No. 1
issue 01
SS 2014
The bi-annual update from ØRGREEN on how we work and what we love
Inside Out & Vice Versa
Future trends nikol aj hübbe
Colours
oh l and
behind the scenes
wrenchmonkees
spring rele ases
collections
The diamond collection
marco sørensen
we love
Nikolaj H端bbe Artistic Director of the Royal Danish Ballet Hilary Guswiler Member of the Corp de Ballet
orgreenoptics.com
Hilary Guswiler Member of the Corp de Ballet
orgreenoptics.com
issue 01
05
SS 2014
Introduction
Welcome
INSIDE OUT & VICE VERSA Welcome to the Ørgreen Manual. A guide to the inner mechanics of our creative minds at HQ.
In this issue, you’ll find that our inspiration can come from anywhere. From travelling to far away places to a beautifully presented plate of food at our favourite local restaurant. From a piece of Danish design in our everyday surroundings or an amazing image online. Anything can trigger an idea for a new, cool colour combination or alluring design – to appeal to our global audience of connoisseurs with discerning tastes. You’ll also find profiles of creative people we deeply respect. They have different talents but they all share a drive and determination, which has made each of them a master of their own craft. Whether it’s the performing arts, motorcycles, pop singers, diamond setters, race car drivers or trend forecasters, they all have passion, perseverance and a burning desire to do their utmost to achieve perfection. Similarly, we also aspire to keep evolving in our own field. Continuously exploring innovative concepts and colours. Experimenting with new materials. Reaching new heights in the craftsmanship that goes into each of our frames. And launching entirely new product lines, such as our first Ørgreen snow goggles. But it doesn’t stop there. Within the first few months of this year, we’ve presented two brand new collections and you can catch a glimpse of some of them inside. The Ørgreen family is growing - both internally at our Copenhagen HQ and on a global scale. We’re in high gear and extremely happy to share it all with you. We hope you enjoy this journey from inside out.
Sincerely, Henrik Ørgreen
Tobias Wandrup
Ørgreen
Gregers Fastrup
T h e ø r g r e e n m a n ua l
�o �he
Manual
This is your chance for a sneak peek behind the scenes of our company. A closer look into some of the things we love and the people who inspire us. From fashion and furniture to art, photography and underground culture. As a dynamic design brand, we’re always on the lookout for ideas. From inside our creative playground to outside our own industry.
issue 01
06
SS 2014
Trends
The Fu�ure Allan Kruse is one of the leading Danish brand strategists and co-founder of Spandet, a taskforce working within fashion and lifestyle. Mainly focused on branding, retail and marketing, Kruse keeps an on-going eye on global trends. In an industry where the only constant is change, Kruse sheds light on some mega trends emerging as we speak. People don’t just buy products – they buy from brands they can relate to. Brands that distinguish themselves as unique and are appealing because they enhance our experience of life. As Kruse sees it, we’re in the midst of a mega global trend. A zeitgeist. Going from flaunting luxury – to fusing fashion with function. Seen in more authentic, honest products with a raison d’être that resonates with consumers. According to Kruse, “In the 90’s and early 00’s, luxury was all about laziness. Showing that you didn’t have to work. Now women’s fashion has gone from red carpet wear to more utilitarian styles coming from exclusive brands. Meanwhile, men in Europe and the US are showing a 25% increase in fashion and lifestyle products.” Reflecting a consciousness that “you are what you wear” as part of your own style statement and self-branding. Many luxury brands are drawing on their heritage, like Burberry, who initially provided well-crafted trench coats to weather the storm at war. “We’re seeing companies who make hunting boots, work man’s boots, craftsmanship,” adds Kruse. We’re talking functional products with a fashion factor engineered to make you better “equipped” for business or pleasure. At the same time, sports brands like Nike are upgrading their offerings by bringing new technological advancements to high-end casual wear. One of the first movers in this segment, Nike has led the way for other brands to merge sportswear with fashion. In doing so, they have elevated street - to chic. The biggest boom is in technology. Entering our lives in new, inventive ways and feeding the growing number of consumers who are addicted to newness. Take smart technology in textiles. “There are clothes that measures your body temperature,” notes Kruse. “Fibres with colours that change with your mood. Even sensors where your clothes act like a screen, mirroring your environment for a camouflage effect.” It’s all part of an explosive trend towards everything. While it might sound like we’re heading for a futuristic film noir, for Kruse it’s a reality designed to add enjoyment to our lives. At the other end of the spectrum is a trend towards small is smart. “It’s not cool to be corporate,” says Kruse, who’s referring to more than headlines about the current crisis. “Brands are creating smaller editions and capsule collections. Collaborating with designers. There are independent coffee labs and libraries popping up in Japan to be more street level. Creating a more personalised experience involving customers’ trust in them as experts. It’s happening in everything from motorbikes to micro breweries. Companies are personalising products as much as possible.” With this personalisation comes a closer connection with consumers. “Look for more products from the heart,” adds Kruse. In an age where couples sit across from each other in cafés and spend the entire time virtually elsewhere – texting others on their mobiles – at Ørgreen, we’re happy to hear that the human element is still essential. That craftsmanship is key. And that being “smart” involves innovative ideas that engage consumers, who are keen on new concepts - now.
T h e ø r g r e e n m a n ua l
07
issue 01
SS 2014
True Colours Past vs. Present
Inspiration
A glimpse behind Ørgreen’s unique colour philosophy Unique colours and innovative combinations have played a significant role in Ørgreen’s signature style since the beginning. Behind the creative development of what today amounts to more than 400 different combinations is full-time colour consultant Sahra Lysell. A highly productive, artistic soul who develops new colours for each new collection. It’s all based on her personal colour philosophy, which is a key element deep in the Ørgreen DNA.
