O&M Colour Bible

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Original Mineral clean colour | kind haircare

COLOUR BIBLE
CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Table of Contents

Original Thinking 4 The Whole Equation 4 Original Exclusions 7 Original Technology ........................................8 Original Ingredients ...................................... 10 Original Activators 11 Hair Structure 12 Texture Porosity 12 The Colour Process Chemical Reaction ........ 13 CØR.color Usage .......................................... 14 CØR.color Colour Codes 15 CØR.color Shade Range 16 CØR.color Shade Range Guide 18 CØR.color Colour Wheel .............................. 19 CØR.color Range ..........................................20 Underlying Pigments 31 Colour Usage 32 Super Blondes 33 Mixing Ratios ................................................33 Pure Colours ................................................34 Pastels 34 Activators 35 Grey Hair 36 O&M Clear .................................................... 37 O&M CLEAN.liquid 39 CLEAN.liquid Key Ingredients 39 CLEAN.liquid Services 39 CLEAN.liquid Activator 1.8% 6Vol ................. 40 CLEAN.liquid CLEAR (0.00) .......................... 40 CLEAN.liquid Colour Usage 40 CLEAN.liquid Colour Correction 41 CLEAN.liquid Colour Wheel 42 CLEAN.liquid Base Shade Selection ..............43 CLEAN.liquid Range ..................................... 44 O&M Lighteners 48 O&M Powder Lighteners 48 O&M Paint Powder 50 O&M Cream Whip ......................................... 52 Colour Correction ........................................53 Virgin Head Application Technique 55 Colour Balance 56 Sensitivity Testing 56 CØR.restore ................................................. 57 Instant Treatments ....................................... 59
3

Original Thinking

O&M CØR.color is the next generation in Ammonia, PPD and Resorcinol-free professional hair colour.

We call it CØR because colour is the core of our brand.

The Ø at the heart represents our commitment to making the cleanest colour in the world by eliminating harsh chemicals.

Hair Colour is a Health Choice

The Whole Equation

The math isn’t hard – just #UseYourHead.

0

Ammonia, PPD and Resorcinol +

1 + Revolutionary New Technology (MBT)

2 + Nourishing Natural Complexes

Reconstructing 2-Step CØR.restore

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clean colour | kind haircare

5
Welcome to Ammonia PPD Resorcinol Permanent Colour by O&M. 6 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Original Exclusions

We called our next-generation colour CØR because colour is the core of our brand. At the very heart is the Ø, a symbol of our unbreakable commitment to zero Ammonia, PPD and Resorcinol.

One of the first haircare companies in the world to produce professional-grade Ammonia, PPD and Resorcinol-free permanent hair colour, O&M is serious about low-chemical solutions for today’s conscious clients and committed stylists.

CØR.color is both an answer to an industry-wide problem of increasing chemical sensitivity, and a compelling marketing story in a world where consumers are constantly on the lookout for ever-more effective natural beauty solutions.

AMMONIA is typically used to swell the hair and open the cuticle scales to allow colour to penetrate deep within the cortex. For anyone with sensitive skin or scalp, this is an unhealthy additive. We’ve replaced it with MEA - an alkaline agent that mimics the role of Ammonia, minus the odour, red eyes and irritation.

PPD (PARAPHENYLENEDIAMINE) is a chemical known to cause dermatitis, reddening and swelling of the scalp and face. We’ve replaced it with low levels of PTDS (p-Toluenediamine Sulfate), enabling up to 50% of PPD allergic stylists and clients to now use colour.

RESORCINOL is a popular colouring agent toxic to wildlife and the human immune system. Shade dependent, we’ve replaced it with 2-Methylresorcinol or 4-Chlororesorcinol – two chemicals kinder to the environment and with less potential to sensitise.

+ Mindful of our results-driven industry, O&M CØR.color maintains limited chemical inclusion to ensure the highest degree of performance, ensuring client retention. Your business is our business.

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Original Technology

Following years of research and in-salon testing, CØR.color represents a huge leap forward for the hair industry, with the introduction of a progressive new colour technology – Molecular Blend Technology (MBT).

This revolutionary colouring system pre-links base and reflect colour pigments, allowing them to develop more effectively and evenly, giving superior coverage while minimising the risk of scalp irritation.

As hairdressers ourselves, we know that technology is nothing without salon-floor performance. Following extensive in-salon testing, we're confident in the spectacular results of this advanced formulation, and excited to share them with you.

Behind the Scenes

• Hair colour pigments come in two forms: base and reflect

• MBT pre-links these pigments in the laboratory, taking into consideration the specific molecular weight of each pigment

• Once all base and reflect pigments are paired, no unlinked pigments remain which could cause scalp irritation

• This linking process also guarantees that all pigments are fully developed and oxidised during the colour process

The result is greater grey coverage (up to a level 9) without the need for Ammonia

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O&M Signature Oil Blend

+

Cell regeneration and synthesis of keratin

+

Outstanding protection against environmental aggressors

+

Deep conditioning and nourishing properties

+ Noticeable shine

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Original Ingredients

Desert Harvest

CØR.color looks to a hero complex that has sustained the health and nutrition of Australia's first people, Aboriginal Australians, for over 40,000 years.

Harvested and extracted sustainably, Desert Harvest combines the benefits of exotic fruits and seeds of the Australian desert: the Quandong / Desert Peach (Santalum acuminatum), Desert Lime (Citrus glauca) and Wattle Seed (Acacia victoriae) – each a traditional food source that brings radiant health benefits for hair.

Features and Benefits

• Hydrates, soothes and conditions dry, itchy scalps

• Protects, nourishes and conditions all hair types throughout the colouring process

• Leaves hair noticeably shinier

• Rich in antioxidants and phytosterols to protect against harsh environmental aggressors

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Original Activators

O&M Signature Oil Blend

A special blend of native Australian certified organic macadamia oil and certified organic coconut oil activates and enhances the in-salon CØR.color journey.

