Underdog Brand Guide

B ec ause Pets Are Family

Brand Guidelines ORIENTBRANDING.COM © COPYRIGHT 2018

Master Logo

Parameter x

Master Logo This version, being the master format, should be the default format whenever the logo is applied.

The logo should not be reduced to anything more than its 20mm minimum size.

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

x x

20mm

1

Master Logo

Parameter x

Master Logo with Tagline This version, being the master format, should be the default format whenever the logo is applied.

The logo should not be reduced to anything more than its 20mm minimum size.

B ec ause Pets Are Family x

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

x 40mm

B ec ause Pets Are Family

2

Icon

Icon This version is most suitable for applications with major space constrains or where not much detail can be shown.

The logo should not be reduced to anything more than its 5mm minimum size.

Parameter x

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

5mm

3

Colour Palette

Colour Palette The Colour Palette in this manual follow accordingly to the international Pantone Matching System (PMS), with the other equivalents illustrated beneath it. Process colours (CMYK) may not present an accurate colour expression, hence the usage of PMS inks for reproduction work whenever possible.

PRIMARY COLOUR RED PANTONE 186C C12 M100 Y92 K3 R207 G10 B44 #CF0A2C SECONDARY COLOUR BEIGE PANTONE 1355C C0 M25 Y65 K0 R255 G197 B108 #FFC56C

4

Logo Versions

Logo Versions Full Colour Version

Reverse White on Red Version

Black Version

Reverse White on Black Version

5

Logo Versions

Logo Versions Full Colour Version

Black Version

B ec ause Pets Are Family

Reverse White on Red Version

B ec ause Pets Are Family

B ec ause Pets Are Family

Reverse White on Black Version

B ec ause Pets Are Family

B ec ause Pets Are Family

6

Logo Versions

Logo Versions Full Colour Version

Reverse White on Red Version

Black Version

Reverse White on Black Version

7

ORIENTBRANDING.COM © COPYRIGHT 2018