Rough vs. Refined
“When we, as human beings, choose colours, it’s often because they evoke an emotion,” says Lysell. “You are automatically drawn to certain colours because of your past associations and experiences with them. Try describing a colour and you can only really describe the things you associate with it. So you could say that when we add colour to an Ørgreen design, we’re adding emotions.“
”My most important work tools are my imagination and my self-control. In that order.” For Lysell, developing colours is more a matter of delving into different moods and atmospheres than a question of blindly following the latest trends in fashion. Instead of working with specific colour palettes in mind, new colours and combinations often emerge from exploring different contrasts and the dynamics that occur when they clash.
”I feel the Ørgreen colour universe reflects an open-mindedness and a dynamic journey continuously moving forward. Colour-wise, we allow ourselves to rise above all conventions. I don’t believe we need to follow other industries regarding specific seasons or trendy colours. We just do what we want and what we feel for! That doesn’t mean that it’s an uncomplicated mission. The design and colour solution that might look simple is seldom the one that’s easy to create. The challenge is to be seasonless and timeless. While at the same time, being totally in the moment and staying true to your gut feeling.” Most people choose colours to match their clothes or their personality, however Lysell works with how colours accentuate skin tones and flatter the face. With thousands of different hues to choose from, Lysell’s approach is much more experimental and intuitive. ”Because of my job description, people often ask me my favourite colour – with a big smile I can say I DON´T HAVE ONE. I have an innate feel for colour, but it changes depending on if it’s for art, fashion, eyewear or industrial design. There are many contradictions in my colour choices. I’m attracted to the playful, innocent feeling I get from pairing pastels with neon colours. I also love an all dark and sinister universe in black and dark hues.”
T h e ø r g r e e n m a n ua l
issue 01
08
SS 2014
Behind �he scenes Nikolaj Hübbe wearing Moody & Hilary Guswiler wearing Ursula
Campaign
Nikolaj Hübbe wearing Capote 455
Creating magic moments in Denmark’s capital of cool
Cinematic style, film noir and strong dynamics are the inspiration behind this year's Ørgreen image campaign. In a move to keep evolving our style, we planned a tour of Copenhagen’s hot spots to feature the city we are so proud to represent. The photo shoot started on a sunny day in the city centre and ended up in the harbour on the quiet outskirts of town when the sun set - the very minute the last picture was taken and the photo shoot was a wrap! Aiming for a vibrant, more natural look and feel for the campaign, we engaged the talents of two professionals in the performing arts to model our collection, who are used to expressing dramatic moods and emotions. The Artistic Director of the Royal Danish Ballet and former principal dancer at the New York City Ballet, Nikolaj Hübbe. Along with Member of the Corps de Ballet at the Royal Danish Ballet, Hilary Guswiler. Two people we deeply respect who echo our values of passion, commitment and craftsmanship. Able to improvise and interact freely in front of the camera, they became a dynamic duo capturing universal emotions such as love, fear, anger and hope. The result? Just the look we were looking for.
T h e ø r g r e e n m a n ua l
issue 01
09
SS 2014
Campaign
What’s that in the background? Look a little closer and you’ll notice some of Copenhagen’s most important architectural landmarks, appearing as “supporting actors” in our new campaign.
The Royal Danish Playhouse Located on the harbour front across from the Copenhagen Opera House, the Royal Danish Playhouse was built in 2008, designed by architect firm Lundgaard & Tranberg.
See our evocative image campaign video on YouTube youtube.com/orgreenopticscom
Hilary Guswiler & Photographer Oliver S. Knauer getting ready with a few test shots
The Old Stock Exchange building One of Copenhagen’s oldest and most distinctive buildings, constructed in Dutch renaissance style between 1618-1624 by King Christian IV.
The National Bank A timeless masterpiece by legendary Danish architect and designer Arne Jacobsen.
T h e ø r g r e e n m a n ua l
010
issue 01
SS 2014
Op�ical Main Collection
1
ray an ar e d i n te n s e s o p n om g i le , i tely c q u i s i r on g to f r a to s e r io u s x e e r t t ee rs a ms d , sw . C o lo u o s i t e s , f r o r e fi n e de r s t a te d o p t p o w n a r u of , l o i t nq u ou s to t r a n d a u d a c i a
3
2
4
5
7
6 8
A ll fr am t it a n e s a r e m a d iu m eo excep , light yet f titanium d t ion a a l q u a l u r a b le m e n d b e t a t it y de si g ne a l s i n a n d to l a st .
1 Hughes 459 2 Rosemary 425 3 May Day 453 4 Oldman 480 5 Baker 452 6 Sugar Kane 444 7 Bogart 455 8 Baron 441
T h e ø r g r e e n m a n ua l
issue 01
011
SS 2014
Sun Main Collection
D e si g ne d a nd e ac h fram developed e is h a r e sp e nd m a i n D e n m a r c te d f k de i n or i t s Japan , a nd i , r r ef u h i g h s t a n d t a b le qu a l i a rds ty.
