AREA T H E O F F I C I A L P U B L I C AT I O N O F T H E O R I E N TA L R U G I M P O R T E R S A S S O C I AT I O N , I N C .
DESIGN FOCUS
Scott Sanders
SPRING 2013
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Excellence in Quality & Service
505 Winsor Drive | Secaucus, NJ 07094 www.AmincoInc.com Phone - 201-601-9200 | Fax - 201-601-4747 | mail@amincoinc.com
Your resource for fine hand-woven rugs
100 Park Plaza Drive, Suite 102 South Secaucus, New Jersey 07094 tel (201) 863-8888 • fax (201) 863-8898 info@teppteamusa.com • www.teppteamusa.com
.
LEADERS IN UNIQUE
DESIGNS IN A GLOBAL MARKETPLACE
NewJersey Delhi
Shanghai Dubai
Melbourne
From the Presidentâ&#x20AC;&#x2122;s Desk
Dear Members and Friends,
Malkiwitz,
ing January I can ever remember. I attended Atlanta,
bers and our entire industry get back on their feet and
I just returned from what felt like the most exhaustDomotex and Vegas and even
Mike
Turnbull
and
the
entire
AmericasMart crew have been to helping our memexpand
their
businesses.
Jeff
Portman and his staff have been
although I do it every year, age is
nothing but fantastic as stewards of
beginning to take its toll.
our industry. We are indeed fortu-
It seemed to me that all the
nate to be affiliated with them.
excitement was here in North
On another positive note
America. Europe is so depressed right now. The show was much
the ORIA again had a very success-
dance seemed way down. Here in
Nineteen Members donated rugs for
ful auction at the Atlanta show.
smaller than I remember and atten-
the benefit of the ORIA and its char-
the US, I really loved seeing how
ities and thanks to the amazing retail
all of our members who participated in the shows were so incredibly
community, we were able to sell
creative with their designs, texture and color this
every piece for two years in a row. This money will
ner and really leading the pack. We should expect to
ing forward in 2013.
year. Our industry here in the US is turning the cor-
see major gains for the flooring industry in the com-
be very helpful to the ORIA and to our charities movLastly, we held our general membership meet-
ing months as the economy begins to pick up and the
ing Thursday morning during the January Atlanta
I also was pleasantly surprised and pleased by
names in our industry participating. That they were
retailers become much more active.
all the hard work being done by AmericasMartAtlanta to revamp and redesign the floor layouts. Incorporating the furniture and accessory companies into the rug floors should really help our members and industry by expanding our customer base and
exposing our industry to many more potential buyers. I can't say enough about how committed Kevin
Market and it was great to see some of the biggest
giving their valuable time during a very major market is an acknowledgement of the importance of our
organization. I see a bright future for us with very strong future leadership ready to move up and make their mark on the Association very soon.
Wishing you all a great spring and prosperous
selling season, sincerely,
JEFFREY DESANTIS President - Oriental Rug Importers Association, Inc.
6 Spring 2013
AREA
Spring 2013
Published by the Oriental Rug Importers Association, Inc. 100 Park Plaza Dr., Secaucus, NJ 07094 • 201-866-5054 • www.oria.org
President Vice-President Treasurer Secretary Executive Director AREA Advisory Committee
Editor-Emeritus Editor-in-Chief Editor Contributing Author Contributing Author Production
Jeffrey DeSantis Reza Momeni Behrooz Hakimian Michael Riley Lucille Laufer Reza Momeni, Chrm. Dennis Dilmaghani Archie Cherkezian Lucille Laufer Sally James Carol Milano Ellyne Raeuber Artistic Color Graphics
20
Contents 6 From the President’s Desk
58
Calendar
12
In the News
58
Index to Advertisers
13
New Product Gallery
60
Directory
20
Design Focus: Scott Sanders
Cover: This Hamptons cottage kitchen comes alive with the stark ”The Rug is the Icing on the Cake”
28
From HQ
32
Atlanta Market Review
46
Merchandising A Successful Succession At Stark Carpet
52
white-and-royal blue striped dhurrie which sets the mood for the warm, sun-drenched days that lie ahead. Courtesy of Scott Sanders, LLC. Photography by Joseph De Leo Photography.
Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.
Las Vegas Market Review
AREA 7
Effortless Style | Cetara Collection DALLAS
|
HAMBURG
|
HIGH POINT
|
LAS VEGAS
|
NEW YORK
New York Home Fashions Market 230 Fifth Avenue, Room 904 and 905 | New York, NY Monday, March 18th — Thursday, March 21st High Point International Home Furnishings Market 145 Market Square | 305 W. High Street | High Point, NC 336.882.7527 | Saturday, April 20th - Thursday, April 25th FEIZY CENTER / 1949 STEMMONS FREEWAY / DALLAS, TX 75207 800.779.0877 / SALES@FEIZY.COM / WWW.FEIZY.COM ©2013 FEIZY IMPORT & EXPORT COMPANY®, LTD.
During During METRO MARKET WEEK
N NYICS
in Ne N New wY York! ork! October Octo ober 6-8, 2013
Your Y ourr Ne New wY York ork F Fall all Market Mark ket ffor or nearl y a decade ... nearly decade...
www.NYICS.com ww ww w.NYICS.com c T:: 215.248.0494 T NYICS1@juno.com NYICS1@juno .com m
In The News AWARDS
ATIYEH ORIENTAL RUGS has been awarded the
WEBSITES
esteemed 2012 Dean’s Award for Leadership in
has created an all new state-of-the-art website,
Family Business by The Austin Family Business
www.hrirugs.com “The features and look of our new
Program at Oregon State University’s College of
website is the result of surveys we conducted with
Business. Former Oregon Governor Victor Atiyeh
accessory rug buyers during the past six months” stat-
accepted the award on behalf of the family rug busi-
ed Bobby Shamsian, IT & Creative Director.
HAROUNIAN RUGS INTERNATIONAL (HRI)
nesses consisting of Atiyeh Bros. Inc. and Atiyeh International Ltd. The award highlights leadership in industry and/or community. It is given to a family business that demonstrates excellence in business practices, a strong family focus, commitment to their community, and in particular, provided leadership in all of these essential family business elements. The award recognizes the success of an entire family over several generations. Atiyeh Oriental Rugs is involved in many community endeavors including the Salvation Army, Royal Rosarians, Portland Rose Festival Foundation, Rotary International, and Opal Creek Ancient Forest Center. A short video with the
The new site is not only easy to navigate with
Atiyeh Oriental Rug story may be found by visiting
rapid access to all collections in the line but also has
atiyeh.com or atiyehbros.com.
a unique magnifying feature that allows the viewer to see incredible close up micro detail of the texture of each rug. “We are delighted with our new look and new website. I’m confident our buyers will find it a valuable resource” stated Lee Harounian, President. TAMARIAN will unveil an exciting collection of new designs for Spring 2013. These include “Barn Owl,” “Jinx Autumn,” “Jinx Blue Storm,” “Stratum PW Smoke,” and “Zoon Red Stone.” Each design reflects the company’s dynamic and on-trend approach and each is available for delivery in standard sizes up to 13x18 and custom colors, shapes, and sizes to order. See these and more at the Tamarian showroom, website or visit them at the International Home Furnishing Market in High Point, NC, April 20-25, 2013.
PRODUCT
Seated left to right: First row – Leslie Atiyeh, Governor Victor Atiyeh, Kevin Atiyeh
Second Row – Tom Atiyeh, David Atiyeh
12 Spring 2013
New Product Gallery
Momeni’s new Madagascar Collection
Inspired by the hot trend of African arts,
is on point with its vibrant color palette, indigenous style and edgy patterns. The fashion world has been immersed in tribal trends influenced by the Southwest, Africa and Latin American cultures for the past Zealand wool, Madagascar is a natural
season. Handknotted in India of 100% New
response to bringing this hot trend to the home fashion world. Right: #7MTI — Far Right: #8MTI
MOMENI www.momeni.com
Manor Collection. Handmade of
Far Left: Design H-30 from Lotfy’s
vegetal dyes and Ghazni wool, it is available in sizes 8x10, 9x12, and 10x14. Oushak Collection. This classic design is Left: Design SR-4 from Lotfy’s
available in sizes 5x7, 8x10, 9x12, 10x14, and runners.
LOTFY www.lotfyandsons.com
AREA
13
In The News PEOPLE
NOURISON is pleased to announce the appointment of Mary Earhart to the position of Account Executive
will
dates. They included Gerard O'Keefe (Senior VP,
be
Sales), Linda Jacobs (Senior Rug Designer), Eve
responsible for managing
Pinto (Customer Service Representative), Paul
and developing business
Harrington (Sales Executive), Moises Nunez
within this important ter-
(Warehouse Worker), Donna Orlando (Logistics
ritory. She will promote
Manager) for 10 years of service; and Carlos Monroy
Nourison’s extensive rug line that includes over 75 active collections, as well
employees were singled out for their 20 years or more were presented to the new 10-year and 20-year candi-
South Carolina territory. Earhart
for their service of 10 years or more while eleven of dedicated service to the company. Special awards
for the North Carolina, Ms.
Sixty-one Nourison employees were honored
Mary Earhart
as Nourison’s substantial broadloom and runner lines, which include thousands of SKU’s of unique, coordinated patterns with custom capabilities. She will also handle the growing Nourtex broadloom division, Calvin Klein, Joseph Abboud, and Barclay Butera licensed brands, as well as the Mina Victory line of decorative accessories. This past holiday season, NOURISON celebrated with a gala banquet that included dining, dancing, fun and service awards to acknowledge the 10-year and 20-year tenure of employees. The event, held at Landmark in East Rutherford, New Jersey on December 8, and was attended by over 150 Nourison employees, including office staff, warehouse employees and company sales reps from all over the country.
(Senior Supervisor, Calhoun Division) and Katherine Carr (Office Manager, Warehouse Division) for 20 years of service. V. GEORGE RUSTIGIAN RUGS announced the addition of Linda Fain as Sales Associate. Fain joins the boutique rug showroom to work closely with principal, Rosalind Rustigian. For over 28 years, Linda Fain owned and managed the four-generation regional icon – Fain's Fine Carpets – with her partner and brother Barry Fain until it closed in December of 2008. As the driving force behind the store's management, inventory selection and marketing, Linda has long been a consultant for the design community and a go-to expert
and
lecturer,
including speaking at RISD and design events across the region.
Linda Fain
“Linda brings her seasoned experience, strong leadership and significant knowledge of fine floor coverings and carpets,” said Rosalind Rustigian, Principal, V. George Rustigian Rugs. “We're delighted to have Linda join us and partner with me to lead Some of the seventy-two Nourison employees with over 10 years of service pose for a group photograph.
14 Spring 2013
our team servicing both retail and trade customers.”
New Product Gallery The simple styling of Feizy’s new Cetara Collection belies the impact its pieces make in a room. Clean screen and tile-
inspired designs are hand hooked in high-contrast color combinations to create stunning focal points that are at once casual and elegant. Hand hooked in China with a pure wool pile.
FEIZY www.feizy.com
“Seafoam Silhouette” from KAS’ Meridian
Collection is designed for both indoor and outdoor
décor. Handmade in China it features a hi/lo multitextured hook and loop pile in 100% UV-treated Polypropylene. This graceful design is also available in a Mocha and Saffron color palette and in four sizes including a 7’6” round. They are among the over 150+ new designs KAS is bringing on board from the winter markets. New introductions this spring will continue KAS’ focus on casual living in indoor/outdoor, natural products and flatweaves.
KAS www.kasrugs.com
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15
In The News LICENSING
FEIZY unveiled the first of several Poetic
KALATY RUG CORPORATION celebrated their
reknowned designer Tracy Porter at the Las Vegas
and Portfolio by Parisa—at a gala event during
Wanderlust—Feizy
Rugs
collaborations
with
January market. In addition, Tracy Porter was on hand in the showroom to meet and greet market attendees
newest licensed rug collections—Newport Mansions January’s Atlanta Market.
On hand were Designer Parisa Abdollahi and
as Feizy kicked off a year-long 40th Anniversary
representatives from The Preservation Society of
Porter was the first in a series of “Guest
Newport, Rhode Island, and the various inspirations
Celebration.
Pinners” slated to create Pinboards on the Feizy Rugs
Newport County to talk about the historic homes of
Pinterest page. Poetic Wanderlust features a wide
range of products including tabletop items, pillows,
poufs, ottomans, and wall art. In addition, she has collaborated with Feizy Rugs since 2006 on an expansive line of Fine and Home Collection groupings.
