ESTABLISHED SINCE 1905
OVER 110 YEARS IN THE MAKING
CONTENTS VISION FOR THE FUTURE GROUP STRUCTURE FASIC INVESTMENT CORPORATION LION MATCH PRODUCTS FORESTRY
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EXPORTS
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NSP UNSGAARD
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BEIGE HOLDINGS
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QUALITY PRODUCTS
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CRYSTAL PACK
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HERBAL- HOMEOPATHic LMC BAKETIME FOSFOREIRA DE MOÇAMBIQUE LOGISTICS AND WAREHOUSING LION PROPERTIES OUR HERITAGE
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V I S I O N FO R THE FUTURE
THE LION FAMILY
The Lion Match Company (Pty) Ltd was born over 110 years ago. Today, the name Lion Match is an iconic South African brand that is woven into the fabric of this country’s history.
OUR VISION IS TO CREATE
Over the years, The Lion Match Company (Pty) Ltd has not only
LOYAL AND EMOTIONAL CONNECTIONS WITH OUR CUSTOMERS, CUSTOMERS
successfully grown its core products, but also a healthy portfolio
BY SUPPLYING QUALITY AND VALUE-ADDED PRODUCTS AND SERVICES.
The Lion Match Company (Pty) Ltd is widely acknowledged
of home and personal care brands, all of which have become synonymous with quality and value. Through innovation and determination in the marketplace and workplace, these are now all active contenders in the FMCG arena.
and respected for its integrity and transparency in its business procedures. The Lion Match Company (Pty) Ltd holds its BBBEE level 2 status in high esteem. The Lion Match Company (Pty) Ltd is a proud member of the communities we serve through our corporate social investment programmes.
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V I S I O N FO R THE FUTURE
OUR POSITIVE WORKING ENVIRONMENT The Lion Match Company (Pty) Ltd creates and promotes a positive working environment that is conducive to equality and openness, whilst promoting a climate of mutual understanding amongst all of its employees. A transparent environment exists within The Lion Match Company (Pty) Ltd whereby all of its people are afforded a host of opportunities that allow them to grow and reach their full potential. A culture of appreciation and fair practice has developed within the company, which has created a dynamic workforce and ethos. The Lion Match Company (Pty) Ltd’s mission is to continue its journey of positive growth and to become a globally recognised leader in all of its fields of endeavour.
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O U R H I S TO RY G RO U P ST RU C T U RE
The Lion Match Company (Pty) Ltd is a multifaceted business structured in a way that delivers for our people and our consumers. Our diverse portfolio has cemented our position as a leader in the FMCG arena.
LION MATCH PRODUCTS (PTY) LTD Lion Safety Matches, Lion Firelighters, Lion Quality Shoe Polish, Lion Strikers, Clearlite, Price’s Candles, Lion Shave
LION MATCH FORESTRY (PTY) LTD
FASIC INVESTMENT CORPORATION LTD
LION MATCH EXPORTS
NSP UNSGAARD (PTY) LTD Cherubs, Comfitex, Duel, Loving Touch, Baking Paper, Filtera, Hygenix, Spunso
THE LION MATCH COMPANY (PTY) LTD
BEIGE HOLDINGS LTD Quality Products (Pty) Ltd, Crystal Pack (Pty) Ltd, Herbal-Homeopathic (Pty) Ltd
GROUP STRUCTURE
LMC BAKETIME HOLDINGS LTD UK
FOSFOREIRA DE MOÇAMBIQUE LIMITADA Maputo
LION LOGISTICS AND WAREHOUSING
LION PROPERTIES (PTY) LTD
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Lion Match Products (PTY) LTD
Lion Match Products (Pty) Ltd has grown exponentially, since its inception in 2007, to include a significant range of leading South African household products. An iconic South African brand, the Lion Match trademark remains relatively unchanged since 1905 and is at the heart of The Lion Match Company (Pty) Ltd. With matches as its original fast-moving consumer product, the Lion brand owns a valuable trust Fasic Investment Corporation Ltd is the ultimate holding company
positioning in the South African consumer’s mind. It is from this strong positioning that additional
of The Lion Match Company (Pty) Ltd, and was established in 1996
mass market products have been successfully launched.
following the ethos of empowerment at that time.
