2016 (feb) brand presentation

Brand presentation 2016

A Few Things You Should Know…

Tea is Healthy Some 4,000 years China’s Shennong people began enjoying the wealth of healthy benefits that came from drinking tea.

Culinary Culture Infused with Contemporary Art

Today, Or Tea?™ is a premium specialty tea brand whose strongly Chinese heritage reflects that millennia-old tradition. In recreating this legendary drink as an art form, Or Tea?™ warmly welcomes a new generation of tea drinkers to enrich their lives with this ancient, yet contemporary brew.

We Have A Dream!

At Or Tea?™, we see ourselves as being tea missionaries who work closely with top tea professionals to bring you the best and most unique blends from all over the world. In making tea drinking chic and fashionable, we are doing our utmost to encourage today’s go-getters to begin enjoying this healthy drink on a daily basis.

So Soda? Beer? Coffee?…..

Amazingly, you’ll be able to see the world a little differently after sipping a cup of Or Tea?™! Determined to take this most venerable of drinks out of your granny’s parlour, our teas are not just healthy but also hip, fun, chic, trendy, playful and above all tasteful!

We Have Been Around!

Launched at the beginning of 2011, Or Tea?TM now has footprints in 10 different countries and growing strong

Or Tea?TM is also widely recognised by some of the most stylish media around the world

What’s Your Cup Of Tea?

Product Range 2016 Chinese Classics Dragon Well

Premium Green with Osmanthus

Dragon Pearl Jasmine

Premium Green

Long Life Brows

Premium White Silver Needles

Monkey Pinch

Oolong

Slimming Pu’er (燒脂 Fat Burning)

EnerGinger (軀寒 Fend Off Cold)

(活⾎血 Iron Replenishment)

La Vie En Rose Green

White Peony

White

Towering Kung Fu Black

Flowering and White

(明⺫⽬目美顏 brightening vision and glowing skin)

Accessories

Queen Berry

The Mug

16x Colour Mugs with Stainless Steel Tea Strainer

Verbena, Lemongrass, Rosemary with Fresh Ginger powder

TropiCoco

Dry pineapple, Coconut, Orange and Lemon Peel with flavouring

The Glass

Double-walled Glass

Ginseng Oolong

Duke’s Blues

Earl Grey with Blue Flowers

The Candle

Scented Candle

Longan and Date

Merry Peppermint

Peppermint, Basil, Sage, and Liquorice

The Spoon

Designer Stainless Steel Spoon

Beeee Calm

Camomile with Caramel Flavouring

Gift Set Combo

• • • •

Ginseng Beauty (⾏行氣 Circulation Boosting)

UrbanPop

Red Berries Fruit

Pu’er with Chrysanthemum

The Sweet Date

Mount Feather

Natural Tea Blossoms

Wellbeing

Rose and Goji Berry with Black Tea

Twist&Shake™

Tiffany’s Breakfast Premium Breakfast Tea

Round The World Episode 1: Ying Yang

Coffee Flavoured Black Tea

Chinese Treasure Box Giant Sachet Combo Wellbeing Gift Set Gift Box Combo

New (Thai Thai)

Pandan and Lemongrass

Matcha

New (Chai Chai)

Special Chai

Rose

Organic Matcha

Chinese Classic Collection

Chinese Tea is just too good to be enjoyed only by the Chinese Each of our Chinese Classic Collection teas has been lovingly blended from choice, premium-grade organic whole leaf teas such as green, oolong, white, and black teas, plus our signature Natural Tea Blossoms.

Freshly picked and processed differently to other teas, pure whole leaf teas offer a wide range of tastes from woody and refreshing to mellow and even crisp!

Have fun finding the one you love best.

Chinese Classic Collection Dragon Well

Monkey Pinch

Dragon Pearl Jasmine

Mount Feather

Organic Green Tea

Organic Oolong Tea

Organic Green Tea

Organic Green Tea

White Peony

Long Life Brows

Towering Kung Fu

Natural Tea Blossoms

Organic White Tea

Organic White Tea

Organic Black Tea

Organic White Tea with Flower

Wellbeing Series

Restore wellness.

Have a sip of health of earth.

Blending top quality traditional Chinese ingredients such as ginseng, ginger, longan, gojiberry, etc these teas are inspired by China’s ancient medication philosophy as laid down in The Compendium of Materia Medica (Bencao Gangmu). Each blend has its own function to help you balance your body and restore its wellness.

Wellbeing Series Slimming Pu’er

Ginseng Beauty

EnerGinger

A Sweet Date

La Vie en Rose

Organic Pu’er Tea with White Chrysanthemum

Oolong Tea Leaves, Ginseng, Liquorice

Lemon Verbena, Rosemary, Lemongrass, Ginger Powder

Longan, Date, and Gojiberry

Black tea with Rose Bud and Gojiberry

Available in Dec 2015

Coming soon in Apr 2016

UrbanPop Series

Pop Art is for everyone, just like tea.

