Provence, The Reference Point For Premium Rosé Wines

PROVENCE, THE REFERENCE POINT forPREMIUM ROSÉ WINES

More than just a fad, rosé wine has made a place for itself in today’s society. Because it is perfectly aligned with the evolution of new consumer and lifestyle trends: less structured meals, cuisines from around the world on our plates, simple and direct gastronomy, an interest in discovering new things, and a desire for conviviality above all else, for immediate enjoyment.

Rosé provides a different vision of wine, one that is more accessible, without the burden of tradition, it’s the wine of freedom. Rosé wine is not just the trendy wine of the 21st century. When the Greeks planted the first grapevines in Provence France 2,600 years ago, they were already making rosé! This was because wine-making techniques in those days were different: the method of macerating red grapes, which gives red wine its color, was unknown or, at the least, very uncommon. Wine made from red grapes was therefore rosé. In other words, Provence is the oldest wine region in France, and rosé is the oldest known wine!

So it’s hardly surprising that the region quickly emerged as an undisputed category leader in the wake of rosé’s surge in popularity over the last few decades. It also leads to exceptional quality, a status that’s vividly evident both by massive investment in technology such as cooling system, thermo regulated tanks, semi buried cellars, gravity cellars, etc.

But perhaps the region’s success in the marketplace is most clearly exhibited by international winemakers striving to make their wines look—if not taste—like Provençal rosé. It brings to mind the often-repeated phrase “Imitation is the sincerest form of flattery.” As the rosé category diversifies around the world, many examples are made in the Provençal style, a movement that shows a great appreciation and respect for this pioneering region. That said, between the distinctive grapes, soils, climate, and know-how of Provençal producers, nowhere else in the world can replicate this wine’s iconic character. And if you want to be sur to have not to have an imitation in your hands, “PROVENCE” must be written on the label.

Provence rosé wines display light to very light, brilliant, clear hues. Their nose offers aromas of fresh flowers (rose), yellow fruits (melon, peach), and red fruits (strawberry, raspberry, cherry), coupled with touches of citrus zest, tropical fruits, and marshmallows. Their palate exudes a supple, rounded feel, counterbalanced by a crisp feel to varying degrees depending on the vineyard site. The wines show balanced generosity and light tangy freshness lifting a persistent finish often suffused with abundant fruitiness.

From urban, vegan, and flexitarian cuisines to fusion foods, the profile of rosé wines has enabled them to tap into new consumer trends and establish a place at the dinner table.

Their versatility is also an advantage when it comes to the dinner table, where they pair equally well with seafood, fish, vegetables, poultry, and even some cheeses. They also sit comfortably alongside Mediterranean, Oriental, Creole, and Asian cuisine.

Provence rosé wines, drunk all year round, as soon as the sun shines.