Through business acumen and marketing flair, this intrepid brand flourished amidst two world wars,
Fasic Investment Corporation Ltd was established as a broad-based,
economic and political instability and varying consumer and competitive circumstances.
one hundred percent fully compliant empowerment company, owned
That same spirit drives the brand today, and a growing number of consumers trust the Lion brand to
exclusively by previously disadvantaged individuals.
deliver a quality, value for money experience across a growing range of products.
The company has over five hundred shareholders, and has been
Building on from Lion Safety Matches, which are treasured in homes across the country, each new
one of the few empowerment initiatives that have been successful
product is subject to careful planning and extensive consumer and market research before launch.
in South Africa. With a ention to detail at the core of the business, Lion Match Products (Pty) Ltd is building a legacy
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Fasic Investment Corporation Ltd’s flagship investment is
of brand innovation with products such as Lion Firelighters, Lion Quality Shoe Polish, Lion Strikers,
The Lion Match Company (Pty) Ltd.
the Clearlite range of citronella candles and oils, Price’s Candles, Lion Shaving and many others.
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L I O N M AT C H P RO D U C T S
Clean, shiny shoes reflect well on the wearer, and the act of polishing is a cherished family ritual. Consumers trust each application of Lion Quality Shoe Polish to protect shoes from water and scuffing; strengthen and restore the leather’s lustre; and provide a long-lasting shine.
Lion Safety Matches have been a symbol of national pride and a part of South African family life for well over 110 years. From birthday candles, to a warm winter fire or even a family braai, this ‘box of friends’ has come to claim a coveted space in hearts and minds as a bright beacon of warmth, trust and all things proudly South African.
Lion Firelighters are long-lasting, easy-lighting firelighters, packaged in a resealable bag, which keeps them fresher for longer. They provide a no-mess, convenient firelighting solution without any le over residue.
Lion Safety Matches are cra ed from sustainably grown pine on the company’s own plantations as well as private growers. At the megafactory in Rosslyn, we manufacture to strict safety and quality standards, which guarantees a quality match with a slow-burning, steady flame.
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L I O N M AT C H P RO D U C T S
Lion Shaving has come to enjoy the reputation of
The Clearlite range of Citronella Candles and Lamp Oils are
delivering quality products for the hardworking
lifestyle products developed for both indoor and outdoor use.
South African offering exceptional value for
By including citronella in their formulation, Clearlite Candles
money. Lion Shaving provides consumers
and Lamp Oils help to repel pesky mosquitoes and bugs. Clearlite Candles are available with a tin lid for neat
ESTABLISHED OVER 100 YEARS AGO
razor shaving range that deliver a clean,
and clean storage and burn for up to 35 hours. Lion Strikers light like a match, but burn like a firelighter, making it easy to start a fire without any mess or fuss. Available in a compact, easy to carry pack of 20, Lion Strikers sustain an odourless, long-lasting flame.
Clearlite Lamp Oils are made using ultra pure, highly refined mineral oil, which supports an odour and smoke-free flame. One litre burns for up to 180 hours.
with a double edge blade and disposable
Price’s Candles, the people’s choice in candles, is the latest addition to the Lion Match Products (Pty) Ltd’s portfolio. With a legacy of over 100 years in the industry, and a reputation for timeless quality and dependability, it’s a perfect fit. The Newtown production facility in
‘sharp sharp’ shave every time. The Lion Shaving range includes Double Edge Razor Handle & Blades as well as Disposable Razors.
Johannesburg includes several candle-making technologies, such as drawing, moulding, extrusion, and powder press, supporting flexible and reliable production. Price’s household, decorative, coloured and scented candles are made using quality wax and are characterised by an excellent finish, are non-drip, non-smoking and do not tunnel.
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F O R E S T RY
MPUMALANGA
FIRMLY ROOTED FOR FUTURE GROWTH When The Lion Match Company (Pty) Ltd adopted a Tree Planting Scheme across South Africa back in 1922, it could not have predicted that by 2007, it would evolve into what it has become – a substantial independent forestry operation under the name Lion Match Forestry (Pty) Ltd. Historically, the timber of choice for Lion Safety Matches was poplar and during the early part of the 20th century the bulk of this vital raw material was imported from countries as diverse as Finland, Canada and Eastern Europe. In a drive to reduce its dependency on imports, the company purchased properties in Mpumalanga and KwaZulu-Natal in 1927 and the Lion Match factories were provided with poplar from the company’s own farms as well as from extension growers.
