BRAND GUIDELINES
LOGO USAGE
1.1 Master Logo Lau Boon Heng’s Logo is a representation of the company’s strong bond and trust with one another. The typeface chosen has a softer and rounder edge to uphold the characteristics of the noodles the produced. It upholds a more comfortable and a modern image. The fish symbol describes the fresh noodles manufactured by the factory daily. Promising quality and accessible noodles.
© ORIENT DESIGN 2018
Master Logo In Full Colour
Master Logo In Black & White
LOGO USAGE
1.2 Corporate Colours Official corporate colours may be produced using four colours (cyan, magenta, yellow, black or Pantone special colours. These colours are fixed and should not be altered or manipulated in any way. When using pantone colours, whether printing on coated or uncoated paper (Pantone code followed by a C = Coated or U = Uncoated respectively), match to the coated swatches whenever possible, i n this case, use the 4C colour specifications provided as guide. Remark: The colour shown in this guide are for reference only. Please refer to colour matching guides or Pantone swatch guides for correct colour matching.
© ORIENT DESIGN 2018
RED PANTONE 187C C 0 M 100 Y 100 K 25
WHITE C0 M0 Y0 K0
LOGO USAGE x
x
x
x
1.3 Clearence Space Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that the logo always communicates clearly and with maximum impact.
x
1.4 Minimum Size 20mm
© ORIENT DESIGN 2018
Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 20mm minimum size.
LOGO MISUSE It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
© ORIENT DESIGN 2018
Do NOT add gradient to the solid
Do NOT add drop shadow
Do NOT alter/distort the logo
Do NOT add Inner glow
Do NOT add bright coloured background
Do NOT change the colour of the elements inside the logo
TYPOGRAPHY
COMFORTAA family font is used for long body text and the information chosen for its contemporary narrow characters. It comes in two weights, to be staggered to establish hierarchy.
王漢宗勘亭流繁
The quick brown fox jumps over the lazy dog 1234567890
COMFORTAA family font is used for long body text and the information chosen for its contemporary narrow characters. It comes in two weights, to be staggered to establish hierarchy.
Comfortaa Comfortaa
The quick brown fox jumps over the lazy dog 1234567890
COMFORTAA family font is used for long body text and the information chosen for its contemporary narrow characters. It comes in two weights, to be staggered to establish hierarchy.
COCOGOOSE
The quick brown fox jumps over the lazy dog 1234567890
© ORIENT DESIGN 2018