Beyond its beautiful fragrance, coconut oil penetrates hair more deeply and effectively than most natural oils. When combined with the high nutritional and calming values of macadamia, it’s a nourishing super-duo.

Features and Benefits

• Enhanced vibrancy

• Colour longevity

• Detangling benefits

• Promotes hair growth

• Deep hydration and conditioning

• Calms frizz and unruly hair

• Reduces oxidative stress on scalp

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Hair Structure

Cuticle

The cuticle layer is made up of flat, over lapping cells of keratin. The purpose of the cuticle layer is to cover and protect the delicate inside of the hair. The cuticle layer is transparent, and it is the cortex that determines hair colour.

Cortex

The cortex is where the natural pigment, known as melanin, is located. This is what determines hair colour. Melanin can be broken into two types: Eumelanin (blue/brown) and pheomelanin (red/yellow). White hair or albino hair is depleted of melanin and does not appear to have a colour.

Medulla

This is the innermost part of the hair and surprisingly, there is no evidence that it has any part to play in the characteristics of the hair. It can be present in random breaks, or sometimes is not present at all.

Texture Porosity

Porosity is the ability of the hair to absorb liquids. This will affect the colour's ability to last.

High Absorbs colour easily but may also lose colour quickly

Medium Absorbs and holds colour well

Low Resistant to colour and may be hard to absorb

CUTICLE CORTEX MEDULLA
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The Colour Process Chemical Reaction

In order to achieve great colour outcomes every time, it is important to understand the colour process. Colour inside the colour tube contains unprocessed colour molecules. These are known as colour precursors. Once the colour is mixed with an activator (hydrogen peroxide) these colour precursors start to develop into colour.

Two key ingredients allow this to occur:

MEA (ALKALISING AGENT) gently swells the hair and opens the cuticle scales to allow the colour substances to penetrate within the cortex of the hair.

OXYGEN by way of the activator reacts with the colour substance causing a chemical reaction known as oxidation.

The activator simultaneously lightens the natural melanin in the hair in order to fully expose the new colour. The activator chosen will determine the amount of lightening that can be achieved.

In order for full colour uptake and desired colour result the mix of both colour and activator must be measured. A colour application should be applied evenly and efficiently for even colour outcomes.

COLOUR

• Protective base

• Colour substance

• Alkalising agent

• Stabilised Hydrogen Peroxide 10/20/30/40 Volumes

Mixing active elements

The alkalinity opens up the hair scales

ACTIVATOR
Colour + Hydrogen Peroxide = Colouration Hydrogen Peroxide + Alkalising Agent = Bleaching 13

CØR.color Usage

Key Benefits

01.

Rich creamy consistency.

02.

Pleasant fragrance – no fumes

Usage

01.

Permanent and demi permanent colouring within one colour system.

02.

Over 100 shades to create your every colour desire

03.

Full grey hair coverage..

03.

Easy to mix and apply.

04.

Glossy colour results with great lasting quality.

05.

Large and flexible range to suit all colour requirements.

06.

Comprehensive Mens colour range.

04.

Super blondes lighten hair up to 4 levels.

05.

Fashion and base shades lighten the hair up to 3 levels,

06.

A full range of Pure Colours to further enhance chosen shade or subdue unwanted tones.

07.

A complete Pastel Toner range designed for high fashion results on lightened blonde hair.

08.

Dual options for warm and cool grey coverage.

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CØR.color Colour Codes

CØR.color uses the ICCC numbering system. This is the International Colour Classification Code.

Bases

The colour levels range from 2–10. The lower numbers (2–5) represent the darker colour shades while the higher numbers (6–10) represent the lighter colour shades.

2 Black

3 Dark Brown

4 Brown

5 Light Brown

6 Dark Blonde

7 Blonde

8 Light Blonde

9 Very Light Blonde

10 Lightest Blonde

Pastels

O&M CØR.color has an extensive range of pastel reflect shades used for colour toning over pre lightened hair.

Reflects

Every number after the decimal point represents the reflect of the colour.

The reflect numbers are indicated as follows:

Ash (Blue)

Cool Beige (Blue/Yellow) .03 Beige (Yellow)

(Yellow) .34

Golden Copper (Yellow Orange)

Copper (Orange)

Copper Gold (Orange Yellow)

(Blue/Red/Yellow)

Golden Brunette

x 2)

Chocolate Brunette

(Violet/Blue)

Matte (Green)

NUMBER COLOUR
COLOUR
Silver Charcoal
Lilac
Platinum Ice
Sand Pale Pink
NUMBER REFLECT
Ash
Intense
.13
.1
(Blue) .11
.3 Gold
.4
.43
.5 Red
.55 Intense
.6 Violet
.16
.7 Brunette
.73
(Red)
Red (Red)
(Violet)
Ash Violet (Blue/Violet)
(Blue/Red/Yellow
.75
(Blue/Red
.8 Pearl
.9
x 2/Yellow)
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CØR.color Shade Range

NATURALS

COOL NATURALS

WARM NATURALS

Base range designed to replicate natural brown reflect. Blue to Violet in nature to help control warmth. Designed to give grey coverage.

Blue/green base range designed to be used alone. Gives a matte/flat finish. Great for controlling warmth on darker hair when wanting to go lighter.

Perfectly formulated to achieve warm natural results on grey hair, great for base shades that need to support warm reflects and amazing for darkening light hair.

ASH

INTENSE ASH

COOL BEIGE

BEIGE

GOLD

GOLDEN COPPER

COPPER

COPPER GOLD

Blue based colour ideal for achieving cool colour results and neutralizing unwanted orange tones.

Double blue based colour pigments ideal for lightening and subduing strong orange tones in the hair.

A combination of ash and golden reflects gives a cool beige result on the hair.

A soft golden secondary reflect for natural warm colour results.

For achieving warm golden reflects. Can be used to help maintain warmth on grey hair when used in conjunction with a base shade(0) and warm target shade.

A soft warm yellow/orange combination for natural looking copper shades.

Bright orange based colour for intense copper results from brown levels through to blonde.