1
3 2
4
6 5
a l a nd O p t i c v a i l a b le t n e r cur a ll a m e ou r ns i n To se e c t i o nop t ic s . c o l l o c s e e e s r la s to or g Su n g r s , go c o lo u
7
1 Florence 466 2 Rebel 442 3 Tallulah 426 4 North 451 5 Capote 473 6 Easy Rider 352 7 Jones 392
T h e ø r g r e e n m a n ua l
issue 01
012
SS 2014
Interview
Nikolaj Hübbe photographed by Henrik Stenberg
Cur�ain
Call T h e ø r g r e e n m a n ua l
issue 01
013
SS 2014
Interview
As Artistic Director of the Royal Danish Ballet, Nikolaj Hübbe is in charge of the dance company and bringing ballet performances to life, with his passion, energy and urge to reinvigorate an art form rooted in tradition. Nikolaj spoke to us from his Copenhagen apartment, revealing himself to be as charismatic off stage as he is on. He’s a personal fan of Ørgreen eyewear and that striking, super suave guy you see appearing in the current Ørgreen campaign together with ballerina at the Royal Danish Ballet, Hilary Guswiler. A child prodigy who started ballet training when he was 9, Hübbe joined the Royal Danish Ballet at 15, became a principal dancer by 20 and at age 23 took his career to New York, where he was a principal dancer with the New York City Ballet for 17 years. Back in Denmark since 2008, he is at the creative helm where he was once an apprentice, with its legacy of work by the 19th-century Danish master August Bournonville. What does it take to engineer a ballet body? There’s the body you were born with. The genes you got from Mom and Dad. You have to have a good instrument to begin with. You also have to have a talent for moving. Musicality. And a theatrical flair. Even with a 9-year old who can jump and turn, does the kid have the ability to come alive once the curtain comes up? If so, then you already have a budding performer. In terms of craftsmanship, hard core training, they say it takes 10 years to make a dancer. For kids that means 1 to 2 hours every day. From ages 10 to 12 they should train 3 hours a day. By age 16 it should be 8 hours a day plus performances. Such intensive training involves precision and a quest for perfection. Does that impede your creativity or inspire it? At times, perfection can stand in an artist’s way. If you keep monitoring each moment, you restrict yourself so much that you don’t let it flow. When you achieve true perfection, all of a sudden something ... the movement, the execution ... there’s an ease, an elegance, an eloquence to it. It’s an odd push me / pull me thing. Working on a pas de deux is very meticulous and strict. But if you can achieve a level of perfection where you let your muscle memory do it for you and you “leave” yourself, that’s when magic happens. You’ve gone from being part of a dance company to leading a dance company. Bringing your personal expression to a genre that’s very specific. What’s the creative angle that you feel an urge to add? We’re talking classics in the ballet tradition, where some are about 100 years old. You need to let the ballet talk to you. To de-code the story and push the boundaries to evoke an emotional ahá that modern audiences can relate to. Like method acting. Stanislavski, Strasberg, Stella Adler, Uta Hagen. It’s about honouring the author and the tradition but tinkering with it a bit, so it has another look and feel that resonates with audiences in the here and now. Danish design is known for its clarity and purity. Do you see similarities with ballet? And when you’re auditioning dancers, can you spot the Dane? In Danish design there’s the beauty of the line. The functionality. The proportions. There’s also a certain modesty and sparseness, where you cut to the core of the matter by removing any excess. In terms of dancers, it’s easy to read where they’re from. Russian
dancers have a slower approach, with enormous movement directed from their backs, their torsos. American dancers are tighter, with moves that are bigger, faster. A great attack and energy, which George Balanchine described as “the tempo of New York”. Danish dancers are somewhere in between. Good footwork, good jumps, very solid. Quite wholesome and clean. They tend to be more modest and not that extroverted, so they often don’t stand out. It’s important for me to bring this out in dancers. Not flash or flamboyance for the sake of it. But because it’s appropriate here at this moment ... and that one. Classical ballet, as opposed to other performing arts, has to honour a tradition which some see as rigid and restrictive. Is there a rebel in you eager to bend the rules? Sometimes you have to go against what is expected otherwise you can stagnate. A piece becomes reproduction and repetition. You say, okay this was nice, conventional. How can I push the boundaries? For me it’s more reinvention vs. rebellion. When you perform the same role to perfection in the same way night after night, you need to bring in some zing - to the chemistry between dancers and to engage the audience. Yes we’re performing a classic, but at the same time, we need to shoot the moon. How do clothes affect how you feel onstage and in real life? Shakespeare wrote “Clothes maketh the man.” When you’re stepping onto a stage you’re creating another realm, another reality. You’re believing it and you want the audience to believe with you. It becomes a force that’s actually stronger than reality. For some it’s even escapism. It’s like playing with masks. All of a sudden we can be other beings and express other sides of ourselves. I remember buying a pair of intellectual glasses – to wear just for the look. When I put on a bow tie and a cardigan, I would come off in a certain way. Switch to a leather jacket wearing these other glasses and your image is instantly something else. It gives you permission to act “as if ...” What performances are you involved with now and what can we look forward to seeing from you in the future? We’re staging a ballet called Napoli by Bournonville. It originally takes place in the 1840’s in Italy. I brought it to the 1950’s and incorporated a more cinematic Felliniesque feeling. A more edgy reality to characters normally depicted as very pretty and romantic. After that, I’m actually going on stage to perform the lead in a ballet called L'histoire de Manon, choreographed by Sir Kenneth MacMillan, who was the Artistic Director at the Royal Ballet in London. I play Monsieur GM. It’s the story of a Madonna gone hooker. A young, French peasant girl who comes to Paris and becomes the quintessential prostitute. I pay for her and she becomes mine. There’s intrigue, murder ... and more.
T h e ø r g r e e n m a n ua l
issue 01
014
SS 2014
Ambassadors
Oh Land wearing Florence 452
Ahh...
