Health and beauty are embedded in the human mindset since ancient times.
The skin is the last barrier between our bodies
and
the
environment.
Great
skin
is the result of comprehensive skin care our
as it reflects
total
wellness
and
expresses our identity.
Cosmetic
companies
are
recognizing
importance of having a strong identity well, since it is crucial to
capture
the as the
customer that is increasingly looking for authenticity. A
personalized
brand
or
private
label
that is only yours, creates opportunities to be different than competitors and to offer a unique added value. This catalogue guides you through the opportunities of introducing your own personalized cosmetic brand. SkinClever is a strategic partner that works in close collaboration with skin experts that start their project. Expressing the identity of the skin expert, that is our mission.
We would like to thank all of our customers for their trust, their shared enthusiasm and inspirational collaboration!
- The SkinClever Team -
PRIVATE LABEL I TAILORING THE BRAND I
A brand always consists of various components: design, label, packaging, communication and other strategic elements. SkinClever assists skin experts in the implementation process of the private label brand and proposes to evaluate different aspects. This direct approach allows the skin expert to be distinguished by underlining his specialization in cosmetics, strengthen customer loyalty and generate higher commercial margins themselves. The starting point for all four collections is a full range of premium quality cosmetic products. In order to build and enhance brand awareness in the mindset of the customer and add value to your own brand, our Marketing and Communications department takes up a significant responsibility in the process. We offer solutions to tailor and / or introduce personalization throughout the different phases of the production process.
LEVEL 3 : 100% TAILORED BRAND
SkinClever presents three different levels of tailoring the brand throughout the process of creating a private label brand.
LEVEL 2 : PERSONALISED DESIGN THE SKINFACTORY
LEVEL 1 : MICRO-PERSONALISATION 4
LEVEL 1
I MICRO PERSONALISATION I
The first level offers the option to personalise the labels of the different types of products, to match the corporate style of the skin expert. Labels can be personalised with a logo, slogan, specific fonts etc. The communication tools (flyers, website) are also important in this level, and can be personalised to match the entire personalised brand. The customer can choose different options or can make new suggestions that match the personality of the business.
Select collection
1
Launch brand
Training
2
6
3
5
Graphic design of your labels
Select marketing support and communication
4 Production & delivery
5
STEP 1: SELECT COLLECTION
| The classic collection | The "royal nature" collection | The premium collection | The luxurious gold collection
STEP 2: GRAPHIC DESIGN OF YOUR LABELS
MODERN
CRÈME PUISSANTE JOUR Excellence
Régénérante - Anti-âge - Lissante CONTIENT : COMPLEXE ANTI-RIDES [HIBISCUS & BAOBAB], OSILIFT, ACIDE HYALURONIQUE (LMW)
OFFICINA
DESIGN
APOTHEEK
B O R N E M
LEA
ANTI-AGE+ CRÈME DAG Intensief regenerend
DESIGN
APOTHEEK THIELS ANTI-AGE+ DAGCRÈME REGENEREREND - ANTI-AGE - GLADMAKEND BEVAT : ANTI-RIMPEL COMPLEX (HIBISCUS & BAOBAB), OSILIFT, HYALURONZUUR (LMW)
GEEL
CLASSIC
OTHER OPTIONS
Apotheek VERVAEKE NEVELE ANTI-AGE
DAGCRÈME
Regenererend - Anti-age - Gladmakend
ANTI-AGE+ DAGCRÈME
Regenererend - Anti-age - Gladmakend
STEP 3: SUPPORT AND COMMUNICATION
Personalised communication
STEP 4: PRODUCTION &
DELIVERY
STEP 5: TRAINING STEP 6: LAUNCH BRAND
7
LEVEL 2
PERSONALISED DESIGN | THE SKINFACTORY I
The second level of personalisation also entails the options of the first level, combined with the level of designing the packaging. Therefore, SkinClever has created The SkinFactory, an online tool available for customers, as a guide through the different steps of personalising the design and packaging of the cosmetic brand. Tailor your labels, your packaging and your communication.