Bright orange/yellow combination for brighter copper colour results.

RED For strong clear primary red colour results.

VIOLETS

ASH VIOLET

BRUNETTES

GOLDEN BRUNETTE

Intense cool based violet shades for dark to light blonde hair levels 3–10.

Blue/violet for Nordic blonde colour results levels 8–10. Ideal for eliminating unwanted yellow/orange tones in the hair.

A combination of the 3 primary colours to give rich “brown” reflects from a brown through to light blonde. Levels 4–9.

Rich golden brown reflects for rich warm colour results.

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CHOCOLATE BRUNETTE

Red brown reflects for rich warm chocolate colour results.

ASH BRUNETTE For cool chocolate brunette colour results (.71).

PEARL Cool violet/blue pigments. At levels 5–7 give a cool chocolate result and levels 8–10 a soft pearl blonde colour.

SUPER BLONDES Super high lift blondes with natural and cool reflects to soften and subdue unwanted warmth. Can be used to lighten the hair up to 4 levels Ideal for natural levels 6–7.

PURE COLOURS

PASTELS

Reflect boosters designed as an additive to colour range for extra intensity of reflect be it warm or cool. Can be mixed with CLEAR for pastel tone reflects.

A range of pastel reflects designed to be used on pre lightened hair levels 9–10.

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CØR.color Shade Range Guide

Super Blonde Pure Colour NATURALS 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 12.0 0.00 COOL NATURALS 33.19 44.19 66.19 88.19 WARM NATURALS 4WN 5WN 6WN 7WN 8WN 9WN ASH 4.1 5.1 6.1 7.1 8.1 9.1 10.1 12.1 0.11 INTENSE ASH 2.11 6.11 7.11 8.11 9.11 12.11 COOL BEIGE 5.13 6.13 7.13 9.13 10.13 BEIGE 6.03 7.03 8.03 9.03 10.03 GOLD 4.3 5.3 6.3 7.3 8.3 9.3 10.3 0.33 GOLDEN COPPER 6.34 7.34 8.34 COPPER 5.4 6.4 7.4 8.4 9.4 COPPER GOLD 6.43 7.43 8.43 0.43 RED INTENSE 44.65 55.55 66.46 77.45 RED 6.45 9.5 0.55 VIOLET 4.66 5.6 8.63 9.6 10.6 10.67 0.66 ASH VIOLET 8.16 9.16 10.16 PEARL 5.8 6.8 7.8 8.81 9.8 10.8 12.8 12.81 BRUNETTE 4.7 5.7 6.7 6.77 7.7 8.7 9.7 9.71 GOLD BRUNETTE 6.73 7.73 8.73 CHOCOLATE BRUNETTE 4.75 5.75 6.75 7.75
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CØR.color Colour Wheel

.55 .43 .3 .03 .33 .1 .11 .8 .6 .66 .65 .5 .45 .4 .16 .34 .13 .7 .77 .73 .75 N WN .81 .19
red
.71 19
yellow blue

CØR.color Range

Cool Naturals

7.0 Blonde 8.0 Light Blonde 9.0 Very Light
10.0 Lightest
Naturals
Blonde
Blonde 88.19
Light Ash Matte Blonde 66.19 Dark Ash Matte Blonde 44.19 Ash Matte Brown 33.19 Dark Ash Matte Brown 2.0 Black 3.0 Dark Brown 4.0 Brown 6.0 Dark Blonde 5.0 Light Brown
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Warm Naturals

6WN Dark Warm Natural Blonde 8WN Light Warm Natural Blonde 7WN Warm Natural Blonde 5WN Light Warm Natural Brown 4WN Warm Natural Brown 9.1 Very Light Ash Blonde 10.1 Lightest Ash Blonde Ash 4.1 Ash Brown 5.1 Light Ash Brown 6.1 Dark Ash Blonde 8.1 Light Ash Blonde 7.1 Ash Blonde
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9WN Very Light Warm Natural Blonde

CØR.color Range

Intense Ash

Cool Beige

Beige

2.11 Blue Black 6.11 Intense Ash Dark Blonde 7.11 Intense Ash Blonde 9.11 Intense Ash Very Light Blonde 8.11 Intense Ash Light Blonde 5.13 Cool Beige Light Brown 6.13 Cool Beige Dark Blonde 7.13 Cool Beige Blonde 9.13 Cool Beige Very Light Blonde 10.13 Cool Beige Lightest Blonde 6.03 Dark Beige Blonde 7.03 Beige Blonde 8.03 Light Beige Blonde 9.03 Very Light Beige Blonde 10.03 Lightest Beige Blonde
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Gold 4.3 Golden Brown 5.3 Light Golden Brown 6.3 Dark Golden Blonde 7.3 Golden Blonde 10.3 Lightest Golden Blonde 9.3 Very Light Golden Blonde 8.3 Light Golden Blonde Golden Copper 6.34 Dark Golden Copper Blonde 7.34 Golden Copper Blonde
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8.34 Light Golden Copper Blonde

CØR.color Range

Red Intense

5.4 Light Copper Brown 6.4 Dark Copper Blonde 7.4 Copper Blonde 8.4 Light Copper Blonde 9.4 Very Light Copper Blonde 6.43 Dark Copper Gold Blonde 7.43 Copper Gold Blonde 8.43 Light Copper Gold Blonde
Copper Copper Gold
44.65 Red Intense Brown 55.55 Light Red Intense Brown 66.46 Dark Red Intense Blonde
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77.45 Red Intense Blonde 6.45 Dark Copper Red Blonde 9.5 Very Light Red Blonde Red Violet 4.66 Intense Violet Brown 8.63 Light Violet Golden Blonde 5.6 Light Violet Brown 10.67 Lightest Violet Brunette Blonde 9.6 Very Light Violet Blonde 10.6
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Lightest Violet Blonde