Oh Land Behind the slightly cryptic name of electro pop act Oh Land is 28-year old Danish singer Nanna Øland Fabricius. (Oh Land is the “Danglish” version of her middle name.) A unique creative creature who has charmed her way into the hearts of an ever-growing global fan base with her mesmerising melodies. At Ørgreen, we’re not only amazed by her musical talent – Nanna writes her own songs, plays all kinds of instruments and sings all the vocals herself – we also adore her cool personal style. It’s as colourful as her music, whether she’s wearing a Native American headpiece on stage or dyeing her hair turquoise. This spring, Nanna chose to match her vibrant blue hair with our Florence sunglasses in matt jade/shiny palladium. ohlandmusic.com
5 quick ones When do you feel most creative? When I'm somewhere in between stages and not 100 % at peace! Often right after I've finished something important - it leaves an emptiness that is inspiring. Copenhagen vs. New York? I'm happy living in New York. It suits my personality well because there is so much going on and I'm quite restless. But one day I'll definitely come back to Copenhagen! Your favourite piece of Danish design? Probably the Sydney Opera House (designed by architect Jørn Utzon). I performed there in November and it was even more beautiful in real life. How would your fantasy custom-made Oh Land frames look? They would have transparent resin with glitter inside and would somehow be a mix between retro and future. Which artist do you dream of collaborating with? My husband Eske Kath whom I collaborate with every day.
T h e ø r g r e e n m a n ua l
Nikolaj H端bbe Artistic Director of the Royal Danish Ballet
orgreenoptics.com
issue 01
016
SS 2014
News
Bardot, Faye, Stirling & Lennox
Diamonds
The Ørgreen Diamond Collection is an exclusive selection of frames representing our dedication to state-of-the-art craftsmanship, elegantly combined with our design philosophy. All frames are produced in titanium and beta titanium, with precision plating of precious metals in either gold or palladium. Each model is set with 1 to 10 high quality diamonds, discrete details that add a subtle, luxurious effect.
Since the launch of our first Diamond Collection in 2012, the response has been overwhelming. Last fall we added 6 new styles to the collection and also introduced 2 sunglasses styles with CR-39 Polarize sun lenses from Carl Zeiss. The result is a more complete selection, ranging from classic favourites to a younger take on this über exclusive collection - but always with our signature Ørgreen angle on cool.
Handcrafted in Japan and Denmark
As an example of our commitment to bringing our customers the utmost in high quality, the thickness of the precious metal plating is well above normal standards for gold plated jewellery, measuring 3.0 microns. All diamonds rank at the top of the GIA International Diamond Grading System and are either white or black diamonds. Not only do we use only the finest materials, we also work with some of the finest craftsmen and women in the industry. People with a keen eye for precision and a passion for perfection that parallels our own.
are forever T h e ø r g r e e n m a n ua l
Faye in palladium
Due to the complexity of the various processes that go into creating our frames, each pair takes up to 3 months to produce. Starting their journey in Japan, first they’re handcrafted in 100% titanium and beta titanium. Then they’re shipped to a stone setter’s workshop in Denmark for the delicate, careful mounting of the diamonds. After that, the frames return to Japan to be finished. There they undergo a special sandblasting procedure to achieve the correct finish, followed by the final process where they are plated in either gold or palladium.
issue 01
017
SS 2014
News
Baadstorp using a divider caliper
Meet Frederik Baadstorp, the stone setter who personally mounts the diamonds on each frame in the Ørgreen Diamond Collection In a modern world where many highly skilled manual trades are disappearing, what made you decide to become a craftsman? Since childhood (8 years of age), I knew that being a goldsmith was my vocation. I have been a goldsmith for 20 years now and a stone setter for 15 years. To still be able to create something with your bare hands, to challenge the very best inside myself - that’s what drives me every single day. I have been in other jobs in my time that were more administrative, but I have always returned to craftsmanship. How does one become a diamond setter? It is a combination of theory and practice, but most of all a dedication to the knowledge of the stones and practice, practice, practice.
and
Which part of your job do you like the most? As I am both a goldsmith and a stone setter, I’m happy to work with the combination of the two crafts. Stone setting is my biggest passion. Which tool is most important in your daily work? It’s hard to choose one tool over the others. In stone setting, our tools have been adopted over generations. I find it very interesting that these tools are still the best we can have and still the simplest. Is the Ørgreen Diamond Collection in any way different from other projects you have worked on? How? To work with the Ørgreen Diamond Collection is one of a kind. Here we all demand top quality in all work processes. This gives me the chance to show the best in Danish workmanship. The Ørgreen Diamond Collection quality must be at the same unique level as high-end jewellery companies, such as Cartier.
Jones in gold
ever
Various hand precision tools
Facts All models are available in either gold or palladium, except DEAN and STIRLING (palladium only). The Diamond Collection is only available at select retailers worldwide. Retail prices range from €1,750 - €3,000
T h e ø r g r e e n m a n ua l
018
Born issue 01
SS 2014
GibbonSlab SR400
Interview
Subcultures have always been a source of fascination for us at Ørgreen. From skateboards and extreme sports to street culture and art. Challenging the status quo runs deep in our DNA. So when we met the founders of Wrenchmonkees, we felt an instant kindred spirit. They are in it for the passion, the pleasure of working with each other, the thrill of building a motorbike - and the adrenalin rush of the ride. Based in Copenhagen, they design and construct one-of-a-kind motorcycles for clients who want individual styling and dynamic driving experiences. For them, freedom is creating something out of the ordinary. Like their GibbonSlap SR400 launched last year at the EICMA Motorcycle show in Milan and made in collaboration with Yamaha and KEDO. Named after a knotted rope sailors used to defend themselves onshore, GibbonSlap is a single-seat, lean machine with chunky tyres, a titanium megaphone exhaust and polished aluminium mudguards - ideal for navigating the inner city asphalt jungle. We caught up with one of the two partners, Nicholas Bech, who’s been keen on mechanics since he was a pre-teen custom building skateboards. Nicholas is a photographer, father of two and considered an enfant terrible when it comes to design. wrenchmonkees.com
T h e ø r g r e e n m a n ua l
issue 01
019
SS 2014
Interview A lot of craftsmanship goes into each one of their one-off creations. So what’s Bech’s idea of perfection? “Imperfection,” smiles Bech. “I’m really sad every time I see a nice building completely torn down. Instead of using some of the old stuff and keeping the character. What we do is more like a heart transplant. The outside has a life story. The imperfection is part of the appeal. We like to keep some of the roughness. Of course, it all has to work together - what’s old with what’s new. We also work with brand new bikes, like Yamaha.” So what revs Bech’s own creative engine? Everything from other bikes to buildings to architecture. “Everything visual,” adds Bech. We seek inspiration in surfaces. From an old, rusty car to a tarmac. But mostly, we’re inspired by the motorbike we begin with.” In terms of freedom, there’s that incredible feeling when you take a motorbike to the streets and hit the open road. As Bech sees it, “I can go wherever I want. I don’t have to wait in a queue. On a motorbike you can be ahead of traffic. Able to see what’s going on before it’s going on. Motorbikes can perform more than you dare to. It’s a sport that tests your own limits. Of course, usually the limits are only in your head. It’s also more fun to travel light and a good excuse to only wear one pair of jeans.”
