Oscar
Automotive Design Portfolio 2014
MY14
Os P//2 OSCAR PORTFOLIO//FEB2014
car M o r g a n Contents Design Ideation
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pp. 04,06,12/15,19, 22,26,29/31,38/45
Adobe Creative Suite (Photoshop, Illustrator)
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pp. 06/07,08/09,16/17 18/19,24/25,31,38/47,50
Majenta Alias/Showcase
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pp. 5,10/13,27,34/5
Making
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pp. 37,49
Contact
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ojmorgan.tumblr.com morgano@coventry.ac.uk (+44) 7825 991905
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500G
What if a car’s chassis dictated the surface treatment?
ANGRY GLOVE
ANGRY PLANE DEFINITELY ANGRY
Starts with...
...Developing Suitable Proportions BEGIN
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The story: The online file-sharing site Grabcad created a design brief for Winter 2013/14 based tightly around a Nurburgring-tuned carbon fibre chassis. Watching videos of the car in testing it quickly became clear that the chassis on its own possessed a
great deal of attitude and presence, therefore the first rule of any bodywork design was not to detract from this naturally aggressive form.
KEY PROPORTION SKETCH
Ends with... ...CAB FORWARD - VISUAL WEIGHT AT ICE UNIT - BALANCED OVERHANGS - <20ยบ SPLIT ROOF DROP - MASSIVE REAR DIFFUSER
FIN
KEY PROFILE GRAPHIC SKETCH
weekly shop goes here...
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Development sketches focused on a clear design theme - creating a forward dynamic while staying true to the hatchet lines of the chassis. Visually emphasising the V8 power unit led to a strong profile identity.
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It’s a brute..!
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Dynamic aesthetic established through diving beltline, maintained in bodyside feature lines
Performance appropriate front surfacing and headlight design
lower front spoiler and winglets frame carbon chassis side strakes
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Windscreen, wheels/wheel placement, H-Point, front carbon panel and chassis unaltered and incorporated as per design brief
Strong visual identity through contrast bodysections and strong key feature line
Floating air scoop punched through flank section Natural door cut incorporated into key bodyside feature line
lower side skirt channels cooling air out from front and pulls in clean flow towards side radiators
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ALIAS During summer 2013 I enrolled on the Majenta Alias training programme. It has allowed for faithful design realisation.
TO BE CONTINUED...
500G-R P//12 OSCAR PORTFOLIO//FEB2014
Mmmm Highlights... :}
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Arktis What if you want the bad guy :A on your side...? I , maginate
s the unexpected arrival of the next
ice age ruins snow for everyone vehicles will have to be rapidly adapted to suit the inhospitable conditions.
Undesirable as an enemy, but when the going gets tough Bane is probably a sensible choice of companion. An important function of the truckâ&#x20AC;&#x2122;s design is to give the occupants confidence in its capability, so the bad guy aesthetic seemed like a cool place to start...
Key Sketch
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Interior
Development
LEATHER WOOD
SIMPLE
4
42 2
RE
3 D0
Y1
W
E GR
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Any vehicle operating in adverse conditions requires a high degree of practical consideration in the design. This was especially true when considering the layout. Developed with Joe Ginniff and Jonny Culkin, the interior catered for four adults living and sleeping in the vehicle. It contained wash and cook facilities. The trim and finish was carefully selected with an emphasis on suitable natural materials - woods and leathers resistant to the cold and wet, arranged in clean and simple designs which frozen brains would be able to understand and operate without mishap.
Interior Alias model constructed by Joe Ginniff
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Wheel Detail Rim Dia (Inches) Tyre Specification Wheel Nut Spec Wheel Offset
22.5 445/65R-22.5 Michelin 4x150
Countersunk +155
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Royal Bentley Interior How would you cater for the ultimate bespoke client - A Royal Bentley?
Collaborative project with: Jordan Gendler Matthew Robson Jack Watson P//22 OSCAR PORTFOLIO//FEB2014
Overseen by Bentley Bentley has a long history of supplying extremely bespoke cars to the Royal household. Briefed with proposing how the next Royal Bently might be finished, we decided that the design had to reflect the public exposure this car recieves, and thus be treated as a travelling sculpture.
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Sculpting in Photoshop...
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Material selections...
MULBERRY SILK
LAMBSWOOL
ROYAL CLARET 7541 P//25 OSCAR PORTFOLIO//FEB2014
ALUMINIUM
ALIAS
FINAL PROPOSAL SKETCH MODEL
We elected for a final design which was clean and sculptural, with a visual emphasis on linking the front and back of the interior reminiscent of reins on a carriage. The colour and material selections lighten the rear compartment, signifying its status. This mimicked the exterior design development, in which the front [mechanical] compartment was weighted, giving the rear section a buoyant and ethereal appearance inspired by vapour in a turbulent airflow.
