Khaliliyeh Group

Page 1


FAMILY OWNED BUSSINES MORE THAN 60 YEARS IN THE RETAIL INDUSTRY REGIONAL HOLDING WITH OPERATION IN CHILE AND PERU RETAIL / FINANCE / REAL STATE EMPLOYS MORE THAN 1.200 PEOPLE FOR THE EVERYDAY OPERATION VERTICALLY INTEGRATED COMPANY WITH IT OWN DISTRIBUTION CHAIN

RECENTLY TOOK OPERATION OF ANOTHER RETAIL COMPANY IN CHILE: INSIDE BOARDHOUSE


OUR BRANDS APPAREL & FOOT WEAR

SKATEBOARDING

SURF

ACCESORIES


STORES & DISTRIBUTION 250

200

150

100

50

0 MAUI AND SONS

RIP CURL

OUTLETS

INSIDE BOARDHOUSE

CORE STORES

WHOLE SALE

VOLCOM

STORES

MAUI AND SONS PERU


MAUI AND SONS STORES

39

WHOLE SALE

120

CORE STORES

72

OUTLETS

10

STORES & DISTRIBUTION


STORES & DISTRIBUTION

RIP CURL STORES

27

WHOLE SALE

64

CORE STORES

48

OUTLETS


INSIDE BOARDHOUSE STORES WHOLE SALE CORE STORES OUTLETS

12

STORES & DISTRIBUTION


STORES & DISTRIBUTION

VOLCOM STORES

4

WHOLE SALE CORE STORES OUTLETS

24


MAUI AND SONS PERÚ STORES

12

WHOLE SALE

14

CORE STORES

24

OUTLETS

1

STORES & DISTRIBUTION


WHOLE SALE CORNERS CORNERS CHILE & PERÚ

200

STORES & DISTRIBUTION


IN-STORE PHOTOS

STORES & DISTRIBUTION


MARKETING INVESTMENT HIGH IMPACT BILLBOARDS

6 MONTH A YEAR EXHIBITION

TREND MAGAZINES

10 MAGAZINES PARTNERS MORE THAN 100 ADS AND PUBLICATIONS A YEAR

DIGITAL

10 TREND WEB SITES PARTNERS 1° SOCIAL MEDIA NETWORK OF THE REGIONAL INDUSTRY

AMBASSADOR PROGRAM

EACH BRAND HAS ITS OWN TEAM OF AMBASSADORS CARFULLY SELECTED IN TERMS OF FOLLOWERS


MARKETING INVESTMENT CORE RIDERS

20 PROFESIONAL RIDERS SURF / SKATE / SNOW

SPORT EVENTS

MAIN SPONSOR OF THE MOST IMPORTANTS SPORT EVENTS IN THE REGION

MAGAZINES / TV / DIGITAL

6 CORE MAGAZINES PARTNERS 15 CORE WEB SITES PARTNERS 2 SPONSORED CORE TV SHOWS

SOCIAL MEDIA

1° SOCIAL MEDIA NETWORK OF THE REGIONAL INDUSTRY

SURF/SKATE SCHOOLS

15 SURF SCHOOLS (CHILE AND PERU) 2 SKATE SCHOOLS

PRODUCTIONS

IN-HOUSE CORE PRODUCTION PARTNER


BILLBOARDS

MARKETING INVESTMENT


MARKETING INVESTMENT TREND/FASHION MAG

TREND/FASHION


MARKETING INVESTMENT FASHION / TREND | PARTNERS (CHILE) NAME

DESCRIPTION

NAME

FACEBOOK INSTAGRAM

TOTAL FANS VISITS/MONTHS ISSUES/EDITION

VLC

FASHION

WEB

169.104

94.200

263.304

300.000

-

JOIA

DESIGN

MAG/WEB

61.989

43.600

105.589

100.000

5.000

SOCIALGRAM

EVENTS/LIFESTYLE

WEB

22.610

71.700

94.310

85.000

-

POUSTA

TRENDS

WEB

72.680

18.200

90.880

50.000

-

ZANCADA

FASHION

WEB

34.325

20.700

55.025

100.000

-

LEFREAK

FASHION

WEB

7.163

32.500

39.663

30.000

-

SNACKS DE ESTILO

FASHION

WEB

21.528

4.112

25.640

25.000

-

ONEBOOK

FASHION/TRENDS

WEB/WEB

10.000

6.700

16.700

50.000

10.000

691.111


MARKETING INVESTMENT HIGH IMPACT | DIGITAL MEDIA BRAND

FACEBOOK

INSTAGRAM

TOTAL FANS

MAUI AND SONS CHILE

505.209

72.000

577.209

ROXY CHILE

155.000

90.000

245.000

NEW ERA CHILE

125.000

48.000

173.000

