2014 Media Kit www.businessadvisermagazine.com
LETTER FRO Dear Advertiser,
First let me thank you for your continued support, we hope to establish Business Adviser Magazine as the single most important resource for business owners in the Rio Grande Valley. Our vision is to create a brand that would stand for everything business and support business owners with everything they require outside of their core disciplines.
This magazine is the result of an ongoing demand for a reputable, responsible source for business knowledge and advise. The business world can be a scary place, with tough decisions to make and a tough road to success. We plan to ease these situations by providing an online and offline publication that will guide business owners of every level in their ventures. Our team consists of knowledgable entrepreneurs that eat, breathe and live business.
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OM THE CEO With a dedicated panel of industry experts and a handson approach to answering business related questions, Business Adviser Magazine helps business owners stay ahead of the competition and empower them into success. Our mission is to inspire the entrepreneurial spirit and foster business growth by providing the resources needed for business owners to prosper. I personally invite you to join Business Adviser Magazine. We are sure that your business will benefit greatly from the exposure
generated in this publication, building brand equity and establishing you as an industry authority. Sincerely,
Andrew Yoo, CEO & President andrew@businessadvisermagazine.com
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With over 50 years of combined business experience, the people behind Business Advisor Magazine understand the constant struggles and opportunities business owners face. Their vision was to create an all-encompassing business resource to foster growth and success in the local business community.
OUR LEA ANDREW YOO
Andrew Yoo is a successful entrepreneur with over 20 years experience in business. His current largest venture is Business Payment Systems, a 12 year old company that provides merchant services to over 4,000 local businesses. “The greatest want of the world is the want of men-men who will not be bought or sold; men who in their inmost souls are true and honest; men who do not fear to call sin by its right name; men whose conscience is as true to duty as the needle to the pole; men who will stand for the right though the heavens fall.” - Ellen White
MAGGIE YOO
Maggie Yoo comes to Business Adviser Magazine with over 20 years experience in the area of business management. . As Vice President of Business Payment System, she oversees the business development department, which has grown to a network of over 4,000 merchants. “And whatever you do, do it heartily, as to the Lord and not to men,” - Colossians 3:23
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ADERSHIP JOHN AMOUR
John Amour is a Columbus, Texas native who has successfully operated various businesses over the years. His professional golf career and business intuition resulted in the formation of ST Golf and Tag-T, a golf tournament company in Mexico and U.S. “Trust in the Lord with all your heart, and lean not on your own understanding.” - Proverbs 3:5-6
Oriol Zertuche
A serial entrepreneur, Oriol’s path began at the early age of 12, garnering a reputation as a successful web developer and entrepreneur. He successfully operates two business magazines and his main venture, CODESM a company specialized in technology and marketing. “Chase the vision, not the money, the money will end up following you.”
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Editorial Education
Design
Business Adviser Magazine is geared towards small business owners who want to grow their business and increase brand visibility in the Rio Grande Valley area. Our goal is to educate business owners in the community and encourage economic development and prosperity in our region.
Our magazine features a high quality, sophisticated design aesthetic not normally seen in local business publications. When you advertise with Business Adviser Magazine, your company gets the instant credibility that comes with a respected professional business magazine.
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Overview Features
Reach
The articles in Business Adviser Magazine cover a wide range of topics relevant to many different industries. Our focus areas include leadership, management, organizational change, business strategy, marketing, operations, finance, and information for local businesses.
When you advertise with Business Adviser Magazine, you can reach thousands of industry professionals in the Rio Grande Valley. As an added bonus, when you purchase an advertisement in our magazine, you’re supporting business growth and education in our region.
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Magazine Business Adviser Magazine gets distributed in highly targeted distribution points. These locations have shown a higher-than-usual influx of business owners as well as a premium status. A large portion of the magazines are distributed in this manner. Every month, about 1,000-1,500 magazines are mailed directly to business owners. This allows for a direct approach to the targeted audience and ensures exposure. Tentative distribution map
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
DISTRIBUTION @ 5000
1000+
3000
6500
Printed Magazines
Direct Mailed to business owners
Online magazines are sent via email
Total e-magazine views
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Understanding today’s business owner is vital to any marketing campaign. Business Adviser Magazine is a publication exclusively for business owners and entrepreneurs. In print and electronic media, Business Adviser Magazine provides marketing results by connecting you with high-quality buyers, giving you a unique targeted B2B advertising opportunity.
AUDIENCE
29%
more likely to have bonds, stocks or mutual funds
62%
have investments
41%
more likely to have a second home
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43%
have a household income of $100K or higher
PROFILE Traditional households
HOUSEHOLD Small-business owners tend to come from traditional households - one in which there is a male head of household who is married with children. This contrasts with the popular view of a small-business owner as a younger or single entrepreneur. The national average head of household age of a small-business owner is 50 years old.
