CMK Brand Guide by orientdesign

Corporate Identity Manual

1.0 CMK CORPORATE LOGO

CMK CORPORATE LOGO Basic Version

Parameter a

No objects should be placed within the clear zone boundary as depicted. This applies to the monochrome version and negative version as well.

Minimum Size

The minimum width of the logo should not be less than 20mm

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CMK CORPORATE LOGO Corporate Colours Full Color Corporate colours in this manual follow accordingly to the international Pantone Matching System (PMS), with Process equivalents illustrated below. Note that process colours do not always present accurate colour expression, hence it is advisable to use PMS inks for reproduction work whenever possible. To reinforce the vibrancy and strength of the corporate colours, it is recommended that the corporate logo should be used against a white or light background.

Logo in 4 Process Colors

Logo in 2 Pantone Colours

Pantone 186 C

Pantone Process Black C

0C 100M 80Y 10K

0C 0M 0Y 100K

210R 16G 52B

100% Black

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CMK CORPORATE LOGO Corporate Colours Monochrome Version (Colour) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The CMK Brand may be reproduced in either single colour or revised single colour depending on the application and method of reproduction. The single colour used must only be in CMK Red as it is CMKâ&#x20AC;&#x2122;s division colour.

Single Colour Logo on White Background

White Background

Pantone 186 C 0C 100M 80Y 10K 210R 16G 52B

White Logo on Single Colour Background (nagative version)

0C 0M 0Y 0K 0% Black

Pantone 186 C 0C 100M 80Y 10K 210R 16G 52B

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CMK CORPORATE LOGO Corporate Colours Monochrome Version (Black & White) Consistent use of the corporate colours is critical to the effectiveness of the Corporate Identity Programme. Although the logo looks best in full colour, flexibility to accommodate other colour usage is crucial as well. The CMK Brand may be reproduced in either black or white background depending on the application and method of reproduction.

Black Logo on white background

White Background

0C 0M 0Y 0K 100% Black

White Logo on black background (negative version)

Black Background

0C 0M 0Y 0K 0% Black

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3.0 CORPORATE STATIONARIES

CORPORATE STATIONARIES Namecard Jakarta (Main Office) Version Dimensions: 90mm(W) x 54mm(H) Color: 4 Process Paper stock: 250gsm art card

Front

Harry Pangestu Sujatmiko Direktur

+62 857 1188 1125 sujatmiko_harry@pt-cmk.com

PT. Citra Mandiri Kencana Jakarta Office JL. Raya Serang Km. 5,6 Tangerang 15134, Indonesia t (62-21) 593 00147 f (62-21) 5903917

Back

Surabaya Office JL Sidosermo PDK III Kav 197, Surabaya 60239, Indonesia

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CORPORATE STATIONARIES Namecard Surabaya (Factory) Version Dimensions: 90mm(W) x 54mm(H) Color: 2 Pantone Paper stock: 250gsm art card

Front

Harry Pangestu Sujatmiko Direktur

+62 857 1188 1125 sujatmiko_harry@pt-cmk.com

PT. Citra Mandiri Kencana Surabaya Office JL Sidosermo PDK III Kav 197, Surabaya 60239, Indonesia

Back

Jakarta Office JL. Raya Serang Km. 5,6 Tangerang 15134, Indonesia t (62-21) 593 00147 f (62-21) 5903917

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CORPORATE STATIONARIES Letterhead Dimensions: 215mm(W) x 330mm(H) Color: 2 Pantone Paper stock: 85gsm paper

Back

Front

PT. Citra Mandiri Kencana

Jakarta Office : JL. Raya Serang KM 5,6 Tangerang 15134, Indonesia. Phone: (62-21)593 00147 (Marketing), 5903810 (Hunting) Fax: (62-21) 5903917 Surabaya Branch: JL. Sidosermo PDK. III Kav. 197, Surabaya 60239 - Indonesia.

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CORPORATE STATIONARIES Envelop (Combined Address) Version Dimensions: 230mm(W) x 110mm(H) Color: 2 Pantone Paper stock: Base on pre-purchased envelops

Back

“ For the Best Results”

Front

PT. Citra Mandiri Kencana

JL. Raya Serang KM 5,6 Tangerang 15134, Indonesia. Phone: (62-21)593 00147 (Marketing), 5903810 (Hunting) Fax: (62-21) 5903917 JL. Sidosermo PDK. III Kav. 197, Surabaya 60239, Indonesia.

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CORPORATE STATIONARIES Envelop (Single Adress) Version Dimensions: 230mm(W) x 110mm(H) Color: 2 Pantone Paper stock: Base on pre-purchased envelops

Front (Jakarta Address)

PT. Citra Mandiri Kencana

JL. Raya Serang KM 5,6 Tangerang 15134, Indonesia. Phone: (62-21)593 00147 (Marketing), 5903810 (Hunting) Fax: (62-21) 5903917

Front (Surabaya Address)

PT. Citra Mandiri Kencana

JL. Sidosermo PDK. III Kav. 197, Surabaya 60239, Indonesia.