The Lion Match Company (Pty) Ltd established a new sawmill in 2015. Its function is to
By the early 1990s, the incidence of “rust” on the poplar plantations had severely affected the growth rate of poplar. This problem, coupled with the environmental issues surrounding the growing of poplar, resulted in The Lion Match Company (Pty) Ltd investigating other timber species, most notably pine, as alternatives for match manufacture.
of the forestry division’s timber that is not utilised in the production of matches.
Whilst timber is provided to the Rosslyn factory from this business unit,
Livestock was introduced into forestry
the company still makes use of timber supplied by independent growers
in 2011 to improve housekeeping by grazing
and by the state-owned Komatiland forests. Today, 95% of match production in South Africa utilises pine as its primary raw material and The Lion Match Company (Pty) Ltd is approaching the position where it will be fully self-sufficient in terms of timber supply.
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add value through the use
on the excess growth of veld around the forests. Due to the popularity of this and savings in labour costs, The Lion Match Company (Pty) Ltd has increased its herd over the years.
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EXP O RTS
KEEPING IN TOUCH WITH AFRICA AND THE WORLD, EXPORT AFTER EXPORT The Lion Match Company (Pty) Ltd operates a dedicated Export Division to service markets outside South Africa. Favourable agreements see trade flowing freely between South Africa and the neighbouring states of Botswana, Lesotho, Namibia and Swaziland (BLNS). These countries are therefore included as part of the local South African operation. The Export Division trades further afield – into Africa, South America, Indian Ocean islands and other countries. OUR BUSINESS With matches as its core product, The Lion Match Company (Pty) Ltd has commanded market share and traded across borders virtually since production began. However, changes in the global economy, currency fluctuations, complex regulations and evolving consumer preferences, have brought new focus to export opportunities. Africa’s “demographic dividend” has a racted a ention from multinationals as well as direct importers, making each country and indeed regions within each country, highly competitive and strategy-specific. The Lion Match Company (Pty) Ltd is well-positioned to take advantage of trade agreements and favourable exchange rates in the SADC region where it supplies Mozambique, Zimbabwe and Zambia. EXPORTS BRANDS With its export-only safety match brands – Zebra, Kudu and Lion Blue – the Export Division successfully implements marketing strategies specific to each region and country. Growth is being realised by a pull-through of Lion Match Products (Pty) Ltd and NSP Unsgaard (Pty) Ltd products. Further growth opportunities exist as the company’s product range expands and packaging takes exports markets into account. AWARDS The Export Division has won various awards for excellence over the years.
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Cherubs has strong roots in South African heritage and encompasses a comprehensive range of essential baby care products that provide consumers with reliable and quality solutions for all of their baby care needs. The Cherubs Eco range has been developed for tender
NSP Unsgaard (Pty) Ltd formerly Nkunzi Unsgaard, was acquired by The Lion Match Company (Pty) Ltd in 2012.
baby care, with the promise of nurturing a greener
Comfitex is a complete sanitary protection range
environment through its biodegradable properties.
that offers comfort, quality and affordability. From everyday freshness through to added monthly protection,
The Cherubs range includes Disposable Bibs; Disposable Care Mats; Disposable
has entrenched itself as a firm favourite and the growing feminine
Competing in the personal, baby and home care categories,
Nappy Liners; Nursing Pads; Nappy Sacks;
the company punches above its weight thanks to astute
Eco-care Co onwool Rounds;
marketing and unrivalled production flexibility.
Eco-care Co on Earbuds; Baby Wipes; and Tumbleso
With a wide distribution and presence in all major retailers throughout Southern Africa, the company has established
Fabric So ener Sheets.
the Comfitex range offers comfort to women of all ages. Comfitex hygiene brand of choice amongst modern South African women. In response to the need for sanitary products aimed at the younger age groups, Comfitex has extended its brand to include the exciting new, young and vibrant Teenz and TeenyFirst ranges, which include the smallest sanitary pad in South Africa.
itself as a solution provider with products and brands that top-end consumers have come to trust and depend upon.
The Comfitex range includes Scented and Unscented Adhesive Pads; Feminine Hygiene Wipes; Scented and Unscented Pantyliners; and Disposable Sanitary Bags.
With enviable market positionings and brand equity, the NSP Unsgaard (Pty) Ltd’s brands are well-placed for expansion and diversification. All Cherubs and Comfitex products are manufactured at NSP Unsgaard (Pty) Ltd’s state-of-the-art production facility in Cape Town.