RIPCURL CHILE

97.583

49.722

147.305

HAKA HONU

70.000

28.000

98.000

REEF CHILE

76.000

20.000

96.000

STREET MACHINE

62.000

20.000

82.000

POLEMIC

40.000

6.000

46.000

INSIDE BOARDHOUSE

52.000

7.505

59.505

TEPIAN SKATEABOARDING

27.000

7.000

34.000

-

32.000

32.000

THE PILL COMPANY

22.000

6.000

28.000

STOKED

15.000

11.000

26.000

O’NEIL CHILE

17.000

6.000

23.000

QUIKSILVER CHILE

-

22.000

22.000

MAUI AND SONS WOMAN

-

16.000

16.000

BILLABONG GIRLS

7.000

-

7.000

HURLEY CHILE

6.000

400

6.400

BILLABONG CHILE

BY FAR THE BIGGEST LOCAL SOCIAL MEDIA NETWORK IN THE INDUSTRY


MARKETING INVESTMENT HIGH IMPACT | AMBASSADOR PROGRAM KAREN BLAU

IGNACIA ALLAMAND

EUGENIA LEMOS

JOSEFINA BLANCO

ANTONIA MONTEALEGRE

CAMILA RECABARREN

IN ADDITION THE AMBASSADOR PROGRAM HAS AROUND 2.000.000 FANS!


MARKETING INVESTMENT CORE | RIDE SURF

MANUEL SELMAN

DANILO CERDA

CAMILO HERNÁNDEZ

TRINIDAD SEGURA

KRIS CABEZAS

GUILLERMO SATT

LUCAS RETAMALES

LORENA FICA

DIEGO MEDINA




MARKETING INVESTMENT CORE | RIDERS SKATE

JESÚS MUÑOZ

IGNACIO GALLO

IAN VARAS

BRYAN ABAD




MARKETING INVESTMENT CORE | SPORT EVENTS EVERY YEAR SURF

1 WSL MEN 1 WSL WOMEN 1 PRO REGIONAL CONTEST 1 AM LOCAL CONTEST

SKATE

1 PRO INTERNATIONAL CONTEST 1 PRO LOCAL CONTEST 1 AMATEUR LOCAL CONTEST

SNOW

1 PRO REGIONAL CONTEST




MARKETING INVESTMENT CORE | PARTNERS SURF

SKATE

MULTISPORTS


MARKETING INVESTMENT CORE / PARTNERS (CHILE) NAME

DESCRIPTION

NAME

FACEBOOK INSTAGRAM TOTAL FANS VISITS/MONTHS ISSUES/EDITION

CHILE SURF

SURF

WEB

78.446

21.900

100.346

100.000

-

PATINETA

SKATE

WEB

58.276

11.200

69.476

200.000

-

DESCARO

SKATE

MAG/WEB

34.041

22.300

56.341

20.000

3.000

LA TABLA

SKATE/SNOW

MAG/WEB

20.617

16.500

37.117

15.000

3.000

SURFBEATS

SURF

WEB

20.000

7.200

27.200

15.000

-

VDE

SKATE/SNOW/SURF

TV/WEB

15.000

9.000

24.000

DEMOLICION

SKATE/SNOW/SURF

MAG/WEB

14.438

8.353

22.791

10.000

5.000

LATINWAVE

SKATE/SNOW/SURF

WEB

8.193

6.286

14.479

15.000

-

LINEAS

SURF

MAG/WEB

5.276

3.219

8.495 36.245

-

3.000


PRODUCT DEVELOPMENT DESIGN DEPARTMENT -Pants

- Socks

- Denim Trousers - Bermudas - Boardshorts

- Skate Shoes - Flip Flops - Caps

- T-Shirts

- Backpacks

- Shirts

- Wetsuits

- Sweatshirts - Bikinis - Jackets - Quilted Jackets

- Beach Bats - Towels - Copybooks

- Snowboard Jackets


PRODUCT DEVELOPMENT VENDORS

DALIAN

Chi na NANJING HEFEI SHANGAI HANGZHOU

NINGBO

FUZHOU XIAMEN GUANGZHON

SHENZHEN

HONG KONG

TAIWAN


PRODUCT DEVELOPMENT PRODUCT SHEETS


PRODUCT DEVELOPMENT PRODUCT SHEETS


PRODUCT DEVELOPMENT PRODUCT SHEETS


PRODUCT DEVELOPMENT PRODUCT SHEETS


PRODUCT DEVELOPMENT PRODUCTS | WOMEN JACKETS


PRODUCT DEVELOPMENT PRODUCTS | MEN JACKETS


PRODUCT DEVELOPMENT PRODUCTS | SHOES


PRODUCT DEVELOPMENT PRODUCTS | T-SHIRTS



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