INTERIOR GUIDELINES
INTRODUCTION
SHARED VALUES
Flashy, Artistic, Unbarred, and Extravagant © ORIENT DESIGN 2018
CONCEPT
The Korean shopping experience is a blaze of colour and intensity, with each sight being different than the one before. Condensing all of this hustle and bustle into one unique shopping experience, Yeppo aims to showcase its diversity in Korean beauty in an artistic and unbarred manner. Set aside all perceptions of a ‘standard retail store’; it’s our aim to redefine that. The overall design language should allow the customer to experience the vibrancy of Korea, but not be overwhelmed with visual clutter. It should have room for artistry, but also be a functional well-designed space. The design objectives conclude with: 1. Imposing a high visual impact 2. Balancing between art and design 3. Re-defining the retail experience
© ORIENT DESIGN 2018
DESIGN OBJECTIVES
1.1
CONCEPT
KEY MATERIALS
1.1
VISUAL IMPACT These materials are at the top of the store’s visual hierarchy. Although impressive, they should not be overused to avoid visual clutter.
HOLOGRAPHIC/ IRIDESCENT
TRANSPARENT PLEXIGLASS
ROSE GOLD
WHITE GLOSS
WHITE CEMENT
WHITE FUR
DARK WOOD
DARK CEMENT
WHITE SPACE In order for the flashier materials to shine, consistentcy among the remaining elements is necessary. The materials may vary, but their colour will always be anchored at white, allowing room for thematic but fun textures.
CONTRAST Darker materials tie the whole space together, preventing it from being too bright. These materials create contrast with the white ones and should be used with the most restraint of the lot.
© ORIENT DESIGN 2018
CONCEPT
Variations of materials in white are used for the floor and ceiling to add interesting textures in the store. The floor will be in matte/ unfinshed tiles that tessalate into a geometric pattern. Cove lighting may be present. Cove light will be present for the ceiling to create a cozy atmosphere. The central area of the ceiling will be covered in die-cut plates that allow light to shine through (bottom pic) to create a snow-like mystical effect. White neon lights may be present.
Š ORIENT DESIGN 2018
FLOOR AND CEILING
1.1
CONCEPT
FURNITURE
1.1
Yeppo’s vibrancy doesn’t follow any traditional retail standards; we strive to define our own shopping experience for our customers. The retail does not have any traditional shelving, but instead adopts an exhibition-style layout, with products displayed on open tables rather than cluttered on shelves. This exhibition-style reduces internal competition between products for customers to shop without visual clutter.
Suspension rods Hollow center Dark wood Lighting comes out from below the planks
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The tables, standing at an apt comparison to human height, allows customers to manoeuvre around the store without being daunted by the height of taller shelves. This is especially important considering out younger, more active and curious target audience demographic. They give the store a more open and spacious appearance overall. Each table is transparent, adding to the store’s open concept. The products are illuminated with a chandelier hanging above each table.
Tinted transparent material (Purple and yellow gradient)
Lightbox Base is smaller than the table ble isplay Ta
roduct D
rent P Transpa
© ORIENT DESIGN 2018
CONCEPT
FURNITURE
1.1
Being a beauty retailer, it is important for customers to be able to test and recieve some consultation for products. This sample bar has to have contrast to the existing product displays for easy recognition among customers.
Mira Bar Stool
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This sampling island consists of a giant rose gold doughnut table to create a fluid appearance. Staff can enter this doughnut and assist customers seated outside of it. The doughnut would be adorned with sinks, bar stools, and a myraid of popular products ready for testing. The chandelier has the same dark wood material as the product table’s, but has a more extravagant arrangement.
Doughnut Table se Gold ve Ro i t c e l Ref
nt Sink Undermou
Š ORIENT DESIGN 2018
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terial as ta
(Same ma
CONCEPT
Variations of materials in white are used for the floor and ceiling to add interesting textures in the store. The floor will be in matte/ unfinshed tiles that tessalate into a geometric pattern. Cove lighting may be present. Cove light will be present for the ceiling to create a cozy atmosphere. The central area of the ceiling will be covered in die-cut plates that allow light to shine through (bottom pic) to create a snow-like mystical effect. White neon lights may be present.
Š ORIENT DESIGN 2018
FURNITURE
1.1
RENDERING
© ORIENT DESIGN 2018
VIEW A
1.3
CONCEPT
WHITE GLOSSY FLOORS
DIE-CUT BOARD WITH LIGHTING
DARK CEMENT WALL
ROSE GOLD
DARK WOOD
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VIEW A: DETAILS
1.1
CONCEPT
K-POP MV PLAYING ON SCREEN
HOLOGRAPHIC FILM ON OPAQUE GLASS PARTITION
© ORIENT DESIGN 2018
VIEW A: DETAILS
1.1
VIEW A: DETAILS
CONCEPT
Sink Sink
Bar Stool
Empty Area (can be entered via door flap)
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Ba
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Ba
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Sink
Door Flap
Bar Stool
k
Unermount sin
Door Flap for staff to enter
© ORIENT DESIGN 2018
1.1
RENDERING
© ORIENT DESIGN 2018
VIEW B
1.3
RENDERING
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VIEW C
1.3
© ORIENT DESIGN 2018 SIDE VIEW
Wall
CTIV E
SPE
TOP VIEW PER
VIEW
IEW
NT V
FRO
Gold Rim
Light Box
Translucent Purple
Light Wood
CONCEPT
VIEW A: DETAILS 1.1
Wall
SIDE VIEW
TOP VIEW
Wall
© ORIENT DESIGN 2018 Wall
Coral Rim
White Rim
Gold Rim
PE CT IV E
PE RS
Circular Lightbulbs with white base
Opaque White with Die-Cut
Oil Slick Metal
VI EW
CONCEPT
VIEW A: DETAILS 1.1
FRONT VIEW
CONCEPT
VIEW A: DETAILS
1.1
Embroidery patches are part of a trend in Korean fashion. Patches should display a variety of fun shapes and styles. Metal studs can be used to accessorise the final outcome as well.
© ORIENT DESIGN 2018
Wall
Embroidery Patches
Metal Stud
TOP VIEW
SIDE VIEW
PERSPECTIVE VIEW
Wall
Brown Leather
FRONT VIEW
Patches used are taken from wildflower.co/
VIEW A: DETAILS
CONCEPT
1.1
The peony is a prosperous flower in Korea. Its bloom in spring time is celebrated by the locals and marvelled by tourists for a beatiful scenery.
Baby’s Breath are a popular flower in Korea, known for their sweet but subtle appearance.
© ORIENT DESIGN 2018
FRONT VIEW
White fur
Dusty Miller leaves create a muted filler for the arrangement.
3D fake flowers
PERSPECTIVE VIEW
The Korean rose, or mugunghwa, is the country’s national flower.
VIEW A: DETAILS
1.1
FRO NT VIE W
Wall
CONCEPT
Reflective gold
SIDE V IEW
TOP VIEW
Wall
© ORIENT DESIGN 2018
Wall
© ORIENT DESIGN 2018 SIDE VIEW
TOP VIEW Wall
PERSPECTIVE VIEW
FRONT VIEW
Coral neon light
Supporting rods
CONCEPT
VIEW A: DETAILS 1.1
DESIGNED BY
© ORIENT DESIGN 2018