2022 Think Goodness Take Out Menu

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HANDBOOK 2024
| TABLE OF CONTENTS 2
contents Welcome Giving Goodness Foundation History of a Treasured Partnership How to Succeed Our Community Ways to Sell How You Make Money Potential Profit Examples Young Entrepreneurs Facts You Need to Know What Makes us Different? Helpful Resources Our Brand Collective What is the Think Goodness App? Origami Owl ® Tips from our Partners CMYK Cosmetics ® Code of Ethics + Policy and Procedures Why Think Goodness? Annual Convention and Ongoing Recognition Incredible Incentive Trips Willing Beauty ® Where to Start... 04 12 30 18 40 08 28 14 37 22 43 06 26 13 36 20 42 10 29 16 38 24 44 3

We are so excited you’ve decided to partner with us to spread love, light and goodness. At Think Goodness, we are all about making the world a little brighter. A little better. A little more fun. And a LOT more good.

Over a decade ago, we set out on a mission to be a Force For Good®; to love, inspire and motivate people of all ages to reach their dreams and empower them to make a difference in the lives of others. To date, we’ve impacted millions with our mission!

Our brand collective is made up of three amazing brands and products that make you look and feel good (inside and out!) AND are truly products with purpose. EVERY ORDER = A RANDOM ACT OF GOODNESS ® !

We believe that one person can change the world, and together we can create a ripple effect of good! Thank you for joining us! We’re here to support you every step of the way, and to celebrate you at every goal and milestone.

So, thank you for joining us in our mission to do good. We are here to support you every step of the way, and to celebrate you at every goal and milestone.

BASHA WEL C O M E TO | WELCOME TO THINK GOODNESS 4
TYSON

OUR GOAL IS SIMPLE

To inspire a good life - through good-for-you products, and doing good for others.

OUR MISSION IS STRONG

Our mission is to be a global Force For Good; to love, inspire + motivate people of all ages to reach their dreams and empower them to make a difference in the lives of others.

Every brand in our collective aligns with the purpose of living a healthier, happier lifestyle. We’re committed to providing you with the best products that will help you live the best life possible.

BELLA WEEMSLAMBERT CHRISSY WEEMS SHAWN MAXWELL
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CHANGING THE WORLD STARTS WITH A SINGLE PURCHASE

introducing the giving goodness foundation

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| GIVING GOODNESS FOUNDATION

FROM

THE VERY BEGINNING,

Origami Owl’s mission has always been to be a Force For Good®.

After capturing years of heartwarming stories in a Living Locket, we knew we wanted to do even more to give back to others, so we introduced our Live Sparkly® campaign in 2016. Our Live Sparkly campaign helped us bless multiple individuals and families in need.

Fast forward to 2021, we knew after several years and donations totaling more than $6 million dollars, that we wanted to make an even bigger impact. To help create a ripple effect of good in the world, we evolved Live Sparkly into our official 501(c)(3) organization – the Giving Goodness Foundation®

Through our non-profit organization and our brand collective, Think Goodness®, we are able to spread good every day through...

EVERY ORDER = A RANDOM ACT OF GOODNESS ® !

HOW WE GIVE BACK

You make a purchase and round up with Think Goodness where Every Order = A Random Act of Goodness

We donate a portion of our profits directly to the Giving Goodness Foundation

The Giving Goodness Foundation turns 90 cents from every dollar donated into Random Acts of Goodness

STEP 1 STEP 2 STEP 3

why think goodness?

+ Help people feel good and beautiful from the inside out with the BEST brands

+ Help people create their story through customizable jewelry

+ Help people choose clean skincare and beauty products that are non-toxic and help boost confidence

+ Earn extra money

+ Reduce debt

+ Flexible hours and the ability to work from anywhere

+ Personal and professional development

+ Improve connections and communication

+ Gain new friends and a community

+ Empower and educate others

+ Create partnerships with positive thinking business builders

+ Introduce youth to entrepreneurship

+ Ability to make a difference in your life and the lives of others

+ Recognition and celebration for your accomplishments

8 | WHY THINK GOODNESS?