Tracy’s inspirations come from all corners of
the globe. “Tracy lives and breathes design. She is so
passionate and has such gorgeous ideas, I can't think
of a better person to kick off our Guest Pinner series,”
says Leah Feizy, Executive Vice President. “To make things even better, she makes her beautiful design
ideas accessible to all and has such an easy yet elegant style. Her blogs are truly inspirational.”
The Breakers, Newport RI
for this special rug collection. Signage throughout the showroom depicted many of the Newport Mansions, including the famous Breakers, shown above.
Founded in 1945, The Preservation Society
of Newport County is a private non-profit education
organization, which through donated funds, gifts,
bequests and loans, is today able to display one of the
most extraordinary cross sections of American architecture and interiors in the country.
Kalaty has proudly joined a list of companies
who produce authorized reproductions and adapta-
tions of objects in The Society’s vast collections, which helps to sustain the Society’s mission of eduTracy Porter
16 Spring 2013
cating the public as well as preserving and maintaining these historic houses.
New Product Gallery
ABOVE A new collection of contemporary designs, hand-knotted in a Tibetan weave using environmentally friendly, high quality hand spun wool. BELOW In this collection, traditional designs have been transformed by artistically washing and dyeing into modern works of art for todayâ&#x20AC;&#x2122;s interiors.
ART RESOURCES www.artresources.us
AREA
17
In The News NOTEWORTHY
FEIZY announced that for the second consecutive
year, their rugs served as the foundation for the stars’ retreat on Hollywood’s most glamorous night. A design from Feizy’s Channels Collection, 7276F
Ivory, was selected to anchor three separate spaces
within the Architectural Digest Greenroom at the
THE RUG IMPORTER in Paramus, NJ was given a
‘burst of energy’ as Coco Austin, the star of the hit
reality “ Entertainment Network TV series “Ice Loves Coco,” came in with her crew to film part of an episode for the show which aired in December. Coco had been tipped off about The Rug Importer through her friend, Vanessa Deleon—an interior designer who
is helping Coco and Ice decorate their new townhome in New Jersey.
Coco and her best girlfriend, Diana Falcone,
PROMOTION PROMO TION
came to the store to shop for “soft red carpeting” for
GREENROOM G REE ENROOM
her dressing room and bath. “Vanessa is one of our
ATT THE 85 A 85TH TH H ACADEMY ACADEM MY AWARDS AWARDS S
customers,” cited Syed Hussaini, vice president of
HOME HOM ME T TO O HOLLYWOOD’S HOLLY W O OD D ’ S BIGGEST BIG GES T STARS S TAR S ON O OSCAR SC AR® S SUNDAY UND AY
The Rug Importer, “and we were delighted that she recommended us to Coco. We had lots of samples to
RENDERING R EN D ER I N G B BY Y MADELINE M A D EL I N E S STUART TUART & A ASSOCIATES SSOCIATES
show her and she liked a lot of the designs. She was
Celebrated AD100 Celebrated AD100 designer designer Madeline Madeline Stuart Stuar t has has been been selected selected to to design design this this year’s year’s AD Greenroom— Greenroom tthe he luxurious luxurious b ackstage llounge ounge where where A-listers A-listers go go to to mix mix and and mingle mingle on on Hollywood’s Holly wood’s biggest biggest night night backstage G ob ehind tthe he s cenes wi th A rchitectura al D igest and and The The Academy Academy of of Motion Motion Picture Picture Arts Ar ts and and Sciences Sciences Go behind scenes with Architectural Digest
archdigest.com a rchdigest.com AD A DG GREENROOM R E E N ROOM SP SPONSORS: ONSORS:
BAKER B AKER F FURNITURE U RNITU RE ® | E. E B BRAUN R AU N | F FEIZY E IZ Y R RUGS UGS ® | J JANUS AN US E ET TC CIE IE | Q QUESTROYAL U ESTROYA AL F FINE INE A ART RT | S SAMSUNG AM SU N G | S SCHUMACHER CH U MACHER ® | URBAN U RBAN ELECTRIC E LEC TR I C
terrific to work with.”
The show’s directors called Syed a few days
before the shoot to prep him for the episode. He gathered all the ‘red carpet samples’ he could find before
Coco’s arrival and eventually she settled on one richly textured wool from Nourison. Her friend, Diana,
was instrumental in helping her make the decision as the two ladies shopped throughout the store.
Filming the five minute “carpet store” seg-
ment took the stars and crew about four hours. But, 85th Oscars®. “We are so proud to be a part of this
celebrated event,” said John Feizy, Founder and CEO.
“This is a wonderful start to a year in which we are
the staff of The Rug Importer all agreed it was worth
every minute—especially when they all got celebrity “photo ops” with the glamorous TV star.
marking our 40th Anniversary. Working with such a respected publication and one of the most talented and
inspired designers in the industry today is truly a highlight for us as a company.”
This year’s Architectural Digest Greenroom,
created by AD100 interior designer Madeline Stuart, features an Art Deco-influenced look inspired by
Hollywood legend and 11-time Oscar® winner Cedric
Gibbons, the art director and production designer credited with designing the Oscar® statuette.
18 Spring 2013
Syed Hussaini, Rug Importer VP and TV star Coco Austin
New Product Gallery
Nourison’s magnificent Dune Collection is
the perfect epitome of refined taste and
luxury. The rugs are handknotted in India of 100% New Zealand wool and feature breathtakingly intricate Ikat patterns in unusual hues and tones. Fresh in design and concept, these rugs are a perfect way to make a statement and add an element of culture and sophistication to any interior. Shown right: Design 05 FLA
NOURISON www.nourison.com
bamboo silk, Loloi’s Mirage Collection is Far Left: Hand-knotted in India of 100%
defined by its luxurious sheen, which
creates the illusion of pattern fading in and out when viewed from different angles. Shown: Design MK-01 Raven, available in sizes 5’6” x 8’6” to 12’x15.’ Left: The designs in Loloi’s new Essex
Collection are inspired by traditional arabesque
patterns. Hand-knotted in Pakistan of 100%
New Zealand wool that has been artfully handdyed, ensuring richly saturated colors that come to life in this luxurious collection. Shown: Design EQ-01 Slate, available in sizes 2’x 3’ to 12’x 15’ plus runners.
LOLOI www.loloirugs.com
AREA
19
Design Focus
Scott Sanders For Manhattan Designer
The Rug Is The Icing On The Cake
Scott Sanders’ passion for handmade decorative rugs dates back to when he was a small boy tripping over his grandmother’s oriental carpets in her Ohio Queen Annestyle mansion. Today, the Manhattan-based designer pursues this avocation with contemporary weavings, many of which he personally designs. “Together with antiques and window treatments, the rug is the icing on the cake,” states Mr. Sanders whose work has taken him all over the country and the Caribbean. “My grandmother was a frustrated decorator,” he says of the woman who moved every seven years and spawned his interest in all things decorative. For him, a family expedition to Ca’ d’Zan, the Gilded Age Ringley mansion in Sarasota, FL, was a true revelation, as it was the first time he beheld magnificent oriental rugs. Thus, years later as Polo Ralph Lauren’s design director, he had no trouble integrating them into clients’ homes.
LEFT The cream silk-and-wool Tibetan rug brings an aura of sumptuous luxury and comfort into this exquisite living room. Courtesy of Scott Sanders, LLC.
STORY BY ALIX G. PERRACHON
AREA
21
Design Focus
ABOVE This plush contemporary Tibetan carpet with its subtle hint of silver harmonizes with the saturated blues in the walls, furnishings, and window treatments and beckons the visitor to take a seat at the table. OPPOSITE An ivory-silk Tibetan rug infuses this bedroom with an ambience of serenity that is enhanced by the walls’ and furnishings’ complementary neutral tones. Photography by J. Klein/JoshuaTreeStudio.
Mr. Sanders’ passion for the handmade rug took
opposed to their machinemade counterparts, for spe-
on a new bent after founding his design firm, Scott
cial rooms. “They set the tone of the room,” he adds.
Sanders, LLC, in 2000. Indeed, his work took him to
When asked how he likes to integrate the rug into his
Miami and the Hamptons where simpler, more
design scheme, he says: “I either start or end the
stream-lined and contemporary weavings were the
design process with the rug, but it never comes in the
ticket. Needlepoints, Tibetans, dhurries, and other
middle. If the rug doesn’t enter the picture early, let it
flatweaves are what he favors with a strong penchant
go and design the whole room and fit the rug in after.”
for custom designing pieces. On the more formal and
While part of this decision rests on the client’s likes
sophisticated side, he likes Aubussons and thinks
and dislikes, it’s also an integral part of the designer’s
they might become fashionable once again. “They’re
creative process. Equally important to Mr. Sanders,
fantastic and in a way easier to work with than some
he has “no rules.” When waiting for a custom rug, he
other rug types,” he remarks. “It’s fun juxtaposing
puts seagrass in the room to allay client impatience
mid-century furniture with them.”
faced with a several-months-long wait.
Regardless of the rugs selected, the designer
Mixing and matching rug and fabric patterns is
appreciates them for the “feel of the hand” which
very much a function of what comes first in the room.
makes them the ideal floor covering alternatives, as
If the rug is first and has more pattern, the fabric
22 Spring 2013
Design Focus should be subdued. In the reverse scenario, the rug
When connecting rugs from one space or from one
will be subtler and complement the fabric. Whatever
room to the other, he freely mixes different styles and
the case, he urges, “never put a bold rug and fabric
textures—e.g., pile or flatweave—just as long as the
together!” At the end of the day, however, one should
rugs’ color is the connecting thread. “I want the rugs
remember that “there is an art to working with rugs
to flow one to the other but I also keep in mind that
and fabrics.”
each room has an individual personality,” he adds.
Depending on space’s architecture and what’s
With Mr. Sanders, handmade rugs find them-
going on in it, Mr. Sanders will use more than one rug
selves all over the house including living rooms, din-
in a room. Indeed, he comments: “Rugs can create
ing rooms, entrances, and bedrooms mainly over
boundaries inside a room to differentiate spaces.” In
wood floors but also over stone, marble and cork. He
one large square Hamptons family room, he used two
finds that most people don’t want wall-to-wall car-
identical dhurries to delineate two seating areas there-
peting particularly in the newer houses which boast
by creating a “wonderful” ambience in the room.
beautiful wood floors which they don’t want covered.
ABOVE The vibrant blue South African carpet mohair carpet with its broad sun yellow stripes is the inspiration for this beach house sitting room's tropical hues. Photography by Nick Johnson. Courtesy of Scott Sanders, LLC. OPPOSITE The cantaloupe and soft blue hues in the ikat-design rug ,custom designed by Scott Sanders, are echoed throughout this elegant living room, namely in the walls and arm chairs. Photo by Marco Ricca.
24 Spring 2013
Design Focus Still, he does also place rugs over other floor cover-
ferently from the strike off. However, it ended well as
ings namely sisal which can be wall to wall if the
the rug colors worked better in the room than the
floor’s poor condition dictates it be so. In one stress-
original strike off. In another instance, a mohair rug
ful instance for a showhouse event, he had planned on
coming from South Africa, delayed due to protracted
installing a striped rug wall-to-wall carpet only to dis-
stopovers in Amsterdam and South Africa, had to be
cover at the last minute that this was not feasible as
picked up directly from JFK to make a showhouse
the piece was too “wavy.” At the 11th hour, he used
installation deadline.
sisal wall to wall instead and laid the striped rug—
Currently, the designer sees a smaller segment of
which was miraculously cut and bound overnight—
population demanding handmade decorative rugs.
atop.
However, he notes, “those who are asking for them
Throughout his many years of successfully work-
are passionate and adamant about having them.” Still,
ing with handmade decorative rugs, Mr. Sanders has
no matter what the trend of the moment may be, he
experienced some nerve-racking situations. He
concludes, “there will always be those who will
recalls stressing over a custom rug that came out dif-
appreciate and use handcrafted rugs and art.”
BELOW The yellow and blue accents in this charming floral needlepoint are the decorative thread in this master bedroom's color scheme. Photo by Courtesy of Scott Sanders, LLC.
