BB BIBLE by Abby Ayoade

Your BB Bible.

BB BIBLE / CONTENTS

CON TE NT S 1. Who are we? / Introduction / How we work & Structure / People to know / Our clients / Awards won / Where we are / 2. Stuff you need to know / Finance / Reception / Other / 3. Fun Stuff / Thirsty Thursdays / Balls & Beers / Summer Party / Christmas Party.

BB BIBLE / WHO WE ARE

Brooklyn who? “We’re not from Brooklyn and we’re not Brothers!” But we have set out to build an agency with future thinkers for a modern world. If that sounds too deep, let’s break it down.

More simply we: • Answer the needs of future facing clients and brands. They are demanding but in a good way – they want hugely engaging, always-on communications. • Do business in a way that is high creative but without the heavy overheads, complex structures, multiple departments or relying solely on paid for media. • Focus is re-inventing the traditional communications agency structurally and creatively. • Combine the best of brand advertising with the creative flair of Hollywood to create content that people talk about and share across owned, earned and paid for media. • Have everything in-house, PR and social included so we can generate audiences not in the thousands but the millions.

We set ourselves apart with what we call ‘Blockbuster Branding’ – a “money where our mouth is” guarantee. Clients will see an increase in their communications effectiveness and their business using our proprietary “Ignition” tool. This nifty gadget takes the guesswork out of achieving the ultimate blend of earned, owned and paid for communications.

HOW WE WORK / STRUCTURE

Why have seven departments when you could have three? Hereâ&#x20AC;&#x2122;s ours - Make it Up, Make it Happen & Make it Famous. Below gives you a run down of how it all works so harmoniously together.

Make it up: Account Management & Production

This is the department with all the creative sparks bouncing off the walls.

This department combines traditional Strategist and/ or Planner roles with Creative Directors, Art Directors and Copywriters. We move quicker and have better ideas that are all strategic at heart.

Make it Happen combines traditional account management roles with traditional production roles.

This allows our customers direct access to experts delivering the work. We can move quickly, checking out costs and timings in parallel with concept development.

They act as publicists in both the on and offline world.

Make it Famous effectively combines traditional digital, social and outreach departments to provide the most complete communications solutions with our Make it Up and Make it Happen teams.

Make it Happen: Integrated Strategy & Creative Expertise

Make it Famous: Social & Earned Media

CASTROL EDGE / BLACKOUT

“FUCK!! CAR B THAT

We wanted to develop a new brand positioning that allowed us to create ongoing content across multi-platforms that would fully engage our retail and dealer audience as well as the end consumer.

We mined global audience data and insight to develop a new global brand proposition which led to the development of a new brand activation multi-platform â&#x20AC;&#x2DC;The Titanium Trialsâ&#x20AC;&#x2122; - a series of challenges that put man and machine to the ultimate test over 12 months and positioned Castrol as the true performance oil right at the heart of the pulse-racing super car challenges so popular in social media and on the web.

BONER. AT WAS EPICâ&#x20AC;?

BB BIBLE

Our Clients

OUR CLIENTS

“

GET HIM ON MATCH OF THE DAY OVER THAT TWAT ROBBIE SAVAGE.

We’ve been working with L&P, the tourism body for the capital since June 2013 after a 5-way pitch. Our remit is to create international campaigns that promote London and to follow on from the great success of the London 2012 Olympics. Key tourist markets include US, France, UK, Germany, Italy, Spain and Australia. London is the world’s favourite city and a global blockbuster brand with record-breaking international visitor numbers year-on-year. But it’s tough at the top… After a recordbreaking campaign in 2015 – deemed the most successful international campaign to date.

NBC / BARCLAYS PREMIER LEAGUE

BB BIBLE / WHO WE ARE

The BB team

George Bryant

Jackie Stevenson

Founder and Global Chief Innovations Officer & Executive Creative Director London.

Founder and Global Managing Director.