CØR.color Range

Ash Violet

8.81 Light Pearl Ash Blonde 9.8 Very Light Pearl Blonde 10.8 Lightest Pearl Blonde 5.8 Light Pearl Brown 6.8 Dark Pearl Blonde 7.8 Pearl Blonde Pearl 8.16 Light Ash Violet Blonde 9.16 Very Light Ash Violet Blonde 10.16 Lightest Ash Violet Blonde
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Brunette 8.7 Light Brunette Blonde 9.7 Very Light Brunette Blonde 9.71 Very Light Brunette Ash Blonde 4.7 Brunette Brown 5.7 Light Brunette Brown 6.7 Dark Brunette Blonde 7.7 Brunette Blonde 6.77 Dark Intense Brunette Blonde 6.73 Dark Golden Brunette Blonde 7.73 Golden Brunette Blonde 8.73 Light Golden Brunette Blonde
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Gold Brunette

CØR.color Range

Super Blondes

Pure Colours

12.0 Super Blonde Natural
12.1
Super Blonde Ash
12.11
12.8
Super Blonde Intense Ash
12.81
Super Blonde Pearl Super Blonde Pearl Ash 0.33 Gold 0.43 Copper 0.66 Violet 0.11 Ash
0.55
Red 7.75 Chocolate Blonde 6.75 Dark Chocolate Blonde 5.75 Light Chocolate Brown 4.75 Chocolate Brown
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Chocolate Brunette

Pastels

Platinum Ice Silver Lilac Pale Pink Sand
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Charcoal
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Underlying Pigments

This diagram shows the relationship of the natural level to the underlying pigment.

The underlying pigment is lightened when an Activator is applied and is not visible but affects the result. The underlying pigments do become visible when we apply lighteners.

Sometimes the underlying pigment will help to increase the vibrancy of the finished result but most of the time, if the target shade does not work with the underlying pigment we must add mix tone to our formula.

LEVEL COLOUR NAME UNDERLYING PIGMENT 10 Lightest Blonde Pale Yellow 9 Very Light Blonde Yellow 8 Light Blonde Yellow/Orange 7 Blonde Orange 6 Dark Blonde Orange/Red 5 Light Brown Red/Orange
Brown Red
Dark Brown Red
Black Blue 31
4
3
2

Colour Usage

O&M CØR.color has various usages for creating the ultimate colour result. Because CØR.color is free from Ammonia, it can be used as a hybrid range offering for both permanent and demi permanent colour results.

The long lasting result comes down to CØR.color keeping the hair hydrated and in better condition throughout the colour process by using Macadamia and Coconut oil. MBT helps to ensure long lasting colour results.

For colouring, we have a choice of 6 O&M Activators to choose from.

1% (3.5Vol)

1.5% (5Vol)

3% (10Vol)

6% (20Vol)

9% (30Vol)

12% (40Vol)

Plus 15

Zero lift for toning

Level on level (semi permanent)

On level/darkening/up to 1 level of lightening

1–2 levels of lift/grey hair coverage

2–3 levels of lift

Up to 4 levels of lift

Timing for O&M colour is simple. Just add 15 minutes to the Activator you are using.

For example:

The +15 for timing is a quick and easy guide to use. Timing may alter for grey coverage or darkening on natural hair.

ACTIVATOR LEVEL OF LIFT
ACTIVATOR TOTAL TIME 3.5Vol + 15 18 minutes 5Vol + 15 20 minutes 10Vol +15 25 minutes 20Vol + 15 35 minutes 30Vol + 15 45 minutes 40Vol +15 55 minutes
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Super Blondes

O&M CØR.color has a specific range of high lift blondes in order to lighten up to 4 levels. Super Blondes are indicated by ICCC NUMBER 12.

12.0

12.8

12.81

12.1

12.11

Super Blonde Natural

Super Blonde Pearl

Super Blonde Pearl Ash

Super Blonde Ash

Super Blonde Intense Ash

The O&M Super Blonde series works from a natural base of 6 upwards. These are used to achieve light blondes without powder lightener.

These tints are mixed with 9% (30Vol) or 12% (40Vol) High Lift. The colour lightens and adds reflect simultaneously throughout the processing time.

Heat is NOT recommended on all shades of CØR.color. It is possible to add mixed tones to these shades.

Mixing Ratios

All CØR.color must be mixed correctly with our O&M Activator for guaranteed results. We suggest using electronic scales for measurement.

Mixing 1 Part Colour to 2 Parts Activator 9% (30Vol) or 12% (40Vol) (1:2) Development Time 55 minutes
COLOUR RESULT MIXING RATIO Permanent colour base and fashion shades. 1 Part Colour to 1.5 Parts Activator (1:1.5) Super Blondes 1 Part Colour to 2 Parts Activator (1:2) Demi Permanent Colour 1 Part Colour to 2 Parts Activator (1:2) Pastel Toners 1 Part Colour to 2 Parts Activator (1:2) 33

Pure Colours

The mixing ratio is 1 Part Pure Colour to 10 Parts chosen colour shade (1:10) before Activator is added into mixture.

0.33

0.43

0.55

0.66

0.11

Pastels

Gold to increase gold tones

Copper to increase copper tones

Red to increase red tones

Violet to increase violet tones or subdue yellow.

Blue to reduce orange warmth or to increase coolness of tone.

O&M CØR.color Pastels are a range of pastel toners designed specifically to be used on pre-lightened hair level 9–10. CØR.color Pastels can be used for either soft natural colours or high fashion colour reflect results.

Application

• Apply to freshly washed, towel-dried hair

• Use bowl and brush

• Start application at nape and work towards front applying front hairline last

Mixing

• 1 Part Pastel Shade to 2 Parts Activator (1:2) - 30g pastel shade 60ml Activator Activators used 1% (3.5Vol), 1.5% (5Vol) or 3% (10Vol)

• Timing: up to 30 minutes

• Rinse thoroughly

• Apply recommended O&M treatment

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Activators

Original Mineral have developed a range of activators specifically to be used with CØR.color. An activator containing a blend of macadamia oil and coconut oil works as a natural emollient to maintain softness and moisture.