Small-business owners’ households as compared with national averages +50%
Small-Business Owner
+40%
General Population
+30% +20% +10% National Average
Married
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Male head of household
Children
Homeowners
AUDIENCE Where the wealth lies A look at the percentage of small-business owners per decile 20%
AFLUENCE
Small-business owners are wealthier than the general population, with 69 percent more likely to belong to affluent suburbia. Small-business owners have an average income of $71,690, which is 21 percent higher than that of the U.S. population at $59,378.
Small-Business Owner General Population
15%
10%
5%
0%
1st 2nd Highest
3rd
4th
5th 6th 7th Wealth deciles
8th
9th
10th Lowest
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PROFILE
Median household income is
$88,812
26% HIGHER than the country median
45%
more likely to have a household income of
$150,000+
41%
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more likely to own a home valued at
$1 MILLION or higher
Business owners go to businessadvisermagazine.com to get the latest local business news and information. Our mobile friendly website features continuous news updates, social media integration, email marketing to over 3,000 local business owners, and a searchable database of businesses in the Rio Grande Valley.
Business Advi Page Peel Banner Option Business Adviser Digital offers Page Peel ads, a new and exciting way to advertise online. When a visitor clicks on the small teaser image in the upper right corner of the screen, the page peels open to reveal the full ad. Page Peel ads are non-intrusive and only use a small amount of space when folded. Since it’s a new ad format, it arouses user interest, resulting
8000
Views per month
1000+
Social Media connections
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iser Digital Homepage Banner - 460x60px We also offer traditional homepage ads that give your company instant exposure. Homepage banner ads are the most viewed ads on the entire site.
Homepage Banner Features ◆ Weekly newsletters ◆ Continuous news updates. ◆ A mobile friendly interface. ◆ 1000+ social media connections.
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Mobile App Coming Soon
And we offer Smart Mobile Advertising Mobile advertising is one of the most effective and cost efficient forms of outdoor advertising available. Smart Cars tend to get a lot of attention on the road because they are so unique. Boost your local name recognition by placing your company logo on one of our three Smart Mobile Billboards. Our Smart Cars drive 25,000 miles per year in the Rio Grande Valley, giving you tons of exposure. In a competitive economy, Smart Car mobile advertising is a great way to promote your business and create customer awareness.
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r more Networking Opportunities In 2014, Business Adviser Magazine will host a quarterly networking event for advertisers. Participants will receive a booth to display their range of products and services. Best of all, you will get the opportunity to meet other successful entrepreneurs and business owners in the Rio Grande Valley area. It’s an amazing opportunity to make new connections and promote your business.
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ADVERTISIN When you purchase a full-page advertisement in Business Adviser Magazine, you get a high quality advertisement that reaches thousands of locals in the Rio Grande Valley. Business Adviser Digital offers the best in online advertising with homepage banners, Page Peel ads, social media integration, and email marketing. Give your business additional exposure at our quarterly networking events or with one of our Smart Mobile Billboards. With all these opportunities, Business Adviser Magazine can help take your business to the next level.
Spread
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Full Page
ING RATES DESCRIPTION
AD SIZE
FRONT COVER SPREAD FULL PAGE PREMIUM PAGE BACK COVER
8.75” X 11.25” 11.25” X 17.25” 8.75” X 11.25” 8.75” X 11.25” 8.75” X 11.25”
1 ISSUE $4000 $2400 $1600 $2000 $3000
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3 ISSUES -NA$2200 $1400 $1800 -NA-
6 ISSUES -NA$2000 $1200 $1600 -NA-
Advertising in Business Adviser says more about your company than just the words on the page or the banner on the computer screen - It says you understand the power of creating an unforgettable impression of your company long before the ďŹ rst handshake.
4 Reasons to Advertise
1 2 Access
If you want a connection with Valley business, you have to be connected to Business Adviser. Business Adviser reaches 89% of all Valley businesses with 50 employees or more.
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Premium Demographics No other local publication delivers Valley’s elite executive audience better.
with Business Adviser
3 4 Engaged Readers
Improve Your Brand
Business Adviser readers spend more than 35 minutes with an issue, and our web visitors and e-newsletter subscribers tell us our digital products are a great resource for Valley business news and information.
Magazine advertising ranks as the #1 way to in boost a company’s brand favorability, and 65% of purchase intent can be attributed to magazine advertising.
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Contact information In print, online, and in person, nobody connects the people, issues and ideas within valley business owners like Business Adviser.
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