George is a Founding Partner of The Brooklyn Brothers, Global Chief Innovations Officer and ECD London. He oversees the agency’s ‘Make It Up’ team of multi-disciplinary creatives, designers and strategists. He has led the modernisation of brands as diverse as The Olympics, Orange, Guinness, Tate Modern and the country of Iceland. Previous roles include Head of Strategy at Mother London and TBWA LA. He has also been widely published and recognised in Campaign’s A list every year since it’s inception.

Jackie is a Founding Partner of The Brooklyn Brothers and is responsible for key global client relationships. She’s helped grow the agency into what it is today. In her 20-year career Jackie has been Managing Director of Craik Jones Watson Mitchell Voelkel (one of the UK’s most awarded direct and digital agencies) as well as Director at Collett Dickinson Pearce. Here she helped launch one of the UK’s most pioneering integrated models. Jackie has been named one of Campaign Magazine’s Top Ten UK Advertising Suits and is in WACLs top 100 women in advertising.

THE BB TEAM

Jess Binns

Matt Brown

Managing Director, London

Jessica has over 16 years of integrated experience across luxury and blue chip clients. She spent 12 years at Exposure, initially as Head of Events and more recently she held a Director role for the last 7 years. Jessica worked on brands including Stella Artois, 3 Mobile, Imperial Tobacco, Diageo, De Beers, Ford, Bacardi Brown Forman, LVMH and Microsoft. Jessica has increasingly focused on developing content lead campaigns, activated across social and digital channels, for brands such as Triumph International, Martini Global and Curiously Cinnamon.

Matt started his career at Lowe where he launched Egg, the UK’s first internet bank. Over the years Matt has worked on everything from Gordon’s Gin to PG Tips, creating engaging communications delivered through a variety of touchpoints. At digital agency Syzygy he switched into global premium brands running the DeBeers and HSBC Private Bank accounts. More recently, a stint in Amsterdam saw him running Volvo’s digital account globally. Currently, at The Brooklyn Brothers Matt looks after Castrol, MINI and OVO.

BB BIBLE / WHO WE ARE

The BB team

Miranda Mitchell

Tarek Sioufi

Managing Partner, MIF

Head of Strategy

Miranda has been a Director for some of the most award-winning consumer PR agencies in London including Frank PR and Mischief. A Partner in the Engine group, she was appointed as Client Managing Director, running integrated accounts across PR, advertising, digital and BTL. She’s worked with major brands such as Nike, 3 mobile, Becks, GHD, Bulldog Skincare, Radox & Heineken on global campaigns.

Tarek initially started his career as a Graphic Designer before moving into various Strategy roles in Advertising. With over 14 years of strategy experience, he has led strategic thinking on adidas at both Carat and Sid Lee, across all global campaigns. Over this time, Tarek was an integral part of the team that shaped adidas’ social presence and helped create campaigns that were content led and modern in their approach to communications. Prior to The Brooklyn Brothers, Tarek’s role as a Planning Director at Fallon saw him lead brand planning, social media planning and content distribution on Cadbury, Nokia and Abu Dhabi Commercial Bank.

THE BB TEAM

Steve Wyles Executive Producer

For the last 12 years, Steve has worked for many acclaimed production companies. Additionally he has worked for digital and creative agencies prior to becoming a partner of an interactive production studio here in London which led to managing and delivering projects for clients such as Google, P&G, Lâ&#x20AC;&#x2122;Oreal, OMO, Carlsberg, Cadbury, IOC, Talk Talk, MAC Cosmetics, Coca Cola, Xbox, Nike, Dell and MTV.

BB BIBLE / WHO WE ARE

The BB team

Robin

Gemma

The Numbers Man

The Agency Oracle

Finance Director

Office & IT Manager and PA to Jackie and George

He’s been here from the beginning. Robin is the guy for anything financial. From processing PO’s, to expenses or how to do those beloved timesheets, Robin is ready. Robin’s financial wingwoman Anna will also be available for any queries (annaj@ thebrooklynbrothers.com).

No job too big, no ask too small. Like Robin, Gemma was around for the birth of The Brooklyn Brothers London. She is definitely the person to go to if you have any issue with anything… ever! She will know how to direct you.