The activator has a dual action during the colour process.

• To drive the colour into the hair shaft and oxidise the colour molecules To oxidise the natural melanin from the hair

All O&M Activators are stabilised and contain oxygen in controlled quantities which are released once the Activator is mixed with the colour.

Usage

ACTIVATOR STRENGTH LEVELS USE WITH 1% Tone 3.5Vol 0 CØR.color 1.5% Semi 5Vol 0–1/2 CØR.color / Lightener 3% Deposit 10Vol 0–1 CØR.color / Lightener 6% Coverage 20Vol 1 –2 CØR.color / Lightener 9% Lift 30Vol 2–3 CØR.color / Lightener 12% High Lift 40Vol 3–4 CØR.color / Lightener 12% High Lift 40Vol 3–4 Super Blonde 35

Grey Hair

In order to achieve maximum grey hair coverage a base shade may be required. The table below gives recommendations of the quantity of “base” needed for optimum results. The Activator recommended for grey hair coverage is 6% (20Vol).

0%–25%

Up to 50%

Base 75% Target shade

Base 75% Target shade

Up to 75% 50% Base 50% Target shade

75%–100% 75% Base 25% Target shade

For highly resistant grey hair we DO NOT recommend decreasing the amount of Activator. Instead we suggest using a base shade 1/2 to 1 level darker than desired result.

Example:

• Desired shade: 6.13

• Grey: 75%

• Mixture: 1/2 5.0 + 1/2 6.13 with 6% (20Vol)

• Development Time: 40–45 minutes

PERCENTAGE OF GREY MIX
25%
25%
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O&M Clear

O&M Clear is a permanent hair colour crème without any pigment. It is extremely versatile in its uses and is a great tool for the hair colourist to have on hand in order to deal with any colour issues that may arise.

O&M Clear can prevent colour build-up on the hair, which can lead to a lacklustre result

Technical Usage

• Create a lighter version of the chosen colour

Example: 25g 8.43 and 25g O&M Clear mixed 75ml Activator

Result: 9.43

• Stops over saturation of colour pigment on porous or sensitised hair

• Pastelises and softens the chosen shade for a lighter, more light-reflective result

• Break the base of the natural hair

- Gives a sunkissed effect (mix with 3% (10Vol) or 6% (20Vol) 1:1.5)

- Create an even blend on highlighted hair by slightly effecting the natural hair (lightening) 1/2 a level

- Can be used to reinstate a new colour finish to the hair without any colour pigment O&M Clear is not recommended to be used when grey hair coverage is required

Timing

• When adding O&M Clear to colour, normal timing applies

• When O&M Clear is used alone it can be mixed with 3% (10Vol), 6% (20Vol) or 9% (30Vol) for up to 45 minutes

• Please note the longer O&M Clear is left on the hair the lighter and warmer the result

Natural Hair Only

LEVELS OF LIFT 3% (10VOL) 6% (20VOL) 9% (30VOL) Natural Hair Up to 1 Level Up to 2 Level Up to 3 Level 37

TONE ON TONE Colour.

CLEAN from Ammonia, PPD &

38 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE
Resorcinol.

O&M CLEAN.liquid

A high shine gloss colour range in a nourishing liquid emulsion.

Designed for tone on tone colour services:

• To introduce a client to colour

• To refresh or enhance existing colour with a high gloss finish

• Toning over blondes, foil highlighted, balayage or painted hair without altering the natural hair.

• To correct unwanted tone

Can be used for colour correction on highly sensitised hair. pH neutral allowing for gentle colouring on all hair types.

CLEAN.liquid Key Ingredients

MACADAMIA SEED OIL

Smoothing, leaving hair tangle free and frizz free. Helps to extend colour treatment by reducing fading.

PRICKLY PEAR SEED OIL

The oleic acid in prickly pear seed oil controls water loss in hair, which seals in moisture leaving your hair feeling nourished and soft.

AÇAI FRUIT OIL

Rich in fatty acids help prevent environmental damage and protect hair from breakage. Antiinflammatory and scalp soothing

CHAMOMILE FLOWER EXTRACT

Brightens hair colour and adds shine. Hydrates the scalp and soothes irritation.

CLEAN.liquid Services

• Colour Introduction

• Grey Blending

• Refresh

• Toning

• Colour Correction

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CLEAN.liquid Activator

1.8% 6Vol

O&M CLEAN.liquid has its own specific liquid activator which mixes into a gel formula that can be applied to wet or dry hair with a bowl and brush or applicator bottle.

CLEAN.liquid CLEAR (0.00)

O&M CLEAN.liquid CLEAR (0.00) is designed to be intermixed with all shades from the CLEAN.liquid range and can be used to lighten the chosen colour by up to 1 level. Can be used to pastelise and soften a reflect. A great colour choice when working on highly sensitised hair in order to ensure oversaturation of colour does not occur.

CLEAN.liquid Colour Usage

Mixing

Shake O&M CLEAN.liquid High Gloss Colour well. Do not use metal tools (e.g. bowls, clips, combs). Mix 60ml of CLEAN.liquid High Gloss Colour with 60ml of CLEAN.liquid Activator (1:1). Do not cover or wrap.

Pastelise 1/4 colour + ¾ clear Sensitised hair 1/2 colour + 1/2 clear 40 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

minutes

Rinsing

Once the development time is over, rinse hair thoroughly until the water runs clear and proceed with shampoo and conditioner.

CLEAN.liquid Colour Correction

When reinstating colour using CLEAN.liquid to go darker in colour, a pre pigmenting process is required. This will ensure you achieve the desired result and longer lasting colour.

Mixing

1 part CLEAN.liquid High Gloss Colour 2 parts CLEAN.liquid Activator (1:2).

Application

Apply pre-pigment shade to dry unwashed hair. Leave to process for 15 minutes. Rinse and gently shampoo to remove excess colour. Towel dry hair. Apply target shade. Process for 30 minutes.