PHILANTHROPY

+ we believe in the power of goodness + giving

+ we know that together we can create an impact for good

+ we believe in thinking outside the box

+ we strive to be innovative in everything we do

+ we believe in leading with integrity

+ we aspire to bring meaning and happiness to everyday life

+ we believe in not taking ourselves too seriously

+ we share happiness whenever we can

+ we believe in the power of human connection

+ we cultivate fulfilling relationships

+ we believe in loving all people, regardless of age, color, gender, or religion — we unite and include instead of divide and exclude

+ we believe in making people feel goodit’s that simple

THINK PURPOSE

THINK FAITH

THINK COMMUNITY

THINK ENTREPRENEURSHIP

THINK EMPOWERMENT

THINK IMPACT

THINK FAMILY

WE STRIVE TO FULFILL LIVES, NOT JUST FILL LIVES

WE KEEP GOD AT THE CENTER OF EVERYTHING WE DO

WE BRING PEOPLE TOGETHER TO BUILD EACH OTHER UP

WE HELP EMERGING BRANDS THRIVE THROUGH OUR COLLECTIVE

WE LIFT OTHERS UP THROUGH PERSONAL DEVELOPMENT

WE DELIVER IMPACT THROUGH GOODS FOR GOODNESS AND GIVING BACK EVERY CHANCE WE CAN

WE KNOW THE MOST IMPORTANT WORK IS THE WORK YOU DO WITH IN THE WALLS OF YOUR OWN HOME

FUN CREATIVITY CONNECTION INTENTION INCLUSIVITY GOOD
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our community

Our community consists of customers, Brand Partners and Affiliates. Regardless of how an individual became a part of our community, one thing is true for all — together, we can change the world! Everyone is welcome!

| OUR COMMUNITY 10

DEFINITION OF A BRAND PARTNER

A Brand Partner is someone who embodies goodness in every sense of the word. They are fiercely passionate Go-Getters who share our brands, products and mission. They earn up to 40% commission and bonuses.

DEFINITION OF AN AFFILIATE

An Affiliate is someone who passionately and authentically shares their favorite Think Goodness brands and products through a shoppable link. They earn a 15% commission on everything purchased on their link.

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annual convention and ongoing recognition

Each July, Think Goodness hosts the renowned GLOW (Goodness Lights Our World) convention! This inspiring, action-packed event welcomes hundreds of Brand Partners from across North America who come together to celebrate the accomplishments of the past year, receive valuable business and personal training, and witness the reveal of upcoming new products.

The event features a “Recognition Gala” where the company’s top achievers walk the stage and take-home coveted awards such as:

TOP IN SALES

TOP IN SUBSCRIPTIONS

TOP IN REFERRING NEW BRAND PARTNERS

TOP IN NEW CUSTOMER SALES

PLUS... a variety of Culture Awards such as: the Purpose & Passion Award, the Giving Goodness Award and the Heart of Think Goodness Award.

WEEKLY RECOGNITION

Each week, tune in while Founders Tyson Basha and Shawn Maxwell go LIVE in the Brand Partner Community “HOME” Facebook group to congratulate and recognize top performers.

VIRTUAL OFFICE LEA DER BOARDS

Daily, log in to your Virtual Office and see who’s at the top of their game in our realtime recognition Leader Boards – including top in sales, top in new customers, top in personal enrollments and so much more!

| ANNUAL CONVENTION AND ONGOING RECOGNITION 12

incredible incentive trips

Once you travel with Think Goodness, you never want to travel any other way!

Think Goodness incentive trips are a luxurious and a valuable experience with an elite group of Brand Partners gathered together because of exceptional performance. All Brand Partners have the same opportunity to earn our annual incentive trip, and the

requirements are announced prior to the trip qualification period. These trips allow you to bond with like-minded Brand Partners, as you are spoiled and showered with appreciation and recognition for your hard work and accomplishments!

There is NO trip like a TG trip!

introducing our young entrepreneuers

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| YOUNG ENTREPRENEURS

FROM

THE VERY BEGINNING ,

Think Goodness was founded on the idea of a mother and daughter partnering together to share products they are passionate about-and that culture is central to who we are today.

At the young age of 14, Origami Owl Co-Founder, Bella, dreamed of having her own car. To achieve that goal, she and her mother, Chrissy, started a company that would grow to touch the lives of millions of people worldwide and eventually be known

as the flagship, storytelling brand in the Think Goodness Brand Collective.

Our Young Entrepreneur Program is how you can experience this unique partnership with your child, too. Youth ages 11-to17 can join the community with a Think Goodness Brand Partner to build their own businesses. Not only does this spread goodness, but it also helps them gain valuable business and life skills to empower them to impact their own lives - and the world for good.

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what makes us different?

INNOVATION

We were one of the first companies to create collections of customizable and meaningful story telling jewelry. Plus…

JUST PLAIN GOOD

Our in-house quality assurance team is the best of the best! They’re committed to ensuring every product meets our high-quality standards.

