Dirty bits. *X-Height.
Futu *Futura was designed as an Geometric typeface note the right angles.
*baseline where the letters sit.
*
*Ge
Fun Stuff.
*all of Futura’s lowercase le have tall asc
that c
*futura’s characte it’s perfe O’s.
ura
*Ascenders.
*The counters in this typeface intersect *capline the stem. distance from baseline to top of capital letter.
eometric circular counter.
etters cenders,
cookie.
s noteable eristics are ect stroked
*Simplistic no decorations.
*Futura was created by Paul renner in the 1920’s *was created with geometricforms in mind influenced by German BAUHAUS design *The typefaces strokes are almost perfect, for example the “O” is beautiful. *Still used widely today inmany coporate logos, ex: Dominoes, IKEA, and Adobe.
*24 *24 CASES CASES
“It’s time for Art Directors the world over to boycott the use of Futura Extra Bold Condensed – the most overused typeface in advertising history. Destroy the Great Satan of clichés and the Little Satan of convenience, and rally to the cause of a better type selection. Please fill out the enclosed petition and mail it to our headquarters. It will be used to sway the opinionmakers of our industry toward our just and worthy cause. Together, we can whip this mother.” Art directors against FUTURA EXTRA BOLD CONDENSED. -1992
*Futura was the first and so far only
typeface to be sent to the moon. In 1969 it was selected to be on official typeface of the Apollo 11 moon landing, i was branded on a plaque that was left on the moon spreading a message of peace.
Futura’s lower case J, has no finial. The curved part on J’s and other lower case letters.
*Futura features some details other typefacesdon’t utilize.
Futura’s O has a perfect circular stroke another quirk that seperates it from other typfaces. And adds geometric flair.