NEW WAVE TYPOGRAFIK
INTRODUCTION
intro A publication on the New Wave typographic movement that emerged in the 1970s as a result of developments in digital technology as well as constraints presented by its predecessor The International Style, focusing on the work of .
NEW WAVE TYPOGRAFIK
VISUAL PRINCIPLES
The primary visual principle of New Wave typography is exploration of visual effect and dynamic, exploring function in an energetic and thought provoking way. Their approach to typography gave designers more freedom in their choice of typeface, visual composition and use of colour.
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NEW WAVE TYPOGRAFIK
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o w
f
l
Weingart’s pioneering work
typically features type set in various sizes, positionings as well as use of alterning casings to create more dynamic typographic
compositions. Weingart’s
gang
typography is commonly accompanied by vibrant
photomontages he created.
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WOLFGANG WEINGART / POSTER DESIGN
Kunstkredit 1978 / 9, 1978 Museum fur gestaltung zurich, poster collection.
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Kunstkredit 1981 / 8, 1982 Museum fur gestaltung zurich, poster collection. Kunstkredit 1982 / 8, 1982 Museum fur gestaltung zurich, poster collection.
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WOLFGANG WEINGART
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Nine collages: the new graphics by Weingart 1974 / 75 Museum fur gestaltung zurich, poster collection.
Kunstkredit 1978 / 9, 1972 Museum fur gestaltung zurich, poster collection.
POSTER DESIGN
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April Greiman’s work is famous for re-imagining the layout as a dynamic threedimensional space. Through use of digital image production along with typographic manipulation, Greiman’s work was one of the first to feature an aesthetic that is heavily reliant on digital technology.
APRIL GREIMAN
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POSTER DESIGN
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NEW WAVE TYPOGRAFIK
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f r i E d m a n
f r i e D m a n
f r i e d M a n
f r i e d m A n
f r i e d m a N
f r i e d m a n f r i e d m a n f r i e d m a n
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DAN FRIEDMAN
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POSTER DESIGN
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NEW WAVE TYPOGRAFIK
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seigfried
oder matt rosmarie
ti ss i.
/
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Odermatt and Tissi’s work often made use of gripping visuals accompanied with interesting typographic experimentation to create visual dynamic.
ODERMATT & TISSI
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APRIL GREIMAN
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POSTER DESIGN
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NEW WAVE TYPOGRAFIK
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ll i wi
wi
ll
i
k u n z Odermatt and Tissi’s work often made use of gripping visuals accompanied with interesting typographic experimentation to create visual dynamic.
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WILLI KUNZ
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DESIGN WORK
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