Brand Guide
Red Mangroves Brand Guide
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The name of the brand is taken after the most resilient specie of mangrove. It represents the brand’s solid foundation and commitment of bringing the most completed product ranges and services. Its unique shape portrays the brand promise to move forward and grow stronger to serve better.
Red Mangroves Brand Guide
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THE LOGO
Construction
In order to understand the brand better, it is necessary to study the structure of the logo.
Logo Mark Inspired by the shape of the red mangrove’s roots, the logo mark portrays an image of well rooted tree with growing strength. The slanted cut helps to further enhance that growing and movement essence.
Logo Type Inspired by the shape of the red mangrove’s roots, the logo mark portrays an image of well rooted tree with growing strength. The slanted cut helps to further enhance that growing and movement essence.
Red Mangroves Brand Guide
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THE LOGO
Logo Versions
Depending on the usage, the logo has several versions that suit best each situation. Always use the official logo versions listed here. Monotone: white over red background
Full colour
Full colour over Gray background
Monotone: white over red background
Monotone: black
Monotone: Gray over red background
Monotone: white over black background
Red Mangroves Brand Guide
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THE LOGO
Clear Space & Minimum Size
Always maintain a minimum exclusive zone equals to the “M” height around the logo so that to keep the brand’s clarity. This rule does not apply to the Label.
When it comes to sizing the logo according to the space usage, always scale the logo proportionally, and never smaller than 20mm width.
x
20mm
x x
Red Mangroves Brand Guide
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THE LOGO
Misusages
In order to maintain the brand identity consistency, always try to avoid those misusages.
Red Mangroves Rearrange the Logo Composition
Use wrong logo colour
Red Mangroves Brand Guide
Change Logo Colour
Edit the Logo
Scale, tile or stretch the logo unproportionally
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LABEL
As a service provider with strong products orientation business, a label is a powerful brand communication tools that allows the brand to reach out its target audiences the most efficient way. The label is versatile and adaptable to be used in different situations.
Red Mangroves Brand Guide
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COLOURS
Primary & Secondary
Pantone 711 C11 M97 Y92 K2 R209 G41 B46 #d12a2f
60% The Secondary colour is cool gray. Its purpose is to create a balanced contrast with our Corporate Red.
Pantone 7540 C68 M58 Y52 K33 R75 G79 B84 #4c4f55
60% Red Mangroves Brand Guide
90%
80%
40%
20%
90%
80%
40%
20% 6
TYPOGRAPHY
The Brand’ main typeface is “Aller”. It is a san serif typeface that has not only a modern edge but also humanist curves. The typeface suits well the approachable image of a technology solution provider company.
ALLER
AaBbCcDdEeFfGgHhIiJjKkLl MnNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789 !@#$%^&*()_+;’:”~,./<>?\| Regular Italic Bold Bold Italic
Red Mangroves Brand Guide
Typography sample
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Suspendisse Ut dictum nisi. Aliquam ac ornare dui, non ullamcorper massa. Fusce at eleifend ex. Maecenas maximus nisl ut diam sollicitudin maximus. Aenean sagittis massa orci, nec condimentum augue varius at. Cras a metus vel turpis eleifend pulvinar. Fusce vel nulla ut est tristique egestas. Aliquam finibus rhoncus ultricies. In hac habitasse platea dictumst. Aenean at dictum quam, feugiat eleifend diam.
In consectetur Bibendum magna, sit amet porttitor mi porta ac. Quisque hendrerit lacus sit amet velit sagittis mollis. Sed in pharetra lorem. Curabitur facilisis blandit augue eleifend dictum. Proin sagittis leo non nulla tincidunt consequat. Quisque porttitor tortor metus, vel luctus urna varius id. Cras auctor commodo nunc sit amet congue. Vestibulum volutpat nunc non dignissim venenatis. Nullam at purus pretium turpis hendrerit convallis et ut arcu. Ut sapien lorem, facilisis ac maximus eu, facilisis nec justo. Mauris ultrices, magna a sollicitudin interdum, enim ante iaculis purus, eget placerat tellus mi a mi.
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PATTERN
The pattern is a secondary graphic element that supports and strengthen the brand identity. Red Mangroves pattern is created from the logo mark. It represents the technology aspect of the brand.
Red Mangroves Brand Guide
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Red Mangroves Brand Guide
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