ORUST UDENTMEDI A RAT ECARD 20132014
CONNECT TO ORAL ROBERTS UNIVERSITY
TULSA’S CHRISTIAN UNIVERSITY Want to get your business, job notice, website, event, ministry or brand message to students, faculty, and staff at Oral Roberts University? Consider ORU Student Media. AWARD-WINNING In February 2011, the Oracle earned the prestigious Sequoyah Award from the Oklahoma Press Association. The award recognized the Oracle as the best university newspaper in both twoyear and four-year public or private colleges and universities in the state of Oklahoma. Other schools competing included Oklahoma State University, The University of Oklahoma, Northeastern Oklahoma State University, Oklahoma City University, Rose State College, University of Central Oklahoma, and Tulsa Community College.
CONNECT TO ORU STUDENT MEDIA. - Oracle, ORU’s campus newspaper - Oracle online, www.oruoracle.com - KORU/mBox, streaming radio - Campus events - Bulletin board posters - Social media pushes
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RESEARCH University students in Communication Research conducted a December 2011 survey on student uses and gratifications of ORU’s campus newspaper. The findings include some impressive statistics on advertising: > 91% of students read one or more editions of the Oracle in the Fall 2011 semester. hn
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> 61% read three or more editions (of 6 editions surveyed). > 85.1% received the paper at chapel (Oracle staff members hand the newspaper out after campus chapel.) > 21.5% of students have visited a website mentioned in an ad. > 45.6% have cut out, saved and used a coupon. > 63.1% have used a discount from an advertiser by showing their ORU student I.D. card. > 27.5% have attended an event they would not have otherwise attended after seeing the event in an ad. > 30.9% have purchased a product and/or service featured in an ad. > 47% of ORU students have used an insert/circular contained in the Oracle. CIRCULATION Oracle Circulation: 3,500 per edition (unaudited). Distribution: Approx. 1,800 papers are distributed directly to students, faculty and staff after campus chapel. Another 700 papers are distributed to campus rack stands at ORU including the Mabee Center, SAGA (cafeteria) and Aerobics Center. The balance of about 1,000 papers are distributed to off-campus hotspots, ORU’s Citiplex, Victory Christian Center and about 30 south Tulsa businesses.
ADVERTISING POLICY
ADVERTISING POLICY Any order placed by the advertiser constitutes an acceptance of ORU Student Media’s Advertising Policy. Promotion of ideas, products or services which would adversely affect the integrity and credibility of ORU Student Media or, deemed distasteful to its audiences and/or in conflict with the mission of Oral Roberts University will not be allowed. All advertising material, whether insert, ROP, online, streaming content or other form is subject to approval. ORU Student Media does not accept ads for any type of alcoholic beverages, credit cards without credit checks, research papers, abortions, contraceptives, dating services, tobacco or gambling. ORU Student Media will not accept any advertising which requires the reader to send money to obtain further information on the product. Other category exclusions may apply. Political Advertising ORU Student Media may accept paid political advertising by candidates, but specific guidelines must be followed. Candidates must have met the requirements for candidacy. Candidates may advertise in a 60-day window from a primary election and/or a 45-day window from a general election. This includes, but is not limited to, candidates running for federal, state, city and county offices.
Print: Political advertisements must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Political ads must meet other ORU Student Media Advertising Policy requirements. Streamed Ads: Political ads must include a voice-over disclaimer in the first three seconds to include: “PAID ADVERTISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Political ads must meet other ORU Student Media Advertising Policy requirements. Advertorials Advertorials (ads appearing to be news or editorial) must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT.” Streaming ad content may not leave the impression the advertising is news, weather, or other regular feature of the station. Any content which implies such reference will be subject to modification to include a first-three-second disclaimer “This is a paid advertisement” or other change/s. Hold Harmless Agreement The sole responsibility for the content of an advertisement lies with the
advertiser, who unconditionally agrees to hold ORU Student Media harmless should a claim arise. The advertiser pays for any and all expenses incurred as a result of publication of an ad. ORU Student Media is not responsible for any losses or damages caused as a result of an advertisement. ORU Student Media’s liability is limited to the amount paid for the portion of the ad containing the error and a make-good or credit adjustment made to the portion of the ad in error. Adjustments will be made to the first-run edition of the ad only. ORU Student Media is not responsible for errors when copy is submitted after deadline, when a proof, copy or production has been approved by the advertiser (signed or unsigned) or when “camera-ready” copy or finished radio spots containing errors have been supplied by the advertiser. Ad Cancellation Policy Ads canceled within one week of the print or stream date will be charged in full. Written notice by email, fax or letter is required. Cancelled contracts will be short-rated, calculated per the rate card.