Breakfast tea becomes something far more than just an early morning drink in our UrbanPop Series! Giving familiar blends a delightful twist, these teas are – like the Pop Art that inspired them – literally full of surprises! As you’ll quickly discover when you taste the herbs in our peppermint, the sweetness in our chamomile and the blue flower in our Earl Grey!

In addition to breathing new life into the familiar, each of our UrbanPop blends tells a story and is uniquely designed in a contemporary style of art that’s sure to appeal to your eyes.

UrbanPop Series Tiffany’s Breakfast Merry Peppermint Premium Breakfast Tea

Peppermint with liquorice and herbs

Duke’s Blues

Beeeee Calm

Queen Berry

TropiCoco

Earl Grey with Blue Flower

Honey Chamomile

Mixed Red Berries Infusion

Tropical Fruit Infusion

Organic Camomile, Vanilla & Caramel Flavouring

Hibiscus, Grape, Elderberry, Blackcurrant, Blueberry, Strawberry & Blueberry Flavouring

Orange & Lemon Peel, Pineapple, Coconut, Pineapple, Lemon & Orange Flavouring

Coming soon in Apr 2016

Peppermint, Basil, Sage, Liquorice

Black Tea, Cornflower, Bergamot Oil

Drink Fresh. Drink Healthy.
 
 Twist cap and watch the finely ground Japanese green tea from Kagoshima mix with spring water from Kirishima National Park. This fresh Matcha brew tastes complex and alluring with extra-rich antioxidants and nutrients. Every tasty sip is a journey of health.

Exquisitely Packaged

15-Sachet Box Designed for easy consumption of loose leaf tea, each Or Tea?™ tea bag is a stitched biodegradable sachet made from unbleached cornstarch.

Individually wrapped in a partially transparent foil envelope, our bags allow discerning tea lovers to admire each tea’s quality before you taste it.

Our beautifully crafted handmade fancy paper canisters contain premium loose whole leaf teas. They’re so beautiful, you’ll love to look at them long after you’ve finished drinking the tea inside!

Paper Canisters

This value pack is the solution for regular consumption customers who do not need to buy the canister each time. Simply put the foil bag of loose leave tea into the canister you already have.

Refill Pack

Resealable Foil Bag

This resealable foil bag with window allows you to identify the tea content inside. A foil sticker is provided for consumers to reseal the bag and keep the tea fresh inside the canister.

50 sachets in a transparent foil pack for Horeca outlets use only. Present the selected teas to your customers in our Treasure Box, it surely is a delightful treat.
 (Except Natural Tea Blossoms with 24 sachets only)

Horeca Pack

Stylishly Accessorised

The Mug

16 different vibrant colour mugs, each comes with a stainless steel infuser. A perfect companion for brewing your loose leave teas.

The Mug - New Colours

The Glass

This canister-shaped double-wall glass is custom designed for you to enjoy our Natural Tea Blossoms bulbs magically transform into beautiful blossoms.

The Candle

Blackwood Amber scented candle is specially designed for tea lovers to enjoy a cup of tea in an extra soothing mode.

The Spoon

A simply gorgeous designer-made stainless steel tea spoon

The Art of Gifting

Chinese Treasure Box

Combo pack with 9 different Chinese tea flavours in one stylish cardboard chest

Giant Sachet Combo

Specially made world’s largest sachet that contains 16 of our regular size sachets in different flavours. This combo pack is a great introduction of Or Tea?™ to new customers.

Wellbeing Gift Set

Limited Edition - 3x mini tins with loose leaf teas selected from our Wellbeing Series. This premium gift set comes with The Spoon.

One of the best tea gift items available for tea lovers.

5-in-1 Sample Pack

A random pick of any 5 different flavours in sachets from each of our tea collections, this tasting pack is perfect for customers who would like to try out the variety of our tea.

Double Happiness Gift Box designed to fit in the combination of any 2 canisters or 1 canister with The Glass.

Double Happiness

Gift Box

Premium paper box comes with tracing paper, ribbons and gift card, a perfect gift pack for customers to mix and match different Or Tea?™ products for their loved ones.

Big Red Book

This tea sachets display box is an ideal attention grabber in store for customers. With a little customisation, it can be turned into a unique corporate gift

Understanding Your Needs

Customised Horeca Package

Customisation Set for Mandarin Oriental Hong Kong

Customised components to reinforce the brand identity of the horeca operators such as deluxe and design hotels, executive lounges, corporate offices, etc.

In-room Display Box with an option to customise the lid with the logo of the brand.

POSM - Product Poster

POSM - Brand Posters

POSM - Situational Visuals

POSM - Sales Collateral

Display Standee

Tasting Jars

Little Red Book

Marketing

Ongoing activities on Social Media & PR, launching Print Ad Campaign and Gorilla Events, etc. to increase the Or Tea?™ brand awareness and hence to boost sales for our retailers.

Interested?

Trade and Sales Enquiry: trade@or-tea.com +852 2668 6617