FAMILY OWNED BUSSINES MORE THAN 60 YEARS IN THE RETAIL INDUSTRY REGIONAL HOLDING WITH OPERATION IN CHILE AND PERU RETAIL / FINANCE / REAL STATE EMPLOYS MORE THAN 1.200 PEOPLE FOR THE EVERYDAY OPERATION VERTICALLY INTEGRATED COMPANY WITH IT OWN DISTRIBUTION CHAIN
RECENTLY TOOK OPERATION OF ANOTHER RETAIL COMPANY IN CHILE: INSIDE BOARDHOUSE
OUR BRANDS APPAREL & FOOT WEAR
SKATEBOARDING
SURF
ACCESORIES
STORES & DISTRIBUTION 250
200
150
100
50
0 MAUI AND SONS
RIP CURL
OUTLETS
INSIDE BOARDHOUSE
CORE STORES
WHOLE SALE
VOLCOM
STORES
MAUI AND SONS PERU
MAUI AND SONS STORES
39
WHOLE SALE
120
CORE STORES
72
OUTLETS
10
STORES & DISTRIBUTION
STORES & DISTRIBUTION
RIP CURL STORES
27
WHOLE SALE
64
CORE STORES
48
OUTLETS
INSIDE BOARDHOUSE STORES WHOLE SALE CORE STORES OUTLETS
12
STORES & DISTRIBUTION
STORES & DISTRIBUTION
VOLCOM STORES
4
WHOLE SALE CORE STORES OUTLETS
24
MAUI AND SONS PERÚ STORES
12
WHOLE SALE
14
CORE STORES
24
OUTLETS
1
STORES & DISTRIBUTION
WHOLE SALE CORNERS CORNERS CHILE & PERÚ
200
STORES & DISTRIBUTION
IN-STORE PHOTOS
STORES & DISTRIBUTION
MARKETING INVESTMENT HIGH IMPACT BILLBOARDS
6 MONTH A YEAR EXHIBITION
TREND MAGAZINES
10 MAGAZINES PARTNERS MORE THAN 100 ADS AND PUBLICATIONS A YEAR
DIGITAL
10 TREND WEB SITES PARTNERS 1° SOCIAL MEDIA NETWORK OF THE REGIONAL INDUSTRY
AMBASSADOR PROGRAM
EACH BRAND HAS ITS OWN TEAM OF AMBASSADORS CARFULLY SELECTED IN TERMS OF FOLLOWERS
MARKETING INVESTMENT CORE RIDERS
20 PROFESIONAL RIDERS SURF / SKATE / SNOW
SPORT EVENTS
MAIN SPONSOR OF THE MOST IMPORTANTS SPORT EVENTS IN THE REGION
MAGAZINES / TV / DIGITAL
6 CORE MAGAZINES PARTNERS 15 CORE WEB SITES PARTNERS 2 SPONSORED CORE TV SHOWS
SOCIAL MEDIA
1° SOCIAL MEDIA NETWORK OF THE REGIONAL INDUSTRY
SURF/SKATE SCHOOLS
15 SURF SCHOOLS (CHILE AND PERU) 2 SKATE SCHOOLS
PRODUCTIONS
IN-HOUSE CORE PRODUCTION PARTNER
BILLBOARDS
MARKETING INVESTMENT
MARKETING INVESTMENT TREND/FASHION MAG
TREND/FASHION
MARKETING INVESTMENT FASHION / TREND | PARTNERS (CHILE) NAME
DESCRIPTION
NAME
FACEBOOK INSTAGRAM
TOTAL FANS VISITS/MONTHS ISSUES/EDITION
VLC
FASHION
WEB
169.104
94.200
263.304
300.000
-
JOIA
DESIGN
MAG/WEB
61.989
43.600
105.589
100.000
5.000
SOCIALGRAM
EVENTS/LIFESTYLE
WEB
22.610
71.700
94.310
85.000
-
POUSTA
TRENDS
WEB
72.680
18.200
90.880
50.000
-
ZANCADA
FASHION
WEB
34.325
20.700
55.025
100.000
-
LEFREAK
FASHION
WEB
7.163
32.500
39.663
30.000
-
SNACKS DE ESTILO
FASHION
WEB
21.528
4.112
25.640
25.000
-
ONEBOOK
FASHION/TRENDS
WEB/WEB
10.000
6.700
16.700
50.000
10.000
691.111
MARKETING INVESTMENT HIGH IMPACT | DIGITAL MEDIA BRAND
TOTAL FANS
MAUI AND SONS CHILE
505.209
72.000
577.209
ROXY CHILE
155.000
90.000
245.000
NEW ERA CHILE
125.000
48.000
173.000
RIPCURL CHILE
97.583
49.722
147.305
HAKA HONU
70.000
28.000
98.000
REEF CHILE
76.000
20.000
96.000
STREET MACHINE
62.000
20.000
82.000
POLEMIC
40.000
6.000
46.000
INSIDE BOARDHOUSE
52.000
7.505
59.505
TEPIAN SKATEABOARDING
27.000
7.000
34.000
-
32.000
32.000
THE PILL COMPANY
22.000
6.000
28.000
STOKED
15.000
11.000
26.000
O’NEIL CHILE
17.000
6.000
23.000
QUIKSILVER CHILE
-
22.000
22.000
MAUI AND SONS WOMAN
-
16.000
16.000
BILLABONG GIRLS
7.000
-
7.000
HURLEY CHILE
6.000
400
6.400
BILLABONG CHILE
BY FAR THE BIGGEST LOCAL SOCIAL MEDIA NETWORK IN THE INDUSTRY
MARKETING INVESTMENT HIGH IMPACT | AMBASSADOR PROGRAM KAREN BLAU
IGNACIA ALLAMAND
EUGENIA LEMOS
JOSEFINA BLANCO
ANTONIA MONTEALEGRE
CAMILA RECABARREN
IN ADDITION THE AMBASSADOR PROGRAM HAS AROUND 2.000.000 FANS!
