BR AND MANUAL
ORIENT DESIGN©
1.0
logo GUIDE
1 .0 LO G O G U I D E
1.1 MASTER LOGO Poke Theory maintains an air of classiness with a jet-black branding, accented by pops of colour every now and then, effectively letting their ingredients’ natural colours shine when the logo is applied to other brand collaterals. The delicate approach with stencil-like typography gives the brand a contemporary image.
BL ACK C0 /M0 /Y0 /K100
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1 .0 LO G O G U I D E
1.2 LOGO VARIATIONS Poke Theory maintains an air of classiness with a jet-black branding, accented by pops of colour every now and then, effectively letting their ingredients’ natural colours shine when the logo is applied to other brand collaterals. The delicate approach with stencil-like typography gives the brand a contemporary image.
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1 .0 LO G O G U I D E
1.3 CLEARANCE SPACE & MINIMUM SIZE Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearly and withmaximum impact. Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 25mm minimum size. 50mm
25mm
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1 .0 LO G O G U I D E
1.4 LOGO MISUSE
DO NOT distort the logo
DO NOT alter the porpotion of the logo
DO NOT add drop shadow
DO NOT use outline logo
DO NOT change the logo colour
DO NOT change the logo composition
It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.
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2.0
BR AND
typeface
2 . 0 B R A N D T Y P E FA C E
2.1 PRIMARY FONT
BARLOW THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog Barlow is the corporate typeface for Poke Theory, and should be used in all forms of communications to project a consistent visual identity.
THIN
REGULAR
BOLD
THIN ITALIC
ITALIC
BOLD ITALIC
EXTRA LIGHT
MEDIUM
EXTRA BOLD
EXTRA LIGHT ITALIC
MEDIUM ITALIC
EXTRA BOLD ITALIC
LIGHT
SEMIBOLD
BLACK
LIGHT ITALIC
SEMIBOLD ITALIC
BLACK ITALIC
CLICK HERE TO DOWNOAD FONT
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2 . 0 B R A N D T Y P E FA C E
2.2 SECONDARY FONT Rockstar is the secondary typeface for Poke Theory, and should be used in all forms of communications to project a consistent visual identity.
Rockstar REGULAR
The quick broen fox jumps over the lazy dog ALT
The quick broen fox jumps over the lazy dog CLICK HERE TO DOWNOAD FONT
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FONT USAGE EXAMPLE
colour
ADD SOME INTO YOUR WORLD ONE BOWL AT A TIME
rainbow
3.0
colour U S A G E
3 .0 C O LO U R U S AG E
3.1 COLOUR PALETTE The pink, yellow and green colour palettes represent the main basic ingredients (sashimi, vegetables and grains) contains in a modern poke bowl. To reinforce the vibrancy and stength of the brand, the colour should be always against black background.
C 0 M 20 Y 95 K 0
R 255 G 203 B 31
HEX #ffcb1f
C 0 M 50 Y 45 K 0
R 246 G 151 B 128
HEX #f69780
C 50 M 0 Y 100 K 0
R 141 G 198 B 63
HEX #8dc63f
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4.0
BR AND
visuals
4 .0 B R A ND V I S UA L S
4.1 POSTER DESIGN
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4 .0 B R A ND V I S UA L S
4.2.1 DIGITAL SCREEN
POKE
pronounced
POH-KAY means: to
slice or cut
in Hawaiian
rainbow
Eat a for only $
9.90
Keep Our Seas Blue We love fish, but we love our seas even more.That’s why we encourage you to join us in using less plastic and to be part of our sustainability initiatives to combat marine plastic pollution. Come inside to see what we’re.
