT
HOLIDAY/ BREAK
NOV 2: GAMEDAY NOV 6: DUCK SEASON BASKETBALL NOV 9: GAMEDAY NOV 13: EMERALD ESSENTIALS NOV 16: GAMEDAY NOV 20: HOLIDAY GUIDE NOV 22: GAMEDAY NOV 30: GAMEDAY DEC 4: FINALS EDITION DEC 4: EMERALD ESSENTIALS DEC 11-29: WINTER BREAK
JANUARY 2018
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ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
SPECIAL SECTION
GAMEDAY EDITION
JAN 1-5: WINTER BREAK JAN 8: ETHOS JAN 8-12: WEEK OF WELCOME JAN 15: MLK DAY JAN 22: EMERALD ESSENTIALS JAN 29: BREW GUIDE JAN 30: ESSENTIALS FAIR EVENT FEB 19: EMERALD ESSENTIALS FEB 20: BEST OF CAMPUS - LAUNCH FEB 26: FOOD MAGAZINE MAR 15: UO INTERNSHIP FAIR MAR 12: DUCK SEASON - BASEBALL
ETHOS MAGAZINE
ESSENTIALS GUIDE
EMERALD MAGAZINE
MAR 19: SPRING BREAK EDITION MAR 19: EMERALD ESSENTIALS MAR 26-30: SPRING BREAK APRIL 2: ETHOS APRIL 2-6: WEEK OF WELCOME APRIL 9: BEST OF CAMPUS EDITION APRIL 23: EMERALD ESSENTIALS APRIL TBA: SPRING GAMEDAY MAY 10: UO SPRING CAREER FAIR MAY 7: FOOD MAGAZINE MAY 14: 25 DUCKS EDITION MAY 18: 25 DUCKS EVENT
EMERALD EVENT
HOLIDAY/ BREAK
MAY 21: EMERALD ESSENTIALS MAY 28: MEMORIAL DAY MAY 29: GRAD GUIDE JUNE 4: SUMMER GUIDE JUNE 4: DUCK SEASON - TRACK & FIELD JUNE 11: FINALS EDITION JUNE 11: EMERALD ESSENTIALS JUNE 18-22: BREAK JUNE 25: ETHOS JUNE 25: DUCK LIFE MAGAZINE NOTE: dates are subject to change. PG
15
LINDSEY SMITH
DIRECTOR of SALES & MARKETING ads@dailyemerald.com 541-346-5511 X303 1395 University St. #302 Eugene, OR 97403 • DailyEmerald.com