Brand presentation 2016
A Few Things You Should Know…
Tea is Healthy Some 4,000 years China’s Shennong people began enjoying the wealth of healthy benefits that came from drinking tea.
Culinary Culture Infused with Contemporary Art
Today, Or Tea?™ is a premium specialty tea brand whose strongly Chinese heritage reflects that millennia-old tradition. In recreating this legendary drink as an art form, Or Tea?™ warmly welcomes a new generation of tea drinkers to enrich their lives with this ancient, yet contemporary brew.
We Have A Dream!
At Or Tea?™, we see ourselves as being tea missionaries who work closely with top tea professionals to bring you the best and most unique blends from all over the world. In making tea drinking chic and fashionable, we are doing our utmost to encourage today’s go-getters to begin enjoying this healthy drink on a daily basis.
So Soda? Beer? Coffee?…..
Amazingly, you’ll be able to see the world a little differently after sipping a cup of Or Tea?™! Determined to take this most venerable of drinks out of your granny’s parlour, our teas are not just healthy but also hip, fun, chic, trendy, playful and above all tasteful!
We Have Been Around!
Launched at the beginning of 2011, Or Tea?TM now has footprints in 10 different countries and growing strong
Or Tea?TM is also widely recognised by some of the most stylish media around the world
What’s Your Cup Of Tea?
Product Range 2016 Chinese Classics Dragon Well
Premium Green with Osmanthus
Dragon Pearl Jasmine
Premium Green
Long Life Brows
Premium White Silver Needles
Monkey Pinch
Oolong
Slimming Pu’er (燒脂 Fat Burning)
EnerGinger (軀寒 Fend Off Cold)
(活⾎血 Iron Replenishment)
La Vie En Rose Green
White Peony
White
Towering Kung Fu Black
Flowering and White
(明⺫⽬目美顏 brightening vision and glowing skin)
Accessories
Queen Berry
The Mug
16x Colour Mugs with Stainless Steel Tea Strainer
Verbena, Lemongrass, Rosemary with Fresh Ginger powder
TropiCoco
Dry pineapple, Coconut, Orange and Lemon Peel with flavouring
The Glass
Double-walled Glass
Ginseng Oolong
Duke’s Blues
Earl Grey with Blue Flowers
The Candle
Scented Candle
Longan and Date
Merry Peppermint
Peppermint, Basil, Sage, and Liquorice
The Spoon
Designer Stainless Steel Spoon
Beeee Calm
Camomile with Caramel Flavouring
Gift Set Combo
• • • •
Ginseng Beauty (⾏行氣 Circulation Boosting)
UrbanPop
Red Berries Fruit
Pu’er with Chrysanthemum
The Sweet Date
Mount Feather
Natural Tea Blossoms
Wellbeing
Rose and Goji Berry with Black Tea
Twist&Shake™
Tiffany’s Breakfast Premium Breakfast Tea
Round The World Episode 1: Ying Yang
Coffee Flavoured Black Tea
Chinese Treasure Box Giant Sachet Combo Wellbeing Gift Set Gift Box Combo
New (Thai Thai)
Pandan and Lemongrass
Matcha
New (Chai Chai)
Special Chai
Rose
Organic Matcha
Chinese Classic Collection
Chinese Tea is just too good to be enjoyed only by the Chinese Each of our Chinese Classic Collection teas has been lovingly blended from choice, premium-grade organic whole leaf teas such as green, oolong, white, and black teas, plus our signature Natural Tea Blossoms. Freshly picked and processed differently to other teas, pure whole leaf teas offer a wide range of tastes from woody and refreshing to mellow and even crisp! Have fun finding the one you love best.
Chinese Classic Collection Dragon Well
Monkey Pinch
Dragon Pearl Jasmine
Mount Feather
Organic Green Tea
Organic Oolong Tea
Organic Green Tea
Organic Green Tea
White Peony
Long Life Brows
Towering Kung Fu
Natural Tea Blossoms
Organic White Tea
Organic White Tea
Organic Black Tea
Organic White Tea with Flower
Wellbeing Series
Restore wellness. Have a sip of health of earth. Blending top quality traditional Chinese ingredients such as ginseng, ginger, longan, gojiberry, etc these teas are inspired by China’s ancient medication philosophy as laid down in The Compendium of Materia Medica (Bencao Gangmu). Each blend has its own function to help you balance your body and restore its wellness.
Wellbeing Series Slimming Pu’er
Ginseng Beauty
EnerGinger
A Sweet Date
La Vie en Rose
Organic Pu’er Tea with White Chrysanthemum
Oolong Tea Leaves, Ginseng, Liquorice
Lemon Verbena, Rosemary, Lemongrass, Ginger Powder
Longan, Date, and Gojiberry
Black tea with Rose Bud and Gojiberry
Available in Dec 2015
Coming soon in Apr 2016
UrbanPop Series
Pop Art is for everyone, just like tea. Breakfast tea becomes something far more than just an early morning drink in our UrbanPop Series! Giving familiar blends a delightful twist, these teas are – like the Pop Art that inspired them – literally full of surprises! As you’ll quickly discover when you taste the herbs in our peppermint, the sweetness in our chamomile and the blue flower in our Earl Grey! In addition to breathing new life into the familiar, each of our UrbanPop blends tells a story and is uniquely designed in a contemporary style of art that’s sure to appeal to your eyes.
