BRAND GUIDELINES
Brand Story
BORN TO TURN GREEN INTO THE NEW BLACK
EV Mobility is a Singapore innovation company created in 2021 in response to increasing consumer demand for a green lifestyle. We are an independent charge point operator who build and operate modern electric vehicle (EV) charging stations in ASEAN. In order to achieve our ambitious vision of turning green into the new black, we focus on our mission which is defined by the 3Ps below: Product: We operate advanced EV charging stations. Process: We make charging any EV as easy as ABC. People: We say what we mean; mean what we say.
BORN TO FIGHT THE INNOVATION DINOSAUR
As the pace of EV development gets hotter by the day, it is important that our customers get the latest innovations when it comes to keeping their EV running smoothly. That is why we focus on fighting The Innovation Dinosaur by constantly developing new ideas that allow us to serve you better, faster and smarter.
BORN TO EXCEED YOUR EXPECTATIONS
You have high standards. We know that and we welcome the challenge of trying to exceed your expectations because we are vehicle owners just like you. To deliver on this value proposition, we let our 3 brand values guide us:
We Plan Our Work
We know that anything that can go wrong will go wrong and that is why we plan everything right down to the last details to mitigate this.
We Work Our Plan
We know that the best of plans is useless if there is no corresponding action and that is why we always execute our work plans diligently.
We Give Our Best
We know that what we do affects the lives of our customers, colleagues and partners which is why we always put 100% into our work daily.
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Master Logo
The logo has been designed with a squared dot in the centre of the “O” to symbolise the charging ports of electric vehicles. There are hidden “C” letters within the negative space of the logo that represent “charge”. The characteristics of the font emphasise stability and mobility.
The logo is the signature of our brand which communicates and reflects our brand qualities.This logo has been created to be used across a variety of layouts.
PANTONE: PMS116C
PROCESS COLOUR CODE: 0C 18M 100Y 0K
RGB CODE: 255R 205G 0B
PANTONE COOL GRAY 10C
PROCESS COLOUR CODE: 62C 53M 48Y 19K
RGB CODE: 99R 101G 105B
PANTONE NEUTRAL BLACK C
PROCESS COLOUR CODE: 72C 66M 64Y 72K
RGB CODE: 34R 34G 34B
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer.
CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics.
RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.
Coloured Logo on Varied Backgrounds
The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured logo on a white background is preferred for most of the applications.
orientbranding.com
Black & White Logo on Varied Backgrounds
The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured logo on a white background is preferred for most of the applications.
orientbranding.com
Clearance Space & Minimum Size
Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact.
Minimum Size of the logo ensures maximum clarity among all its brand elements.The horizontal format logo should not be reduced to anything more than what is stated.
orientbranding.com
35mm
DO NOT distort the logo in any form
Logo Misuse
It is critical that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended to be used as a definitive list. Always use sensible diecretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT alter the colours within the logo
DO NOT rearrange the logo in any way
DO NOT outline or apply special effects to any part of the logo
orientbranding.com
DO NOT place the logo on a background that compromises it
DESIGNED BY:
orientbranding.com