DESIGNED BY
B R A NN D ES GUIDELI
O ANDING.C ORIENTBR 18 © COPYRIGHT 20
M
FO R E WO R D
FO R E WO R D At the heart of every Coccobrillo bag is a lifetime of dedication
Coccobrillo’s name was derived from a unique twist in
from our craftsmen in Italy. With an unparalleled wealth of
‘Coccodillo’, the Italian word for ‘Crocodile’ and combining it
love, respect, and dignity gone into bringing each piece into
with ‘brilliant’, associating the brand with its refined
fruition, the Coccobrillo bag is a staple for those who
craftsmanship in crocodile leather.
appreciate individuality in everything they carry. As a testament to Coccobrillo’s stellar quality, every bag is Coccobrillo’s collections boast breath-taking designs that
branded with our signatory logo, akin to an exclusive sign-off
balance between style and function, only using the finest
by a master artist.
ethically-sourced crocodile leathers to ensure enduring quality while preserving their natural integrity at the same time. Our
These guidelines have been created to help our partners,
vision is to provide a personalised experience for every
vendors, and other third parties understand how to use the
connoisseur in Indonesia’s vibrant market.
Coccobrillo brand identity properly. Inside are information and resources to guide customer interactions and develop corporate collateral for a consistent brand design.
W I TH LOVE ,
1
1.0
M AST E R LO G O
M AST E R LO G O This version, being the master format, should be the default format whenever the logo is applied. The logo should not be reduced to anything more than its 20mm minimum size. Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text. Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.
20mm
x
x
x x
x
2
2.0
S Q UA R E LO G O
S Q UA R E LO G O This version is most suitable for applications that require a more compact format. The logo should not be reduced to anything more than its 10mm minimum size. Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text. Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.
10mm
x
x
x x
x
3
3.0
ICON
ICON This version is most suitable for applications with major space constrains or where not much detail can be shown (eg. stamping on a leather bag). The logo should not be reduced to anything more than its 5mm minimum size. Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text. Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.
5mm
x
x
x x
x
4
4.0
REVERSE WHITE
REVERSE WHITE Black and white are the key colours of our brand.
LOGO ON LIGHT BA CKGROUND
LOGO ON D A RK BA C K G RO U N D
Pantone Black C
White
C0 M0 Y0 K100
C0 M0 Y0 K0
R0 G0 B0
R255 G255 B255
#000000
#FFFFFF
5
5.0
ROSE GOLD
ROSE GOLD Apart from black or white, our logo can also be applied with a rose gold metallic effect in print. This is the only instance where colour is applied on to our logo.
LOGO W IT H RO SE G O LD E F F E C T Pantone Metallic 8042C C35 M50 Y50 K10 R160 G120 B110 #9E7A6F
6
6.0
TYPOGRAPHY
TYPOGRAPHY
EXAMPLE HEADING Subheading or short description here
Gotham and Georgia are the corporate typefaces for Coccobrillo, and should be used in all forms of communications to project a consistent visual identity. The contrast between the contemporary Gotham and the classic Georgia strikes an elegant balance that compliments Coccobrillo’s timeless fashion and sophisticated taste. Their web-safe alternatives are Montserrat for
SECTION HEADING Body text here. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat mollit anim id est laborum.
Gotham and Neuton for Georgia.
G OT H A M L I G H T G OT H A M B O O K G OT H A M M E D I U M GOTHAM BOLD M O N T S E R R AT ( W E B - S A F E )
Georgia Regular Georgia Bold Neuton (Web-Safe)
7
7. 0
MISUSE
MISUSE It is essential that the logo is always implemented
DO N O T alter the colours of the logo
correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
DO N O T distort or redraw our logo
DO N O T alter the proportions or composition of our logo
DO N O T add any special effects to the logo
8
8 .1
S TAT I O N E R Y - N A M E C A R D
NAME CARD Design 1 Dimensions:
3.5(w) x 2(h) inches
Color:
Pantone 411C
Finishing:
Blind emboss (Front) + 2-sided lamination
Paper Stock:
200gsm Off-white uncoated texture paper (total 400gsm)
D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065
Blind Emboss
30% Pantone 411C
100% Pantone 411C
60% Pantone 411C
(Logo)
9
8 .1
S TAT I O N E R Y - N A M E C A R D
NAME CARD Design 2 Dimensions:
3.5(w) x 2(h) inches
Color:
Pantone Warm Gray 7C
Finishing:
Blind emboss + Gold foil (Front) + 2-sided lamination
Paper Stock:
200gsm dark uncoated texture paper (total 400gsm)
D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065
Gold foil
Blind emboss
100% Pantone Warm Gray 7C
(Crocodile leather pattern)
10
8 .1
S TAT I O N E R Y - N A M E C A R D
NAME CARD Design 3 Dimensions:
3.5(w) x 2(h) inches
Color:
Pantone 411C
Finishing:
(nil)
Paper Stock:
330gsm Off-white uncoated texture paper
D R . F R E D I S E T YAWA N B OA R D O F CO M M I S S I O N E R 08112510410 liauw.fs@gmail.com C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53 Depok, Sleman, Yogyakarta T: (0274) 548296 F: (0274) 543695 coccobrillo.com +62 878 4534 0065
100% Pantone 411C
100% Pantone 411C
11
8.2
S TAT I O N E R Y - L E T T E R H E A D
LETTERHEAD
120gsm Off-white uncoated texture paper
F: (0274) 543695
Paper Stock:
T: (0274) 548296
(nil)
Depok, Sleman, Yogyakarta
Pantone 411C
Finishing:
Jl. Kaliurang Km. No. 53
Color:
coccobrillo.com
8.27(w) Ă— 11.69(h) inches (A4 Size)
C O C C O B R I L L O P T E LT D
Dimensions:
60% Pantone 411C
100% Pantone 411C
12
8.3
S TAT I O N E R Y - E N V E L O P E
E N V E LO P E Dimensions:
DL Size
Color:
Pantone 411C
Finishing:
(nil)
Paper Stock:
Based on pre-purchased envelopes
C O C C O B R I L L O P T E LT D Jl. Kaliurang Km. No. 53
T: (0274) 548296
Depok, Sleman, Yogyakarta
F: (0274) 543695
100% Pantone 411C
coccobrillo.com
60% Pantone 411C
13
DESIGNED BY
AN BR T 18 IEN T 20 OR H G I PYR © CO
G DIN
.CO
M