THE BB TEAM

Felicity

Harriet

The All Seeing, All Knowing

The Go To Girl

Head of Studio

Receptionist and PA to Jess

Felicity, or Flick as she’s affectionately known in the agency, is the Head of Studio at The Brooklyn Brothers London. Her role is extremely important and you’ll get to know her very quickly – she is in charge of project delivery. Any time you need in design or creative thinking MUST GO THROUGH FLICK.

Harriet is queen of organisation – if you’re struggling with meeting rooms, need a lunch for 40 people or have to get an emergency courier for a client doc, Harriet is your port of call.

“BROUGHT A WHOLE NEW WAVE OF CREATIVITY” Since 2010, we have been the lead agency for the development of strategic and creative platform ideas for the launch of all new Land Rover models.

LAND ROVER / EVOQUE

BB BIBLE / WHO WE ARE

Shiny things Awards We’re proud as punch of all the work we produce – some have even won incredible industry accolades.

2017 Contagious Pioneers “Best and Bravest Agencies on the planet” Ranked in their top 12 list

2016 Euro Effie Awards Grand Prix Inspired by Iceland

2016 Euro Effie Awards Gold Small Budget Inspired by Iceland

2016 Euro Effie Awards Gold Leisure & Entertainment Inspired by Iceland

2016 Euro Effie Awards Gold Integrated Effectiveness Inspired by Iceland

2016 Brand Republic Digital Awards – Gold Leisure & Sport London & Partners

2016 World Media Awards Gold Travel & Tourism London & Partners

2016 World Media Awards Grand Prix London & Partners

2015 Effie Awards Grand Effie Worldwide Finalist NBC Sports

2014 Ad Age Awards Gold Best Small Agency of the Year (75 – 100 employee category)

2014 British Arrows Awards Bronze NBC Sports

2013 Cannes Lions Bronze Inspired by Iceland

AWARDS WON

LONDON & PARTNERS / OFFICIAL GUEST OF HONOUR

London & Partners Official Guest of Honour

“HOW LONDON & PARTNERS HARNESSED THE CITY’S CONTENT TO REACH 250M PEOPLE.”

OXFORD CIRCUS ENE D L R GOQUA S

T EE STR NT GE RE

NORDIC BAKERY

RAPHA CARBON

RS AI

Map A map of where we are and our wonderful surroundings.

T EA GR

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Y RT EY I D LL A

T EE TR

B B

LS IL DM IN W

ER W E BR

ET E R ST

SOHO GRIND

JAPAN CENTRE D.O.C. THE LYRIC WHOLE FOODS

BOOTS

ET RE ST

ATM

RY U SB T F A H S

PICCADILLY CIRCUS

E U EN V A

BB BIBLE

Stuff you need to know Important bits and bobs

FINANCE EXPENSES: You had to buy something for a shoot? You can expense that! (Shopping sprees not included). Expense forms are available from the server BROOKLYN BROTHERS STUFF > BB FINANCE Please submit expenses monthly by calendar month (e.g. March’s in first week of April). Payment will be made promptly! If you have a large expense than ask finance and they can give you an advance. Please provide a job number and supporting receipts for all expenditure (Please ask for a VAT receipt as we can claim back 20% hoorah!). *Helpful hint* There is no VAT on most forms of travel (Taxi, train, plane and therefore no VAT receipts). For nearly everything else there is! TIMESHEETS: If you ever want to see Robin mad then don’t do your timesheets. But seriously do them weekly; you should never be more than two weeks behind. Also we don’t want to chase you while you’re sipping a Piña Colada poolside. Please do your timesheets before you go on holiday. You can enter details either via your computer or an app on smart phones. Clever. When you join you’ll meet Robin or Anna and they will email you your log in code. You need to account for 7.5 hours a day but please record all your time if you are working more than this or at weekends. https://app.clicktime.com