The Majority of the exterior project work was carried out by Jordan Gendler, however an occasional sketch for an outrageously proportioned car such as the
Royal Bentley was too irresistible to miss...
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No two generations of the royal family are
allowed to travel in the same vehicle at one time...
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Bio-Autonom
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(Youâ&#x20AC;&#x2122;re meant to say it with a French accent...)
mie...
How can a soft, organic approach to form provide aesthetic balance in a hard, digital world of autonomous vehicles? Inspired by the Michelin Driven/Undriven brief 2013, this project considered how a bio-mimetic approach to form might offset the overwhelming influx of computation technology into every aspect of modern life.
If our current physical connection to our cars [the act of driving] is diminished, how can design give the car a new emotional value to us? A place of refuge, perhaps...
Key profile sketch
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The chosen soft and anatomical design direction quickly struck the correct aesthetic for the project - a transparent drape floating above the lower bodyside section of the car in an almost biological manner. The core aim of the design is to infer a high degree of anthropological symbiosis - that is, clearly demonstrating consideration to light, space and form with the human occupant in mind. Importantly, this practical consideration is achieved at no cost to the raw aesthetic appeal of the car.
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ALIAS
530 - Oxford - Autonomous
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630 - M40 Southbound - Autonomous
3D Development Accomodating four adults at a suitable level of comfort was key to
maintaining authenticity in the design, and the
3D model established that it
was possible without fundamentally altering the form or proportions.
Car got good stance...
:} 730 - Marylebone - Autonomous
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1830 - A41 - Driven
Final Major Project
How could we create a new, 2D form
“A car designer is really a sculptor” But do they have to be? How could we control people’s perception of a car? The underlying purpose of automotive form is to control highlight progression across the surface. The underlying purpose of controlling highlights is to create a sense of movement, and thus a dynamic bodyside. So here goes my FMP; Can we create a whole new form language, entirely separate to 3D form manipulation, utilising 2D methods..? Two facets to the Concept - Interior/Exterior Exterior: CAR+2D FORM
CAR
CAR+FORM
ANY SHAPE
If creating a dynamic bodyside is no longer reliant on surface form interaction, the potential to employ a more practical shape without sacrificing aesthetic quality becomes a possibility. Interior:
With a more flexible exterior shape liberated in this manner, it is then possible to reconsider the best anthropologically centred approach to the interior. In this scenario, a convivial seating system arrangement made the most sense on the basis of stereotypical four person interactions.
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language...?
ANY SHAPE+2D FORM
Serious research for this one, including a poster...
HOW? LENTICULAR LENSES. Used in advertising and on the back of novelty rulers. Lenticular has potential to create a true dynamic on the car bodyside, limited only by artistic imagination. And taste. P//37 OSCAR PORTFOLIO//FEB2014
Interior structure development
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Initial artwork development
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Further interior refinement
Never neglect the backrest...
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Stance/Proportion Development
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Profile graphic development
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TO BE CONTINUED... See the finished physical model at the 2014 Coventry ID Degree show, 29.05-05.06
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When reducing the sculptural form to almost nil the stance, proportions and surface intersections become the total design focus - reducing the form naturally exposes those facets of the design to greater scrutiny. Even hidden under the lenticular lens, it would be painfully obvious if not fully developed.
Key sketch
Attitude!
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Bentley
A rapid ideation project developing proposals of varying extremity for the future of Bentley luxury cars.
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Futures
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12 Z3 owner christmas card 1. 2. Fastrac 2170 concept sketch Baling (Summer 2013) 3. Oddity 4. Serious oddity 5. Scania concept sketch 6. Birthday card 7. Volvo dakar truck 8. Heatherwick V&A exhibit 9. Land Rover 110 10. Clay head sculpture 11. Jaguar dakar truck 12. Hyster forklift ideation 13. 14. Porsche sub-boxster sketch Pick-up truck sketch 15. Rolls Royce sketch 16. Life Drawing 17. 18. Online game cockpit render More tractoring (2013) 19.
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ojmorgan.tumblr.com morgano@coventry.ac.uk (+44) 7825 991905
A collection of works by Automotive Design Finalist Oscar Morgan. All work was created by the author unless otherwise indicated within.
ojmorgan.tumblr.com morgano@coventry.ac.uk (+44) 7825 991905