UrbanPop Series Tiffany’s Breakfast Merry Peppermint Premium Breakfast Tea
Peppermint with liquorice and herbs
Duke’s Blues
Beeeee Calm
Queen Berry
TropiCoco
Earl Grey with Blue Flower
Honey Chamomile
Mixed Red Berries Infusion
Tropical Fruit Infusion
Organic Camomile, Vanilla & Caramel Flavouring
Hibiscus, Grape, Elderberry, Blackcurrant, Blueberry, Strawberry & Blueberry Flavouring
Orange & Lemon Peel, Pineapple, Coconut, Pineapple, Lemon & Orange Flavouring
Coming soon in Apr 2016
Peppermint, Basil, Sage, Liquorice
Black Tea, Cornflower, Bergamot Oil
Drink Fresh. Drink Healthy.
 
 Twist cap and watch the finely ground Japanese green tea from Kagoshima mix with spring water from Kirishima National Park. This fresh Matcha brew tastes complex and alluring with extra-rich antioxidants and nutrients. Every tasty sip is a journey of health.
Exquisitely Packaged
15-Sachet Box Designed for easy consumption of loose leaf tea, each Or Tea?™ tea bag is a stitched biodegradable sachet made from unbleached cornstarch. Individually wrapped in a partially transparent foil envelope, our bags allow discerning tea lovers to admire each tea’s quality before you taste it.
Our beautifully crafted handmade fancy paper canisters contain premium loose whole leaf teas. They’re so beautiful, you’ll love to look at them long after you’ve finished drinking the tea inside!
Paper Canisters
This value pack is the solution for regular consumption customers who do not need to buy the canister each time. Simply put the foil bag of loose leave tea into the canister you already have.
Refill Pack
Resealable Foil Bag
This resealable foil bag with window allows you to identify the tea content inside. A foil sticker is provided for consumers to reseal the bag and keep the tea fresh inside the canister.
50 sachets in a transparent foil pack for Horeca outlets use only. Present the selected teas to your customers in our Treasure Box, it surely is a delightful treat.
 (Except Natural Tea Blossoms with 24 sachets only)
Horeca Pack
Stylishly Accessorised
The Mug
16 different vibrant colour mugs, each comes with a stainless steel infuser. A perfect companion for brewing your loose leave teas.
The Mug - New Colours
The Glass
This canister-shaped double-wall glass is custom designed for you to enjoy our Natural Tea Blossoms bulbs magically transform into beautiful blossoms.
The Candle
Blackwood Amber scented candle is specially designed for tea lovers to enjoy a cup of tea in an extra soothing mode.
The Spoon
A simply gorgeous designer-made stainless steel tea spoon
The Art of Gifting
Chinese Treasure Box
Combo pack with 9 different Chinese tea flavours in one stylish cardboard chest
Giant Sachet Combo
Specially made world’s largest sachet that contains 16 of our regular size sachets in different flavours. This combo pack is a great introduction of Or Tea?™ to new customers.
Wellbeing Gift Set
Limited Edition - 3x mini tins with loose leaf teas selected from our Wellbeing Series. This premium gift set comes with The Spoon. One of the best tea gift items available for tea lovers.
5-in-1 Sample Pack
A random pick of any 5 different flavours in sachets from each of our tea collections, this tasting pack is perfect for customers who would like to try out the variety of our tea.
Double Happiness Gift Box designed to fit in the combination of any 2 canisters or 1 canister with The Glass.
Double Happiness
Gift Box
Premium paper box comes with tracing paper, ribbons and gift card, a perfect gift pack for customers to mix and match different Or Tea?™ products for their loved ones.
Big Red Book
This tea sachets display box is an ideal attention grabber in store for customers. With a little customisation, it can be turned into a unique corporate gift
Understanding Your Needs
Customised Horeca Package
Customisation Set for Mandarin Oriental Hong Kong
Customised components to reinforce the brand identity of the horeca operators such as deluxe and design hotels, executive lounges, corporate offices, etc.
In-room Display Box with an option to customise the lid with the logo of the brand.
POSM - Product Poster
POSM - Brand Posters
POSM - Situational Visuals
POSM - Sales Collateral
Display Standee
Tasting Jars
Little Red Book
Marketing
Ongoing activities on Social Media & PR, launching Print Ad Campaign and Gorilla Events, etc. to increase the Or Tea?™ brand awareness and hence to boost sales for our retailers.
Interested? Trade and Sales Enquiry: trade@or-tea.com +852 2668 6617