Coccobrillo Brand Guide

DESIGNED BY

B R A NN D ES GUIDELI

O ANDING.C ORIENTBR 18 © COPYRIGHT 20

M

FO R E WO R D

FO R E WO R D At the heart of every Coccobrillo bag is a lifetime of dedication

Coccobrillo’s name was derived from a unique twist in

from our craftsmen in Italy. With an unparalleled wealth of

‘Coccodillo’, the Italian word for ‘Crocodile’ and combining it

love, respect, and dignity gone into bringing each piece into

with ‘brilliant’, associating the brand with its refined

fruition, the Coccobrillo bag is a staple for those who

craftsmanship in crocodile leather.

appreciate individuality in everything they carry.

As a testament to Coccobrillo’s stellar quality, every bag is Coccobrillo’s collections boast breath-taking designs that

branded with our signatory logo, akin to an exclusive sign-off

balance between style and function, only using the finest

by a master artist.

ethically-sourced crocodile leathers to ensure enduring quality while preserving their natural integrity at the same time. Our

These guidelines have been created to help our partners,

vision is to provide a personalised experience for every

vendors, and other third parties understand how to use the

connoisseur in Indonesia’s vibrant market.

Coccobrillo brand identity properly. Inside are information and resources to guide customer interactions and develop corporate collateral for a consistent brand design.

W I TH LOVE ,

1

1.0

M AST E R LO G O

M AST E R LO G O This version, being the master format, should be the default format whenever the logo is applied.

The logo should not be reduced to anything more than its 20mm minimum size.

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

20mm

x

x

x x

x

2

2.0

S Q UA R E LO G O

S Q UA R E LO G O This version is most suitable for applications that require a more compact format.

The logo should not be reduced to anything more than its 10mm minimum size.

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

10mm

x

x

x x

x

3

3.0

ICON

ICON This version is most suitable for applications with major space constrains or where not much detail can be shown (eg. stamping on a leather bag).

The logo should not be reduced to anything more than its 5mm minimum size.

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

5mm

x

x

x x

x

4

4.0

REVERSE WHITE

REVERSE WHITE Black and white are the key colours of our brand.

LOGO ON LIGHT BA CKGROUND

LOGO ON D A RK BA C K G RO U N D

Pantone Black C

White

C0 M0 Y0 K100

C0 M0 Y0 K0

R0 G0 B0

R255 G255 B255

#000000

#FFFFFF

5

5.0

ROSE GOLD

ROSE GOLD Apart from black or white, our logo can also be applied with a rose gold metallic effect in print.

This is the only instance where colour is applied on to our logo.

LOGO W IT H RO SE G O LD E F F E C T Pantone Metallic 8042C C35 M50 Y50 K10 R160 G120 B110 #9E7A6F

6

6.0

TYPOGRAPHY

TYPOGRAPHY

EXAMPLE HEADING Subheading or short description here

Gotham and Georgia are the corporate typefaces for Coccobrillo, and should be used in all forms of communications to project a consistent visual identity. The contrast between the contemporary Gotham and the classic Georgia strikes an elegant balance that compliments Coccobrillo’s timeless fashion and sophisticated taste.

Their web-safe alternatives are Montserrat for

SECTION HEADING Body text here. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat mollit anim id est laborum.

Gotham and Neuton for Georgia.

G OT H A M L I G H T G OT H A M B O O K G OT H A M M E D I U M GOTHAM BOLD M O N T S E R R AT ( W E B - S A F E )

Georgia Regular Georgia Bold Neuton (Web-Safe)

7

7. 0

MISUSE

MISUSE It is essential that the logo is always implemented

DO N O T alter the colours of the logo

correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.

DO N O T distort or redraw our logo

DO N O T alter the proportions or composition of our logo

DO N O T add any special effects to the logo

8

8 .1

S TAT I O N E R Y - N A M E C A R D

NAME CARD Design 1 Dimensions:

3.5(w) x 2(h) inches

Color:

Pantone 411C

Finishing:

Blind emboss (Front) + 2-sided lamination

Paper Stock:

200gsm Off-white uncoated texture paper (total 400gsm)

D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065

Blind Emboss

30% Pantone 411C

100% Pantone 411C

60% Pantone 411C

(Logo)

9

8 .1

S TAT I O N E R Y - N A M E C A R D

NAME CARD Design 2 Dimensions:

3.5(w) x 2(h) inches

Color:

Pantone Warm Gray 7C

Finishing:

Blind emboss + Gold foil (Front) + 2-sided lamination

Paper Stock:

200gsm dark uncoated texture paper (total 400gsm)

D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065

Gold foil

Blind emboss

100% Pantone Warm Gray 7C

(Crocodile leather pattern)

10

8 .1

S TAT I O N E R Y - N A M E C A R D

NAME CARD Design 3 Dimensions:

3.5(w) x 2(h) inches

Color:

Pantone 411C

Finishing:

(nil)

Paper Stock:

330gsm Off-white uncoated texture paper

D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065

100% Pantone 411C

100% Pantone 411C

11

8.2

S TAT I O N E R Y - L E T T E R H E A D

LETTERHEAD

120gsm Off-white uncoated texture paper

F: (0274) 543695

Paper Stock:

T: (0274) 548296

(nil)

Depok, Sleman, Yogyakarta

Pantone 411C

Finishing:

Jl. Kaliurang Km. No. 53

Color:

coccobrillo.com

8.27(w) Ă— 11.69(h) inches (A4 Size)

C O C C O B R I L L O P T E LT D

Dimensions:

60% Pantone 411C

100% Pantone 411C

12

8.3

S TAT I O N E R Y - E N V E L O P E

E N V E LO P E Dimensions:

DL Size

Color:

Pantone 411C

Finishing:

(nil)

Paper Stock:

Based on pre-purchased envelopes

C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53

T: (0274) 548296

Depok, Sleman, Yogyakarta

F: (0274) 543695

100% Pantone 411C

coccobrillo.com

60% Pantone 411C

13

DESIGNED BY

AN BR T 18 IEN T 20 OR H G I PYR © CO

G DIN

.CO

M