A N D R AT E S D AT E S PUBLISHING
ORACLE PUBLISHING DATES Fall 2013 and Special Editions • Friday, Aug. 23 Back-to-school • Friday, Sept. 6 • Friday, Sept. 20 • Friday, Oct. 4 • Friday, Oct. 25 • Friday, Nov. 8: Basketball Preview/ College Weekend • Friday, Nov. 22 Spring 2014 and Special Editions • Friday, Jan. 24 • Friday, Feb. 7: Homecoming/ Valentine’s Day • Friday, Feb. 21 • Friday, March 7--College Weekend • Friday, March 28 • Friday, April 11--Easter • Friday, April 25--Graduation Edition ORACLE DISPLAY AD RATES Open Rate Full-page Ad: $550 Half-page Vertical: $300 Half-page Horizontal: $300 Quarter-page: $150 Eighth Page: $75 Color Spot color is available on selected pages for an additional charge: • Single spot + Black: Add $100 • Two Spots + Black: Add $200 • Four-color Process: Add $300 Ask your student sales representative about special promotions which may include color!
DISCOUNTS Advertising rates are GROSS RATES and discounts may be applied but NOT combined: • 15% for Recognized Agencies • 15% for Churches • 15% for ORU Students, Faculty, Staff, Schools, Clubs, and Alumni • 15% for Pre-payment--Payment must be received by the publishing date. *NOTE: If you are receiving a special package rate or promotional discount, the 15% rate may not be compounded (no double-discounts). First-time advertisers or customers who have not advertised with us in the last 12 months will need to prepay the first ad in the contract. Preferred Placement Ad placement within the paper cannot be guaranteed. The back page is available to full-page, full-color advertisers and available on a first-reserved basis. Deadlines A contract or insertion order and PDF of the advertisement or the ad’s individual elements (e.g. photos, logos, etc.) must be received in the Oracle office one week prior to publication.
Proofs For ads designed by student designers, an ad proof will be sent via email. Ads submitted digitally ready do not require a proof. Advertiser assumes responsibility for approval, changes or corrections which must be received two days prior noon to publication and via email to: oracleads@ oru.edu. Cancellation A charge of $30 will be applied for ads created at customer request and then canceled. See Advertising Policy on additional information for cancellation on the previous page.
MECHANICAL SPECIFICATIONS
PRINT MECHANICALS The finished paper size is 11.5� wide by 12� high. No full bleed is available. - Full Page: 10.4� wide by 11.125� high - Half Page Vertical: 5.125� wide by 11.125� high - Half Page Horizontal: 10.4� wide by 5.4� high - Quarter Page: 5.125� wide by 5.4� high - Eighth Page: 5.125� wide by 2.625� high
Technical Specifications We prefer ads in Acrobat (.pdf) format. If you are unable to convert your file, you may send the ad in its native file (Photoshop, InDesign, Illustrator, Microsoft Word, etc.) In most instances, we will be able to read the original application. If you cannot send us your ad in any of the file formats listed above, we will rebuild the ad using our database of fonts.
Color Management Policies Color quality and reproduction cannot be guaranteed. There may be discrepancies between how your ad looks on a computer and the actual print color. Pantone spot colors can be estimated, but are CMYK values of cyan, magenta, yellow and black.
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Copyright The Oracle is not responsible for obtaining usage rights for ads including submitted photos, fonts, logos or artwork.
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ONLINE ADVERTISING & INSERTS
ORACLE ONLINE Advertise your product, service, event, business or ministry on the Oracle’s website. It’s the place to go for latebreaking campus events, indepth coverage on printed stories, video logs (vlogs) and more! > check it out: www.oruoracle.com Banner Ad banner adThe Full-color, above-the-fold two-frame banner ad on on the Oracle’s home page: www. Oracle’s home page: www.oruoracle. oruoracle.com. com. Size: 400 pixels x 120 pixels Ad Size: Ad Interstitial The ad size is 250 pixels by 210 pixels. Full-color, two-frame interstitial ad on The Oracle’s home page: www.oruRotation: oracle.com Size: 252 pixels x 210 pixels Your ad will run with other advertisers in an ad loop for the flight dates. A Rotation maximum of eight paid positions are • Your ad will run with other advertisers available. (A pro-rated package for in an ad loop for the calendar month. a narrower media flight is not avail(A pro-rated package for narrower able at this time.) media flight is not available at this time.)