26 Spring 2013
Design Focus
About THE DESIGNER A graduate of the Parsons School of Design, Scott Sanders began his professional career at Polo Ralph Lauren where he created the company’s Interior Design Department and, as design director, transformed the residences of Polo Ralph Lauren clients in California, Florida, New York, Connecticut, and Paris. His highly acclaimed renovation of the Beach House Bal Harbour Hotel for the Rubell family in Miami Beach reflected the designer’s evident signature style and was a driving force in establishing Scott Sanders LLC
Arizona, Florida and the Caribbean. Many of his
in Manhattan in 2000.
completed projects have been featured in prominent
Mr. Sanders’ passion for interior design can be traced back to his childhood in Ohio. The son and grandson of residential developers, he grew up surrounded by building materials and design elements.
publications such as New York Spaces, The New York
Times, Veranda, House & Garden, House Beautiful,
Interior Design, Hamptons Cottages & Gardens,
German Architectural Digest, and Elle Decor. His Andrew Martin Interior Design Review, Vol. 8 and
Accompanying his father and grandfather to con-
work has also been published in books, including the
struction sites and commercial vendors, he developed
Vol. 9, which feature the world’s leading interior
a keen eye for color, texture, shape and composition. This prodigious, early devotion to all aspects of the design process is now a hallmark of the designer’s career. Mr. Sanders’ portfolio includes homes in New York City, the Hamptons, New Jersey, Colorado,
designers, and Picture Perfect: Designing the New
American Family Home (Pointed Leaf, 2010), which exclusively focuses on Mr. Sanders’ work. He has participated in a number of showhouses in the tristate New York area.
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27
From ORIA HQ
ORIA GENERAL MEMBERSHIP MEETING January 10, 2013
28 Spring 2013
ORIA CHARITABLE FUND 2013 DONOR HONOR ROLL
Special Thanks to the following companies for their contribution to this year’s very successful Silent Auction: AmericasMart-Atlanta Amici Aminco Bashian Caravan Capel Explore Airtrans Services
ORIA
CHARITABLE
Harounian Rugs Int’l Jaunty Kas Kalaty Loloi Lotfy & Sons Marcella
FUND
Momeni Nourison Oriental Weavers Radici Safavieh Tamarian Tibet Rug Co.
DONATION
Name
Total Amount of Donation:
Company
Paid by:
Address
Check # (Enclosed)
FORM
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From ORIA HQ
AmericasMart Atlanta Honors Area Rug Industry’s Most Impressive Introductions At January Market
AmericasMart recognized the best of the best in Area Rugs at America’s Magnificent Carpets Awards, the industry’s premier event. The area rug winners, which were selected from the Museum of Introductions gallery by an independent panel of noted experts, were announced and presented by AmericasMart at a gala at The Georgia Aquarium on Friday January 11, 2013. As part of the industry recognition, AmericasMart also honored three of the top retailers in the country for overall excellence in sales, service and innovation.
30 Spring 2013
From ORIA HQ The 2013 Winners Are... Hand Hooked/ Hand Tufted $0-8+ psf Amer Rugs Hand Hooked/ Hand Tufted $8.01-16 psf Surya Carpet Inc. Handmade/Hand Knotted/Flat Weave $0-30 psf Obeetee Handmade/Hand Knotted/Flat Weave $30.01-50 psf F.J. Kashanian Rugs Handmade/Hand Knotted/Flat Weave $50.01-100 psf Capa Imports Handmade/Hand Knotted/Flat Weave $100.01+ psf Anadol Rug Company Machine-Made $0-200 Oriental Weavers Machine-Made $200.01-400 Loloi Rugs Machine-Made $400.01-800 Marcella Fine Rugs Machine-Made $800+ Nourison Industries Licensee Outdoor
Surya Kaleen
Retailers of the Year Hadinger Flooring Avalon Carpet Tile & Flooring Nebraska Furniture Mart
AREA
31
Market Review
ATLANTA MARKET 2013 REIMAGINED, REVITALIZED, RENEWED
by Ellyne Raeuber New and renewed are the words that capture the spirit of this year’s Atlanta Market: new customers, new
designs and textures, a new exhibitor base that includes furniture manufacturers, and a renewed optimism in a
recovering economy. Elections are over; the numbers, if only incrementally, continue to suggest a revitalizing economy, including a more upbeat housing market; and, after a period of austerity, people are looking for new carpets to add a sense of grace to their homes.
Optimism at a Reviving Market
There was definitely more optimism in the marketplace following what some retailers and wholesalers felt
was a good fourth quarter. “We were very pleased,” said Dan Neman, Neman International, Inc., New York, NY. “It was an excellent market; very encouraging. The buyers who showed up had the appetite to buy.”
“Everyone that I spoke with seemed confident,” said Angie Emory, Radici, Atlanta, GA. “I think that we
are getting back to people being willing to invest in rugs. It seems like people are going ahead and redecorating. We had a phenomenal season from November on and it is still rolling strong.”
Sayeed Hasanzadah, Merrifield Oriental Rugs, Fairfax, VA was faced with the late arrival of a shipment of
rugs he had planned to show in Atlanta. “Our problem was that we were expecting a shipment that did not arrive on time and that affected our sales volume,” he said. “The market was still wonderful and I was satisfied. I did
okay and the customers were feeling more optimistic. I believe that 2013 is going to be a much better year than the previous year and that the rugs that arrived too late for Atlanta will sell in my Virginia showroom.”
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Market Review “My sales were up to my expectations: I did
exactly what I had to do. People are optimistic,” said
Ahmad Ahmadi, Ariana Rugs, Inc., Los Angeles, CA.
“The market has been feeling optimistic for the past six months. Last year there was a very strong start that
then died down in March, but picked up toward the end of the year—in October, November and
December. I think the economy is improving and peo-
ple are feeling more confident. It takes time for people to come back. When there is a panic in the room
everybody runs to the exit; but even when the fire
marshal says everything is okay, everybody takes their time returning.
“The same is true with our clients; it just takes
time,” Mr. Ahmadi continued. “I think it is important
for them to come when they feel comfortable. Little by little people will come, will buy more wisely and sell more because they have paid more attention to what they are buying. It is better for wholesalers when people buy things they really need.”
“I thought that customers would be more opti-
mistic now that the election is over and the fiscal cliff, too,” said Kami Navid, Jaunty Co. Inc., Los Angeles,
CA. “They are more optimistic than last year, but not as much as I expected. There is an upward trend, so I
hope that we will keep the momentum to keep that upward trend for the rest of the year.”
“I don’t think the market was better or worse than
last year. It was about the same. People were definite-
ly a little more optimistic and feeling a little more positive,” said Ariel Kalaty, Kalaty Rug Corp., New York, NY.
Traffic
Traffic remains a subjective experience: heavily
trafficked showrooms belie empty halls; apparently
empty showrooms write many orders; tried and true
34 Spring 2013
Market Review customers show up, and suddenly so do new customers. Thomas Itty, Nourison, Saddle Brook, NJ
noticed a bounce: “We had good traffic in our show-
room and we had a good market. In general the way
things are moving, it’s a little bounce, nothing major, but it’s a trend.”
“It was a better show than last year for sure, not
necessarily because traffic was at its highest,” said
Amir Loloi, Loloi Rugs, Dallas, TX. “We had a lot of
new introductions and I think that the customers were more serious and ready to purchase and have new,
fresh products to add to their inventories. It felt like
something was strongly happening at the market and that the demand was high.”
“Traffic might be soft, but the people who are
coming into the showrooms are serious buyers and our appointments showed up,” agreed Mr. Navid.
“Volume- or sales-wise, we did as well as last year. At
the end of the day, it is the amount of the sale that is what counts.”
Jonathan Kashanian, F.J. Kashanian Rug Corp.,
Secaucus, NJ, agreed. “The buyers that were there
were serious and were interested in buying or taking on consignment.
Last year people were doing
research and figuring out how the market trend was going. This year they wanted to do something.”
Ralph Bashian, Bashian, Secaucus, NJ. thought
traffic seemed equal to last year, but he saw fewer
specialty store buyers in attendance. “The ones that are around seem to have a little more confidence than they had last year. They weathered the storm and are
going to go forward,” he said. “The chains and the
internet customers are coming. Those types of customers are going to look at fashion-forward and less expensive product, mostly tufted product.”
For Reza Momeni, Momeni, Inc., Carlstadt, NJ
the market was stronger than last year and traffic got
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Market Review
a bump from new exhibitors. “It was a better market.
New Customers
Many others mentioned seeing new faces in their
I think that our traffic was better than last year, too.
showrooms. Teddy Sumner, Michaelian & Kohlberg,
good. Also, the Atlanta Market set up tables with
buyers to Atlanta. “It seemed better attended than last
AmericasMart brought Four Hands in and that was
food each day in the corners of every floor and that helped traffic. We had hot lines so we were busy,” Mr. Momeni said.
“It is difficult to judge traffic,” said Ryan Higgins,
Tamarian Carpets, Baltimore, Md. “Sometimes it seems really slow and then you get really slammed and suddenly it is 8 o’clock and you are still in the
Summit, NJ speculated about pent-up demand driving year and there were more people in our showroom,” Mr. Sumner said. “A lot of them were new people. I
think there has been pent-up demand with a lot of
people holding back for a couple of years; and even if they weren’t buying in a big way, I think they chose to go to this show to see what was new.”
Ariana added some new accounts, customers with
showroom working. We have a core group of cus-
whom Mr. Ahmadi had spoken to over the years.
ty consistent. There were definitely a good amount of
been hesitant to buy from us,” Mr. Ahmadi said, “but
tomers that we see at the market; they tend to be pretnew customers in the market who we have not worked with before and are excited about working with.”
36 Spring 2013
“Because we have very big ticket items they have now they don’t want to be left behind so they came with an agenda to purchase. That was good for us.”
Market Review “It was a good show for us because the big buy-
ers still come to our showroom and we make the deals that we need to make,” said Ms. Emory. “This year we
actually got some orders from walk-ins and had some
new customers so I would say that this year is the best we’ve had in several years. We did send out a mass
email with our showroom number. I don’t know if that had anything to do with it or whether it was the
Atlanta Directory, but people that we haven’t seen,
found us. I haven’t had time to sit down and figure out what happened, but we want to have it happen again!” According to Azita Goldman, RevitaRUGS.com,
Hackensack, NJ, NORS 2013 proved to be yet anoth-
er successful Atlanta experience. “Meeting with exist-
ing clients and catching up with new market trends vis-à-vis designers and gallery owner has always been exciting and a great learning experience,” Ms.
Goldman said. “New customers were plenty this year,
as we have become known nationwide as the most
reliable source for cleaning and repair of valuable rugs. We specialize in all types of wool, silk, viscose
and natural products and plan to have a presence at the Atlanta Market to better inform our end users of
the entire array of our services. This is especially important as materials like viscose and natural
fibers—including bamboo, jute and sisal—are being added to the mix of rug products, with little expertise
available nationwide as to cleaning and repairing
these materials. Our specific service industry is in strong demand and I am pleased that rugs as well as
their proper cleaning and repair can both be found at the Atlanta Market.”
“The number of new customers increased as com-
pared to last year,” Jonathan Kashanian, F.J.
Kashanian Rug Corp., Secaucus, NJ, said. “We target
mom-and-pop stores and I did see a lot of new mom-
and-pop stores. What was interesting this year is that
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37
Market Review they came from all over America; we had more West
niture to what had previously been a dedicated rug
successful stores now carry accessories in addition to
Atlanta takes a step forward to shine among the pro-
Coast people than before. I've noticed that the more rugs.”
Brian Mehl, Tibet Rug Company, Salt Lake City,
UT looked at the bottom line and felt Atlanta was a break-even proposition. “But you don’t go to the shows to just sell,” said Mr. Mehl. “We picked up new
accounts who had never been in before. They came
floor. With this new mix of rug and home products,
liferation of markets. “Steve Cibor and I are both happy with the changes that are taking place, espe-
cially bringing Four Hands onto the fourth floor. I think it brings a broader range of clients,” said Mr. Higgins.
“I think that you have to give AmericasMart cred-
because of our award-winning Soumak line. That’s an
it,” said Mr. Kashanian. “Adding furniture stores is a
never know what will happen in the next year or two.
be introduced to the Atlanta market. The Market is
intangible because even if their orders are small, you Eventually, those accounts could pan out to be $100,000 accounts.”
very solid move because it allows more new buyers to making the right moves. They did a lot of nice renovation and they changed the awards to Friday night so
that people would be able to attend. Then Saturday,
Back in Atlanta
people can actually come and walk around the muse-
Atlanta after a hiatus. “We were out of the market for
Awards in the Handmade/Hand knotted/Flatweave
Others agreed with Mr. Mehl and returned to
a few years,” said Sheila Rahmanan, Lotfy & Sons,
Inc., Secaucus, NJ. “Now we feel that there has been a shift in the economy leading to more demand for area rugs. We decided to come back and test the mar-
um. We won our ninth America's Magnificent Carpets
category for a rug from our “Sari Wool Collection”
and people who saw that rug in the museum came to our showroom.”