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NATIONAL SHAVING PRODUCTS (NSP) Repositioned and relaunched, NSP Unsgaard (Pty) Ltd’s two focused brands operate in distinct segments in the shaving market. The Hygenix range offers the consumer convenient cleaning power in the form of Multipurpose Cloth Wipes. Hygenix ensures that consumers’ homes stay clean and germ-free at all times.
Masculine, fresh and slick, the Duel brand is centred on quality shaving products for the confident, sophisticated male. Duel delivers a hydrating, smooth shave and also provides incredible value for Loving Touch is South Africa’s trendiest shaving brand with two ranges; one targeting the empowered and confident women of South Africa, with the other
money, with innovative offerings on their Razors, Foams and Gels. The Duel range includes Foams and Gels; Razor Handles and Blades; and Disposable Razors.
As an innovative solution to static and creased laundry, Spunso Tumble Dryer So ener Sheets provide an alternative to using liquid fabric so eners, which may contain allergens
directed towards our vibrant teens. This youthful and
and cause possible skin irritation. With its Spring Fresh and
dynamic brand delivers quality shaving products that
Lazy Summer fragrance variants, Spunso keeps laundry
not only offer value for money, but also celebrate the
fresh and easy to iron.
natural beauty of the nation’s women. The Loving Touch range includes Foams and Gels; Razor Handles and Blades; and Disposable Razors.
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QUALITY PRODUCTS
BEIGE HOLDINGS LTD Beige Holdings Ltd is a globally competitive developer and contract manufacturer of products and
Quality Products (Pty) Ltd is one of the largest
ingredients in the home care, personal care and pharmaceutical industries.
contract manufacturers in South Africa, a subsidiary of Beige Holdings Ltd, which is a subsidiary of The Lion Match
In 2003, Beige Holdings Ltd became the first company to list on the JSE’s Alternative Exchange (AltX).
Company (Pty) Ltd.
Therea er, Beige Holdings Ltd diversified its portfolio to include two packaging manufacturing businesses to complement its contract manufacturing services, providing their customers with a full solution to all of their manufacturing, distribution and packaging needs.
Manufacturing a wide range of liquids, powders, soaps, sponges, as well as non-wovens including feminine care, baby care and wipes, Quality Products (Pty) Ltd is a major regional supplier of home and
Multinational blue chip customers, both local and international, rely on Beige Holdings Ltd’s impressive
personal care products.
manufacturing capabilities, the size and scale of which ensures production flexibility, quality combined with speed as well as procurement efficiencies.
Multinational brands and major retailers rank among the company’s satisfied customers, many of whom enjoy long-standing associations with
Backed by a wealth of intellectual property and market knowledge, the company offers a turnkey service with specialised teams in customer marketing, research and development, as well as quality assurance. Beige Holdings Ltd’s factories are situated throughout the country with top-rate accreditations. With MCC accreditations that covers pharmaceutical regulations it complements the standards under ISO 9001: 2008, ISO 22716: 2007, SANS 1841: 2008 – E mark audit, SANS 296: 2010 – Sodium Hypochlorite Solutions and SANS 237: 2008 – Toilet Soap category. In addition, Beige Holdings Ltd
Quality Products (Pty) Ltd. Flexibility is at the core of Quality Products (Pty) Ltd’s operation and, depending on the client’s requirements, manual, semi-automated and high-speed lines are available. Manufacturing can be undertaken to a multitude of configurations – from 50 ml pouches up to 25 L tubs – providing customers with the ultimate in manufacturing solutions.
boasts a NOSA 5 star accreditation. Beige Holdings Ltd holds its BBBEE level 3 status in high esteem and aspires to continue to align itself with the outlines of this policy. It is further supported by its major shareholder and holding company Fasic Investment Corporation Ltd, a one hundred percent compliant empowered entity. In summary, our extensive experience, capability, accreditations and qualifications provide customers with compelling reasons to choose Beige Holdings Ltd as an outsourced manufacturing partner.
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incorporating
WE IMAGINE, WE CREATE
Crystal Pack (Pty) Ltd incorporating Rap manufactures the full spectrum of primary
Herbal-Homeopathic (Pty) Ltd, based in Cape Town, has become a leading
packaging used across a wide range of applications, and offers a one-stop shopping
specialist contract manufacturer and packer of complementary medicines, specialising
opportunity for packaging required in the cosmetic, perfumery, household and cleaning
in the manufacturing of nutraceuticals, herbal and homeopathic products for both local
industries, drawing its capabilities from both importing and locally producing products that
and international markets.
complement each other. Operating in a growing market sector, Herbal-Homeopathic (Pty) Ltd’s customer base Based in Gauteng, the breadth of the company’s packaging solutions allow it to tap into diverse
includes direct sellers and marketers, network marketers, dispensing doctors as well as
markets and operate in a formidable array of sectors.
international and independent brand owners, FMCG retailers and discount pharmacy groups.