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4.0 WEBSITE MASTER TEMPLATE

WEBSITE MASTER TEMPLATE Under Construction

Berhasa | English

UNDER CONSTRUCTION

PT. Citra Mandiri Kencana

JL. Raya Serang KM 5,6 Tangerang 15134, Indonesia. Phone: (62-21)593 00147 (Marketing), 5903810 (Hunting) Fax: (62-21) 5903917 JL. Sidosermo PDK. III Kav. 197, Surabaya 60239 - Indonesia.

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WEBSITE MASTER TEMPLATE Concept / Home Page

Berhasa | English

Home

About Us

Our Products

WELCOME!

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WEBSITE MASTER TEMPLATE About Us

Berhasa | English

Home

About Us

Our Products

Our History

Mission & Visions

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Facilities Management Team

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WEBSITE MASTER TEMPLATE Our Products - Sample 1

Berhasa | English

Home

About Us

Our Products

FANCY BEAUTY SATORI

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WEBSITE MASTER TEMPLATE Our Products - Sample 2

Berhasa | English

Home

About Us

Our Products FANCY

BEAUTY

Fish Feed Bird Feed

SATORI

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WEBSITE MASTER TEMPLATE Contact Us

Berhasa | English

Home

About Us

Our Products

PT. Citra Mandiri Kencana JAKARTA OFFICE JL. Raya Serang KM 5,6 Tangerang 15134, Indonesia. Phone: (62-21) 593 00147 (Marketing), (62-21) 590 3810 (Hunting) Fax: (62-21) 5903917 SURABAYA OFFICE JL. Sidosermo PDK. III Kav. 197, Surabaya 60239 - Indonesia.

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5.0 SIGNAGES

SIGNAGES Main Gate Signage Dimensions: Fabricated letters in Acrylic Colour: 1 Pantone Colour + Black

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SIGNAGES Factory Tower Signage Dimensions: Fabricated letters in Acrylic Colour: 1 Pantone Colour + Black

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SIGNAGES Reception Area Option 1 Dimensions: As indicated on diagram. Colour: Base on selected material.

Clear Acrylic with Metallic Print

Clear Acrylic with Solild Print

Fabricated Letters in Acrylic

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SIGNAGES Reception Area - Recommended Furniture Design Element: Wave-like Colour: White, Silver, Earth tones

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6.0 UNIFORM

UNIFORM Management & Sales Team (Front) Shirt Colour : Khaki (base on the supplier’s colour chart) Size: S, M, L, XL

Embroidered Logo

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UNIFORM Management & Sales Team (Back) Shirt Colour : Khaki (base on the supplier’s colour chart) Size: S, M, L, XL

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UNIFORM Executive Team - Colour Segmentation System Identification system for different management levels. Consistent use of this colour segmentation system contributes to the effectiveness of CMK Corporate Identity, with the emphasis of CMK’s red. Different combination of the areas indicated adequately differentiates the varies levels within the company.

Inner Shirt

Shoulder & Back Patch Stand-up Collar

Sleeves Nametag (Velcro)

Closed Placket Cuffs

Pocket’s Cap

Fly Front Placket (Buttons Underneath) Waist Cuff Waist Fasterner (Buttoned Strap)

Shirt Base :

Segmentation Colour :

Dark Grey

* REFLECTIVE material

(Base on Supplier’s availbility)

Pantone 186 C 0C 100M 80Y 10K 210R 16G 52B

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UNIFORM Supervisor (Plain) Size: S, M, L, XL

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UNIFORM Technician (Collar and Front Placket) Size: S, M, L, XL Reflective material in specified red: Indicated as red areas

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UNIFORM Factory Production Staff (Shoulder and Back Patch) Size: S, M, L, XL Reflective material in specified red: Indicated as red areas

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UNIFORM Factory Warehouse Staff (Collar and Sleeves with cuffs) Size: S, M, L, XL Reflective material in specified red: Indicated as red areas

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UNIFORM Truck Driver (Collar, Pocket’s Cap, and Shirt’s Cuffs) Size: S, M, L, XL Reflective material in specified red: Indicated as red areas

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UNIFORM Additional Option (For future expansion) Size: S, M, L, XL Reflective material in specified red: Indicated as red areas

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UNIFORM Supervisor in Packing Factory (Collar) Size: S, M, L, XL Shirt Base : Light Grey (Base on Supplier’s availbility)

Pantone 186

Design:

Pantone 186 Pantone Process Black

Light Grey (Base on Supplier’s availbility)

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UNIFORM Packers (Plain) Size: S, M, L, XL

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UNIFORM Farmer (BEAUTY Long Sleeve Gift Shirt Design) Shirt Colour Code: CME 02 (base on the supplier’s colour chart)

FRONT

V-Neck

Design:

Pocket

4 Colour Process Process Black K 80% Long Sleeve with rubber-material cuff at wrist area

BACK

Design:

Pantone 186 C Pantone Black C

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UNIFORM Office Cleaner (FANCY Polo Gift Shirt Design) Shirt Colour Code: CMG 03 (base on the supplier’s colour chart)

FRONT

Design:

Pantone 872 C Pantone 342 C White

BACK

Design:

Pantone 186 C Pantone Black C