WWW.ORUORACLE.COM
• One hyperlink to your business website or special offer is available from each ad frame. Please provide hyperlink on the contract. Online Rate Monthly rate: $75. This amount is billed on the 10th of each month. No guarantee on gross impressions. Graphic Specifications Digital specifications and graphic design services are available with your signed Oracle contract. Extensive design and photography services are an additional charge. Preprints, Inserts, Rates, Specifications Inserts are only distributed on campus and will be included in 2,000 on-campus copies. To schedule an insert: • Submit one sample insert to our office and a completed contract. You may do this by email, fax or mail. • Once approved, print and ship 2,000 + 3% allowance for spoilage (2,060) to: ORU Student Media, c/o Oral Roberts University, Shipping and Receiving Department, 7777 S. Lewis Ave., Tulsa, OK 74171. Preprint Specifications Maximum folded (finished) size of insert is 11.5” X 12” or smaller. Will accept up to 24-page tab for insertion at no extra charge.
Samples and Spectaculars Pricing for product samples, plastic bag wraps, and pre-printed front-page Ad Notes are available. Please call The Oracle office for information: (918) 495-7080. Insertion Rate Insertion of 2,000 preprints into one edition: $175.00 Preprint Discounts Insertion rates are GROSS and these discounts may be applied but MAY NOT BE COMBINED: • 15% for Recognized Agencies • 15% for Churches • 15% for ORU Community: (Students, Faculty, Staff, Schools, Clubs, Alumni, etc.) • 15% for Pre-payment--Payment must be received by the publishing date. Preprint Deadline All pre-printed material must be received one week prior to publishing date at the ORU Shipping and Receiving dock. If supplied locally, please make arrangements with your advertising sales representative to pick these up from your place of business or area printer. The Oracle assumes no responsibility for mistakes, shortages of preprint insertions resulting from poor printing, inconsistent cuts or folds, or improper banding/skidding.
KORU STREAMING RADIO, SOCIAL MEDIA
SOCIAL MEDIA DINGS Twitter and Facebook The Oracle boasts over 1,400 Facebook fans and 1,500 Twitter followers and pushes late-breaking news, campus events and promotions to them daily.
KORU mBOX Stream Radio in English and Spanish listen live> www.live365.com/mBox Launched in 2011, KORU mBox plays edgy, positive, acoustic to rock to hip hop Christian alternative music with limited commercial breaks. The station covers campus news, events, sports and more, online, all the time. The station is available to anyone with an internet connection and is available for listening on phone, laptop, pad or other connected device.
Advertisers may purchase Facebook and Twitter fan pushes (dings) with a current Oracle print, Oracle online, special event or KORU/mBOX radio contract. Advertisers may choose specific dates. Dates are secured on a first-reserved basis. No more than one push per contract may be added. Pushes are limited to 100 words. Cost per push: No charge
PRICING Spot-rate pricing is available by contacting the ORU Student Media office or through your student sales representative.
The Oracle reserves the right to limit push promotions. Copy: Please provide push copy with your contract.
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BILLING AND CONTACT INFO
CONTRACTS National Advertisers National advertisers may provide an Insertion Order (IO) to contract with The Oracle. The IO number will appear on the client’s or agency’s billing statement. Local Advertisers Local advertisers may utilize the advertising contract on the last page of the Rate Card. IOs or ad contracts should be sent via one of these methods: MAIL Oral Roberts University, c/o Student Publications 7777 S. Lewis Avenue Tulsa, OK 74171 FAX: (918) 495-6345 EMAIL: oracleads@oru.edu BILLING AND TEARSHEETS: Accounts are billed on the 10th of each month and must be paid in full within 30 days of the invoice date. For display advertisers, two tearsheets per ad will be mailed within 30 days following publication. Request additional tearsheets by emailing oracleads@oru.edu or calling the office at (918) 495-7080.
UNPAID BALANCES: Advertisers with unpaid balances after 30 days may not place any additional advertising until the advertiser’s bill is paid in full. Unpaid balances after 60 days will accrue an annual 15% interest. This amount will be charged at 1.25% interest per month. Thanks in advance for keeping your account current.
For more information: ORU STUDENT MEDIA LR 175, 7777 S. Lewis Ave. Tulsa, OK 74171 Office Phone: (918)495-7080 Email: oracleads@oru.edu