S E E N & S AVO U R E D
Feasting with fame From the 23th to the 29th of November the Italian Cuisine Week celebrated all around the globe. In Vietnam, the rich calendar of related events stretched from the 12th November to the 13th December!
T
he Italian Cuisine Week in the World is an initiative involving the whole network of 296 diplomatic and consular missions and Italian Cultural Institutes to promote the Italian culinary culture, which is at the core of the Mediterranean diet and so central to the Italian identity and lifestyle. Over a thousand events will be organized around the world during this week, to promote the Italian cuisine and its regional varieties. Over 10 events were in calendar for this edition, organized in cooperation with many local partners in Hanoi, Ho Chi Minh City, Da Nang and Nha Trang. They included masterclasses with Italian chefs and sommeliers, food and wine tastings and pairings, cultural events and exhibitions, cooking classes, Italian products fair in deli stores, thematic lunches and dinners with Vietnamese celebrities and Italian protagonists of the culinary scene in Vietnam. Last but not least, dozens of Italian restaurants all over Vietnam, from Hanoi to HCMC, from Da Nang to Nha Trang, from Vung Tau to Da Lat, presented for the occasion authentic and original Italian specialties and menus, at an affordable price, to be made available to customers from 12th to 29th November 2020. The ambition was to raise attention on the Italian cuisine and products, their connection with conviviality, hospitality, lifestyle and healthiness, but also on the enrichment driven by exchanges between Italian and Vietnamese culinary traditions. The activities were also a way to pay homage to the entrepreneurs and the workers of the Italian restaurants, a sector that strongly contributes to our economy and gave prestige to the Country and was greatly suffering the consequences of the pandemic. As in previous editions, the Italian Cuisine Weeks events would be showcasing the best of Italian food and wine culture to Vietnam, through the excellence of Italian products, which were guaranteed by a verified production chain and protected by an effective geographical indications system. The whole Sistema Italia in Vietnam (Embassy in Hanoi, Consulate General in HCMC, Italian Trade Agency and ICHAM - Italian Chamber of Commerce in Vietnam) was committed to promote the World Week of Italian Cuisine, as a consistent and effective initiative to consolidate the bilateral relations with Vietnam.
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