4 minute read
WHERE INNOVATION MEETS LIFESTYLE
Looking for the best place to grow your business outside of Singapore and South-East Asia? Look no further than Australia’s largest state, NSW. At almost $A700 billion, this stunning state with 8.3 million residents on Australia’s east coast offers the largest economy in Australia. And if relaxation is on your agenda, you will find world famous landmarks alongside pristine nature as well as a host of international sporting and cultural events.
Gateway to Asia and the Pacific
NSW is perfectly positioned as a gateway to Asia and the Pacific region. The NSW Government is committed to strengthening its relationship with key markets in the region, including Singapore.
The Singapore Australian Free Trade Agreement is one of Australia’s oldest and most comprehensive bilateral agreements, helping Singapore to become one of Australia’s largest trade and investment partners. And Investment NSW is helping to grow this partnership even further.
The expansion of the NSW Government’s trade and investment promotion agency, Investment NSW, into Singapore means we are now attracting the region’s best businesses to NSW. Thanks to this expansion, Investment NSW can help your business:
- Identify growth and investment opportunities and accelerate market entry in NSW; and
- Access opportunities with NSW exporters.
The strength of NSW as a destination for growth and investment in the hospitality, infrastructure and tech sectors is clear in the recent investments by Singapore-based businesses, including the Keppel Data Centres Holdings investment into new data centres across NSW and Pontiac Land’s refurbishment of a Sydney heritage building to create the landmark Capella Hotel.
These moves follow the long-standing capital commitments in NSW by GIC, Temasek, Singtel, ComfortDelGro and many more.
Investment NSW
Investment NSW brings together the state’s key economic development and investment attraction functions to reinforce our state as the best place in the world to invest, study, do business or just relax. Our international network provides NSW trade and investment expertise in key global markets and onshore it strengthens the links between government, business, industry, research, and investors to foster innovation and help share the best of NSW with the world.
Investment NSW is also working hard to create new opportunities in priority sectors such as technology and cyber security, advanced manufacturing, clean economy, defence, aerospace and health and life sciences.
With one of the world’s most multi-cultural communities, a world-class innovation eco-system centred around Tech Central, and two universities ranked in the world’s top 20, NSW offers access to a diverse pool of highly skilled talent.
The state offers exciting investment opportunities in Western Sydney with construction of Sydney’s second international airport due to complete in late 2024 and the development of the City of Bradfield adjacent to the airport. Regional NSW holds opportunities in defence and aerospace, food and agriculture and large-scale opportunities in renewable energy –solar, wind, hydrogen and storge.
Sustainable business
The NSW Government is committed to its 2050 net zero target and developing our green economy. In June, we partnered with the Singapore Green Building Council to bring 10 of NSW’s leanest and greenest businesses to the International Green Building Conference. The companies were identified through the Investment NSW Green Building Technologies to Singapore Program.
The program was developed to support the Singapore-Australia Green Economy Agreement (GEA), a first-of-its-kind agreement that boosts both countries’ economic, trade, investment, and climate change objectives.
The companies brought wide-ranging expertise, including in:
• low carbon construction materials
• energy modelling and energy efficient management systems
• digital urban solutions
• sustainable procurement
• e-Mobility assets
These capabilities were ideal for Singapore’s market so we designed innovation lab crawls and workshops to showcase the support that Singapore ecosystem partners could provide through international collaborations and market access.
Success story
And that success goes both ways, because NSW businesses are also bringing out their best in Singapore.
Take energy software leader Enosi Energy Australia (Enosi), who supercharged their success by launching their Powertracer product in Singapore.
As the world’s first mass market, scalable, clean energy traceability solution for organisations targeting True Zero Carbon, Powertracer is leading the way. Using smart metering data, Enosi matches and settles energy production and consumption—enabling operators of renewable plant to offer a price direct to the end consumer. And the consumer can access cleaner, cheaper energy by dealing direct. It’s a win-win.
Enosi’s first key partner in Singapore is Senoko Energy (Senoko)—the largest power generator in Singapore and a top three retail energy supplier. Together with Senoko Energy, Enosi is delivering a first-of-itskind renewable energy program called Solarshare in Singapore. Senoko will be using Enosi’s Powertracer platform to enable thousands of customers to access the limited solar energy resources on the island.
Next Steps
The Investment NSW team offers a range of specialised programs and support right here in Singapore and in London. It’s our job to make your job easier.
Contact us to see how we can work together at investment.nsw.gov.au/international-offices/asean/