MADE RESPONSIBLY

We strive to monitor the supply chain of every brand in our collective.

| WHAT MAKES US DIFFERENT? EVERY ORDER = A RANDOM ACT GOODNESS 16

MISSION & COMMUNITY

We are on a mission to create a ripple effect of good in the world by spreading light, love and happiness through Random Acts of Goodness.

MODERN BUSINESS MODEL

We have aligned our model to meet the demands of our customers and Brand Partners. Customers want simplicity and ease, along with great products and Brand Partners want flexibility and options - and this is exactly what our business model offers!

CLEAN

Our products are clean. No toxic ingredients, ever!

DEFINITION OF CLEAN BEAUTY

Clean beauty is synonymous with non-toxic beauty. It is a term used to describe cosmetics and skincare products that are free from harmful chemicals. This includes ingredients like parabens, phthalates, sulfates and synthetic fragrances. Many of these ingredients have been linked to health problems like cancer and endocrine disruption. Consumers deserve products with simple and truthful ingredients. Clean beauty products, like those produced by Think Goodness, provide transparent ingredients list that contain only safe, clean ingredients.

ORDER = RANDOM OF GOODNESS ® !

our brand collective

WE’VE GOT GOOD STANDARDS

We are curators of the best goods, by the best brands. We vet our brands and products against rigorous criteria to ensure they align with our quality and mission standards. If a brand is Think Goodness® approved, you can trust that every product will make you look and feel good - inside and out!

| OUR BRAND COLLECTIVE 18
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SKINCARE JEWELRY COSMETICS
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©DISNEY ©DISNEY YOU TELL STORIES WITH WORDS… WE TELL STORIES WITH JEWELRY ®

MEANINGFUL JEWELRY BUILT BY YOU!

Each piece of Origami Owl jewelry is thoughtfully designed and created with meaning to mix + match, capturing every story and style. Our licensed partnerships add value and nostalgia to our exclusive collections.

LIVING LOCKETS ®

Our Living Lockets are treasured pieces that capture your story with complete customization. Lockets come in many different styles - necklaces, bracelets, rings and watches. Choose from over 500 hand-painted charms to encapsulate and create a unique, timeless custom look! Every locket tells a story, What’s yours?®

INSCRIPTIONS ®

Written by you and custom-inscribed just for you. Add a name, quote, date, any personal message or even a special picture with Inscriptions. This allows you to truly make your jewelry piece a one-of-a kind just for you or someone you love!

EMPOWERMENT

Each piece of our Empowerment Collection features words and meanings to empower, uplift and strengthen. Our Empowerment pieces can be worn alone or layered with other pieces. Simple, fun, classy and always on-trend, our Empowerment Collection is a favorite personal gifting piece.

ACCENT PIECES

Providing high-quality accent jewelry pieces only made with the finest and most durable of materials, including hypoallergenic stainless steel, sterling silver and high-quality crystals. Our earrings, chains, rings, watches and bracelets allow you to complete your look with fun layering options. You can even add a pop of color with our crowd favorite - the Clara Stud Earring!

01 02 03 04 ORIGAMI OWL JEWELRY | 21

THE HY+5 COMPLEX ®

Our proprietary HY+5 Complex® captures all the potency of expensive, high-performance skincare with none of the irritating downsides, including what it costs you. Our superhero complex is in every single one of our products included in the HY+5 Regimen!

EDELWEISS FLOWER HYALURONIC ACID DEEP SEA BACTERIA PRICKLY PEAR SEED OIL MARINE GLYCOPROTEINS VITAMIN C

Meet safer skincare that works as hard as you do! Willing Beauty uses simple and effective formulas that harness the power of nature; everything from our anti-aging regimens to our anti-acne kits deliver proven results for your whole family

WHEN WE SAY “CLEAN” WE MEAN:

We do not formulate with ingredients that have been clinically shown to be toxic, carcinogenic or potentially harmful to your health.

The personal-care industry in the United States is virtually unregulated. Only 30 cosmetics ingredients are banned by the FDA. At Willing Beauty, we ban over 1,300 ingredients. This restricted list is ever-evolving as we work in partnership with green chemists, scientists and researchers to verify and stay current on ingredient safety.

We proudly manufacture all our products in the USA, and they are all cruelty-free Leaping Bunny Certified, fragrance-free, dermatologist and allergy tested and safe for sensitive skin.