Ride The Wrenchmonkees Garage
More than anything, motorbikes have a soul. Thanks to Wrenchmonkees, they can be reincarnated into a second life.
Who’s their typical buyer? “People want to have something they’ve never seen before,” notes Bech. “A one-off. You can order a bike you won’t see anywhere else. And we don’t want to re-build the same look twice.” Still, Wrenchmonkees have a signature style. An approach you could call hybrid Zen. Clean, no frills. A less is more, timeless style. “We want them to be as simple as possible. Not flashy - and unique every time.” Not an easy feat when you consider that there are hundreds of parts in a motorbike. “It can take from a month to a year, depending on how much we re-build it, the availability of the parts, special requests, etc.”
T h e ø r g r e e n m a n ua l
Monkee #40 by Wrenchmonkees
“I am educated as a photographer, so working with motorbikes is like working with another material,” says Bech. “It started almost as an adult version of playing with Lego. We began building bikes for ourselves and then for others. Then we got clients who financed our fun.” For Bech, the fun is the actual craftsmanship. He’s more into the design, the creating and the building. The aesthetics. Whereas his partner Per Nielsen is more into the technical part. “The aesthetics are the initial appeal – our version of aesthetics,” says Bech. “We are two people here. I couldn’t do this without Per and vice versa.” It’s two different mindsets. And together they create a balance of both aesthetics and engineering.
issue 01
020
SS 2014
Danish Design We Love
Astrid Andersen - menswear astridandersen.com We can’t help but feel spiritually connected to the Danish menswear designer Astrid Andersen. For her unconventional, original take on high fashion – where she brings the street to the catwalk. Andersen’s style draws on sporty references with a tongue-in-cheek approach, expressed with a typical, unpretentious Danish sense of humour. Andersen graduated from the Royal College of Art in 2010 and is currently based in London and Copenhagen, designing and manufacturing from her studio in Copenhagen.
Sophie Bille-Brahe - jewellery sophiebillebrahe.com Another Dane experiencing global success is fine jewellery designer Sophie Bille Brahe, who proves that creativity and clever craftsmanship along with original thinking can take a product to new, inspiring heights. You’ll find her personal twist on poetic yet streetwise pieces of modern luxury in stores such as Dover Street Market, Luisa Via Roma or online at net-a-porter.com
Paul Kjærholm - furniture kjaerholmproduction.dk Considered one of the grandfathers of the Danish design movement in the 60’s, Kjærholm was a trained carpenter who continued his studies at the Danish School of Arts and Crafts. He had a particular interest in materials, especially steel, which he viewed with the same artistic finesse as natural materials, such as wood. His designs are in the permanent collection of MOMA in New York, the Victoria & Albert Museum in London and other museum collections in Denmark, Sweden, Norway and Germany. Still to this day, Kjærholm’s designs remain classic icons, sought after by connoisseurs around the globe.
T h e ø r g r e e n m a n ua l
issue 01
021
SS 2014
Art We Love
v1gallery.com
Copenhagen’s vibrant meat packing district not only hosts some of the best restaurants and bars in town, it also serves as home to several young galleries. One of our favourites is V1 Gallery, which was founded in 2002. Back then, they were pioneers in the Nordic art scene by being amongst the first galleries in the region to exhibit self-taught artists influenced by underground culture, graffiti, surfing and skateboarding. To this day, they still aspire to serve as a platform for art that interacts with the surrounding society. Amongst the artists to have graced the walls and floors of V1 through the years are a.o. Banksy, Shepard Fairey, Wes Lang, Neckface, Futura 2000, Steve Powers and Todd James, as well as local talents HuskMitNavn and Asger Carlsen. V1 has become the go-to place for exploring both emerging and established artists from Denmark and abroad.
T h e ø r g r e e n m a n ua l
All images are courtesy of V1 Gallery and Asger Carlsen, Wes Lang & Matthew Stone
V1 Gallery
issue 01
022
SS 2014v
We Love
Alastair Philip Wiper Photo by Alastair Philip Wiper
alastairphilipwiper.com With technical and functional details as an important part of our DNA, we are amazed by the work of English photographer Alistair P. Wiper, who is based in Copenhagen and working worldwide. When he’s not busy as the in-house photographer for designer and artist Henrik Vibskov, Wiper explores the weird and wonderful world within science, industry and architecture. Often featuring mechanical, quite visually complex subjects, as well as rarely seen behind the scenes. For the past few years, Wiper has been documenting some of the most unexpectedly cool spaces imaginable, such as wind tunnels, solar furnaces and anechoic chambers. Subjects you wouldn’t normally think of as beautiful, yet Wiper captures the compelling appeal of each one.