MARKETING INVESTMENT CORE | RIDE SURF
MANUEL SELMAN
DANILO CERDA
CAMILO HERNÁNDEZ
TRINIDAD SEGURA
KRIS CABEZAS
GUILLERMO SATT
LUCAS RETAMALES
LORENA FICA
DIEGO MEDINA
MARKETING INVESTMENT CORE | RIDERS SKATE
JESÚS MUÑOZ
IGNACIO GALLO
IAN VARAS
BRYAN ABAD
MARKETING INVESTMENT CORE | SPORT EVENTS EVERY YEAR SURF
1 WSL MEN 1 WSL WOMEN 1 PRO REGIONAL CONTEST 1 AM LOCAL CONTEST
SKATE
1 PRO INTERNATIONAL CONTEST 1 PRO LOCAL CONTEST 1 AMATEUR LOCAL CONTEST
SNOW
1 PRO REGIONAL CONTEST
MARKETING INVESTMENT CORE | PARTNERS SURF
SKATE
MULTISPORTS
MARKETING INVESTMENT CORE / PARTNERS (CHILE) NAME
DESCRIPTION
NAME
FACEBOOK INSTAGRAM TOTAL FANS VISITS/MONTHS ISSUES/EDITION
CHILE SURF
SURF
WEB
78.446
21.900
100.346
100.000
-
PATINETA
SKATE
WEB
58.276
11.200
69.476
200.000
-
DESCARO
SKATE
MAG/WEB
34.041
22.300
56.341
20.000
3.000
LA TABLA
SKATE/SNOW
MAG/WEB
20.617
16.500
37.117
15.000
3.000
SURFBEATS
SURF
WEB
20.000
7.200
27.200
15.000
-
VDE
SKATE/SNOW/SURF
TV/WEB
15.000
9.000
24.000
DEMOLICION
SKATE/SNOW/SURF
MAG/WEB
14.438
8.353
22.791
10.000
5.000
LATINWAVE
SKATE/SNOW/SURF
WEB
8.193
6.286
14.479
15.000
-
LINEAS
SURF
MAG/WEB
5.276
3.219
8.495 36.245
-
3.000
PRODUCT DEVELOPMENT DESIGN DEPARTMENT -Pants
- Socks
- Denim Trousers - Bermudas - Boardshorts
- Skate Shoes - Flip Flops - Caps
- T-Shirts
- Backpacks
- Shirts
- Wetsuits
- Sweatshirts - Bikinis - Jackets - Quilted Jackets
- Beach Bats - Towels - Copybooks
- Snowboard Jackets
PRODUCT DEVELOPMENT VENDORS
DALIAN
Chi na NANJING HEFEI SHANGAI HANGZHOU
NINGBO
FUZHOU XIAMEN GUANGZHON
SHENZHEN
HONG KONG
TAIWAN
PRODUCT DEVELOPMENT PRODUCT SHEETS
PRODUCT DEVELOPMENT PRODUCT SHEETS
PRODUCT DEVELOPMENT PRODUCT SHEETS
PRODUCT DEVELOPMENT PRODUCT SHEETS
PRODUCT DEVELOPMENT PRODUCTS | WOMEN JACKETS
PRODUCT DEVELOPMENT PRODUCTS | MEN JACKETS
PRODUCT DEVELOPMENT PRODUCTS | SHOES
PRODUCT DEVELOPMENT PRODUCTS | T-SHIRTS