“I think having a mix of rug and home products is
ket, and for us, it was a good market. I felt that the
a good move,” Mr. Navid agreed. “This is the first
buying. In addition to the customers that we cater to,
nitely during the next couple of markets, it is going to
people who were there were genuinely interested in we had a couple of new accounts that we opened. We were happy to be back—and will be back next year.
“We had not been in Atlanta for a period of two
year that AmericasMart has done this mix and defibring more traffic to the rug floors. I hope it will bring back old customers as well as new customers.”
Four Hands was not by any means the only new
years,” said Mikel Banilevi, Aminco, Inc., Secaucus,
furniture showroom. “We opened a new furniture
had missed. We reinvigorated relationships. We have
very well received,” said Carol Tisch, Safavieh, Port
NJ. “On our return, we saw a lot of people whom we
rethought our position on attending Atlanta and right now we feel that Atlanta is where we should be.”
showroom opposite our rug showroom and it was
Washington, NY. “We had appointments with large retailers that sell across home furnishings cate-
gories—catalogs, chains and on-line retailers. They
Four Hands and More
had asked us if we would show our total line so that
AmericasMart-Atlanta heralded the integration of fur-
They want to see the rugs and other accessory prod-
The redesign of the fourth floor of Building I in
38 Spring 2013
they could see everything in one showing in Atlanta.
Market Review ucts together when they are making their buying decision. We had lamps, furniture, and wall art.
“I think that the industry is moving that way,”
Ms. Tisch continued. “Safavieh has been working
toward that for at least three years, constantly adding
more and more categories of merchandise—a total home company. People want to buy a total fashion
look with everything integrated. We are repositioning so that we can be a fashion leader across all categories of accessories and home furnishings.”
Firooz Nahai, Marcella Fine Rugs, Atlanta, GA
spoke of the synergy between furniture and rugs.
“Many furniture stores, particularly national ones, are carrying rugs. By and large they are carrying machine-made rugs. The beautiful machine-made
rugs being produced are one of the bright spots in the
industry. Even a connoisseur might put one in the
kitchen; the rest of the world will put it in the living
room. The industry is changing and there will be more
emphasis on machine-made. The companies that are doing innovative things with machine-made have a bright future.”
Anything Goes
The trend in design is—no trend—according to
Mr. Kalaty. “In other words, anything goes. People are open to any sort of design now. It is not like tradi-
tional or modern or transitional is in. Everything goes,” he said. “Maybe people’s tastes are evolving, becoming wider rather than narrower where oriental rugs are concerned.”
Mr. Neman feels that the better-made, high qual-
ity rugs that his company is able to supply are in
demand. “We have many traditional and transitional pieces,” said Mr. Neman. “A lot of designs today
don’t look like anything handmade or oriental. Our Peshawar, which has been popular for the past 10
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Market Review
years, and older Anatolian/Turkish pieces sold well.”
modern,” Ms. Emory said. “This year we went with a
specializes in the traditional and transitional is sur-
tional or contemporary. We have one in more of a tra-
Ms. Rahmanan whose company, Lotfy & Sons,
prised and pleased to have buyers who still count the knots. “This is very unusual,” she said. “They are very much into quality and they want the traditional
designs in high-grade wool with updated colorways and scaling.”
There is a younger generation of buyers, howev-
casual look, a collection so subtle that it can go tradiditional stripe and one that is basically a straight solid. I would put it in my home which is traditional. People
that don’t like traditional oriental rugs love this rug. Having said that, according to our numbers, our sales are still predominantly traditional.”
“I think that people are going more and more
er, who Mr. Mehl feels don’t see any value in hand-
towards modern,” said Mois Refoua, Caravan Rug
and buy a hand-tufted rug or a machine-made rug,”
year in our modern section. Our traditional did better
knotted rugs. “They’ll go to Ikea or Crate and Barrel said Mr. Mehl. “It’s almost cooler to use it for three or four years and then get something else. I have a sister
in her late 30s and she couldn’t care less about hand-
knotted rugs. They have beautiful furniture, but they don’t care about the rugs. Dealers have to educate
Corp., Beverly Hills, CA. “We did better than last than last year, too, but the modern more so. We had four or five new categories and a lot of new design
and new textures, things that were introduced to the market.”
their customers as to why some rugs are more costly.
Broadening Offerings
machine-made are hitting the sweet spot of the market
niche, be it traditional or modern, others have chosen
“When buyers come into our showroom their
comes to price points. Catering to a wider range of
A lot of big companies that are doing hand-tufted and and they are doing well.”
eyes are always caught by the contemporary and the
40 Spring 2013
While some dealers are thriving within their
to broaden their range of offerings, especially when it tastes brings in a wider range of buyers.
Market Review “A broader base meets today’s demand,” said Mr.
Momeni. “We are broadening our broadloom base
and our custom-made rugs. Changes are already in full swing with our area rugs. As we phase out an old
line, we add a new one so that we keep our collection at the same 65 to 70 lines.”
“Nourison has product that spans the entire price
point,” said Mr. Itty. “We have a very balanced prod-
uct line. In every show, no matter what the applicable price point is to that show, we do well.”
“We introduced a wide range of price points
including very high-end product lines that we had never done before and then we had some of our more
moderate price points the way that we normally do,”
said Mr. Loloi. “They all seemed like they had some group of people reacting to the product. We had a lot
of new textures, too: a new flat weave with over tuft-
ing and that seemed to be a popular look. It was a
fresh, more casual look that fits in with a lot of what is happening in the home furnishing industry.”
In the Middle
“Price point is very important for everyone,” said
Pradeep Agarwal, Obeetee, Secaucus, NJ, who
believes that many people are not looking for expen-
sive rugs at this time. “They are looking at middle to low range price points,” he said. Mr. Momeni saw
customers who had not been at the market for a few
years. “They were looking for a mid-price-point range and they were happy to see that we had beautiful product at a good value price,” Mr. Momeni said.
Mr. Refoua said: “People are looking into two
categories: rugs that are very unique and decorative, for which they are willing to pay a high price; the other category is people who are looking for inexpensive rugs. So the middle is gone.”
“High-end Tibetan rugs—some with silk—are
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Market Review
selling and our Soumak line is selling; things in the
are made with fabric strips of silk, cotton, and poly-
what is happening to our economy? The middle class
using the Tibetan knot. The result is a longer face, a
middle are not,” said Mr. Mehl. “Isn’t that parallel to is disappearing and that is reflected in our industry.”
ester—anything from the market place—that are tied higher pile. The fabrics are grouped into color fami-
lies so there are all kinds of abrash and other interest-
New Designs
ing looks achieved. Those are different and fun.”
and to keeping the market vibrant. “I think by and
designs so it’s very unique,” said Mr. Mehl, speaking
thing new and different,” said Mr. Banilevi. “We had
Suzani and Kazak. The Kazaks are the bold geomet-
As always, bringing new designs is key to success
large whoever was at the show was looking for some-
a new line of silk rugs in lighter shades and they did well.”
“We continue to refine our line,” Mr. Higgins
said. “We did something a little different this year: if we had shown something for two years even if it was
“No one else has a line of Soumaks with Suzani
of his award-winning rug. “We have two collections:
ric designs and the Suzani is more floral, more unusual in Soumak. Those are our big draw: beautiful and affordable and hand woven in India from New Zealand and Argentinean wool.”
Loloi had some 16 new collections, a lot of them
a good seller, we just didn’t bring it. To continue to
new introductions. “That is part of our success, the
that was really successful. We continue to expand,
see,” said Mr. Loloi. “That sets us apart. Having a lot
engage our clients we focused on new products and
build and refine, with new releases in every category.” For Michaelian, one exciting new line was “The
assortment of products that people were excited to of new introductions is a big part of our philosophy.”
Paracas Collection.” “Paracas were the ceremonial
Indoor/Outdoor and Oushak
feathers plucked from brightly colored birds,”
work outside as well as inside the home,” Ms. Tisch
capes and other artifacts made by the Incas out of
explained Mr. Sumner. “The Paracas rugs from Nepal
42 Spring 2013
“We are huge in outdoor rugs now, new looks that
said. “They are so practical and they look good in
Market Review kitchens, laundry rooms, and family rooms. We’ve had people saying they buy them for the dining rooms when they have kids because they are so easy to
clean. This year “This Old House” made us the only rug company in their “Top 100 New Products” for our
“Four Seasons Collection” which is indoor/outdoor, but looks so much like an indoor rug.”
“Baja” is Momeni’s indoor/outdoor collection,
with its own special color palette. “Usually outdoor rugs have very muted colors, but we have taken a dif-
ferent approach and have gone with brighter, more vibrant colors,” Mr. Momeni said. “For the price, they are used indoors, too. The category is important.”
Mr. Momeni also finds that Oushaks remain pop-
ular. “The design is fabulous and has been around for-
ever,” he said. “You just have to play with the colors;
it is always the color that matters.” Mr. Bashian noted that Bashian’s Oushaks did well with specialty store customers.
“The Oushak did really well overall,” agreed
Aylin Boz, Anadol Rug Co., Atlanta, GA. “I think the trend is still that pastel look and we have that as well as some colorful Oushaks. They both moved well.”
Color Me Gray
Gray is still the “it” color, followed in the muted
tones by blues and beiges. Other colors, often bright
colors, are also in the mix. Tibet Rug Co. offers some teal greens and blues while Safavieh sees pink trending, from pale pink all the way through to hot pink, in
all designs, in all materials from hemp and jute to
wool, and in indoor/outdoor as well. Citrus colors are warming floors, too, and Mr. Refoua mentioned requests for white backgrounds with a pop of color.
People expect moderate colors from Obeetee and
the company’s “Concept Collection” did very well. “People expect a certain look from us and I find that
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43
Market Review they are not looking at very bright colors because that
to buy those colors,” Mr. Ahmadi said.
“People are going to the very, very moderate colors.”
most booths on the second floor,” Mr. Sumner said. “I
Rahmanan, too. “Blue is still selling,” she said. “I
whole story. We have some gray because it’s a default
is not actually American taste,” said Mr. Agarwal. Moderate, neutral colors resonate with Ms.
thought it had had its life, but people are still buying blue. Certain colors are timeless: neutrals are neutrals.
There is always a customer for neutrals.” Mr.
“I noticed that our booth was more colorful than
think the muted colors are strong, but they are not the color, but there are enough players so that if you do something different, you stand out.”
Hasanzadah agreed that softer colors are better sellers.
Meet the Workers
said. “Light gray, of course, sold.”
Michaelian will be experiencing the weaving process
and combined them in one rug. “There will be a gray-
know its weavers; and Michaelian by working with
“They are the most saleable colors in the market,” he Radici’s “Arte Collection” took shades of gray
ish blue and there will be a silver that almost looks
gray,” said Ms. Emory. “With our new casual collec-
tion, we kept to neutrals—blues, beiges, grays. I did
In the year to come both Tamarian and
in a new and exciting way: Tamarian by getting to Afghani women to build on an age-old rug-weaving tradition.
“We are really continuing to strengthen our com-
have someone say that they would have loved to have
pany from the weaver to the end user,” Mr. Higgins
it a little bit of excitement.”
greater outreach to the weavers, identifying who is
seen a true red in it; something that popped out to give “Our clients tell us that they are still selling dif-
ferent shades of gray,” Mr. Higgins said, “but we do
see color continuing to be introduced in a more mature and thoughtful way instead of just a lot of
bright colors. We have citrus, but it is not replacing gray. Nothing has risen as the new champion of color
said. “As part of the process we are working on a
weaving our rugs, actually knowing the people who are weaving our rugs instead of our weavers being
faceless names or not even names. We are trying to humanize that side of our business. I think there is more to come on that.”
Michaelian has been selected as one of the com-
yet.”
panies that will be working with the Department of
got a few inquiries about citrus greens, yellows and
will enable Afghani women to get out of the house
Mr. Navid sold pastels, brown, black and red. “I
oranges—unusual colors. We work with furniture
stores and designers who work with fabrics in these
colors. In general, bright colors are what they were
interested in.” Ariana introduced a yellow more citrus-like than the company’s softer yellows. “We did
okay with our citrus colors. We have already entered the market with our Ariana look—the soft, muted
palette of colors, but now we are trying to introduce colors that are a little stronger. People did not hesitate
44 Spring 2013
Defense in its nation-building efforts. “Rug making and work and will give the people in general an indus-
try other than the military or drugs. I think that it is a real opportunity and an honor,” said Mr. Sumner.
“They had to build the whole infrastructure: build a wash facility and bring in experts on dyeing and card-
ing and finishing to western standards. Afghani
women make beautiful rugs. I’ve seen the quality and I consider the prices to be a fair. Of course, without the Defense Department, none of this would be possi-
Market Review ble because they provide the security and the infrastructure.”