Blow Moulding and Injection Moulding packaging technologies enable the production of a
Herbal-Homeopathic (Pty) Ltd’s extensive capacity allows customers to select the format
range of ozone-friendly products that include caps, closures, glass containers, micro pumps,
most suitable to their application – be it as a capsule, tablet, liquid (including tinctures) or oil.
plastic and glass jars and containers, triggers as well as tablet containers. A well-resourced in-house research and development capability is available to assist Through Blow Moulding we produce bo les in various materials – HDPE in bo le sizes
customers in finding fresh solutions to old problems and acts as a valuable partner in
between 50 ml to 1 L, mainly for higher volume toiletries and hair care products as well as
successfully bringing brand extensions to the market.
LDPE for smaller containers, which need to be so and manageable. We also work with Single Stage Injection Blow Moulding to produce PET bo les from 300 ml to 2 L, mainly for industrial and food use. PET is polyethylene terephtalate, which is safe, strong, transparent and versatile. PET is recyclable and can be made from recycled PET material again and again. At Crystal Pack (Pty) Ltd incorporating Rap, we choose PET for its safety, light weight, resealability, sha er-resistance and recyclability.
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LMC Baketime Holdings Ltd UK, based in Teesside, United Kingdom is a manufacturing concern with the latest state-of-the-art biscuit and allied baked snack production facilities that meet the latest manufacturing standards. LMC Baketime Holdings Ltd UK is a subsidiary of The Lion Match Company (Pty) Ltd, and was acquired to expand and establish its presence in the European markets. The Company has facilities to manufacture a wide variety of sweet and semi-sweet biscuits, cookies, crackers and baked snacks and is currently focused on manufacturing niche products ranging from: ‘Baked not fried’ snacks, which include savoury biscuits and crackers; mini range of traditional biscuits & cookies – Digestives, Ginger Nut, Choc Chip Cookies, Fruit Cookies, Rich Tea Fingers etc; lower in fat, lower in sugar, lower in salt biscuits and snacks; potato, rice and corn based snacks and healthier biscuits for children. Innovative baked snacks and flavours: Baked potato crisps; baked tortilla chips; healthier children’s biscuits and snacks and biscuit bars – so , chewy, wholesome.
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All products offer added selling advantages in that they are baked not fried which offers health benefits. In addition our products do not contain artificial additives or flavouring as they are made using the finest natural ingredients and are suitable for vegetarians. Being produced in the UK all our products meet the highest standards of manufacturing. The LMC Baketime Holdings Ltd UK’s technical and R&D team is amongst the finest in the world with decades of experience and aim to develop products by working in close partnership with our customers both at home and overseas. The production facilities are geared to cater for both small and large production runs for ‘bulk supply’ and ‘private label’ customers. LMC Baketime Holdings Ltd UK is a business based on a firm foundation with family values that is run by a team of dedicated, experienced, professionals who cultivate a close working relationship with its customers, giving unprecedented access to senior management. We offer state-of-the-art multi-purpose biscuit and baked snack production and packing with a skilled workforce. An excellent range of biscuits and snacks are produced under our own ‘Baketime’ and License Character Brands.
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We are constantly at the forefront of the rapidly changing biscuits and baked snacks market. With our pro-active a itude and a will to ensure our products and customers stay ahead of the competition whilst striving to become one of the best privately owned biscuit and baked snacks producers in Europe, through development of innovative products in partnership with our customers. We also proudly house extensive bagging and flow wrap packaging systems in our facilities which are located on our own five acre site. LMC Baketime Holdings Ltd UK’s accreditations are: BRC Global Standard Food Issue 5 Grade A; British Retail Consortium requirements for supplying retailer U.K.; branded products IFS (International Foods Standards); PPC Audit – Marks & Spencer Approved and Tesco Food Manufacturing Standard.