Colour Intro 30 minutes Coverage Grey Blend 30
Refresh 20
Toning 10–30
Correction 20–30
Sensitised Hair 10–15
Timing
minutes
minutes
minutes
minutes
TARGET LEVEL PRE-PIGMENT SHADE TARGET LEVEL PRE-PIGMENT SHADE 9 9.3 6 7.3 8 9.3 5 7.4 7 7.3 4-2 7.4
41

CLEAN.liquid Colour Wheel

.3 .1 .11 .8 .6 .65 .5 .4 .34 .03 N WN .71
.13 .16 .67 42 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE
red yellow blue

CLEAN.liquid Base Shade Selection

Naturals

Base range designed to replicate natural brown reflect. Cooler in nature and perfect to intermix when using cooler shades.

Warm Naturals

Perfectly formulated to achieve warm natural results, great for base shades that need to support warm reflects and amazing for low lights.

9.0 10.0 4.0 5.0 6.0 8.0 7.0 8WN 9WN 7WN 6WN 5WN
43
10WN

CLEAN.liquid Range

Warm Naturals

Naturals
8WN Light Warm Natural Blonde 9WN Very Light Warm Natural Blonde 7WN Warm Natural Blonde 6WN Dark Warm Natural Blonde 5WN Light Warm Natural Brown 9.0 Very Light Natural Blonde 10.0 Lightest Blonde 4.0 Natural Brown 3.0 Dark Brown
5.0
Light Natural Brown 6.0 Dark Natural Blonde 8.0 Light Natural Blonde 7.0 Natural Blonde 10WN
44 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE
Lightest Warm Natural Blonde

6.71

Cool Beige Beige

9.13

Very Light Cool Beige Blonde 9.03 Very Light Beige Blonde 10.13 Lightest Cool Beige Blonde Dark Brunette Ash Blonde 9.71 Very Light Brunette Ash Blonde
9.1
Very Light Ash Blonde
10.1
Lightest Ash Blonde
8.11
Light Intense Ash Blonde
7.1
Ash Blonde 4.1
Ash Brown 45
Ash

CLEAN.liquid Range

Gold 7.3 Golden Blonde 6.3 Dark Golden Blonde 5.3 Light Golden Brown 8.3 Light Golden Blonde 9.3 Very Light Golden Blonde Golden Copper 8.34 Light Golden Copper Blonde Copper 7.4 Copper Blonde 9.4 Very Light Copper Blonde 5.5 Light Red Brown 5.65 Light Violet Red Brown 8.65 Light Violet Red Blonde Red
46 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE
10.6 Lightest Violet Blonde 8.63 Light Violet Gold Blonde 10.67 Lightest Violet Brunette Blonde 9.6 Very Light Violet Blonde 7.6 Violet Blonde Violet Ash Violet 8.16 Light Ash Violet Blonde Pearl 5.8 Light Pearl Brown
47
0.00 Clear

O&M Lighteners

O&M has a range of lightening powder, clay and cream products all designed with their own purpose.

O&M Powder Lighteners

New and improved vegan formulas that mix beautifully with the CØR.color activators to deliver a creamy, smooth consistency which allows for easier application. This velvety texture makes it the perfect option for foiling.

CLEAN.BLONDE

Ammonia free powder lightener. Lightens hair up to 7 levels.

SUPER.BLONDE 7

Lightens hair up to 7 levels.

SUPER.BLONDE 9 HIGH LEVEL LIFT

Perfect for highlighting or for client’s who want to go platinum. Creates a clean base for further colouring. Lightens hair up to 9 levels.

48 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Key Ingredients

All three formulas contain Arginine, Sunflower Seed Oil, Calendula Flower Extract and Hydrolysed Oat Protein.

ARGININE

Is one of the most important amino acids in keratin. It strengthens hair, decreasing hair breakage, and helps minimize hair loss. Deeply moisturising and protects the hair from damage.

CALENDULA FLOWER EXTRACT

Has soothing and regenerative properties. It helps soothes scalp irritations and inflammation and promotes healthy hair follicles for growth.

SUNFLOWER SEED OIL

Is an antioxidant and anti-inflammatory properties. It provides the scalp and hair with nutrients to create shiny hair. It’s hydrating and anti-frizz.

HYDROLYSED OAT PROTEIN

Forms a coating on the outside layers of hair strands to prevent water loss. Helps protect hair against unwanted damage such as split ends and breakage.

Directions

Combine the recommended amount of the O&M Powder Lightener with the recommended O&M Activator (1.5% 3% 6% 9%).

DEVELOPMENT TIME

Up to 50 minutes.

APPLICATION

Apply immediately after mixing to dry hair. After processing time is complete, rinse hair well, then follow with prescribed O&M Shampoo and Conditioner/Treatment.

LIGHTENER MIXING RATIO O&M ACTIVATOR PROCESSING TIME Clean Blonde 1 Part Clean Blonde 2 Parts Activator 1.5%, 3%, 6%, 9% Up to 50min Super Blonde 7 1 Part Super Blonde 7 1.5-2 Parts Activator 1.5%, 3%, 6%, 9% Up to 50min Super Blonde 9 1 Part Super Blonde 9 2 Parts Activator 1.5%, 3%, 6%, 9% Up to 50min 49

O&M Paint Powder

O&M has created a paint powder that provides brilliant results for Hair Painting, Balayage and open air highlighting, while keeping the integrity of the hair condition.

We addressed the in-salon issues many colourists face:

• Product drying out too quickly

• Product bleeding

• Ability to get close-to-root application

• Compromising hair condition for results

The O&M Paint Powder combines key ingredients to prolong the lift process, which gives the colourist the ability to reach lighter levels by keeping the paste moist.

We have a mineral-dense formulation that includes:

KAOLIN CLAY which gives the product a thick paste like consistency perfect for bleed free application and the ability to keep the core product around the hair shaft moist and working for a full 50 minutes.

ILLITE which is another clay-like product designed to retain moisture, without swelling or expanding the product, perfect for close-to-root application. The technology we have used in the product allows for no cover between sections, though plastic wrap can be used for different techniques without any change in performance.