Growth in 2013
For NORS 2013 attendees, the year was off to a
good start. Everyone left with a feeling that there would be hard work ahead, but that the numbers would continue to improve. Exhibitors like Mr. Sumner are already looking forward to NORS 2014.
“Anadol,” Ms. Boz said, “will continue to do well
because the product that we bring is in high demand. Mr. Izmirli makes really great lines so Anadol is one of the companies from whom retailers buy. If we con-
tinue to improve our line, we will continue to do well.”
“I'm optimistic. I think the year is going to be
good, but you never know,” Mr. Kashanian said.
“The best thing is to keep plugging away and doing
what you are doing. If it is meant to be, it is meant to be; but you have to work hard.”
“In 2011 we had double digit increases from
2010,” Mr. Navid said, “and in 2012 we ended up in
double digit increases over the previous year. With that, I think that we are on the right track to increase our sales and we are looking forward to a good year in 2013.”
“We came away with a positive feeling,” said Ms.
Emory. “We are not what we were before everything
fell apart, but our numbers were better in 2012 than they were in 2011 and this January is better than last January. We are happy with what we have.”
“I’m going to Afghanistan in two weeks and will
see lots of new finished rugs that we will be showing
at Atlanta next January,” said Mr. Sumner. He is not alone in thinking ahead: “I have been exhibiting in
Atlanta for the last 20-something years,” Mr. Hasanzadah said. “I would not miss it.”
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45
Merchandising
ALL IN THE FAMILY Succession Plans For Stark Carpet by Carol Milano
46 Spring 2013
Merchandising Over 60 years ago, Arthur Stark chose to leave a ten-
headquarters in the Design & Decorators building.
ed a floor coverings business, learning entirely by
Center.
year career as an arbitrageur on Wall Street. He startexperience—he had never worked with rugs or car-
They opened a space in Los Angeles’ Pacific Design In 2005, Stark responded to the changing eco-
pets. The strong selling skills and self-confidence
nomic climate and numerous requests from interior
op a niche supplying interior decorators with his prod-
community by opening its first Stark Home retail
he’d gained in the financial sector helped him develucts. Stark Carpet was incorporated in New York State in mid-1946.
The young firm steadily developed an impressive
portfolio of both clients and carpets. For example,
Stark became the exclusive United States distributor
designers. The company began to serve the design
store, in Charlotte NC. Designers are able to choose from a wide assortment of luxurious textiles and have
access to thousands of high-quality products in a wide range of price points.
for “Petit Point” carpets, in 1957. Made by La Place
The Next Phase
faithful reproductions, by well-known French design-
tion. John’s daughter, Ashley, joined the company.
since the Kennedy Administration, Stark Carpet has
A year later, Steven’s son, Chad, came on board as a
Clichy in Paris, these sophisticated broadlooms were ers, of period pieces from prominent collections. Ever helped furnish the White House. Their flame-stitch linen rug, installed in 1961, is still made by Stark.
When founder Arthur Stark passed away in 1968,
his wife, Nadia, took charge of the company. A former fashion model, Mrs. Stark had designed women’s hats for several years before she began to help her husband
In 2004, Stark Carpet welcomed its third genera-
She provides a fresh perspective and youthful energy.
researcher, efficiency consultant, and technological adviser. After graduating from the University of
Michigan’s Ross School of Business, he became Vice
President of Brand Development and Digital Strategy. His cousin is now Creative Director.
Their situation is special, Ashley believes,
run the growing family carpet business. Three years
because both their fathers are still very actively lead-
to help continue the family and company traditions.
to learn from our father and uncle, and work closely
later, their sons, John and Steven, joined Stark Carpet They transformed a two-showroom operation into a
thriving multi-national firm with 31 showrooms and 550 employees in the United States. Today, Stark
Carpet has its own mills in America, and has developed manufacturing partnerships, worldwide.
ing Stark Carpet. . “It’s a unique experience to be able with them every day. They’re running the company
while they’re teaching and grooming us, as the next generation, to come in and take over, eventually,” Ms. Stark says appreciatively.
“We’re bringing the company into the future,”
Mrs. Stark was active in Stark Carpet’s operations
she reports, “with our updated showrooms, for exam-
were always seeking beautiful carpets and weavings,
half-retail, half-trade. We’re always aiming to
until she retired in 1993, at age 81. She and her sons
from antique to modern. By 1976, the firm was ready for its first major expansion beyond its New York
ple. Our gorgeous new location in Los Angeles is strengthen our brand.”
Recognizing decorators as the core of their busi-
AREA
47
Merchandising ness, Ms. Stark says, “For the first time, under one
Minnesota probably wants beautiful carpet but isn’t
access to top brands like Missoni and Ralph Lauren.
Operationally, Ms. Stark cites new efforts to
roof, we’re giving them more space, and exclusive
near a showroom.”
The Los Angeles location is larger than we usually
streamline and vary people’s roles. She deals with all
shop.” In another step to better serve their core
handles digital activity. “We knew it was time to
have. It’s very modern, and an easy way for them to
clients, Stark recently moved to the ground floor of San Francisco’s Design building.
“We’re experimenting with these half-retail, half-
wholesale locations,” Ms. Stark acknowledges.
Charlotte, the first model in this category, has been very successful. Those in Los Angeles and Norwalk
CT are also doing very well. “Moving to the Design
Center gives us room to show more product, and more
design, brand development and advertising; Chad update the company, and make Stark more user-
friendly,” she confirms. “Utilizing the Internet is the way our generation shops. Chad is at the pinnacle of
that generation, setting up our website so decorators can order samples, and connect to their own sales rep.
He’s getting us into shape for what’s coming, digitally.”
Decorators already use websites like Pinterest as
rugs, while providing an opportunity for a fresh look.”
a resource, but not for purchasing, the younger Starks
making our website much more user-friendly, so that
ating profiles of projects, being able to access every-
Stark Carpet is also moving forward digitally. “We’re decorators can view samples on-line and shop with their clients,” notes Ms. Stark. Those functions had not been available before. “We want to advance to the
find. “The next step will be shopping: comparing, crething from the comfort of your home or office,” Ms. Stark predicts. “We’re not there yet.”
Since Nadia Stark’s death 20 years ago, no
forefront of the digital era now, and make the Stark
woman has been at the highest level of Stark Carpet.
potential for decorators. For example, a decorator in
“giving the company more of a feminine touch. I’ve
website an industry leader. We see the on-line growth
48 Spring 2013
That’s changing. Ashley Stark says her role includes
Merchandising
Chad Stark and Ashley Stark
AREA
49
Merchandising started introducing more color and patterns. I read
the decision-makers—may have vetoed them.”
Home sections, which they never did before. People
business should operate, may not appreciate their
every fashion magazine. Elle and Vogue now have
are opening up their homes more, as a reflection of
their tastes and style,” she finds. “I think that’s important for our business.”
The company plans to remain a family business
under Stark leadership and ownership. “We’re making
changes, and have fresh blood in the company. I’m lucky to have Chad as a partner, so I don’t feel alone.
Sometimes the founders, set in their view of how their son’s or daughter’s very promising suggestion,
because it would call for change, Mr. Reeb finds. The second generation staff member never had an oppor-
tunity to try out new approaches and learn what might
actually work, and is left feeling, “I had ten good ideas they didn’t let me do.”
As founders retire, the children they’d never
We play off each other well. I’m very design-oriented,
given much responsibility are suddenly in charge.
Ashley Stark declares.
dren to make mistakes, but that’s how people learn. If
he’s very business-oriented. This is an exciting time,”
“It’s difficult for a business founder to allow the chil-
Mom and Dad had let their kids truly run the ware-
Succession Planning
house,” says Mr. Reeb, “they could have learned from
signify a very successful family business, observes
motion costing $30,000, and Mom or Dad turned it
The roles that Ashley and Chad Stark now play
Bill Reeb, CEO of the Succession Institute in Austin
TX. “Family businesses do not automatically get to
a $15,000 error. But when they suggested a store prodown,” that learning opportunity was lost.
When the second generation takes over, mistakes
the third generation. The chance of a second genera-
can be much bigger than $15,000 or $30,000. “They
founding generation,” Mr. Reeb reports.
“Small business can rarely afford the time for the next
tion succeeding are not that much higher than for the Several major obstacles can block a smooth tran-
sition to the second generation. “The founders simply may not have children who are interested. Someone who doesn’t actually want to be in the family business
won’t succeed there,” notes Mr. Reeb, a certified pub-
lic accountant. In other cases, a member of the second
never developed gut instincts,” Mr. Reeb observes.
generation to acquire those. They can’t withstand a
costly mistake to allow the learning time. The things you naturally do well, will work as expected. When something goes wrong, you do all the analytics to discover why it didn’t work and what you didn’t see.”
Sometimes the second or third generation gets an
generation might want to work there, but doesn’t have
unrealistic perspective of what it takes to do a job
Another frequent succession problem involves
which the daughter, an Accounts Payable Clerk,
the right skills.
children taking over without having had any real authority. “Mom and Dad have been running the busi-
ness. If their adult kids work there, too, they often
have grandiose titles, but have never made decisions. Often,they’ve made suggestions, but their parents -
50 Spring 2013
well. Mr. Reeb consulted to a family business in thought she was underpaid at $250,000! The high
salary brings a sense of privilege. “Family members
are sometimes paid disproportionately to what the job is actually worth, without being held accountable. If
another worker in the same job is paid less, the fami-
Merchandising ly member may think it’s because they’re better at the
ing the hiring of an outsider. Typically, a well-suited
Having several siblings in the family complicates
recognize that because they know each employee’s
job.”
decisions about succession. “Mom or Dad have no
trouble being the boss,” says Mr. Reeb, but when it
comes to family matters, “They become parents first, business owners second. Even if the youngest child is
successor was already on board, but the owners don’t
faults as well as talents. We often give more credence to people we don’t know, and look for them to come in and fix everything.
“Small business founders will do whatever it
the best-suited, they may choose the first-born
takes to grow the company. “When you appoint an
feelings by choosing the most appropriate person to
have that same commitment level, which can affect
because of family politics. Rather than hurt anyone’s take over the business, which might seem like favor-
ing one child over another, they may tell their offspring to work it out themselves. But you can’t run a business by committee!”
If the business starts to falter after the founders
employee or hire someone from outside, they may not future success or failure. Owners are constantly sur-
prised that a newcomer doesn’t meet all the needs of the business. If you don’t develop your own successors, it’s better to sell.”
The Stark Carpet Company is indeed fortunate to
retire, they may say to themselves, “See, I knew they
have a third generation so committed and well-suited
problem was all theirs! They weren’t willing to
managers are not relatives, “We’ve always been
couldn’t do it.” In reality, asserts Mr. Reeb, “The choose the best person, or hold their kids accountable for work they did, or let them learn by making deci-
sions and errors. Parents don’t want their children to
to continuing the business. While many high-level spearheaded by a Stark and ownership will remain in Stark hands,” Ms. Stark specifies.
go through the growing pains and hardships they
endured - but that’s what made the founders succeed.”
Without The Next Generation
Planning is much easier, declares Mr. Reeb, with-
out a child who can or wants to take over your enterprise. “Just sell the business,” he advises. It’s very dif-
ficult to hire someone with the perfect skills and experience.
Owners should focus on developing talent and
potential successors along the entire organizational pyramid. For example, “Groom a buyer to step up to store manager, while grooming someone else to step up to buyer.” Often, owners think no current employ-
The Succession Institute is nationally recognized for its management and consulting services in succession planning. Their live video webcasts and on-line courses are available to AREA readers. Visit www. Successioninstitute.com or call them at 512-338-1006 for more information.
ee has the talent to take over the top position, requir-
AREA
51
Market Review
2013 LAS VEGAS WORLD MARKET And An Economy Gaining Momentum by Ellyne Raeuber Overlap is the new market paradigm and increased traffic was Las Vegas’s profit from its overlap with Surfaces. If you’re going for one, why not visit the other? Now that the economy is ooching its way up, buyers are showing more confidence and merchandise is moving.
TOP Opening Day—ABOVE Feizy’s 40th Anniversary Party
52 Spring 2013
Market Review PROMISING MARKET
west. We do a big international business as well from
come into their showrooms. For Feizy Import &
important to have a presence in Las Vegas.”
Most saw more traffic and all saw serious buyers
Export Co., Dallas, Tx, this is a special year: the com-
South America, Mexico and Asia. I think that it is
“Mainly the buyers are from the West Coast,” Mr.
pany is 40 years old. In this celebratory anniversary
Feizy agreed. “We also had a lot of Mexican and
according to John Feizy, “were shining in the show.
ly sees many Hispanic buyers, but this year it was
year there was an abundance of new products that, We got a great response; the traffic overall was up.
