Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits 60
STUDIO PRACTICE Statement of Intent Name
Orlaith Conlon
Blog Address
http://o-‐conlon1316sp.blogspot.co.uk/ Date Rationale For this module I will commit to delivering my best work with solid and rigorous conceptual development that is evident in my final outcomes. I want to refine my working practice to produce work faster, and I want to continue in exploring the tone of voice or authorship in my practice. I want explore applied illustration further by creating my own products in which I use illustration as a tool to help me bring life and uniqueness to a range. I am planning on designing small separate capsule ranges for retail for the market/audience of young mother/baby, party ware, home ware, DIY. Creating and designing products myself will be a challenge but I believe it will show my range of interests well in my portfolio. For this brief I also want to build on the character and narrative work from last year and have selected two briefs, which will enable me to develop this further. Themes / Subjects Themes: • Young/ bold/ bright • FUN/ CHARMING/ HUMOUROUS • Silly • Interesting • Memorable Subjects: • Retail product design • Character development • Fabric and textile printing • Paper construction Products / Methods of Distribution Products: • Children’s soft furnishings • Home-‐wares • Paper & card decorations/props • Book cover design • Curated Book of Spot Illustration
Methods of Distribution: • Commercial Retail • Online shop • Licensed design ranges • Retail window display
Practical Skills / Media / Formats
Sketchbook development Character Development Textile printing formats Digital Skills-‐ Indesign/ Photoshop Hand-‐drawn & digital skills MERGED further and more fluently. Professional printers; Awesome Merchandise, Prissision Printing, Evolution Print Sheffield. Paper quality; fabriano/ arches cotton rag, GF Smith, what else is out there? Further investigation into what other professionals use to print/create their prints & products. Brief 1: Children’s Boutique Rationale: Design for children-‐ See Project Proposal Brief 2: Product & Packaging
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Ongoing
Tigerprint-‐ Gifted (Past Brief) Rationale: I’m very eager to make actual items and to photograph the resulting products in a professional manner. I want to retain a fun and silly vibe with this range and to have a super strong theme such as engagement party or even something seemingly arbitrary but kitsch such as TACO PARTY or UNICORN PARTY which will capture peoples imaginations. Range could be flat packed in a plastic wrap with a cardboard panel stamped for a display prong and include items to assemble such as party hat, pop up piñata, paper based games etc. Brief 3: Deadline Ongoing Competition Briefs Rationale: Little White Lies- Carol- Completed. Penguin Design – Caitin Moran, ‘How to be a Woman’ Secret 7- As many as possible.
Brief 4: Figure Drawing- Collection
Deadline
Ongoing
Rationale:
As an extension from this summer’s ‘zine brief’ I have continued to develop yoga characters with the only aim of furthering my full figure drawing skills and as a way for me to develop a set of characters with a similar tone of voice. It was suggested in a peer review that I continue created bunches of themed characters doing things such as running, cycling etc and to compile this images into a book. Brief 5: Fedrigoni Deadline 24th March Rationale: Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space. Your campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. You are welcome to develop non paper-‐based elements to support your central ideas; but we want paper to be at the heart of your thinking.
Additional Project Proposals
Window Displays: Fred Aldous Rad Studio Contextual References
Studio Brief One: • Cath Kidson • Donna Wilson • The One and Only Jones • Roxi Marj Studio Brief Two: • Tigerprint • Meri Meri • Papier Press • Rifle Paper Company Studio Brief 3: • Too many to list! Studio Brief Five: • Helen Musselwhite • Designer’s Paper Folding Techniques RESEARCH ACTIVITY: Details
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BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced)
Folding Techniques for Designers http://www.amazon.co.uk/Folding-‐Techniques-‐Designers-‐From-‐Sheet/dp/1856697215 Drawn to Life: 20 Golden Years of Disney Master Classes: The Walt Stanchfield Lectures -‐ Volume 1 http://www.amazon.co.uk/Drawn-‐Life-‐Classes-‐Stanchfield-‐Lectures/dp/0240810961 Blexbolex-‐ Seasons/ People http://www.amazon.co.uk/Seasons-‐ Blexbolex/dp/1877467626/ref=sr_1_3?s=books&ie=UTF8&qid=1455194974&sr=1-‐ 3&keywords=blexbolex http://www.amazon.co.uk/Seasons-‐ Blexbolex/dp/1877467626/ref=sr_1_3?s=books&ie=UTF8&qid=1455194974&sr=1-‐ 3&keywords=blexbolex MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Anorak-‐ Kids Magazine Frankie Magazine Oh Comely Magazine ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)
ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1 2
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BA (Hons) Illustration - Level 06 OUIL603 Extended Practice STUDIO PRACTICE
Project Proposals
10 steps to producing persuasive project proposals
1. Set clear aims and objectives 2. Be SMART (Specific , Measurable , Achievable , Realistic , Time Conscious) 3. Use words from your brief
4. Justify the need for your proposal 5. Describe your audience 6. Describe your motivations 7. Consider the reader 8. Eliminate vagueness 9. Visualise the ending 10. Assume nothing