WILLING BEAUTY |
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MASCARA BLUSH LIPSTICK LIP GLOSS EYE SHADOW

We’ve done the heavy lifting for you, creating easy-to-wear, mistake-proof color cosmetics. Our formulas avoid over 1,300 ingredients currently banned in the EU because they’ve been clinically shown to be toxic, carcinogenic or potentially harmful to your health. You can trust CMYK makeup is clean, non-toxic, cruelty-free, vegan and dermatologist tested. Inspired by the simplicity of four-color printing, CMYK allows you to select your shades with confidence, delivering clean makeup that’s easy for you to choose and use. Our multitasking cosmetics are infused with skin-health-boosting ingredients, such as blue light protection and antioxidants, putting better beauty within reach. Gone are the days of confusing cosmetics. Welcome to Color Made Simple®—and beauty made better.

COMMON ALLERGENS FREE OF LIST

The chart shows common allergens and whether or not they’re included in each of our products. Note: we cannot guarantee that our products were made in facilities that are completely free of these ingredients and there is a risk (albeit small) of cross-contamination. Customers with extreme allergies should consult a doctor and/or conduct a patch test before adopting any product into their routine.

CMYK COSMETICS | LATEX GLUTEN SOY OATS NUTS OR NUT OILS GMOS ANIMAL DERIVED INGREDIENTS DOES THE PRODUCT CONTAIN? THE ONE AND ONLY MASCARA NEXT LEVEL EYE PALETTES ALL OTHER CMYK PRODUCTS No No No No No No No No No No No Yes (Sweet Almond Oil) No No No No No No No No No 25

history of a treasured partnership

Since the onset, Brand Partners and our Corporate Team have worked together to build a successful business by:

A SHARED MISSION SETTING CLEAR EXPECTATIONS

TRUSTING AND SUPPORTING ONE ANOTHER

| HISTORY OF A TREASURED PARTNERSHIP 26

WHAT YOU CAN EXPECT FROM THINK GOODNESS

A community and mission like no other

Create innovative products you can be proud to share

Ensure our products align with European standards and are free of toxins and heavy metals

Ship orders in a timely manner

Pay commissions and bonuses as outlined in the Policies and Procedures

Provide retail websites, technology, training, best practices and support tools

Offer outstanding customer and support service

Communicate clear and accurate information

Celebrate and recognize achievements

THE ROLE OF AN AFFILIATE

Authentically Share Think Goodness brand collective products

Recommend the products you are most passionate about

Help increase brand awareness on Instagram, Tik Tock and Facebook

UPGRADING FROM AFFILIATE TO BRAND PARTNER

If an affiliate you referred would like to upgrade their account to a Brand Partner account, they can simply terminate their current account and join as a Brand Partner.

THE TREASURED ROLE OF A BRAND PARTNER

Consistently promote and sell Think Goodness Brand Collective products

Represent Think Goodness in accordance with the Policies and Procedures

Join us in our mission to be a Force For Good and make a global impact through Random Acts of Goodness

Determine the method in which to run a Think Goodness business – social media, events, pop-ups, virtual events, sharing links, etc.

Share a personal referral link to assist in collecting sales

Introduce others to Think Goodness and its brand collective of products

Stay updated with Think Goodness news and announcements

Utilize the variety of tools provided – the Think Goodness app, your personal website (shopping link) and ongoing business training through the Think Goodness Virtual Academy Facebook group

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how to succeed

Get paid for your efforts! You have the power to determine how much you earn by how hard you work. This is on the number of customers, referrals and sales you make. Sales targets may differ, however, Brand Partners who practice consistency in their actions tend to sell more products and, as a result, earn more money.

SHAREABLE SHOPPING LINK

As a Brand Partner, you will receive a unique shareable shopping link to share on social media with friends, family and customers. You will receive commission on every order placed on your link. As you cultivate relationships of trust, you can help consumers shop how and where they want to with ease.

SHARE

Share your online shopping link to drive customers to order through your site

SHARE

Think about the importance of acquiring new customers! You have the ability to offer your new customers a 15% New Customer Code to help them fall in love with the amazing products you love.

EARN

Earn up to 40% commission on every sale

PLUS Sell More and Refer to earn bonuses and product credit!

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| HOW TO SUCCEED MY ONLINE SHOP

Your strategies for sharing products ways to sell

CREATE A CART

Think Goodness provides you with a shareable shopping link that you can share and your friends, family and customers can easily shop their favorites! When the order is placed, we’ll send the order directly to your customer on your behalf and you get paid the commissions. Win-win!

MY SHOPPING LINK POP-UPS

In partnership with a friend, hostess or business a Pop-Up gives people a chance to see and feel our products and ultimately fall in love. This is a fun way to create meaningful connections with others and expand your network while creating buzz and energy around the products you love most!

