Brand Guideline
WEO Corporation Brand Guideline
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The logo design is inspired by the typical spherical shape of the lens and optical instrument. This direct-translated distinctive design language helps the brand to communicate efficiently with its target audiences regarding its expertise. CONTENTS 1 Design Inspiration 2 The Logo: Logo Variations 3 The Logo: Clear Space & Minimum Size 4 The Logo: Misusages 5 Colours: Primary & Secondary 6 Typograhy 7 Pattern WEO Corporation Brand Guideline
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THE LOGO Logo Versions
Depending on the usage, the logo has several versions that suit best each situation. Always use the official logo versions listed here.
Full colour
Monotone: black WEO Corporation Brand Guideline
Full colour over Gray background
Monotone: Black over Red background
Monotone: White over Red background
Monotone: white over Gray background 2
THE LOGO
Clear Space & Minimum Size
Always maintain a minimum exclusive zone equals to the “x” height around the logo so that to keep the brand’s clarity.
x x
WEO Corporation Brand Guideline
When it comes to sizing the logo according to the space usage, always scale the logo proportionally, and never smaller than a 15mm width.
x
15mm
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THE LOGO Misusages
In order to maintain the brand identity consistency, always try to avoid those misusages.
C OR P OR AT ION Rearrange the Logo Composition
Use wrong logo colour
WEO Corporation Brand Guideline
Change Logo Colour
Edit the Logo
Scale, tile or stretch the logo unproportionally or rotate the logo
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COLOURS Primary & Secondary
The Primary colour of the brand is Swiss Red which represents the excellent quality that the brand promises. Pantone 1795 C9 M98 Y93 K1 R217 G39 B45 #d9272d
90% 80% 60% 40% 20%
The Secondary colour is the pantone silver 877C which can be substituted by Cool Gray Pantone on non-print media. Its purpose is to create a balanced contrast with the Swiss Red. Pantone Cool Gray C61 M52 Y47 K20 R101 G101 B106 #646569
90% 80% 60% 40% 20%
WEO Corporation Brand Guideline
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TYPOGRAPHY
The Brand’ main typeface is HELVETICA. It is a san serif typeface that has not only a modern edge but also humanist curves. The typeface suits well the approachable image of a technology solution provider company.
HELVETICA
AaBbCcDdEeFfGgHhIiJjKkLl MnNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789 !@#$%^&*()_+;’:”~,./<>?\| Regular Italic Bold Bold Italic
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venenatis. Nullam at purus pretium turpis hendrerit convallis et ut arcu. Ut sapien lorem, facilisis ac maximus eu, facilisis nec justo. Mauris ultrices, magna a sollicitudin interdum, enim ante iaculis purus, eget placerat tellus mi a mi. Suspendisse Ut dictum nisi. Aliquam ac ornare dui, non ullamcorper massa. Fusce at eleifend ex. Maecenas maximus nisl ut diam sollicitudin maximus. Aenean sagittis massa orci, nec condimentum augue varius at. Cras a metus vel turpis eleifend pulvinar. Fusce vel nulla ut est tristique egestas. Aliquam finibus rhoncus ultricies. In hac habitasse platea dictumst. Aenean at dictum quam, feugiat eleifend diam.
Typography sample WEO Corporation Brand Guideline
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PATTERN
The pattern is a secondary graphic element that supports and strengthen the brand identity. WEO pattern is created from the logo mark. It represents the precision and quality control that the brand aims for.
WEO Corporation Brand Guideline
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