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Master Logo

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Brand Story

Brand Story

The logo has been designed with a squared dot in the centre of the “O” to symbolise the charging ports of electric vehicles. There are hidden “C” letters within the negative space of the logo that represent “charge”. The characteristics of the font emphasise stability and mobility.

The logo is the signature of our brand which communicates and reflects our brand qualities.This logo has been created to be used across a variety of layouts.

PANTONE: PMS116C

PROCESS COLOUR CODE: 0C 18M 100Y 0K

RGB CODE: 255R 205G 0B

PANTONE COOL GRAY 10C

PROCESS COLOUR CODE: 62C 53M 48Y 19K

RGB CODE: 99R 101G 105B

PANTONE NEUTRAL BLACK C

PROCESS COLOUR CODE: 72C 66M 64Y 72K

RGB CODE: 34R 34G 34B

Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer.

CMYK – Cyan, magenta, yellow, and black ink used in fourcolour process printing to achieve full-colour images or graphics.

RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, greeen, and blue colour channels. Most computer displays and imageediting programmes use the RGB colour model.

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