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Indofood’s Bogasari celebrates its 50th Anniversary
On 29 November 2021, Indofood’s Bogasari Group marked its 50th Anniversary as the first integrated and largest flour producer in Indonesia. Bogasari has grown from generation to generation, providing high quality wheat flour and pasta products.
The first Bogasari mill was opened in Tanjung Priok in 1971, followed by Tanjung Perak Surabaya (1972), Tangerang (2015) and Cibitung (2016). Bogasari has successfully supported the Indonesian flour market by engaging Indonesian families, aspiring bakers and chefs, the culinary industry and food-preneurs.
ENCOURAGE CREATIVITY, INSPIRING ENTREPRENEURSHIP Director of Indofood and Head of Bogasari Group, Franciscus Welirang said, “We invite practitioners of SMEs, culinary industry, Indonesian families and young generations to #BikinSemuaBisa (#MakeEverythingPossible) together and move forward facing futures that filled with new opportunities. We see
Bogasari’s commitment to sustainability was rewarded in 2021 as the first flour mill company in Indonesia to achieve the Green Industry Award. It also received Top Brand Awards for 15 consecutive years.
that the flour-based food business is growing rapidly, fueled by digital transformation and massive potential from the young generation. Let’s use this moment to learn, improve skills, expand our potential and prepare ourselves to be a generation that can advance our culinary industry.” Bogasari used the Anniversary occasion to show appreciation to loyal customers, while continuously improving its services. Through the #BikinSemuaBisa campaign, Bogasari shared culinary creativity through cooking classes and other activities, and inspired customers to create exciting recipes using Bogasari products. A revamped Bogasari website and mobile app for Bogasari Mitra Card - a loyalty program - were launched with improved user experiences.
THE ICING ON THE CAKE The Group staged a Bogasari Expo, held virtually from November 2021 to March 2022 through social media, with activities, including baking/cooking classes, panel talks, and culinary and art competitions attracted around 100,000 participants. Bogasari’s showstopping 5-meter birthday cake was displayed surrounded by 500 culinary creations. During the event, 50 top SMEs were awarded Bogasari SME Awards as recognition for their business excellence and social contributions. <<
