There has never been a more exciting time than now to report on the growth of fashion in this region. If there is one thing that the worldunderestimates, it is the force of creativity driving the young people here amidst headlines of political instability and perceived culturaloppression. After the breakthrough of regional couture designers like Zuhair Murad and Elie Saab to the international audience, it is now time for young dynamic pret-a-porter designers to take center stage. Muscat Fashion Week 2013 showed us conceptual designs from Ahmed Talfit and commercial offerings of Das Collectionsand Razan Alazzouni.