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4 .0 B R A ND V I S UA L S
MAKE
4.2.2 DIGITAL SCREEN
YOUR POKE
B O WbyLstep Step
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4 .0 B R A ND V I S UA L S
EORY IN-STORE MENU BOARD ARTWORK (OVERVIEW)
NOTE
R 2019
*THIS DRAWING IS A REFERENCE MUST NOT BE USED FOR ANY PRO IN PART OR WHOLE BEFORE SITE *ALL DIMENSION SHALL BE CHECK BEFORE COMMENCING ANY WOR
4.3 IN-STORE MENU
$12.9 Regular
$15.9 Large
75g poke 100g poke
100g poke 150g poke
150g poke 200g poke
Sweet Corn
Honey Pineapple
7 Toppings Less Base
7 Toppings
7 Toppings
Normal Base
Normal Base
PICK A BASE Signature Sushi Rice Brown Rice Lemon Herb Quinoa Romaine Lettuce
1 SALMON Original Shoyu Avocado Miso Spicy Mayo Seasonal Special
Carrot
2 TUNA Cherry Tomato
Original Shoyu Spicy Garlic Sesame
Pickled Beetroot
3 CHICKEN Japanese Cucumber
Wakame Seaweed
Sous Vide Dashi Chicken
Garlic Chips
Furikake
regular
O
large
TOPPINGS
• Kimchi • Teriyaki Edamame • Lime Avocado • Pomegranate • Thai Mango • Smoked Almonds
$2
• Kale Chips • Crispy Salmon Skin • Spiced Roasted Cashews
R I N G F L I NG
• Acai • Banana • Pomegranate • Blueberries • Maple Granola • Sunflower Seeds • Pumpkin Seeds • Smoked Almonds • Coconut Chia Pudding • Cacao Nibs • Coconut Chocolate Drizzle
LL
O R N U TT
IN
TOPPINGS
4 VEGAN Avocado Poke
516
516
SUNSHINE SPRITZ • Carrot • Orange • Lemon • Pineapple
CRIMSON SUNRISE • Beetroot • Orange • Lemon • Pineapple
DRAGONLADY • Pink Dragonfruit • Pineapple • Coconut Water
• Acai • Banana • Raspberries • Blueberries • Maple Granola • Sunflower Seeds • Pumpkin Seeds • Toasted Coconut Flakes • Coconut Chia Pudding • Goji Berries • Vanilla Infused Honey
KALE LIVING • Acai • Banana • Mango • Blueberries • Maple Granola • Pumpkin Seeds • Sunflower Seeds • Honey Roasted Cashews • Coconut Chia Pudding • Goji Berries • Almond Butter
516
$5.5 • Passionfruit • Orange • Pineapple
ADD MORE FLAVOUR
$1
COLDPRESSED JUICE TROPICAL SQUEEZE
SP
Tobiko
$7.5
T A LO , P L E
CH
$5.9
C
‘
ADD 5 0 g P O K E - $ 3 .0
FINISH IT
PICK UP TO 3 GARNISHES
A
$9.9 Light
TOP IT
PICK UP TO 2 POKE
875
PICK UP TO 7 COLOURS
CHOOSE A SIZE
213
COLOUR IT
PICK A SIZE
ACAI BOWL
425
BAS E I T
Step 4
194
Step 3
Step 2
2064
E AS
Step 1
2063
516
2063
516
516
• Kale • Green Apple • Cucumber
516
FRUIT SPRITZERS $2.5
NATURAL FRUIT CONCENTRATE & SODASTREAM SPARKLING WATER
FRESH LEMONADE PASSIONFRUIT & STRAWBERRY LYCHEE & KIWI POMEGRANATE & MINT
T E AS $2.5
1300
2064
UNSWEETENED & SUGAR-FREE
GREEN TEA OOLONG TEA CHRYSANTHEMUM TEA
OTHERS MINERAL WATER — $2.0 COCO WATER — $3.5
516
MENU BOARD STICKER - C SCALE 1:20
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4 .0 B R A ND V I S UA L S
4.3 WALL MURAL Education wall to explain what Poke Theory are doing to go green and what people can do as well. *Wall mural size base on Poke Theory @Triple One Somerset outlet
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4 .0 B R A ND V I S UA L S
4.4 WINDOW DISPLAY VISUAL
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5.0
I N - S TO R E
stationaries
5 . 0 I N - S TO R E S TAT I O N A R I E S
5.1.1 CRAFT BOWL & CUP VISUAL
Front
Back
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5 . 0 I N - S TO R E S TAT I O N A R I E S
750ml
500ml
5.1.2 CRAFT BOWL SPECIFICATION Material use: Craft paper Colour code : WHITE PANTONE 7440C PANTONE 226C PANTONE 527C PANTONE 2935C PANTONE WARM RED C
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5 . 0 I N - S TO R E S TAT I O N A R I E S
5.2 FOOD TRAY
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5 . 0 I N - S TO R E S TAT I O N A R I E S
5.3 SAUCE LABEL STICKERS
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5 . 0 I N - S TO R E S TAT I O N A R I E S
5.4 WOBBLERS
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5 . 0 I N - S TO R E S TAT I O N A R I E S
5.5 WALL DECAL STICKERS
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6.0
INTERIOR
visuals
COUNTER FRONT
Thank You DESIGNED BY
w w w.o r i e n t b r a n d i n g .c o m. s g © c o p y r i g h t 2 01 9
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