JOB NUMBERS: We use job number to monitor costs and time on jobs. Our accounting system is very techy and can handle any number of jobs. You raise new job numbers in the folder called Make It Happen and a sub-folder Job set up. If you also need to record time against that specific job (to report this back to client) you also need to request that job number goes onto our timesheet system. Still sounds like gobbledygook? Just email annaj@ thebrooklynbrothers.com with the details and she will sort it out. HOLIDAY TIME The bikinis are packed, the beach pad booked, there’s just one thing you’ve forgotten… To tell us you’re going! Please email Gemma and Harriet (MIF/MIH) or Felicity (MIU) to request your holiday. They will submit your request to your line manager for approval and do their best to get back to you within a couple of days with either confirmation that it’s been approved or to flag any clash issues. Have a nose in the holiday charts to see who else is away before you start planning (stalker alert). The chart shows how many days you have remaining, but you should always keep a note of your own allowance and what days you’ve taken in case of any discrepancies. Find them on the server here: BROOKLYN BROTHERS STUFF > HOLIDAY Always keep us informed of any cancellations/days given in lieu. The amount of holiday days you have is dependent on your contract – best to check in with Robin or oracle Gemma if you’re unsure.

STUFF YOU NEED TO KNOW

STEPPING OUT? TURN ON YOUR OUT OF OFFICE

MORE MEETING ROOM TIPS, JOY!

If you are on holiday, off sick, have a long meeting outside of the office or down the pub (JOKE), you will need to turn on your out of office. To do this go to your Gmail settings on Google Chrome. Scroll to the bottom of the page and turn ON the vacation responder.

• If it’s a client meeting and the room needs setting up with tea, coffees, breakfast, lunch etc. you need to write in the “description” section of the invite how many people and what you need. If it’s not written Harriet will not know. (Mind reading isn’t on her CV).

RECEPTION

• If you want catering let Harriet know THE DAY BEFORE (latest 10.30am) so she can order it. Set ups are for external meetings only.

Booking a meeting room is easy! Here’s how… • Go to settings at https://calendar.google.com/ • Go to the Calendars tab and click on Shared: Edit Settings.

• Make sure if you need to change rooms/time you give Harriet notice so she doesn’t go around setting up rooms with unnecessary biscuits. • Sometimes Harriet may need to swap rooms around, you will receive a Google email alerting you of this.

• Type in Harriet’s (harriet@thebrooklynbrothers. com) and Gemma’s (gemma@thebrooklynbrothers. com) email addresses.

If you need any help email Go to Girl: harriet@ thebrooklynbrothers.com

• Set permission to “Make changes” AND “Manage sharing” and hit save.

PLANES, TRAINS AND AUTOMOBILES

• Next, click on Other Calendars down arrow and go to Browse Interesting Calendars. • Go to More tab and choose Resources for thebrooklynbrothers.com. • Click on London. Subscribe to all 4 rooms. • Success. You’ve done it! So next time when you have a meeting and need a room there is a room tab next to guests, which shows the available rooms. Simply click on “add” and it’s done.

We have accounts with a travel company for airfares and train travel. We also have a courier/bike account. You should book them through Harriet or Gemma (in office hours). Cabs are for people who are working late, not for those still drinking at The Lyric. You cannot book a cab without a job number. Details for our account with CityFleet below: CityFleet: 0207 432 1404 Account: 14158 Password: 9683

This can then be sent to clients/staff in the diary invite. If edited, you can also choose if you would like to update guests. Note: the biscuits are for clients, not for eating… although they are delicious. 27

BB BIBLE

Stuff you need to know Important bits and bobs

LOCKING UP / SECURITY

Last to leave your floor? YOU MUST LOCK THE FLOOR DOOR UP. Last the leave the entire building? THEN YOU MUST CHECK ALL FLOORS HAVE BEEN LOCKED UP. Make this your check list: All windows are locked check, lights are off, all internal doors leading on to the stairwell (and the roof door) have to be closed as they’re connected to the alarm system. Double check. We don’t want any Soho lovers or sneaky robbers getting in! OPENING THE MAIN DOOR Unlock with your Key, alarm will start cheeping, type in code 2579. OPENING THE MAKE IT FAMOUS ROOM The door code is top and bottom buttons at the same time then the middle button, and twist the catch to the right. OPENING THE RECEPTION ROOM The door code is the top and bottom buttons at the same time then the middle and twist the catch to the right. DOOR FROM RECEPTION INTO THE MEETING ROOMS CODE: C1234Y Door from meeting rooms to loft – Just turn the 3 catches to unlock, the middle catch is a latch lock, prop door open with the doorstop once through.