Create a Cart allows you to add items that you think your friends/family/ customer would love to a customized cart. They shop directly with you and checkout is quick and easy!

PERSON-TOPERSON

When regular connections are made, business partners find customers will make a repeat purchase. These personto-person sales can provide a steady flow of regular orders. Person-to-person sales can be made by doing vendor events or by individual reach outs to service your network. Customer service and followup is key as you build relationships and service your customers with their orders. Utilizing social media platforms helps generate pop-ups, new customers and immediate sales. Brand partners use their social reach in various degrees from having a huge audience (as an influencer) sharing their links and products they love, to more personal sharing and pampering with a private group. Social media platforms and groups can also be utilized to hold live sales, virtual boutique shows and messenger parties.

SOCIAL MEDIA

FUNDRAISING

A great way to network while giving back to a person, a favorite charity or to our very own Giving Goodness Foundation. Following the fundraiser, you are able to gift a percentage of your commissions to a cause determined by you. In addition to giving back, this fundraising is a great way to expand your network, meet new customers and market your business.

With all the sales channels available, you might be wondering which is best. Within the Think Goodness community, you will find some Brand Partners are passionate about pop-ups, while others have success with social selling. As a Brand Partner, you can choose to work your business using the channels that work best for you. Many Brand Partners achieve the highest success through a hybrid sales model. Meaning they do a mixture of various strategies to sell, both in person and online. HYBRID

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SELLING –Combination Of Many Channels 01 03 06 07 04 05 02 WAYS TO SELL |

how you make money

Follow along with us as we share these simple ways you can make money as a Brand Partner:

#1 — COMMISSIONS

Brand Partners start at 35% commission and enjoy a 35% personal discount!

*Brand Partners increase to 40% commission and personal discount when they achieve $3,500 in cumulative sales.

15%

AFFILIATES YOU REFER EARN 15% COMMISSION

35%

EVERY BRAND PARTNER STARTS WITH 35% COMMISSION

40%

WHEN YOU SELL $3,500 YOU MAKE 40% COMMISSION

* Milestone bonuses can be earned in a new Brand Partner’s first year with Think Goodness.

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| HOW
Commissions Monthly Sales Bonus Block Bonus Incentives Milestone Bonus* Referral Bonus 1 2 3 4 5
YOU MAKE MONEY

Each month, a Brand Partner can earn up to $2,500 in a cash bonus or $5,000 in product credit for their total monthly sales. Note: To earn a Monthly Sales Bonus for total sales at $1,500 or higher, a Brand partner must have $100 in New Customer Sales. The chart below explains the breakdown.

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PERSONAL RETAIL SALES CASH BONUS FREE PRODUCT CREDIT $150 $350 $750 $100 IN NEW CUSTOMER SALES RULE $1,500 $3,500 $5,000 $7,500 $10,000 $25,000 $15,000 $75 $150 $200 $550 $800 $2,500 $1,350 $15 $35 $75 $150 $300 $400 $1,100 $1,600 $5,000 $2,700
#2 — MONTHLY SALES BONUS

#3 — BLOCK BONUS INCENTIVES

In addition to retail commission, Brand Partners can earn additional bonuses (available for Brand Partners only):

*Note: To be eligible to earn any monthly Block Bonus or Super Block Bonus Incentives, a Brand Partner MUST achieve $150 in sales in the applicable month

For every $250 in combined New Customer Sales*, unlock a $25 bonus! Earn multiple New Customer Blocks each month.

*A new customer is someone who has never purchased from Think Goodness before.

For every $250 in combined subscription sales, unlock a $25 bonus! Earn multiple New Customer Blocks each month. New and recurring subscriptions count!

When you build a silver super block you earn $150 and here’s how:

32 BLOCK #1 NEW CUSTOMER S BLOCK #2 SUBSCRIPTION
| HOW YOU MAKE MONEY
=
$25 $75 + ADDITIONAL $75 = $150 SILVER BLOCK When a Brand Partner earns any 3 block bonuses in the same calendar month, the Brand Partner will receive the Silver Block Bonus of an additional $75. SILVER SUPER BLOCK $150 BONUS $250 NEW CUSTOMER SALES = $25 BONUS $250 SUBSCRIBE & SAVE = $25 BONUS
BUILD A COMBINATION OF ANY 3 BLOCKS...
$25 + + $25

For every $250 in combined Affiliate sales, unlock a $25 bonus! Earn multiple Affiliate Sales blocks each month.

Refer a new Brand Partner and when they sell $250 in their enrollment month + following month, unlock a $25 bonus. No limit! You will earn an additional bonus for each new Brand Partner that reaches $250 in sales. And, this is on top of your commissions earned for the sales!