From what I heard, even the parking lot was full and that has never happened before. Normally, on
Central American buyers. The winter market generalmore than usual. Their business is fashion driven so they are looking for nice product in nice colors.”
Thursdays it dies down, but this market was strong
SURFACES
until about 1pm. It was a very good market.”
dominantly West Coast buyers, but this year because
ing and coming into the showroom, and they liked
from the East Coast, Midwest and West Coast, too,”
and Thursday was busy. Even on Friday, it were busy
“We felt like there were a lot more people attend-
what they saw,” said Cameron Capel, Capel, Inc.,
Troy, NC. “We had a lot of new products that our cus-
tomers responded to favorably. We opened up new
“Usually for the Las Vegas Market we see pre-
the market overlapped with Surfaces, we saw people Hari Tumala, KAS Oriental Rugs, Inc. Somerset, NJ, said. “Coinciding with Surfaces benefited traffic.”
Ms. Capel also thought there was some overlap
accounts and resurrected some accounts that had fall-
with Surfaces. “Our market started on Monday. That
a good positive market for us.”
they come up there and do their business,” said Ms.
en by the wayside over the last four or so years. It was
Lee Harounian, Harounian Rugs International
Co., New York, NY didn’t feel that there was an
increase in traffic, but the buyers that came were quite serious. “All in all, it is a promising market and once the economy, which is starting to show signs of recovery, gets going, it is going to be a good market.” WHERE THEY CAME FROM
This is still a predominantly West Coast market
with South American and Asian buyers adding just the right spice. “Obviously,” Ms. Capel said, “the western
states are well represented and that is important for us
market started on Tuesday and it is a quick market; Capel. “I think we definitely saw a couple of people coming through the World Market who had been over to Surfaces, so it certainly helped. It can’t hurt.” BUYING IN A FLASH
Mr. Tumala said that traffic included a cross sec-
tion of buyers, from larger chains, furniture stores,
and internet buyers to mom-and-pop stores, though
larger buyers make up the majority. Mr. Harounian also noted that there were more of the larger chains rather than mom-and-pop stores.
For Capel, department stores, including Macy’s
because some of these people don’t come to High
which is a growing account, and floor covering stores
New Mexico and some people out of the mid-north-
Atlanta that wrote an order and then two weeks later,
Point or Atlanta. We saw some new accounts out of
also showed up. “We saw a floor covering buyer in
AREA
53
Market Review
in Vegas, came back and wrote another order. That is obviously very positive,” said Ms. Capel.
HIGH, LOW & HEMP
“At this market we brought some better price
Ms. Capel also saw internet dealers, including
points and they were well received,” said Mr. Tumala.
moving a limited inventory in a short amount of time.
they also felt the same way, that people are looking
flash-sale dealers whose shopping model thrives by
They create demand, as well as fun and excitement, by making the supply seem scarce: if the item sells out, the consumer feels he has missed a deal. Over the
last 5 years flash-sale income has grown, on an aver-
age of 50% a year; and almost all of that selling takes place on line between 12 noon and 3p.m. when other-
“I spoke to a few of my friends in the industry and
for better price points. Our main strength is hand tufted and machine-made, and furniture stores generally
went up in price points there. Also, last year we intro-
duced one hand-knotted quality, a patch work effect, and people responded favorably to that.”
“We kind of trained the consumer for value and
wise small, Cinderella-like businesses turn into
low price,” said Ms. Capel, “but this market we sold
“Flash sales is definitely a growing business cat-
well. They were coming in not wanting the cheap,
Amazon in terms of volume.
egory,” said Ms. Capel, “We, as an industry, need to
figure out how to manage selling to these internet and
well-priced items and some higher-priced items as cheap rugs and we were able to sell up a little bit.”
Harounian, showcasing its handmade rug divi-
flash-sale sites like One Kings Lane and Gilt Groupe,
sion, sold some more traditional designs like its
mom-and-pop stores that have committed to stock.”
Antique Heriz and Serapis also did very well. “If you
while continuing to protect our brick and mortar and
antique reproduction Oushaks and Peshawars.
ABOVE Pantone’s Color Trends Seminar
54 Spring 2013
Market Review
have programs and you are deep in your programs,
about three or four years ago and then they slowed
Harounian said, “the larger companies can be more
ly and to ‘go green.’ And again, people don’t want too
especially if you carry handmade rugs,” Mr.
enticed into carrying 6x9 sizes and ordering 12x19 sizes off of the 6x9 size. We do drop ship for them as
well, and that adds to the enticement. Of course, I also
saw a lot of low-end goods and geometric patterns selling in transitional and modern designs.”
Mr. Tumala thinks that people are looking for
casual, transitional designs. “A few years ago, we did
down. It’s a cycle. People want to be more eco-friendmuch design. They want something easy to work and
decorate with, and in naturals fiber rugs you don’t see any designs; mostly they are one to two colors. Two colors constitute a design.” IS EMERALD IN?
Speaking of color, neutrals are still strong: beige,
big scale, bold patterns,” Mr. Tumala said. “Today,
brown, blue, some teals, and, of course, the strongest
it to be a relaxed design with relaxed color and with-
and looking for blue and I don’t think that we’re done
even if someone wants a traditional design, they want out a border. That is the trend.
“I also noticed that there were inquiries about nat-
ural fibers like hemp and jute,”continued Mr. Tumala. “They are coming back again, and flatweaves, too.
We had four new natural fiber introductions and three of them got a good response. They were very hot
of them all, gray. “We still had some people coming in with gray yet,” Ms. Capel said. “It goes with anything and can be sophisticated or more masculine. It can go
in lots of different directions. Genevieve Gorder did a lot of brights, like lemon or citrus yellow and also day-glo green that people were responding to. Maybe
we are coming out of this a little bit and people want
ABOVE Tom Felicia Signing Copies of His New Book in the Safavieh Showroom
AREA
55
Market Review
some color. Gray can be that anchor, but with a pop.”
in Las Vegas, and in Atlanta, too. “We do a pretty
too early to say,” Mr. Tumala said. But according to
has helped us to build a nice rapport with designers. It
“We are getting calls for emerald green, but it is
Ms. Capel green is already a go, especially with
designers. “In one of our vignettes we featured a rug
that has been really successful for us—Genevieve Gorder’s “Arabesque,” a soft woolen flatweave out of
India in emerald green, Pantone’s color of the year,” said Ms. Capel. “It is funny how there was a lot of
renewed interest in that rug. A lot of designers came
in and said, ‘There’s that green. I have to have that.’ Stores wanted that rug, too.” ALL MIXED UP
good job even day-to-day,” said Ms. Capel, “and it
definitely helps to have a mix of furniture and rug showrooms. That was new in Atlanta and it brought
traffic down to the different floors. In Atlanta we are open every day so we have always done a really good
gift business even when the gift show was totally separate. Recently they’ve been running concurrently.
The point is that in either Atlanta or Las Vegas, if people are going to be there shopping for furniture, then
certainly they will come and shop for accessories— rugs, lamps, or wall art.”
“This market they brought furniture people to
Everyone agreed that the number of rug dealers
show in Building B on the fifth floor and relocated
was movement from building to building, which
parts of the building,” Mr. Tumala explained. “We
showing at market remained static; nevertheless, there included the seeding of some furniture stores.
Capel, located in Building A, is open year round
most of the companies on the fifth floor to different relocated to the ground floor. I’m seeing the same
kind of trend in Atlanta as well. We are on the fourth ABOVE Opening Night Party in the Courtyard
56 Spring 2013
Market Review
floor in Atlanta and they are bringing some furniture
housing is up; and there is movement. I felt the ener-
very good company, Four Hands, to the floor. I think
that neither Capel nor the rug industry is near where
and accessory people to our floor. They brought a this is a good trend because when you go to the furni-
ture market, rugs are not a big stand-alone category; we don’t have the pull. It is always better to be with other accessories. This helps everybody.”
The number of rug exhibitors stayed the same in
Building C, the largest of the three buildings, but there
gy from the buyers,” said Mr. Feizy. Ms. Capel said they were before the recession, “but we are definitely
on the upswing. We’re excited about getting 2013 off
to a good start,” she said. “With housing starts being up a little bit and house sales being better, people are ready to buy rugs.”
“It is a promising year after four or five years of
was some relocation on the third floor. KAS is there
slowdown,” said Mr. Tumala. “We have had two mar-
to Feizy. Mr. Feizy is happy where he is: “I’ve got a
good responses at both, so I’m very optimistic about
and Oriental Weavers moved into a larger space next beautiful ceiling height that I’m not going to give up,” he said. “I’m not going to move.”
kets this year, Atlanta and Las Vegas. We got very this year. I think 2013 will be a good year not only for KAS, but for the whole industry.”
“The volume of sales at the market is not the mar-
BETTER IN 2013
ket’s only importance,” added Mr. Harounian. “We
around and great hope for a better 2013. “There is
ing, but there can be many more sales after the follow-
There was unanimity about the market’s turn-
improvement in the economic sector; construction in
have to do a lot of follow-ups. We did do order writups. I think the growth is going to be there in 2013.”
ABOVE Ribbon Cutting Ceremony in the New KAS Showroom
AREA
57
Index & Calendar MARKETS &CONVENTIONS INTERNATIONAL HOME FURNISHINGS MARKET.............................April 20-25 High Point, NC (336) 888-3700/www.highpointmarket.org
ATLANTA GIFT & HOME MARKET.............July 10-17 Atlanta, GA (800) ATL-MART/www.americasmart.com
HOSPITALITY & DESIGN SHOW.................May 15-17
ATLANTA INTERNATIONAL AREA RUG MARKET ......................................July 11-14
Las Vegas, NV (508) 743-8502/www.hdexpo.com
Atlanta, GA (800) ATL-MART/www.americasmart.com
INTERNATIONAL CONTEMPORARY FURNITURE FAIR...........................................May 18-21
AUCTIONS
New York, NY (914) 421-3200/www.icff.com
SURTEX.............................................................May 19-21 New York, NY (914) 421-3200/www.surtex.com
SHOWTIME..........................................................June 2-5 High Point, NC (336) 885-6842/www.itma-showtime.com
NEOCON...........................................................June 10-12 Chicago, IL (800) 677-6278/www.merchandisemart.com/neocon
CHRISTIE’S - Rockefeller Center, New York Interiors ............ ......................................................April 2-3 20th C. Decorative Arts ...........................................June 13 Interiors ............ ...................................................June 18-19 Interiors ............ ....................................................July 23-24 www.christies.com
CHRISTIE’S - S. Kensington, London Interiors ............ ...................................................April 9, 23 Oriental Rugs & Carpets ............................................April 23 Interiors ............ .........................................May 14-15, 21-22 Interiors ............ ...............................................June 4, 18-19 20th C. Decorative Arts ............................................June 13 Interiors ............ ................................................July 2, 16-17 www.christies.com
DALLAS HOME & GIFT MARKET ................................................June 19-25 Dallas, TX (800) DAL-MKTS/www.dallasmarketcenter.com
Contributions to this calendar are welcome. Please send information to AREA Magazine, c/o ORIA, 100 Park Plaza Drive, Secaucus, NJ 07094.
INDEX OF ADVERTISERS AMICI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 902-272-8300/amiciimports1@aol.com
TAMARIAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 410-377-7726/www.tamarian.com
AMINCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 888-501-9200/www.amincoinc.com
TEPP TEAM USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 201-863-8888/info@teppteamusa.com
FEIZY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 800-779-0877/www.feizy.com
SERVICES TO THE AREA RUG INDUSTRY
JAUNTY CO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .IFC 800-323-3342/www.jauntyinc.com
AMERICASMARTI ATLANTA . . . . . . . . . . . . . . . . . .IBC 800-ATL-MART/www.americasmart.com
KALATY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 800-255-7847/www.kalaty.com
NYICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 (215) 248-0494/www.nyics.com
LOLOI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 972-503-5656/www.loloirugs.com
H.M. NABAVIAN & SONS . . . . . . . . . . . . . . . . . . . . . . . .59 212-213-2476/www.hmnabavian.com
MOMENI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 800-536-6778/www.momeni.com
MATERIAL CONCEPTS . . . . . . . . . . . . . . . . . . . . . . . . . .59 800-372-3366/info@material
NOURISON . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .BC 800-223-1110/www.nourison.com
REVITA RUGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64 (201) 641-1100/www.revitarugs.com
58 Spring 2013
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ANTIQUES & NEW PRODUCTS GALLERY please consult the Members Directory in this issue of Area Magazine.