UNLOCKING THE LOFT The door into the loft, this is alarmed. To get the key it’s in the toilets as soon as you walk in on the right. The code is: (pushing the two digits at the same time.) 3&8 4&9 A & B then slide the black switch down to open the box and release the key. The key opens the top lock, enter and the alarm will cheep. Enter the code 5683. TO OPEN THE CREATIVE FLOOR The keys are in the cleaning cupboard on the stairs, hanging on a hook inside the door. The doors just need unlocking with the keys- put the keys back on the hook after you’ve unlocked. TO LOCK UP Make sure all windows and the door to the roof are locked. The alarm for the main door and loft door you will need to type in the code again (5683) then it’ll ask you to press 0 to set the alarm. Press 0, exit and lock the door. The locking of the door will set the alarm. If the alarm goes off type in the code again 5683, if it doesn’t turn off and/or the panel doesn’t reset back to normal stay by the panel and call the security company whose details are written on the panel flap and they will help you reset it. They’ll ask you for a password, which is New York.

STUFF YOU NEED TO KNOW

NAVIGATING THE MATRIX, WE MEAN SERVER…

WHERE THINGS ARE…

The server has several different sub folders. The 3 main ones you’ll need to know are:

TEMPLATES NDA, BRIEFS, ETC. BROOKLYN BROTHERS STUFF > TBB TEMPLATES

1. DROPBOX: Here you can transfer large files to clog up the email system. Everyone is allocated their own Dropbox. Don’t forget to regularly clear your Dropbox with any unwanted pesky files. 2. BROOKLYN BROTHERS STUFF: It houses everything from holidays to templates. A go to for most agency admin requirements. 3. CLIENTS: Like it says on the tin. This is where all client admin goes. From briefs and timing plans to final creative work.

FTP BROOKLYN BROTHERS STUFF > BB FTP SITE ADDRESSES > FTP SITE ADDRESSES.DOC CONFERENCE CALL DETAILS BROOKLYN BROTHERS STUFF > CONF DIAL IN NUMBERS WIFI CODES Brooklyn Wireless / Brooklyn Wireless 5G Password: br0thers STATIONARY CUPBOARD Located in the loft against the back wall. Help yourself to pens, post-its and notepads etc. LAPTOP LOCK-UP Each room has its own area to secure laptops, so just ask the person next to you!

BB BIBLE

F So now your mind is fizzing with an overload of very informative information, you’re probably asking…when do we party?

U THIRSTY THURSDAY We have drinks on the third Thursday of every month at our local, The Lyric – it’s not the most glamourous of establishments, but it’s a 30 second walk from the agency! Expect happy birthdays, drunken convos and Robin jumping out of a cake.

FUN STUFF

SUMMER AND CHRISTMAS PARTIES We have two key events every year – the summer and Christmas parties. They always have a theme, so it’s the perfect time for you to get your silly on and say some pretty regrettable things to your colleagues.

BALLS & BEERS Since 2015 we have had an annual softball tournament in Regent’s Park. If you have a competitive streak, this is right up your street. If you’re more beers and less balls, you can take on the role of team cheerleader. Goooo team!

Finally finito

You are now officially inducted into the Brooklyn Brotherhood. Feel special? We hope so, because we want your time with us to be truly magical. Friends for a lifetime, work that rocks the ages… Sounds impressive don’t you think?

And if you’re still are ‘like what is going on?’ then we are always here to help a brother out, so ask if in doubt! Peace out.

GET IN TOUCH ADDRESS: 11-29 Smiths Court, London, W1D 7DP CONTACT : 0207 292 6200 http://thebrooklynbrothers.com/ https://www.youtube.com/channel/UCn3kryqtfC35pmNV2KHhvKw

FINALLY FINITO