RICE FLOUR as a natural thickener and ALOE JUICE for an extra shot of moisture while lifting, round out our formulation for the O&M Paint Powder. Condition, control, and results are what we deliver with every O&M product.

Mixing Instructions

Gently mix O&M Paint Powder with the recommended volume O&M Activator, 6%/9%12% (20/30/40Vol).

O&M PAINT POWDER O&M ACTIVATOR 1 1.5 O&M Recommended 1 2 Thinner 1 1 Thicker 50 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE
51

O&M Cream Whip

Ammonia free vegan formula with violet pigment to help remove brassy tones.

Directions

MIXING RATIO

1:2 Mix 30g of O&M Cream Whip with 60g of O&M Activator, choosing the desired volume: 10 Vol/3%, 20 Vol/6%, 30Vol/9% or 40Vol/12%.

Apply the mixture to unwashed dry hair. Leave on for up to 50 minutes according to the level of lightening required. Do not exceed recommended development times.

Having reached the desired level of lightening, rinse thoroughly to remove the product.

Apply shampoo, massage gently and rinse off well with water to remove any residual product from the scalp and hair. Follow with treatment, toner or conditioner as required.

Always skin patch test prior to scalp applications. Mix in a non-metallic bowl and apply on scalp wearing appropriate gloves.

METHODS

Can be used for highlighting techniques including foils, board painting and balayage.

O&M Cream Whip can be used on both natural and artificially coloured hair. Lightens up to 6 levels and can be used for both on scalp and off scalp applications. The cream base stays moist and does not swell during the application process. No heat is required for activation. The maximum strength activator recommended for scalp application is 20 Vol/6%.

What’s Powering it

CORN PROTEIN

Contains Vitamin C, lycopene content, and other antioxidants that help strengthen the hair strands.

KAOLIN

Helps balance the pH levels in the scalp and restore the hair strands.

CANDELILLA WAX

A plant based wax rich in nutrients and easily absorbed into the scalp and hair while creating an instant barrier to prevent moisture loss.

ARGAN OIL

Moisturizes, adds shine, protects hair, protects from breakage and increases elasticity.

52 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Colour Correction

Reinstating Colour

Reinstating colour, also known as pre-pigmenting or filling artificially coloured hair, can be performed in either 1 or 2 steps depending on the level of darkening required and the porosity of the hair.

Step 1

When reinstating colour up to 2 levels darker on hair in good condition we add the pre-pigmentation shade directly into the target shade mixture.

Mixture: 50g of target shade, 5g of pre-pigmentation shade and 75ml Activator

• Timing: up to 35 minutes

Step 2

When reinstating colour 3 levels darker or working with highly sensitised hair then a pre-pigmentation service is required first , prior to applying desired target shade to the hair.

• Mixture: 1 Part pre-pigmentation shade to 2 Parts 1.5% (5Vol) Activator (1:2)

• Apply to dry unwashed hair

• Process for 15 minutes

• Comb off and wipe away excess colour with paper towel

• Apply target shade with 3% (10Vol) Activator

• Timing: up to 35 minutes

Always choose a warm shade for pre-pigmentation 1 shade lighter than desired result.

TARGET LEVEL PRE PIGMENT SHADE 9 10.3 8 9.3 7 8.3 6 7.3 5 6.34 4-2 6.34 53

Colour Correction

Removing Colour

Removing artificial colour, also known as colour cleansing is performed when wanting to achieve a lighter desired shade on the hair or the reflect of the hair is incompatible with desired shade.

TO REMOVE UNWANTED REFLECT – GENTLE CLEANSE

TO REMOVE UNWANTED LEVEL AND REFLECT – CLEANSE

Gentle Cleanse

MIXTURE:

• 1 scoop (30g) Keratin Powder Lightener

2 Parts Activator (60ml) 1.5% (5Vol) or 3% (10Vol)

• 30ml shampoo

METHOD:

• Apply to damp unwashed hair

Always apply to darkest sections first

• If the colour is even start application at the nape

• Massage gently for 3–5 minutes to allow for lightening penetration and then leave to process until required underlying pigment is exposed

• Check regularly

• TIMING: up to 30 minutes

• Rinse

• Dry hair completely

• Apply target shade mixture with 3% (10Vol) Activator

• Timing for final colour 25 minutes

Must be checked regularly

Cleanse

MIXTURE:

• 1 scoop (30g) Keratin Powder Lightener

2 Parts Activator (60ml) 3% (10Vol) or 6% (20Vol)

• 6ml CØR.restore Part 1 per scoop - 10ml maximum recommended

METHOD:

• Apply to dry unwashed hair

• Always apply to darkest areas first

• If colour is even then start application at nape

• Do not massage

• Check regularly

• TIMING: up to 50 minutes

• Once desired underlying pigment is achieved rinse, apply O&M CØR.restore Part 2

• Massage evenly into hair and leave for 5 minutes

• Rinse

• Shampoo and condition the hair

• Dry hair completely

• Apply target shade mixture with 3% (10Vol) Activator

Timing for final colour 25 minutes Must be checked regularly

54 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Virgin Head Application Technique

A virgin head application is used when the hair has had no previous colouring, or the re-growth is longer than 1 inch to avoid ‘bright roots’ or ‘root glow’. These applications are performed to ensure even results from root to end.