When you achieve any 4 blocks, you built a Gold Super Block and earn $225!

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AFFILIATE SALES BLOCK #4 NEW BRAND PARTNER
#3
BUILD A COMBINATION OF 4 BLOCKS... = $25 $25 $25 $25 $100 + ADDITIONAL $125 = $225 GOLD BLOCK When a Brand Partner earns any 4 block bonuses in the same calendar month, the Brand Partner will receive the Gold Block Bonus of an additional $125. Multiple Gold Super Block bonuses can be earned each month. GOLD SUPER BLOCK $225 BONUS $250 COMBINED AFFILIATE SALES = $25 BONUS $250 NEW BRAND PARTNER SALES = $25 BONUS *Once you earn a Gold Super Block Bonus, you can earn a Silver Super Block Bonus for earning 3 additional block bonuses. Example: You earn 7 block bonuses. You will earn one Gold Super Block Bonus and one Silver Super Block Bonus.

REFER YOUR BESTIE

Walk alongside friends and reach your goals together.

New Brand Partners Only! As a NEW Brand Partner, earn up to $3,875 in product credit in your first 12 months for reaching specific milestones.

When a Brand Partner refers a new Brand Partner into Think Goodness, they can earn new Business Builder Referral Bonuses when the new Brand Partner achieves milestones. Earn up to $3,850 in 12 months! #4

$25 Product Credit

$100 Product Credit

$350 Product Credit

$750 Product Credit

$150 Product Credit $1,000 Product Credit

Product Credit

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BRAND
$3,500 $10,000
$15,000
NEW
SALES PRODUCT CREDIT $250 $500 $1,500
$7,500
$1,500
— NEW BRAND PARTNER MILESTONE BONUS *
— NEW BRAND PARTNER REFERRAL BONUS * NEW BRAND PARTNER SALES CASH
$3,500 $7,500 $15,000 $10,000 $1,000 Cash $350 Cash $1,500 Cash $750 Cash $150 Cash $100 Cash SEE BLOCK BONUS INCENTIVES *Note: To be eligible to earn the New Brand Partner Milestone Bonus, a Brand Partner MUST achieve $150 in sales in the applicable month. *Note: To be eligible to earn the New Brand Partner Referral Bonus, a Brand Partner MUST achieve $150 in sales in the applicable month.
#5
$500 $1,500

potential profit examples

SOCIAL SELLING

A Brand Partner earns up to 40% on all retail orders through their shopping link.

POP-UPS

The example is based on the average of $500 Pop-Up and 40% commission.

HYBRID SOCIAL SELLING + POP-UPS

This example is based on a hybrid model with both website orders and Pop-Ups. WEBSITE ORDERS PER MONTH

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Average Website Order Total Monthly Commissions Retail Sales for the Month Gross Profit for 12 Months 20 $72 $576 $1,440 $6,912
| POTENTIAL PROFIT EXAMPLES POP-UPS PER MONTH Average Pop-Up Sales Pop-Up Total Profit for the Month Pop-Up Retail Sales for the Month Gross Profit for 12 Months 4 $500 $800 $2,000 $9,600 WEBSITE ORDERS PER MONTH Average Website Order Total Monthly Commissions Retail Sales for the Month Total Profit for the Month Gross Profit for 12 Months 10 $72 $288 POP-UPS PER MONTH Average Pop-Up Sales Pop-Up Total Profit for the Month Pop-Up Retail Sales for the Month 2 $500 $400 $1,000 $720 $688 $8,256

facts you need to know

SALES COMMISSIONS

BRAND PARTNERS

Start* at 35% commission and enjoy a 35% personal discount!

*Brand Partners increase to 40% commission and personal discount when they achieve $3,500 in cumulative sales.

AFFILIATES

Earn 15% commission and a enjoy a 15% personal discount!

COMMISSION PAYOUTS

Commission earned are paid next day through your choice of payment mode:

Pay Pal, Venmo, PayQuicker. With PayQuicker, you can use a bank card associated with your account or transfer to your personal bank. Or instead of a cash bonus, choose DOUBLE the amount in product credit!

Change your payment option at any time to reflect Venmo, PayPay, Payquicker or Product Credit!

NEW CUSTOMER CODE

Brand Partners and Affiliates get a unique New Customer Code to share with new customers so they can earn a 15% savings on their first order!

KEEPING YOUR BRAND PARTNER ACCOUNT

To be eligible to receive commission, use your personal discount and earn incentives and bonuses, you must maintain your Brand Partner account by:

+ Actively sell products to maintain your business partner status.

