KINDLY CONSTRUCTION & SERVICES PTE LTD BRAND IDENTITY DESIGN
SPOT COLOURS
PROCES S COLOURS
PROCES S COLOU R S
PANTONE 1945 C
C0 M100 Y55 K20
K70
PANTONE 430 C
C5 M0 Y0 K45
K40
PANTONE PROCESS BLACK C
K100
K100
MO NOTO NE PANTONE 1945 C
B L AC K & W H I TE K100
Rationale
The wordmark: The weight of the font is crafted to portray Kindly as a dynamic, proactive and trustworthy partner. Its geometrical characteristics likewise define the precision in Kindly’s technological edge in the field. The red angular stroke presents Kindly as an aspiring professionals in the discipline, constantly surging upwards towards excellence.
Integrity
Kindly’s Brand Values
Professionalism
Just
3 Dimensional X, Y & Z axises
Passion
The colour: Red defines Kindly’s passion, integrity, and just in the practice. Whereas grey illustrates Kindly’s professionalism , technological innovativeness and know hows that benchmarked itself above its competitors.
Le Corbusier’s Domino House
Intangible
The brandmark: The brand identity reflects Le Corbusier’s modular concept which established the fundamental of modern architecture. It is also manifested in a three-dimensional fashion, the letter “K” takes form with three converging axises. These elements are to position Kindly as an insightful, modern and pioneering construction solution provider in the industry.
Know How Technological Innovativeness
Tangible
KINDLY CONSTRUCTION & SERVICES PTE LTD BRAND IDENTITY DESIGN
Vertical Signature 1
Vertical Signature 2
Horizontal Signature
English
Dual Languages
PROPOSED KINDLY CONSTRUCTION & SERVICES PTE LTD BRAND IDENTITY DESIGN