Thomas Skou thomasskou.com King of the underground scene and local BMX hero, Thomas Skou has spent the last decade travelling the globe with his camera. He’s worked for brands such as Nike, WoodWood and Rascals as well as Levi's, who commissioned Skou to do the photos for a 240 page limited edition book as part of their "Locals only" project. He has also shot for magazines like Dazed & Confused, amongst others. Skou kicked off his career as a photographer at age 13 when he bought a Nikon FM camera and started taking photos of his friends skateboarding and riding BMX bikes. Driven by curiosity and the rush that comes from living life on the edge, Skou doesn’t work with fancy sets or a crew. And he rarely plans a photo shoot. Instead he spontaneously captures moods, atmospheres and emotions with his lens resulting in photos, which tell their own story in work that stands out from the crowd. Add to that his open mindedness and extremely outgoing nature, which creates an authentic connection with his subjects.
Photo by Thomas Skou
Photo by Thomas Skou
T h e ø r g r e e n m a n ua l
issue 01
023
SS 2014
Music Thomas Madvig wearing Cash 442
We Love
Thomas Madvig’s picks TSbar.dk
Positive, energetic and enthusiastic are just a few words to describe Thomas Madvig, one of our preferred DJs on the underground club circuit. He was the first Dane to host MTV from 1996 to 1999, which brought him international attention. Since then, he has become one of the most important players on the Danish electronic music scene. A music consultant, record label owner, producer, music designer and re-mixer doing radio shows, festivals, epic club evenings and events. Madvig is also co-owner of the award winning TS Bar where you’ll find these tracks as part ofhis current, funky playlist. Elekfantz "Diggin' on you" Sharam Jey & Jon Sine "Connections Featuring Frankie Balou" Saccao "Plan B (Thomaz Krauze remix)" Purple Disco Machine "Need someone" Maya Jane Coles "Nowhere" Disclosure "F for you" Zombie Disco Squad & Spoek Mathambo "We Should Bang (Monkey Safari Hells Bells Remix)" Chasing Kurt "Gettin Ready (Jef K Remix)" (all tracks can be bought online on beatport.com)
Recently played albums at the Ørgreen Playground Arcade Fire "Reflektor" Frank Ocean "Agent Orange" Daft Punk "Random Access Memories" Fleetwood Mac "Rumours"
T h e ø r g r e e n m a n ua l
issue 01
024
SS 2014
Going Online We Love
Photo by @bobbyanwar
“I lov e crea ou t o f t h e i t i n g mo o d m sa wh a t appea ages I ta ke nd storie s . May l s to m be e ab o ut thi that’s s c ra f t.”
e e of th t s om wh e n h g u o d r ha s b at I h a raphy ck to me th breathing g o t o “Ph ing, s ba t ha s e l i n g a b ou t t i m e f e tail. I .” e d ’s t sa m r I o . ion ye f ced I dan aving an e o be a pass t h n d n w a ly gro q u ic k
Bobby Anwar Go explore @instagramersdenmark
Of course, there’s nothing wrong with food, babies or cats. But sometimes we like to get something more inspiring in return for the time we spend on social media. Fortunately on Instagram there’s someone we’re quite keen on. Art Director Bobby Anwar, who has a background in professional street dance, old school popping and locking. Bobby is part of the group @instagramersdenmark, who create events, “instawalks” and more for people with a passion for instagraming. In Anwar’s feed, you’ll find an artistic, often dynamic take on everyday situations. Always with a creative edge that suddenly makes the ordinary anything but. Other stuff we like on the WWW retelly.com Online magazine with videos from all around the web bonocle.com Cool independent eyewear blog blogotheque.net French music “weblog” known for their exclusive and intimate “take-away” sessions with some of the world’s best indie bands itsnicethat.com Championing creativity across the art and design world
T h e ø r g r e e n m a n ua l
issue 01
025
SS 2014
Food We Love
Food is a subject guaranteed to create enthusiasm around the water cooler at Ørgreen’s HQ. Aside from a social activity, which brings the Ørgreen family together, we appreciate the craftsmanship and dedication behind any great meal – whether it’s served in a Michelin restaurant or in one of our “secret” hot spots around the world. Here are some must-have meals found in our fair city.
One of our personal favourites you can try at home. Aamann’s recipe for Green Chicken Salad. Lunch Aamanns - Smørrebrød Deli and Take Away Øster Farimagsgade 10 2100 Copenhagen Ø aamanns.dk Adam Aamann is the pioneer behind a true rebirth of the Danish lunch tradition called ‘Smørrebrød’ (open faced sandwiches). Since opening his first eatery back in 2006, Aamann has been modernising this entire genre, finding more contemporary and healthy ways of preparing the food. He is working with locally produced, high quality ingredients in season, always experimenting with new combinations, wild herbs, creative pickling, etc.
Ingredients - 1x2 kg chicken, poached as described below - 2 onions - 5 cloves of garlic - A handful each of thyme and parsley - 2 bay leaves 1 tbsp coriander seeds 1 tbsp black peppercorns - 400 g cleaned root vegetables, carrots parsley root or celeriac - 500 ml yogurt - 400 ml mayonnaise made with lots of mustard Salt and freshly grounded pepper - 1 tsp curry powder - 2 tbsp cold-pressed rapeseed oil - Apple cider vinegar - 1 large bunch of parsley For serving Green beans, Chervil or chives, 16 slices of cured, smoked ham and 10 slices of rye bread. Poached chicken Place the chicken in a pot, cover with cold water, and bring to the boil. Reduce to a simmer. Add the onions, garlic, thyme, parsley, bay leaves, coriander, peppercorns and 1 tsp of salt. Skim off the herbs that accumulate on the surface of the water as the chicken cooks for two hours. Remove the chicken and let it cool for 30 minutes, then remove the meat from the bones. Salad and toppings Bring a large pot of salted water to a boil. Blanch the parsley and refresh in cold water. Blend the parsley with just enough water to make a smooth, green purée. Cook the beans in the water for 1,5 minutes and refresh in cold water. Chop root vegetables into 1x1cm cubes. Drizzle with a little oil, season with salt and pepper and bake for 15-20 minutes at 160C until tender. When the cubes are cooled, mix with the chicken, yogurt, mayo, parsley purée and curry powder. Season to taste with salt and pepper and perhaps lemon juice. Bake the ham slices in the oven until golden and crispy. Serving Place a good spoonful of the green chicken salad on the rye bread, top off with the sliced beans, fresh picked chervil and shards of the crispy ham.