ORIA Members Directory MEMBERS AMICI IMPORTS, INC. 335 Centennial Ave., Suite 7 Cranford, NJ 07016 (908) 272-8300 FAX (908) 272-8310 E-mail: amiciimports@amiciimports.com URL: www.amiciimports.com Jeffrey DeSantis, Pres. Charles F. Cashin, V.P.-Sales AMINCO, INC. 505 Winsor Drive Secaucus, NJ 07094 (201) 601-9200 (888) 501-9200 FAX (201) 601-4747 E-mail: mail@amincoinc.com Mikel Banilevi, Partner. David Banilevi, Partner ANADOL RUG CO. 1088 Huff Rd. Atlanta, GA 30318 (404) 350-8558 FAX (404) 350-3418 E-mail: anadolrugs@aol.com Suat Izmirli, Pres. Eloisa Izmirli, Sec’y Gafoor Khan, Sales
ASIA MINOR CARPETS, INC. 236 Fifth Ave. New York, NY 10001 (212) 447-9066 FAX (212) 447-1879 E-mail: info@asiaminorcarpets.com Alp Basdogan, Pres. ASMARA, INC. 108 Clematis Avenue, C3 Waltham, Massachusetts 02453 (781) 894-1434 (800) 451-7240 FAX (781) 894- 1914 E-mail: customerservice@asmarainc.com URL: www.asmarainc.com M. Abid Ilahi, Pres. David Donahue, Gen’l Mngr. ATIYEH INTERNATIONAL, LTD. P.O. Box 3040 Newberg, OR 97132 (503) 538-7560 FAX (503) 538-8239 URL: www.atiyeh.com E-mail: rugs@atiyeh.com Leslie Atiyeh, Pres. Thomas J. Atiyeh, Exec. V.P.
ANTIQUE RUG CONNECTION 13841 Roswell Ave., Suite J Chino, CA 91710 (323) 964-9647 FAX (877) 463-8011 E-mail: mehnaz@antiquerugconnection.com URL: antiquerugconnection.com Nadeem Akbar, President Mehnaz Rokerya-Akbar, Secretary
JERRY H. AZIZ ORIENTAL RUGS 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 867-1010 (888) 867-1010 FAX (201) 867-6588 Jerry H. Aziz Vida Aziz Jenniver Aziz David Livian
APADANA 25 East 31st St. New York, NY 10016 (212) 696-4700 (888) 696-4960 FAX (212) 696-4745 E-mail: Mike@apadanainc.com URL: www.apadanainc.com Mohsen Alidadi, Pres. Mike Alidadi, V.P.
BANILIVY RUG CORP. 3 East 28th St., Ground Floor New York, NY 10016 (212) 684-3629 FAX (212) 689-0398 E-mail: BANILIVYRUG@yahoo.com URL: www.banilivyrug.com Moussa Banilivy Masood (Mike) Banilivy
ARIANA RUGS, INC. 666 N. Robertson Blvd. Los Angeles , CA 90069 (310) 289-8800 (888) 696-4960 FAX (310) 289-8808 E-mail: sales@arianarugs.com URL: www.arianarugs.com Ahmad Ahmadi , Pres. Alex Ahmadi, V.P. Nadra Ahmadi, Sec’y ART RESOURCES 1961 S. La Cienaga Blvd. Los Angeles, CA 90034 (323) 658-9000 FAX (310) 559-5888 E-mail: info@artresources.us URL: www.artresources.us Jack Simantob Eddie Simantob Max Moussavi, LA Sales Adeel Ahmad, LA Sales Jalil Raoffi, NY Sales
60 Spring 2013
BASHIAN 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 330-1001 (800) 628-2167 FAX (201) 330-0878 E-mail: bashian@compuserve.com George G. Bashian, Jr., Pres. Garo Bashian, V.P. Ralph Bashian, V.P. Chintan Singh , Nat’l Sales Manager BENJAMIN RUG IMPORTS 20 Meadowlands Parkway Secaucus, NJ 07094 (201) 617-9000 (800) 334-1345 FAX (201) 617-9354 E-mail: tom@benjaminrugs.com URL: www.benjaminrugs.com Benjamin Aziz Stephanie Cohen Charles Bowering, Nat’l Sls Mngr.
BOKARA RUG CO., INC. 44 Hartz Way Secaucus, NJ 07094 (201) 601-0040 FAX (201) 601-0055 E-mail: info@bokara.com URL: www.bokara.com Jan Soleimani, Pres. Gabriel Vaknin, V.P. CAPEL, INC. 831 North Main St. Troy, NC 27371 (910) 572-7000 FAX (910) 572-7040 E-mail: mail@capel.net URL:www.capelrugs.com John Magee, Pres. & CEO Allen Robertson, VP-Sales Cameron Capel, VP-Nat’l Accts. Tami Watras, VP-Product & Creative Dir. CARAVAN RUG CORP. 8725 Wilshire Blvd. Beverly Hills, CA 90254 (310) 358-1222 FAX (310) 358-1220 Mois Refoua, Pres. Nabi Rahmati, Sales Jay Nehouray, Sales David Nehouray, Sales Mario Cordero,, Warehouse Mngr. WILLIAM CHERKEZIAN & SON, INC. /TAPIS INT’L 11835 Carmel Mountain Rd. Ste.1304 San Diego CA 92128 (818) 266-8383 William Cherkezian CONCEPTS INTERNATIONAL /Prestige Mills 3401 38th Ave. Long Island City, NY 11101 (718) 683-5051 FAX (718) 683-5080 E-mail: ckalison@prestigemills.com Peter Feldman, Pres. Charles Kalison, VP THE CREATIVE TOUCH 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 866-1933 FAX (201) 866-1935 E-mail: info@creativetouchrugs.com URL: creativetouchrugs.com Baki Ildiz, Pres. D & K WHOLESALE div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) 540 Central Park Ave. Scarsdale, NY 10583 (914) 472-1700 FAX (914) 472-5154 (800) 545-5422 & (877) DIL-RUGS E-mail: sales@dkwh.com URL: www.dkwh.com Dennis A. Dilmaghani Essy Kashanian EASTERN ORIENTAL RUG CENTER INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 865-1885 (800) 538-5625 FAX (201) 865-8002 E-mail: info@eorconline.com Khalil Nabavian Hushang Nabavian Bahram Nabavian Benny Nabavian Pooya Nabavian
ELIKO ORIENTAL RUGS, INC. 102 Madison Ave., 4th Floor New York, NY 10016 (212) 725-1600 (800) 733-5456 FAX (212) 725-1885 E-mail: elikorugs@aol.com URL: www.ElikoRugs.com Babadjian Bassalali, Pres David Basalely, Partner Soloman Bassalely, Partner Richard Garrad, Sales Mahtab Etessami, Sales FEIZY IMPORT & EXPORT CO. Feizy Center 1949 Stemmons Freeway Dallas, TX 75207 (214) 747-6000 (800) 779-0877 FAX (214) 760-0521 E-mail: salesinfo@feizy.com URL: www.feizy.com John Feizy, Pres./Founder/Owner Cameron Feizy, V.P. Sales Nasser Garroussi, V.P.-Finance FRENCH ACCENT RUGS & TAPESTRIES 36 East 31st St., Ground Floor New York, NY 10016 (212) 686-6097 (888) 700-7847 FAX (212) 937-3928 URL: www.farugs.com Kevin Rahmanan, Principal Khosrow Banilivi, CEO Bijan Nabavian, Treas. Danny Shafian, Operations Mngr. G.A. GERTMENIAN & SONS 300 West Avenue 33 Los Angeles, CA 90031 (213) 250-7777 (800) 874-1236 FAX (213) 250-7776 E-mail: Gertmenian@gertmenian.com URL: www.gertmenian.com Tom Gertmenian, Partner Don Gertmenian, Partner Peter Gertmenian, Partner HENRY GERTMENIAN CO. 1449 Mission St. San Francisco, CA 94103 (415) 863-0377 FAX (415) 621-3538 E-mail: Hgertco@aol.com. Paul H. Gertmenian, Pres. Alfred Gertmenian, V.P. Kay Gertmenian, V.P. India-Nepal Daryl K. Wong, Principal David Zarrabi, Sls Mngr. HADJI JALILI REVIVALS 100 Park Plaza Drive, Suite 208 South Secaucus, NJ 07094 (201) 617-7600 FAX (201) 617-7755 Behrooz Hakimian, Partner Kambiz Jalili, Partner URL: www.hjrrugs.com
HAROUNIAN RUGS INTERNATIONAL CO. 261 Fifth Ave., Ground Floor New York, NY 10016 (212) 213-3330 (800) 682-3330 FAX (212) 545-0657 E-mail: info@HRIRUGS.com URL: www.HRIRUGS.com David Harounian, Partner Lee Harounian, Partner IM INTERNATIONAL, INC. 281 Fifth Ave. New York, NY 10016 (212) 689-6141 FAX (212) 683-2028 E-mail: info@iminternational.com URL: www.iminternational.com Izi Yumurtaci, Pres. JAUNTY CO. INC. 13535 S. Figueroa St. Los Angeles, CA 90061 (213) 413-3333 (800) 323-3342 FAX (213) 413-0828 E-mail: info@jauntyinc.com URL: www.jauntyinc.com Mike Navid, Pres. Kami Navid, V.P. KALATY RUG CORP. (Showroom Only) 7 West 34th St., #807 New York, NY 10001 (212) 683-7222 (800) ALL-RUGS (800-255-7847) FAX (212) 689-2705 E-mail: info@kalaty.com URL: www.kalaty.com Mirza Kalaty, Pres. Ramin Kalaty, V.P. Soheil (Mike) Kalaty, V.P.-Sales Farshad Kalaty, V.P. Client Relations Ariel & Kamran Kalaty, Mktg. & Promotions KAS ORIENTAL RUGS, INC. 62 Veronica Ave. Somerset, NJ 08873 (732) 545-1900 (800) 967-4254 FAX (732) 545-5836 E-mail: info@kasrugs.com URL: www.kasrugs.com Rao Yarlagadda, Pres. Hari Tummala, Exec. V.P. Kranthi Yarlagadda, V.P. Operations Santhi Yarlagadda, V.P. Business Dev. F. J. KASHANIAN RUG CORP. 100 Park Plaza Dr., Suite 106-South Secaucus, NJ 07094 (201) 330-0072 FAX (201) 330-9779 E-mail: info@fjkashanian.com URL: www.fjkashanian.com Jonathan Kashanian Firooz Kashanian Gilda Kashanian LOLOI RUGS 4501 Spring Valley Rd. Dallas, TX 75244 (972) 503-5656 FAX (972) 387-0436 E-mail: aloloi@loloirugs.com URL: www.loloirugs.com Amir Loloi, Pres. Greg Oâ&#x20AC;&#x2122;Connell, G.M.
LOOMS OF PERSIA 100 Park Plaza Dr., Ste. 102S Secaucus, NJ 07094 (201) 865-6666 FAX (201) 865-6682 E-mail: info@loomsofpersia.com URL: www.loomsofpersia.com Nooshin Akhavan Farshchi, Pres. Arjang Maghaddam, VP LOTFY & SONS INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 867-7733 FAX (201) 867-0766 E-mail: lotfysons@aol.com URL: www.Lotfyandsons.com Marty Banilevi, Pres. Lotfollah Banilevi, V.P.
Directory
EBISONS HAROUNIAN IMPORTS 44 E. 32nd St., 7th Fl. New York, NY 10016 (212) 686-4262 (800) 966-6666 FAX (212) 779-4262 E-mail: info@ebisons.com URL: www.ebisons.com Ebi Harounian, Partner Michael Harounian, Partner Maurice Harounian, Partner Melissa McMee, Designer
MARCELLA FINE RUGS 2910 Amwiler Ct. Atlanta, GA 30360 (770) 582-1800 (800) 786-7847 FAX (770) 582-1807 E-mail: mail@marcellafinerugs.com URL: marcellafinerugs.com Firooz Nahai, Pres. Fereydoun Nahai, Principal MARJAN INTERNATIONAL CORP. 41 East 31st St. New York, NY 10016 (212) 686-8488 (800) 862-7526 FAX (212) 576-1511 Morad Ghadamian Moradi, Pres. Khalil Ghadamian Moradi, V.P. MASTERLOOMS, INC. 100 Park Plaza Dr. Secaucus, NJ 07094 (201) 319-1696 FAX (201) 319-0817 E-mail: masterlooms@aol.com Nasser Rahmanan, CEO MEGERIAN BROTHERS ORIENTAL RUGS, INC. 262 Fifth Ave., 2nd Floor New York, NY 10001 (212) 684-7188 TOLL-FREE: (877) 634-3742 FAX (212) 684-8018 E-mail: info@megerianrugs.com URL: www.megerianrugs.com Raffi Megerian, Pres. Thomas Megerian, V.P. MER CORP. 50 Spring St. Ramsey, NJ 07446 (201) 783-8563 TOLL-FREE: (800) 341-4176 FAX (201) 783-8561 E-mail: mercorp@att.net URL: merrugs.com Albert Moomjy, Pres. Robert Moomjy, V.P. Kathy Buttigieg, Sales Support MERRIFIELD ORIENTAL RUGS 8501 Tyco Rd. Vienna, Virginia 22182 (703) 876-4000 FAX (703) 876-9819 E-mail: merrifieldorientalruginc@yahoo.com Sayeed Hasanzadah, Pres. Lili McDonald, Store Mgr. & Marketing Dir.
