BASIC LOGO GUIDELINES
01
NEW PENG HIANG MASTER LOGO
CLEARANCE SPACE
02
CLEARANCE SPACE & MINIMUM SIZE Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearlyand with maximum impact. Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 20mm minimum size. The horizontal format logo should not be reduced to anything more than its 30mm minimum size.
MINIMUM SIZE
25mm
03
COLOUR PALETTE Corporate colours in this manual follow accordingly to the international Pantone Matching System (PMS), with Process equivalents illustrated beside. Note that the process colours do not always present accurate colour exporession, hence it is advisable to use PMS inks for reproduction work whenever possible. This applies to both printing on coated or uncoated material.
PANTONE 7621C C20 M100 Y100 K12 R180 G32 B37 #B42025
PANTONE 7751C C21 M23 Y78 K0 R206 G184 B90 #CEB85A
04
GREY SCALE LOGO The Grayscale Logo maintains all elements of the master logo, but converted to grayscale. This version shall only be used when colour printing isn’t available. The positive logo shall only be used on a solid white/ light-coloured background. The negative logo shall be used on all other background colours. To maximise brand clarity, the logo should be used on a solid white/ solid black background as often as possible.
C0 M0 Y0 K75
C0 M0 Y0 K20