Virgin Head Application With Standard Shade

Apply your mixture to the lengths and ends. Apply approximately 1 inch away from the scalp

• Develop for 20 minutes

Apply a fresh mixture of the same colour to the root area and re-apply to the lengths and ends

• Develop for a further 35–40 minutes and remove as per standard removal technique

If your target shade is darker than the natural level, apply your chosen mixture straight from root to ends making sure to well saturate the ends with colour

Develop for 35–40 minutes and remove as per standard removal technique

• For re-growth applications more then 1 inch, apply to the area of hair that has no artificial colour but is more then 1 inch away from the scalp

• Develop for 20 minutes

• Apply mixture to the root area, re-apply to the band area and then choose your treatment of fade technique for the mid-lengths and ends and develop for the full 35–40 minutes

Virgin Head Application With Special Blondes

• Apply your mixture to the lengths and ends. Apply approximately 1 inch away from the scalp

Develop for 20 minutes

• Apply a fresh mixture of the same colour to the root area and re-apply to the lengths and ends

• Develop for a further 45–50 minutes and remove as per standard removal technique

55

Colour Balance

Fading

Below is guide on how to treat faded ends. This guide will assist in choosing your method to treat faded ends.

Loss of Tone

• After re-growth application set timer for 20 minutes

• Mix fresh batch of target colour (no base unless it is required in outcome) with 1.5% (5Vol) or 3% (10Vol) Activator

• Apply through lengths and ends for the remaining 10 minutes

Loss of Level and Tone

• After re-growth application set timer. Immediately mix fresh batch of target colour (no base) with 5g of filler shade (refer to pre colouring grid) to every 50g of target colour

• Mix with 1.5% (5Vol) or 3% (10Vol) Activator and apply to lengths and ends of hair, process for full remaining time

Sensitivity Testing

Sensitivities

Certain people have sensitivities or allergies to hair colour. O&M uses the latest technology to develop gentle, Ammonia-free products to lessen sensitivity. Some ingredients can cause allergies or sensitivities, therefore it is important to carry out a patch test prior to application

Patch Test

To patch test, apply a small amount of target colour behind the ear, leave without covering or removing for 48 hours. After this time, if there is any sign of reddening, itching or irritation DO NOT use this product.

56 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

CØR.restore

Multiple services – Immediate results

A restoring treatment for all salon colour services. CØR.restore is a 2 step process.

Part 1 - CØR.restore Liquid

CØR.restore Part 1 is a liquid integrator filler designed to be added straight into the colouring or bleaching mixture.

CØR.restore Part 1 contains a blend of amino acids which protect and nourish the hair structure during the colouring and or lightening process. These amino acids work to relink disulphide bonds that can be broken down during the colour/lightening process.

CØR.restore Part 1 is re-linking the hairs internal bonds and protecting the keratin structure throughout the colour process.

Can be added to all colour service treatments:

• Bleaching

• Permanent colour

• Semi permanent colour

• Does not interfere with Activator strength or timing

Part 2 - CØR.restore Balm

CØR.restore Part 2 is a restorative cream designed to be used in salon post colour. Must only be used after Part 1. It contains amino acids and organic elements.

This cream contains a blend of amino acids that repair and plump the keratin protein.

CØR.restore Part 2 is designed to penetrate deep into the cortex of the hair fibre, where it will link damaged bonds, and repair damaged keratin while protecting the healthy keratin protein.

The complex of organic elements contained in Part 2 have protective properties that hydrate the hair shaft. Their high molecular weight allows them to adhere to the outer layers of the hair cuticle giving uniform strength and porosity to the hair.

How does it work?

The blend of amino acids repair and plump the keratin protein in the hair which may be modified during colour/bleaching services.

57

CØR.restore

These amino acids penetrate deep into the cortex of the hair fibre where they are able to repair damaged keratin parts while protecting the healthy keratin. The complex of organic elements (Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, and Histidine) have protective properties that hydrate the hair shaft all over. Their high molecular weight allows these elements to adhere to the outer layers of the hair shaft and compact the hair cuticle giving uniform strength and porosity to the hair.

How to use

COLOUR

• Mix your colour according to manufacturers recommendation

• For every 10g of Colour add 1ml of CØR.restore Part 1.

Example: 50g Colour + 75ml Activator – add 5ml CØR.restore Part 1

• 5ml is the maximum amount recommended

BLEACHING SERVICES

• For every 10g Bleach Powder add 2ml CØR.restore Part 1

Example 20g of Powder Lightener and 40ml Activator add 4ml CØR.restore Part 1

• 10ml is the maximum amount recommended. Once colour service is complete rinse thoroughly until all colour or bleaching residue is removed.

• Apply CØR.restore Part 2 evenly throughout the hair - quantity dependent on hair length, leave to process for 10 minutes

• Rinse

• Shampoo and treat accordingly

STAND ALONE TREATMENT

• Shampoo hair with Original Detox shampoo, towel dry

• Mix 1 Part CØR.restore Liquid with 4 Parts CØR.restore Balm

• Apply with applicator bottle or bowl and tint brush

• Apply to lengths and ends or where hair is most sensitised

• Wrap in cling wrap

• Timing: 15–20 minutes, heat may be applied

• Rinse

• Apply O&M Seven Day Miracle Moisture Masque

• Leave for 5 minutes, rinse and style accordingly

58 CONFIDENTIAL © SASI GROUP 2021 COLOUR BIBLE

Instant Treatments

Same hair, instant change, give it a shot! O&M Instant Treatments infused with Australian Lilly Pilly, Macadamia and Coconut oil for the ultimate Smooth + Shine and Volume + Shine in-salon treatments.

Volume + Shine Shot

The ultimate volume enhancer, big bounce and shine and style support for your blow outs.

Add more volume with the prefect style support for your blow dry. Infused with Australian Native Lilly Pilly for the ultimate body and shine. Visible results from the very first application.

How to use: Apply the contents of the vial to damp hair after shampooing. Proceed with styling. DO NOT RINSE.

Smooth + Shine Shot

The ultimate smoothing agent, repairs, softens and smooths hair.

Repair your hair leaving it soft, smooth with maximum shine. Instant results. Powered by certified organic Macadamia Oil for extra nourishment. How to use: Apply the contents of the vial to damp hair after shampooing. Leave for 2–5 minutes then rinse well.

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ORIGINALMINERAL.COM.AU SASI Group Pty Ltd Lvl 2/17 Eveleigh Street, Redfern, NSW 2016, Australia T: +61 2 9695 5000 07/2023 v4.4 9 333478 004722

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