T h e ø r g r e e n m a n ua l
Still hungry? Breakfast The Greasy Spoon Studiestræde 14 1455 Copenhagen K greasyspoon.dk One of our favourites in the middle of Copenhagen’s old “Latin quarter” for a delicious bit of guilt. The Greasy Spoon is the perfect Sunday spot where you can easily feel at home, whether you’re bringing the kids – or just your hangover. No need to stress, breakfast is served all day!
Dinner & Drinks Kul Høkerboderne 16B-20 1720 Copenhagen V restaurantkul.dk As an alternative to the New Nordic wave, we highly recommend Restaurant KUL, which brings a fresh angle to the Copenhagen culinary scene with their multinational, California-inspired cuisine.
issue 01
026
SS 2014
Travelling We Love
From the buzz of busy London to the ocean waves of Maui. Traveling means business, but very often it’s also pleasure for the adventurous team behind Ørgreen. Either to some of the biggest cities around the globe or out in nature, the world is our playground. And there’s always more to see...
When in
London
Native Londoner and International Sales Manager at Ørgreen, Jose Rial gives us his tips for what to do when spending a long weekend in his hometown. Shopping The possibilities are endless - but for a one-stop, all-in-one experience, my favourite store has to be Liberty on Regent Street. www.liberty.co.uk Afternoon Tea A great British tradition - there’s no better place in London than at the Athenaeum Hotel in Mayfair. But be wary, you’ll be rolling out of there stuffed full and drunk from the limitless champagne! The Athenaeum Hotel 116 Piccadilly www.athenaeumhotel.com Quick Pub Lunch On a Saturday lunchtime you must try their fantastic special - A pint of Guinness and half a dozen rock oysters! The Cow Pub 89 Westbourne Park Road www.thecowlondon.co.uk Dinner and Drinks This has to be one of my favourites in my old neighbourhood - with its spectacular views of London, fantastic food and superb cocktails! You know what, can I come? Kensington Roof Gardens Club & Babylon Restaurant 99 Kensington High Street www.roofgardens.virgin.com Sunday Morning If your hangover allows - take a stroll up and down Columbia Road Flower Market. Not just a fantastic flower market, but a street jam packed with a terrific collection of art galleries, small fashion boutiques, cool vintage stores and fabulous interior design shops. ww.columbiaroad.info
T h e ø r g r e e n m a n ua l
issue 01
027
SS 2014
We Love
Tokyo
According to Henrik Ørgreen
With more than 50 trips to Japan over the last 10 years, often to visit the factories who produce our frames, Co-Founder and Creative Director Henrik Ørgreen knows Tokyo like the back of his hand. He’s happy to share some of his favourite finds. Where to stay? Definitely in the Shibuya district. Go for the Shibuya Excel Hotel, which is great value for money. Or if you’re in a more extravagant mood, try the Mandarin Oriental right in the heart of Tokyo. Where to eat? Do yourself a favour, make an effort to find the places where the locals go. Ask the receptionist at your hotel. Forget your pre-conceived notions about what a gourmet restaurant should look like and don’t judge by the interior design or décor. You might get a positive surprise! You always have to try sushi when in Japan. One of the best places for sushi is Midori Sushi in Shibuya (don't be afraid of the long queue outside). For that extra special experience, I recommend trying the Morita-ya restaurant on the 35th floor of the Marunouchi Building, close to the Tokyo Station. Amazing Kobe meat served by women dressed up as geishas! Where to go out? Ebisu is a great place to experience the authentic Japanese nightlife. Do as the natives and go to a whiskey bar or a jazz bar and feel the vibe. Again, keep an open mind and see where the night brings you. For hard-core nightclubbing, go to Roppongi, a truly ‘happening’ neighbourhood right now, but also with a lot of tourists.
Jaws L e ge n da Maui, f a mou r y s u r f br e a k off t s for it waves h s mon ! ster 10 e nor t hern c -15 me ter (25 oa st of - 50 fo ot)
Tobias and the family travelling in style.
in place e be st r h t jo a ly wo m o s s ib ite of t n as p s w e o h t n K nd a s e ach fing a ip a B ndsur i Hook w r . o s ion rld f mpetit t he wo la s s c o c ld r wo
Hawaii
The travel story continues...
In our last issue, Co-Founder Gregers Fastrup shared some of his images from his many sales trips around the world. For this issue, our other Co-Founder, Chief Designer and water sports enthusiast Tobias Wandrup, says “aloha” with a few of his private snapshots from his recent trip to sunny Hawaii.
