BRAND GUIDELINES
Brand Story
Hai Khim Engineering Pte Ltd was established in 2004 and in its 10 years of operation, we have built up the reputation of never failing in any of our projects regardless of all the challenges faced. Our state of the art technology in mechanical and electrical engineering is up to date with technological trends in intelligent systems along with environmental friendliness and sustainability. This way we can add value to our services.
We have gained recognition in 2013 by being awarded the Top SME awards in 2013 and again in 2014. We also place great emphasis on safety assurance and will not compromise our safety standards for convenience or costs justifications. We are registered with the Building and Construction Authority (BCA) of Singapore as an indication of our commitment to safety.
We aim to provide quality service going beyond the client’s req uirements and delivering standards ahead of expectations.
Master Logo
The logo is the signature of our brand. It communicates and reflects our brand qualities.
The typeface creates a stable, strong and modern look, with curved “A” and “M” representing electrical currents. The three bars symbolises a battery, coloured differently to demonstrate charging and progression.
Pantone (PMS) – A colour standard, control, and quality requirement system recognised and accepted worldwide. Each colour describes its formulation (in percentages) for subsequent use by the printer.
CMYK – Cyan, magenta, yellow, and black ink used in four-colour process printing to achieve full-colour images or graphics.
RGB – The values of the colours red, green, and blue used to make colours visible on screen, e.g. web, television. In this colour model, colour images are composed of red, green, and blue colour channels. Most computer displays and image-editing programmes use the RGB colour model.
PROCESS COLOUR CODE:
33M 79Y 23K
78B
PANTONE: PMS336C
87C
RGB CODE: 19R 110G
58K
PANTONE PMS3308C PROCESS COLOUR CODE: 89C 50M 73Y
RGB CODE: 3R 58G 47B
PROCESS
75K
PANTONE PROCESS BLACK
COLOUR CODE: 82C 71M 59Y
RGB CODE: 17R 25G 33B
PROCESS COLOUR CODE: 59C 0M 61Y 0K
CODE:
139B
PROCESS COLOUR CODE: 73C 11M 67Y 0K RGB CODE: 68R 168G 123B
PANTONE: PMS346C
RGB
107R 194G
PANTONE: PMS7723C
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Coloured Logo on Varied Backgrounds
The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured logo on a white background is preferred for most of the applications.
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Black & White Logo on Varied Backgrounds
The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured logo on a white background is preferred for most of the applications.
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Clearance Space & Minimum Size
Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact.
Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated.
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35mm
DO NOT distort the logo in any form
Logo Misuse
It is critical that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended to be used as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
DO NOT alter the colours within the logo
DO NOT rearrange the logo in any way
DO NOT outline or apply special effects to any part of the logo DO NOT place the logo on a background that compromises it
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DESIGNED BY:
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