+ Achieve $250 in sales every 3 calendar months.

Note: If you fall below $250 in sales in 3 consecutive months, your account will be converted to a customer account and all Brand Partner perks and commissions will be removed from your account. You will be connected as a customer to the Brand Partner who referred you. To become a Brand Partner again, you will need to reapply and purchase a Pop-Up Pack. Your commission and personal discount will reset back to 35%.

KEEPING YOUR AFFILIATE ACCOUNT

To be eligible to receive commission and use your personal discount and earn incentives and bonuses, you must maintain your Affiliate account by:

+ Achieve $1 in sales in 12 full calendar months.

Note: If you do not generate any sales in 12 full calendar months, your account will be converted to a customer account and all Affiliate perks and commissions will be removed from your account. You will be connected as a customer to the Brand Partner who referred you. To become an Affiliate again, you will need to re-apply.

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FACTS YOU NEED TO KNOW |

helpful resources

OUR CARE TEAM

Our Care Team is here to assist you and your customers with your orders to ensure satisfaction with all purchases. You can reach us via chat or phone during our regular business hours. Or, you can explore FAQs or leave a message via chat for a response the next business day.

Care Team Hours of Operation:

Monday-Friday: 9 a.m. – 6 p.m. CT

Phone: 888-491-0331

FAQs: https://thinkgoodness.com/a/self-faq

OUR FACEBOOK COMMUNITIES

Think Goodness Brand Partner

Community Home Facebook Group: A safe place where we rise together. Brand Partner hub for questions, inspiration, collaboration and support.

Think Goodness Brand Collective News from The Nest Facebook Group: Brand Partner community to stay updated with the latest and greatest - announcements, reveals + more.

Think Goodness Virtual Academy Facebook Group: Brand Partner training hub - where knowledge meets innovation.

Think Goodness Brand Partner

Community En Espanol Facebook Group: A dedicated Facebook group for our Spanish speaking Brand Partners for announcements, training and support.

Think Goodness Young Entrepreneur Facebook Group: A dedicated Facebook group for our Young Entrepreneurs.

| HELPFUL RESOURCES
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OTHER TECHNOLOGY TOOLS

SMS

When you become a Brand Partner, you can sign up to receive occasional text (SMS) messages from the corporate office. These won’t be spam messages. These texts will give you heads up of great specials being offered, important updates or exciting things happening. You can opt out of text messages at any time. Not signed up for SMS? Sign up in your Virtual Office under Settings.

VIRTUAL OFFICE

A place to keep track of your sales. You’ll also have access to additional tools to support your business.

MY SHOPPING LINK

Each Brand Partner has an exclusive personal website (shopping link) where they receive credit for all orders.

THINK GOODNESS APP

This state-of-the-art app is chock full of colorful assets to digitally promote our brands, the Giving Goodness Foundation, customer programs, customer incentives and training videos. Available for Brand Partners only.

NEW CUSTOMER CODE

A unique discount code you can share with others that gives them a savings on their first order placed with Think Goodness – and you get the commission!

PERSONAL DISCOUNT CODE

Your personal discount code for your own purchases to get up to 40% discount on every purchase! Affiliates Personal Discount is 15%.

MISCELLANEOUS SUPPORT

Corporate Social Media Brand Pages: Create awareness for your business by following and sharing our daily posts on INSTAGRAM, FACEBOOK and TIK TOK.

“Good News” Monthly Newsletter: This monthly newsletter, sent on the first business day of the month, covers what’s coming for the month by way of incentives, programs, product launches and more.

Monthly All Brand Partner

Kick-Off Zoom Calls: Join one or more of our Founders and the corporate team to be the FIRST to know what’s coming up on the first Tuesday of every month!

Think Goodness “Coming Up Next Week” Weekly Newsletter: Check your inbox for this informative weekly newsletter each Saturday evening.

Hot Buys: Live stream selling hosted by corporate that’s direct to consumers for Brand Partners and Affiliates to promote and share.

Annual “Glow” Convention: An annual celebration where hundreds of Brand Partners gather for two days of camaraderie, training, new releases, awards and recognition.

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what is the think goodness app?

The Think Goodness app is a custom designed tool built for Brand Partners, providing an easy to use mobile and desktop app. With the Think Goodness app, you can easily share and connect with others through digital, social selling tools to create excitement and complement your everyday efforts! Connect with new contacts and interact with your customers, affiliates and referrals by sharing exclusive content from the creative and marketing team. You’ll have access to key marketing materials, videos, social assets and more right at your fingertips to streamline your business.