T h e ø r g r e e n m a n ua l
issue 01
028
SS 2014
Going back to our roots
High
Performance
Snow
Goggles
Our three founders have a lot of experience with high-adrenaline sports, dynamic designs and technical precision, so it was only a matter of time before an Ørgreen snow goggle became reality. Given a lifelong passion for all kinds of board sports and challenging the forces of nature, the founding team is extremely aware of the importance of wearing the right gear. As dedicated riders who refuse to settle for less than the best, they decided to develop a snow goggle by testing it on the slopes themselves to make sure the designs, comfort and technical details met their high standards. (A tough job, but someone had to do it!) After months in development, we are proud to be the first Danish brand to introduce a true technical goggle made from premium materials, designed for skiers and snowboarders who are equally attuned to design and functionality. Our TAMOK goggles are named after Norway’s pristine Tamok Valley, an adventure lover’s paradise near the Arctic Circle. Developed for the high performance skills involved in skiing and ski boarding the Tamok Valley, we’ve designed TAMOK goggles in two styles. TAMOK T01 in matt ink blue fitted with Northern Light Chrome lenses and TAMOK T02 in matt black with Arctic Chrome lenses. To better equip you to tackle in all kinds of weather conditions, each goggle comes with two additional lenses. So even if the forecast is bad visibility, that shouldn’t stop you from seriously hitting the slopes. Designed with Ørgreen’s signature approach to cool sophistication, these unisex goggles are packed with technical prowess.
Getting tech-y Frame The frames are produced in thermo-plastic polyurethane (TPU), a material which stays flexible at even very low temperatures. Lenses Dual anti-fog lenses with 100% UV (UVA and UVB) protection and a hard coating on the outside for scratch protection. The lenses are made of optical grade polycarbonate (outer lens) and cellulose propionate (inner lens).
T h e ø r g r e e n m a n ua l
issue 01
029
SS 2014
Close-up
Vroom Marco Sørensen is in high gear. Sørensen appointed F1 reserve driver for Lotus 2014.
Focused & ready
After becoming a member of the Lotus Formula 1 Junior Team, the future looks bright for Marco Sørensen, whose goal is to take the “Junior” out of his title. A driving prodigy Ørgreen is sponsoring, Sørensen experienced a winning streak last season which led to his recent appointment as reserve driver for the Lotus F1 team for the 2014 season. Bringing him even closer to his Formula 1 dream. Sørensen’s impressive results within the last 12 months include a 2nd place win at the Monaco Grand Prix in May – the second Dane ever to reach the podium as an additional bonus. Plus his double pole position and double victory at Red Bull Ring in July. Sørensen’s recent string of successes on the tracks convinced the Lotus Formula 1 Team that it was time to let Sørensen do a F1 test drive on the legendary Paul Ricard track in France’s Côte d’Azur last September, as well as the testing he’s already doing on a simulator. A real act of faith and confidence on the part of Lotus Formula 1, who will use Sørensen’s feedback on the test drive to develop their Formula 1 car, the E22. For 23-year old Sørensen, test driving a Formula 1 car for one of the world’s best teams is another notch in the belt of a persevering guy. “It was a milestone in my career,” says Sørensen. Bringing him one step closer to becoming a Formula 1 driver, a goal he has had since a kid. In a sport where funding often accelerates drivers’ success more than their driving skills, we are proud to be supporting a fighter like Sørensen, who keeps on proving that pure talent, passion and persistence can take you to a higher level. We’re behind him all the way and wish Sørensen the best of luck in 2014 with his new F1 job!
Pit stop at the Paul Ricard track in France
Vroom T h e ø r g r e e n m a n ua l
issue 01
030
SS 2014
Spring releases News
Film references, actors, artists, entrepreneurs and literary icons set the scene for our spring releases. Drawing on 20th century cultural references, you'll find modern, minimalistic reinterpretations which re-define elegance with an edge. Enjoy alluring lines, distinctive shapes and an array of delicious duo-tone styles for men and women who see designer eyewear as not just a fashion accessory - but a style imperative.
1
2
3
4
1. Audrey
3. LÉon
Audrey Horne played her cards right in David Lynch’s Twin Peaks, with her deceptive demeanour, mischievous manner and innocent looks, but always with a hidden agenda. It’s her seductive but sly way of being that inspired us to design our AUDREY frames. Smooth, sleek lines soften this rather rectangular shape, making them edgy - but without sharp edges. Appearing in delicious duo tones that merge intense hues with an uncanny sense of calm.
Jean Reno is the absolute embodiment of tough turns tender, in his portrayal of an assassin who suddenly wants to save a young girl (who in turn, actually saves him.) It’s all there in the Luc Besson film Léon and the frames we designed by the same name. Enjoy a streamlined masculinity for design-minded men who want to be taken seriously. Whether you’re a hit man when it comes to business or a caring guy in disguise, look for a balance of industrial and upscale, rough vs. refined.
2. Moody
4. Ursula
Eternally appealing for his charm and reckless wild side, Hank Moody is the ultimate promiscuous guy but with a dark side. The lead character in Californication who you can’t help but admire despite his bad boy behaviour. So it’s no wonder we designed our MOODY frames with plenty of attitude. An essentially black frame loaded with power and panache seen in a thick top line and a thin bottom one.
When sexy, Swiss siren Ursula Andress graced the screen as a Bond girl, she left audiences utterly breathless. Given her striking beauty, sculptured torso and exotic elegance. Similar soft contours are echoed in our retro-modern URSULA frames. Featuring exquisite lines, drop shape, keyhole details and top line accentuating the eyebrows. It’s the quintessence of sophistication expressed in every day luxury.
T h e ø r g r e e n m a n ua l
For news, updates and an easy overview of all styles and colours in our current collections, visit:
orgreenoptics.com
Get social with us! Facebook.com/orgreenoptics Instagram: @orgreenoptics.com #orgreenoptics.com Youtube account: Orgreen Optics www.pinterest.com/orgreenoptics/
Nikolaj H端bbe Artistic Director of the Royal Danish Ballet Hilary Guswiler Member of the Corp de Ballet
orgreenoptics.com