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FOSFOREIRA DE MOÇAMBIQUE Based on the outskirts of the Mozambican capital, Maputo, Fosforeira de Moçambique Limitada is a wholly owned subsidiary of The Lion Match Company (Pty) Ltd. Fosforeira de Moçambique Limitada was established in 1972 and is situated in the bustling industrial
LOGISTICS AND WAREHOUSING
area of Matola. As a marketing-orientated FMCG company operating in a globally Originally a manufacturing facility, the company currently manages the warehousing and distribution for Mozambique’s
connected economy, the focus will inevitably fall on warehousing and logistics to improve distribution and market penetration.
popular Pala Pala brand of safety matches. At The Lion Match Company (Pty) Ltd, the standalone warehousing Consumers, particularly in the South, are partial to the Pala Pala brand, which dominates market share in the region.
and logistics division is constantly evolving and adapting to the improvements and efficiencies that new technologies offer to accommodate the massive growth in its product range. As a service contractor to Lion Match Products (Pty) Ltd, NSP Unsgaard (Pty) Ltd and The Lion Match Company (Pty) Ltd’s local and export operations, the warehousing and logistics division is becoming an increasingly integral part of the company’s sustainable competitive advantage.
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LION PROPERTIES Lion Match Properties (Pty) Ltd is a wholly owned subsidiary of The Lion Match Company (Pty) Ltd. It houses the operation of match manufacturing in Rosslyn, the candle manufacturing plant in Newtown, the flagship head office in Durban and LMC Baketime Holdings Ltd UK. It is busy with the establishment of a manufacturing plant in Cape Town for NSP Unsgaard (Pty) Ltd. U-Housing (Pty) Ltd is a joint venture property company of Beige Holdings Ltd. It houses the manufacturing sites of Quality Products (Pty) Ltd in Durban, the manufacturing sites of Quality Products (Pty) Ltd in Chloorkop and the manufacturing site in Alrode, Johannesburg.
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O U R H E R I TA TAG GE
OUR HERITAGE From 1884 until 1901 no fewer than nineteen match factories had been opened around the
label printed on it. A further innovation was the
country, but by 1904 only eight were still in existence. In 1905 the eight match businesses
development of a process by the company’s technical
were amalgamated into The Lion Match Company Limited. To rationalise, five factories were
personnel for gravure printing of the friction paint
closed and the new company was le with factories in King William’s Town, Rosebank Match
directly onto the cardboard prior to the formation of the
Company and the original Lion Match Factory in Durban. The 27th March 1905 was the official date
outer box – a world first in the match industry.
of incorporation of The Lion Match Company Limited. Book matches were first produced in the Cape Town factory as early as 1927. Over 40 years later in 1968, In 1924 the Cape Town operation moved from Rosebank to its premises in Observatory and during 1926/7 the Durban factory, still on its original site, was largely rebuilt on the city landmark of Umgeni Road, Durban.
not being content with the quality of the old cardboard stick, the company installed a wooden stick book match plant in its Durban factory. This too was a South African first and was well received as an advertising medium.
The total Lion Match Company operations were later rationalised into a new factory built in Rosslyn, near Pretoria in 2001.
Many difficulties were experienced in obtaining raw materials during the company’s earlier years. This was particularly so until the 1950s when secondary industry had developed in South Africa. Until then virtually everything was imported;
The safety match of today is one of the wonders of modern civilisation, and perhaps no mechanical
chemicals, paper, board and wood.
inventions surpass its ingenuity and capacity. The equipment of the Lion Match Factory exemplifies the amazing machinery now used for the production of matches.
The material, which caused the greatest concern, was timber. It was in 1922 that the company adopted a Tree Planting Scheme to render themselves independent of imported timber. By 1924 the company had planted 238 700 trees in the
The company survived two world wars during its 110-year history and whilst records
South Eastern Cape.
of World War I are a li le hazy, it is on record that match production continued throughout World War II, albeit with some problems. At the special request of the government, matches were also being exported to certain African territories, as far afield as Cairo, as they had no other source of supply. A number of other fundamental changes in matches and its manufacture took place during the 1970s, the most farreaching of which was the introduction of a new
Small beginnings perhaps, but certainly by 1936 employment in the Lion Match Factory was greatly prized. “Besides valuing your job a er the depreciation years, people who joined Lion Match hardly ever le because it was a fine place to work. Lion Match is a company that looks a er its people. Pride of workmanship was firmly instilled in every employee, but you still felt that the company took a personal interest in you as an individual,”
Retiring long-service employee. Not withstanding that this quote is from 1936, it is still applicable today.
yellow cardboard outer box with the company
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The Lion Match Company (Pty) Ltd 20 Mahatma Gandhi Road, Point Waterfront, 4001 www.lionmatch.co.za