NETWORK

Manage contacts easily and swipe to categorize by interest level. You can make connections, add notes, or check out the Contact Feed to see the media you’ve shared and if it’s been viewed.

MEDIA

It has never been easier to share information about your products and journey via SMS text, email or social media. Simply choose from the library of content specifically designed to promote your journey and share it with a contact. There is a huge variety of digital tools at your disposal!

FEED

Keep track of everything you’ve shared and see what your contacts have viewed with notifications. You can even swipe notifications to mark them as a Reminder.

| WHAT IS THE THINK GOODNESS APP?
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Share tools via email, SMS, social, copy links, and even download.

Sync your contacts and organize prospects.

One simple feed for action notifications, reminders, and news.

Access helpful links to build your business.

Build a list the fun way. It’s as easy as swiping.

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tips from our partners

These days, everyone is looking for a side gig. Who do you know who needs money or an extra stream of income? Just for helping others get started on their journey, you will be generously rewarded through our referral bonus program. How do you become really successful at inviting others into Think Goodness? We asked our Brand Partners -- here are the tips they have for you!

BURNING DESIRE: If you want it - really want it - and you work for it - it will happen!

SHARE CONSISTENTLY: You don’t need to set up a special time to talk about becoming a Brand Partner - just make this a normal part of your everyday practice!

GET NAMES

AND CONTACT INFORMATION

… THEN FOLLOW UP!

Keep catalogs (Take Out Menus), collection flyers and a notepad and pen in your purse to take contact information. Place a Post-it Note on each catalog/flyer. When you hand them the catalog/flyer, write their contact info on the Post-it Note and keep the Post-it Note for yourself. In other words, you give them your catalog that you have paid for and you get their contact information to follow up!

AIM FOR THE “ONE-THIRD” RULE: Pat yourself on the back if you are referring 3 out of 10 – this is a very commendable closing rate!

CONNECT AT POP-UP S: Your gatherings are definitely the best place to refer a new Affiliate or Brand Partner! Potential new Affiliates and Brand Partners are swept up by the excitement, the beautiful products and they can see first-hand how much is selling!

JUST ASK! If you want the sale, ask for it! When we fail to ask for the sale, we leave a way out for customers in doubt and the door open for someone else to come in and make the sale. Don’t be afraid of no – no means not right now.

GO LIVE ON YOUR SOCIAL

PLATFORMS! Do an unboxing of products or a Get Ready With Me… show your excitement and ASK if there is anyone watching who would like to know more about earning extra income.

SELECT AFFILIATES INTENTIONALLY!

Affiliates – not Brand Partners – should be the people you know or meet that have a strong social media presence, love sharing about things they love, are possibly even affiliates for other companies and want to earn a little commission with little to no restrictions.

Please note: our Brand Partner community is intended for those who want to sell products. Simply put, people who are interested in joining for a discount on products would be better served as a customer.

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where to start...

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code of ethics

Think Goodness Brand Partners are expected to uphold the highest standards of business ethics while affiliated with Think Goodness. Think Goodness will take every measure to ensure a safe, ethical, moral and profitable opportunity for all. Each Brand Partner is required to adhere to the following Code of Ethics in the operation of a Think Goodness business: REV. 9/1/23 U.S. POLICIES & PROCEDURES

As a Think Goodness Brand Partner, I promise and agree that:

I will be courteous, respectful, honest and fair in all my dealings while acting as a Brand Partner, and I will perform my business activities in a manner that will enhance my reputation and the positive reputation of Think Goodness.

I recognize that the Founders of Think Goodness have strong personal convictions regarding the ethical conduct of all Brand Partners, and that I am agreeing to uphold these standards of ethical conduct at all times.

I will not disrespect any other Brand Partner or any corporate officers or employees of Think Goodness at any time. This includes, but is not limited to, shipping personnel, receiving personnel and/or customer service personnel.

If I am found to be disrespectful to any of these people, I understand a warning will be issued or that my Brand Partner status may be suspended or terminated at Think Goodness’ sole discretion.

| CODE OF ETHICS 44

policy and procedures

For detailed Policies & Procedures, reference the Virtual Office under News + Support > Business Library.

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POLICY AND PROCEDURES |
faith as small as a mustard seed can move mountains MATT H E W 17:20 FIND US ON: Corporate Head Office, aka “the Nest” 575 East Germann Road, Suite 101 Gilbert, Arizona 85297 We’re happy to answer any questions you have. Please email: support@thinkgoodness.com or in Spanish: supportespanol@thinkgoodness.com

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