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ORIA Members Directory (continued) MICHAELIAN & KOHLBERG, INC. 315B Springfield Ave. Summit, NJ 07901 (908) 522-1004 FAX (908) 522-1006 Teddy Sumner, Principal MOHAWK HOME 3032 Sugar Valley Rd, NW Sugar Valley, GA 30746 (706) 624-4624 Toll-Free: (800) 843-4473 FAX: (706) 625-9329 E-mail: customer_care@mohawkind.com URL: www.mohawkind.com Mr. Rocky Casteel, VP & GM ABRAHAM MOHEBAN & SON, INC. 2-8 Haven Ave., Ste. 216 Port Washington, NY 11050 (516) 883-1522 FAX (516) 883-1523 E-mail: mohebancarpets@gmail.com URL: www.moheban.com Abraham Moheban, Pres. David J. Moheban, V.P. MOMENI, INC. 60 Broad St. Carlstadt NJ 07072 (201) 549-7220 (800) 536-6778 FAX (201) 549-7221 E-mail: info@momeni.com URL: www.momeni.com Ali Momeni, Chm. Reza Momeni, Pres. Aria Momeni, V.P. Ali R. Momeni, V.P. NASIRI INC. 13 East 30th Street New York, NY 10016 (212) 532-6777 FAX (212) 532-6776 E-mail: info@nasiricarpets.com Nader Nasiri NEJAD ORIENTAL RUGS Main & State Sts. Doylestown, PA 18901 (800) 245-RUGS FAX (215) 348-9056 E-mail: info@nejad.com URL: www.nejad.com Ali R. Nejad, Pres. Theresa M. Nejad, V.P. NEMAN INTERNATIONAL INC. 36 East 31st St. New York, NY 10016 (212) 686-6262 FAX (212) 447-7810 E-mail: nemaninc@aol.com URL: www.nemanintl.com Said Neman Dan Neman NOURISON 5 Sampson St. Saddle Brook, NJ 07662 (201) 368-6900 (800) 223-1110 FAX (201) 368-0739 E-mail: info@nourison.com URL: www.nourison.com Alexander Peykar, Pres. Paul Peykar, V.P. Steven Peykar, V.P.
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OBEETEE, INC. 295 Fifth Ave., Suite 908 New York, NY 10016 (212) 633-9744 FAX (212) 633-9745 Pradeep Agarwal, Pres. ORIENTAL WEAVERS USA 3252 Dug Gap Rd. SW Dalton, GA 30720 (800) 832-8020 FAX (706) 277-9665 E-mail: orders@owrugs.com URL: www.owrugs.com Ahmed Salama, CEO Michael J. Riley, Pres. Jonathan Witt, Exec. V.P.-Mktg. Paul Pauluzzi, V.P.-Sales RADICI USA, INC. 400 Herald Journal Blvd. Spartanburg, NC 29303 (864) 583-5504 FAX (864) 583-5765 E-mail: ppegorari@radiciusa.com URL: www.radiciusa.com Paolo Pegorari, Gen’l Manager RENAISSANCE CARPET & TAPESTRIES, INC. NYDC 200 Lexington Ave., Ste. 1006 New York, NY 10016 (212) 696-0080 (800) 325-RUGS (800-325-7847) FAX (212) 696-4248 E-mail: info@renaissancecarpet.com URL: www.renaissancecarpet.com Jan Soleimani, Pres. Bergi Andonian, Sec’y Jeffrey D. Soleimani, V.P. ROMANI, INC. 100 Park Plaza Drive Secaucus, NJ 07094 (201) 392-0400 FAX (201) 392-9782 Cyrus Kashi, Pres. Saiyd Nagim, NP Ali Samadi, Sls Mngr. Taghi Hojreh, Buyer SAFAVIEH 40 Harbor Park Drive North Port Washington, NY 11050 (516) 945-1900 (212) 683-8399 (888) SAFAVIEH FAX (516) 945-1938 E-mail: info@safavieh.com URL: safavieh.com Ahmad Yaraghi, Pres. Cyrus Yaraghi, V.P. Arash Yaraghi, V.P. Dairus Yaraghi, Treas. SAMAD 419 Murray Hill Parkway East Rutherford, NJ 07073 (201)372-0909 FAX (201) 842-0077 E-mail: mail@samad.com URL: www.samad.com David Samad, Pres. Malcolm Samad, C.O.O. Rao Siriki, Exec. V.P.
SHALOM BROTHERS, INC. 284 Fifth Ave., Ground Floor New York, NY 10001 (212) 695-3000 (800) 3-SHALOM FAX (212) 695-0022 E-mail: info@shalombrothers.com URL: www.shalombrothers.com Nader Shalom, Pres. Fred Shalom, Exec. V.P. Rafi Amirian, V.P. TAMARIAN CARPETS 1407 Shoemaker Rd. Baltimore, MD 21209 (410) 321-6222 FAX (410) 321-6122 E-mail: info@tamarian.com URL: www.tamarian.com Steve Cibor, Pres. Ryan Higgins, V.P. Geoff Duckworth, Sr. Designer Ayo Akintilo, Multimedia Director Fred Lomax, Operations Mngr. TEPP TEAM USA 100 Park Plaza Dr., Suite 102 South Secaucus, NJ 07094 (201) 863-8888 FAX (201) 863-8898 E-mail: info@teppteamusa.com URL: teppteamusa.com Djalal Mohammadi Parviz Roubeni TIBET RUG COMPANY 1460 Foothill Dr. Salt Lake City, UT 84108 (801) 582-3334 FAX (801) 582-3501 URL: www.tibetrugcompany.com Jim Webber, President Brian Mehl, Director of Sales Tsultrim Lama, Mng. Partner TRANS ORIENT, INC./FAZELI 100 Park Plaza Drive Secaucus, NJ 07094 (201) 330-9300 FAX (201) 330-9393 E-mail: HFAZ@aol.com Hossein Fazeli, Pres. TUFENKIAN 919 Third Ave., Ground Floor New York, NY 10022 (212) 475-2475 FAX (212) 475-2629 E-mail: info@tufenkiancarpets.com www.Tufenkiancarpets.com James Tufenkian, Pres. Eric Jacobson, C.F.O. UMAR ORIENTAL RUGS, INC. 100 Park Plaza Drive, Suite 201 South Secaucus, NJ 07094 (201) 330-0045 FAX (201) 330-0047 E-mail: ibutt@umarrugs.com URL: www.umarrugs.com Ahsan Zubair WOVEN LEGENDS, INC. 4700 Wissahickon Ave. #101 Philadelphia, PA 19144 (215) 849-8344 FAX (215) 849-8354 E-mail: info@wovenlegends.com URL: www.wovenlegends.com George Jevremovic, Pres. Neslihan C. Jevremovic, CEO
ASSOCIATE MEMBERS AMERICASMART I ATLANTA 240 Peachtree St., NW Suite 2200 Atlanta, GA 30303 (404) 220-2330 (800) ATL-MART FAX (404) 220-3030 URL: www.americasmart.com Jeff Portman, Pres./CEO Mike Turnbull, Sr. V.P. Mktg Kevin Markiewicz, V.P. Area Rug Center Leasing ARTISTIC COLOR GRAPHICS 3400 Dodds Ave. Chattanooga, TN 37407 (423) 698-7360 FAX (423) 698-1862 E-mail: chris@printacg.com URL: www.printacg.com Chris Burton, Principal C-Air 181 S. Franklin Ave. Valley Stream, NY 11581 (516) 394-0400 FAX (516) 394-0471 E-mail: johnm@c-air.com URL: www.c-air.com John Maser, Director of Imports CHATALBASH BY COSTIKYAN 28-13 14 St. Long Island City, NY 11102 (718) 663-3482 FAX (718) 726-1887 E-mail: rchatalbash@costikyan.com Phillip H. Cronin, Pres. June Costikyan, Sec’y EXPLORE AIRTRANS SERVICES (EAS) 123 Pennsylvania Ave. Gate 5 South Kearny, NJ 07032 (973) 474-5336 FAX (973) 474-5349 URL: www.exploreair.com Dave Bradley, Gen’l Mngr. Brian Galik, V.P. H.M. NABAVIAN & SONS, INC. 36 E. 31st St. New York, NY 10016 (212) 213-2476 FAX (212) 213-4276 E-mail: sales@hmnabavian.com URL: www.hmnabavian.com Massoud Nabavian Pres.
JADE INDUSTRIES, INC. 101 West Washington St. Conshohocken, PA 19428 (610) 828-4830 (local) (888) RUG-PADS (888-784-7237) FAX (610) 828-1028 E-mail: jade@rugpads.com URL: www.rugpads.com Aram K. Jerrehian, Jr., CEO Dean Jerrehian, Pres. Patricia Mullen, Administrator Amy K. Jerrehian, Marketing Director MAGNUM OPUS SYSTEM CORP. 347 Fifth Ave., Ste #808 New York, NY 10016 (212) 685-2127 FAX (212) 685-2481 Talha Z. Khan, V.P. Ali Farooqui, V.P. MATERIAL CONCEPTS, INC. 11621 Caroline Rd. Philadelphia, PA 19154 (215) 338-6515 (800) 372-3366 FAX (215) 338-0199 E-mail: info@materialconcepts.com Geoffrey Kohn, Pres. Douglas Kohn, G.M.
ANDREW SCHLAFLY, ESQ. 521 Fifth Ave., 17th Floor New York, NY 10175 (908) 719-8608 FAX (212) 214-0354 Andrew Schlafly, Esq. VALLEY NATIONAL BANK 295 Fifth Avenue @ 30th St. New York, NY 10016 Phone: (212) 481-6109 Fax: (212) 213-4870 URL: www.valleynationalbank.com
Directory
ZOLLANVARI, LTD 100 Park Plaza Drive Secaucus, NJ 07094 (201) 330-3344 FAX (201) 330-7728 E-mail: info@zollanvariusa.com URL: www.Zollanvariusa.com Reza Zollanvari, Pres. Sanjay Purohit , CEO
WORLD MARKET CENTER, LLC 495 South Grand Central Parkway Las Vegas, NV 89106 (702) 380-0919 (888) 416-8600 FAX (702) 380-4002 E-mail: info@LasVegasMarket.com URL: www.LasVegasMarket.com ZOROUFY 2140 W. Greenview Dr., Suite 5 Madison, Wl 53562 (608) 833-9026 FAX (608) 833-8797 E-mail: info@zoroufy.com URL: www.zoroufy.com Hussan Zoroufy, Pres.
NEW YORK INT’L CARPET SHOW 9022 Germantown Ave. Philadelphia, PA 19118 (215) 248-0494 E-mail: dennisdodds@juno.com URL: www.nyics.com Dennis Dodds, Pres./Owner NOONOO RUG CONSULTING GROUP, LTD. 16001 Collins Ave., Ste 2002 Sunny Isles Beach, FL 33160 (917) 648-7322 E-mail: edncpw@gmail.com Gene Newman, Pres. Stephanie A. Diehl, Tres./Sec’y REVITA RUGS 10 Horizon Blvd. S. Hackensack, NJ 07606 (201) 641-1100 FAX (201) 641-1150 E-mail: hzarei@revitarugs.com URL: www.revitarugs.com Hamid Zarei, Pres. RUG INSIDER MAGAZINE 4 Fortsalong Rd. Meredith, NH 03253 (603) 279-4938 FAX (603) 279-4838 E-mail: peter@ruginsider.com URL: www.ruginsider.com Peter Woodaman, Publisher Diane Cotton Caplan, Editor RUG NEWS AND DESIGN POBox 441 Morris, NY 13808 (607) 263-5421 FAX (212) 269-2740 E-mail: Jack.Maier@rugnewsmagazine.com URL: www.rugnewsmagazine.com Leslie Stroh, Publisher
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