BRAND GUIDELINES
VERSION 1.0
FOREWORD
From the design to the crafting process of Baroni’s leather wallets and bags require master craftmen with long years of experience and skills. Each piece take is an invested dedication to uphold the Baroni brand and what it stands for - quality, precision and grace. The fine craftsmanship of our artisans is captured by the icon. While each thread is a representation of the Roman lettter ‘b’ for Baroni, the threads interweave elegantly together to depict Baroni’s brand promise to deliver the finest quality. Similarly, Baroni’s contemporary designs are inspired to interweave with our daily lifestyles via attitude and style. This is also evident from the Baroni logotype; modern, sleek and sophisticated. This highlights Baroni’s relentless effort to details, know-hows and techniques while continue innovation to challenge conventional craftsmanship and design. Ergo, to ensure the communication of the brand value and message is consistent amongst our partners, vendors, and other third parties, this is an official brand guidelines which contain information and resources to ensure all brand applications remain relevant within the Baron brand identity guidelines.
1.0
1.0 M A S T E R L O G O
MASTER LOGO
This version, being the master format, should be the default format whenever the Braroni logo is applied. It should not be reduced to anything more than its 20mm minimum size.
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Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text. Adhering to these guidelines ensures that it will communicates clearly with
20mm
maximum impact.
x
x
x
x
2.0
2.0 L O G O T Y P E
LOGOTYPE
This version is most suitable for applications that require a more compact format. It should not be reduced to anything more than its 20mm minimum size.
3
Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text. Adhering to these guidelines ensures
20mm
that it will communicates clearly with maximum impact.
x
x
x
x
3.0
3.0 I C O N
ICON
This version is most suitable for applications with major space constrains or where not much detail can be shown (eg. stamping on a leather bag). The logo should not be reduced to
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anything more than its 10mm minimum size. Always ensure that any application of the logo respects its clearance space, free
10mm
from any graphic elements or text.
Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.
x
x
x
x
4.0
Black and white are the key colours of
4.0 R E V E R S E W H I T E
REVERSE WHITE
our brand.
LOGO ON L IG H T B A CK G ROUND Pantone Black C C0 M0 Y0 K100 R0 G0 B0 #000000
LOGO ON DA RK B A CK G ROUND White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF
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6.0
Subheading or short description here
6.0 T Y P O G R A P H Y
TYPOGRAPHY
EXAMPLE HEADING
Lucida Sans and Open Sans are the corporate typefaces for Baroni, and should be used in all forms of communications to project a consistent visual identity. The contrast between the timeless yet modern features of both Lucida Sans and Open Sans manifest the innovation and elegance of Baroni’s brand value; associating itself with the contemporary and urban city dwellers.
S EC T I O N HEA D I NG
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Their web-safe alternatives remains unchange.
LUCIDA SANS BOLD LUCIDA SANS BOLD ITALIC LUCIDA SANS ROMAN LUCIDA SANS ROMAN ITALIC OPEN SANS REGULAR OPEN SANS ITALIC OPEN SANS SEMIBOLD OPEN SANS SEMIBOLD ITALIC OPEN SANS BOLD OPEN SANS BOLD ITALIC
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7.0
7.0 M I S U S E
MISUSE
It is essential that the logo is always implemented correctly and consistently.
DO NOT alter the colours of the logo
The incorrect examples shown are not intended as a deďŹ nitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying
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the logo.
DO NOT distort or redraw our logo
DO NOT alter the proportions or composition of our logo
DO NOT add any special eects to the logo
8.1
DR.
FREDI SETYAWAN
BOARD OF COMMISSIONER
08112510410 liauw.fs@gmail.com
DIM ENS IONS 3.5(w) x 2(h) inches CO L O UR
BARONI PTE LTD JL. KALIURANG KM. NO. 53 DEPOK, SLEMAN, YOGYAKARTA T
(0274) 548296
F
(0274) 543695 WWW.BARONI.COM
8.1 S T A T I O N E R Y - N A M E C A R D
S TAT I O N E R Y NAMECARD
Pantone 7750C FINIS HING (nil) PA PER S TOCK 330gsm uncoated texture paper
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5.0
5.0 B A R O N I O L I V E
BARONI OLIVE
Apart from black or white, our logo can also be applied with a distinctive Baroni Olive in print. This is the only instance where colour is applied on to our logo. no other colours are allowed on the background when this version is in use
L OG O IN B A RO NI OL IVE Pantone 7750C C55 M45 Y90 K25 R2107 G105 B55 #6B6937
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8.2
DIM ENS IONS 8.27(w) × 11.69(h) inches (A4 Size) CO L O UR Pantone 7750C
BARONI PTE LTD
JL. KALIURANG KM.
FINIS HING (nil) PA PER S TOCK 120gsm uncoated texture paper
NO. 53 DEPOK, SLEMAN, YOGYAKARTA T
(0274) 548296
F
(0274) 543695
WWW.BARONI.COM
8.1 S T A T I O N E R Y - L E T T E R H E A D
S TAT I O N E R Y LETTERHEAD
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8.2
DIM ENS IONS DL Size CO L O UR
8.1 S T A T I O N E R Y - E N V E L O P E
S TAT I O N E R Y ENVELOPE
Pantone 7750C FINIS HING (nil) PA PER S TOCK Based on pre-purchased envelopes
BARONI PTE LTD
JL. KALIURANG KM. NO. 53 DEPOK, SLEMAN, YOGYAKARTA T
(0274) 548296
F
(0274) 543695
WWW.BARONI.COM
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