BRAND GUIDELINES
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Master Logo The logo is the signature of our brand. It communicates and reflects our brand qualities. Two versions of our logo have been created to be used acorss a variety of layouts. This signature is preferred for most applications. Use the reverse white logo only when the visibility of our brand is compromised.
4 PROCESS COLOURS (CMYK)
PANTONE PROCESS 179–10C PROCESS COLOUR CODE: 0C 0M 0Y 65K RGB CODE: 119R 120G 123B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer. CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics. RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
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Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications. Use the reverse white logo only when the visibility of our brand is compromised.
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Black & White Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, horizontal logo on a white background is preferred for most of the applications.Use the reverse white logo only when the visibility of our brand is compromised.
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Clearance Space & Minimum Size Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact. Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated.
35mm
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DO NOT distort the logo in any form
Logo Misuse It is critical that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended to be used as a definitive list. Always use sensible diecretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT alter the colours within the logo
DO NOT rearrange the logo in any way
DO NOT outline or apply special effects to any part of the logo
DO NOT place the logo on a background that compromises it
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Name Cards
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Letterhead
EduPlay Global Pte Ltd 8 Cactus Drive, #01-01 Singapore 809686 Email: contactus@eduplay.sg
DESIGNED BY:
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