BRAND GUIDELINE
As one of the earliest established bakery brand in Singapore, Mayson has its heritage built on the commitment to bring quality innovative products to consumers with its wide range varieties. The logo is a classic presentation typography that represents the brand legacy. With the support of 80s illustration style, the brand is able to deliver a memorable, modern yet nostalgic identity that can truly connect with its target audiences.
EXCLUSIVE ZONE In order to maintain the logo clarity, always keep an exclusive (clear) space equal to the width of letter N from the logo.
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SMALLEST SIZE Always maintain the logo not smaller than the size indicacated 20mm
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PRIMARY COLOUR The Primary Colour of Mayson is bright yellow, Pantone 116, This modern, contemporary colour represents the warm essence of pastry baking and at the same time help Mayson stands out from the crowd.
PANTONE 116
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C0M18Y100K0 R255G206B2 # FFCE02
SECONDARY COLOUR Cool Gray 10 is a choice that creates a modern combination of the primary colours. Its cool effect also helps to give a contrast and balanced presentation together with the Bright Yellow.
PANTONE COOLGRAY 10 C0M0Y0K75 R99G100B102 # 636466
LOGO VERSIONS To allow for flexibility across our communications channels alternative colour versions of the Mayson logo are available.
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LOGO MISUSE Do not use the Mayson logo outside of the way described in these guidelines. Our logo must not be redrawn, reset or altered in any way. Try to avoid those misuses listed here.
Do not change the logo’s colour
do not slant the logo
do not compress or scale the logo nonproportionally
Do not apply a keyline to the logo
Do not put the logo on a busy image that compromises its clarity
Do not put the logo on a colour background that compromises its clarity
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TYPOGRAPHY The main typeface of the brand is Aleo. This slab serif typeface suit well the modern image of the brand, and also adds a touch of authentic feeling to the whole brrand. The huge variety of font weights and widths will ensure immense flexibility and consistency for the future growth of the brand.
ALEO AaBbCcDdEeFfGgHhIiJjKkLl MnNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789 !@#$%^&*()_+;â&#x20AC;&#x2122;:â&#x20AC;?~,./<>?\|
Light Regular Bold
Light Italic Italic Bold Italic
MAYSON LOGO & GUIDELINES
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in elit vitae tortor fermentum accumsan. Nunc venenatis mattis pretium. Quisque dignissim augue id augue fringilla pellentesque. Quisque efficitur ornare enim sed ultricies. Mauris maximus libero ac odio fringilla porttitor. Nulla augue massa, iaculis gravida ante suscipit, luctus vulputate tellus. Etiam dictum, massa id lacinia porta, urna enim tincidunt ligula, vitae blandit dolor felis aliquam dui.
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ILLUSTRATION Inspired my Keith Harring artistic movement, the illustration capture the spirit of the 80s when Mayson was established. This unique identity will help the brand to create a more memorable impression with customers, thus build a stronger connection.
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