BRAND GUIDELINES
O1 THE MASTER LOGO
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O2 LOGO VARIATIONS
The logol can be appear in two versions — vertical logo and horizontal logo.
VERTICAL LOGO
HORIZONTAL LOGO
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O3
X X
CLEARANCE SPACE & MINIMUM SIZE Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearlyand with maximum impact.
X
Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 30mm width minimum size.
CLEARANCE SPACE
25mm
35mm
MINIMUM SPACE
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O4 COLOUR PALETTE
The Colour Palette in this manual follows accordingly to the international Pantone Matching System (PMS), with the other equivalents illustrated beneath it. Process colours (CMYK) may not present an accurate colour expression, hence the usage of PMS inks for reproduction work whenever possible.
Pantone 123 C C0 M20 Y100 K0
Pantone 293 C C100 M60 Y10 K10
Pantone 186 C C0 M100 Y100 K0
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O5 GREY SCALE LOGO
The Grayscale Logo maintains all elements of the master logo, but converted to grayscale. This version shall only be used when colour printing isn’t available. The positive logo shall only be used on a solid white/ light-coloured background. The negative logo shall be used on all other background colours.
C0 M0 Y0 K100
C0 M0 Y0 K40
C0 M0 Y0 K0
To maximise brand clarity, the logo should be used on a solid white/ solid black background as often as possible.
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O6 LOGO MISUSE DO NOT distort the logo
DO NOT add drop shadow of the logo
DO NOT change the colour of the logo
DO NOT remove logo elements
DO NOT change the logo composition
DO NOT convert logo to outline
It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
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O7 CORPORATE TYPEFACE
Gotham is the corporate typeface for Kazo, and should be used in all forms of communications to project a consistent visual identity.
GOTHAM LIGHT
BOOK
MEDIUM
BOLD
THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The Quick Brown Fox Jumps Over The Lazy Dog
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O8 BRAND APPLICATIONS • TAKE AWAY BAG
PANTONE 1205 C=0, M=8, Y=30, K=0 PANTONE 293C C=100, M=60, Y=10, K=10 PANTONE 186C C=0, M=100, Y=100, K=0
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O9 BRAND APPLICATIONS • TAKE AWAY BOX
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1O BRAND APPLICATIONS • PAPER CUP
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11 BRAND APPLICATIONS • UNIFORM CT 5108 Royal
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12 BRAND APPLICATIONS • NAMECARD Size: 50mm H x 85mm W
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13
DINING OPTIONS DINE IN TAKE-OUT Cutlery
STEP 1
BRAND APPLICATIONS • ORDER FORM
STEP 2
REGULAR $9.90
MEDIUM $12.90
LARGE $15.90
1 PROTEIN
2 PROTEINS
3 PROTEINS
1 BASE CARBS + 3 SUPPLEMENTS + 1 SAUCE + GARNISH
PROTEINS
1 CARBS
3 SUPPLEMENTS
CHICKEN
SPECIALTY FLAVOURED RICE
EGG
Signature Fried
Garlic Butter
Chicken Thigh
Onsen Egg Shoyu Hardboiled Egg
Tomato Oregano
Chargrilled
Size: A5 210mm H x 148mm W
Bag
Creamy Custard Egg
Cilantro Lime
Chicken Thigh
FRUITS & VEGETABLES
Original
Oriental Chicken Thigh
Seasonal
Lemongrass Chicken Breast
Carrot
SALAD Mesclun (+$2.0)
DUCK (+$2.0) Thyme Duck Breast Five Spiced Duck Breast TOFU Silken Cold Tofu
Broccoli Cherry Tomato Sweet Corn Red Cabbage
NOODLE Cold Udon (+$0.5) $2.50 PER ADDITIONAL CARBS PORTION
Zucchini Pineapple Garbanzo Bean Honey Coated Kidney Bean Sweet Mustard ‘Mei Cai’
1 SAUCE
Teriyaki
Roasted Sesame
Spicy Hot Devil
Chicken Rice Chilli
Fragrant Sesame Oil
‘Lao Gan Ma’ Chilli
Fried Enoki Mushroom Nyonya Vegetarian Achar
$1.00 PER ADDITIONAL SUPPLEMENT
$1.00 PER ADDITIONAL SAUCE
STEP 3 CHOOSE FREE GARNISHES
Parsley Flakes
STEP 4 COMPLETE IT WITH DRINKS
Ice Milo (+$1.80)
$2.80
Ice Green Tea (+$1.50)
$2.50
Sesame Seeds
Chilli Flakes Fried Shallots ALA CARTE
POPULAR PAIRING IDEAS đ Signature Fried Chicken with Garlic Butter Rice
đ Thyme Duck Breast with Original Rice
đ Oriental Chicken with Garlic Butter Rice
đ Cold Tofu Salad with Sweet Mustard ‘Mei Cai’
đ Teriyaki Grilled Chicken with Tomato Oregano Rice
đ Fried Chicken Salad with Roasted Sesame Dressing
đ Hot Devil Chicken with Cilantro Lime Rice
đ Lemongrass Chicken Breast Salad with Pineapple
107 NORTH BRIDGE ROAD, #02-37/38 FUNAN, SINGAPORE 179105
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14 BRAND APPLICATIONS • DIGITAL MENU BOARD Panel Size: 55 Inches Resolution: 3840px H x 2160px W
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STORE VISUAL
15 FEATURE FLIPPING WALL
3120
BACK 30 30 100 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195 10 195
FRONT
30
194
10
194
10
194
10
194
10
194
10
194
194 194 194 194 194 194 194 10 10 10 10 10 10 10 30 2700
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16 SIDE WALL & TEXTURED WALL 1178
1750
1850
3100
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17 3D LOGO WALL 4420
520 1500
1800
1200
1584 3100
Example
8300
3400
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18 GRAPHIC WALL ILLUSTRATION
1600
8412
730
1150
980
745
apprx 800
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3D RENDERED
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3D RENDERED
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3D RENDERED
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3D RENDERED
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DESIGNED BY
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