BUSINESS ENVIRONMENT
Internet of Things Technology, Segmentation, Players, Economics, and Market Forces We are standing at the edge of the next era of Computing: One that will see the number of internet connected devices increase by a factor of 10 to more than 75bn over the next 5 years. This vast, rapidly expanding network of sensors and devices allows us to capture new information about our physical world, based on the ways in which we and the people around us - interact with them. This information empowers us to generate and surface useful insights that enable us to better understand our world, and how our behavior affects not only our physical and social environment, but also ourselves.
Ramnish Singh and ORS Rao
Introduction The present era of Computing, dominated by the Smartphone was won by companies who delivered the richest and deepest array of new experiences (Apps and Services) on their computing platforms (iOS, Android). This delivered an unprecedented amount of unforeseen value and created powerful new companies like Facebook, Twitter, AirBnB and Uber. The Smartphone’s benefits have also come at a price: human attention. We are getting drowned in information like never before. We check our phones obsessively, 150+ times per day. A recent Ipsos Mori poll of 16,000 people across 16 countries showed the majority of people feel they are constantly looking at screens and wish their lives were simpler (Mori, 2014). We are standing at the edge of the next era of Computing (see Table 1). One that will see the number of internet connected devices increase by a factor of 10 to more than 75 billion Š 2016 IUP. All Rights Reserved.
Internet of Things
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