1
Select collection
2
Select your packaging
3
Launch brand
4
8 Training
7
6 Production & delivery
8
5
Select your labels
Graphic design
Select marketing support and communication
n 2:
n ss
of designing packaging. Therefore, SkinClever created SkinFactory, an online of designing thethe packaging. Therefore, SkinClever hashas created TheThe SkinFactory, an online tooltool available customers, a4:guide through different steps of personalising the design and Option 3: for for Option Prestige available customers, as aasguide through thethe different steps packaging evel of 2: the cosmetic brand. Level 2: Personalised Design: The SkinFactory STEP 1: SELECT COLLECTION
| The classic collection | The "royal nature" collection
glass 50ml
| The premium collection | The luxurious gold collection
sic Light
STEP 2: YOUR PACKAGING AND SAMPLES
glass50ml 50ml glass
Option 3: Premium glass 50ml Product Packaging glass50ml 50ml glass glass 50ml
Glass
White
glass Transparant glass
Covers
External packaging
Sample sytem
STEP 3: SELECT YOUR LABELS
STEP 4: GRAPHIC DESIGN
The graphic design process. Indication if the clients chooses to handle the graphic design internally or if SkinClever manages the design in collaboration with the client. This entails: I Graphic research: proposal label designs and communication according to the wishes of the clients I Semantic research: proposals of names, translations, manuals I Graphic design of exterior packaging
STEP 5: SELECT MARKETING SUPPORT AND COMMUNICATION
Step 6: Legal agreements
Step 7: Testers
)
STEP 6: PRODUCTION AND DELIVERY STEP77: STEP Teste7:sTRAINING TRAISTNING
Option 1: Option 1: Airless container Airless200ml container 200ml + Mini-models + Mini-models
10
Option 2:
Option 2:
STEP 8: LAUNCH BRAND
Level 3: 100% Tailor made brand The highest level of personalisation is designing and creating your own cosmetic brand that matches the existing business model. In this level, clients can launch ideas on the desired products and active agents to assure that the cosmetic line gets formulated according to the corporate style. From the selection of the formulas, packaging, labelling and communication, and from logo to
11
LEVEL 3 : 100% TAILORED BRAND
The highest level of personalisation is designing and creating a 100% tailor made cosmetic brand that matches the existing business model. This levels starts with selecting a range of cosmetic care products and formula. Clients can provide their input on the most important active agents to assure that the cosmetic line gets formulated according to the company goals of skin care. The result is a full range of premium quality cosmetic care according to the wishes of the client.
Level 1: 100% Tailor made brand
The highest level of personalisation is designing and creating a 100% n is designing andThe creating a 100% tailor made cosmetic brand production is situated exclusively that matches the existing business model. in France and is a guarantee for model. quality:
This levels starts with selecting a range of cosmetic care products and I Transparancy and in every phase ange of cosmetic care products and formula. Clients can provide of production their input on the most important active agents to assure that the co active agents to assure the cosmetic line gets formulated I Qualitythat according to the norms according to the company goals of skin care. The result is a full range and certifications skin care. The result is a full range of premium quality cosmetic I All processes respect the care according to the wishes of the client. client. Good Manufacturing Practices, recommended by the EN ISO 2271 The production is situated exclusively in France and is a guarantee fo ely in France and is a guarantee for quality:
After completing the production phase of production process, the collaboration continues in the next phases. Personalized rms and certifications marketing and communication support is provided and technical ood Manufacturing Practices, recommended by the EN ISO knowledge is shared through training and permanent support.
-
Transparancy and in every phase of production
-
Quality according to the norms and certifications
-
All processes respect the Good Manufacturing Practices, recom 22716
From the selection of the After completing production process, the collaboration continues ocess, the collaboration continues in the next phases. you aretheunique‌ formulas, packaging, labelling and Personalized marketing and communication support is provided and t unication supportcommunication, is provided and knowledge is shared fromtechnical logo to launch, make a statement this level entails the highest level of through training and ongoing support. ort. collaboration with the skin expert and create to develop a 100% tailor made, From the selection of the formulas, packaging, labelling and commun uniqueand brand. Branding according packaging, labelling communication, from logo to launch, to your strategic plan. your own brand! this level entails the highest level of collaboration with the skin exper of collaboration with the skin expert in developing a 100% tailor
ording to your strategic plan.
12
made, unique brand. Branding according to your strategic plan.
Based on in-depth knowledge of beauty shopping and the latest market and consumer trends. Only using premium quality development capabilities to meet the highest industry standards and deliver a superior cosmetic experience. Understanding that your products need to be different, unique but economically viable at the same time, Skinclever Laboratoire is your full service partner for the creation of your own brand. Share your vision with us and let’s get it done together.
1 Marketing material
POS material
Training material
Beauty market trends
2
10 100% full service
9
Production
3 4
8 7
6
5
Brand concept
Innovative tailor-made formulas
Packaging solutions
Design & copy writing
Registration & legal advice
13
services
SKINCLEVER SERVICES
SkinClever aspires to support the business of its customers in an innovative and strategic way. Several modules and training sessions have been developed to achieve a close relationship with customers. PRODUCT TRAINING SESSIONS
Guidance is essential in building a success story. SkinClever offers a full training plan. Product training is the first step: it is imperative that the skin expert and his team has an impeccable knowledge of their own brand and products. All active agents and technical components will be presented and discussed. This training session is organized in loco before the official launch of the personalized brand. COMMERCIAL COACHING SESSIONS
The second type of coaching session is equally important because it supports the sell-out of all products. This coaching session aims to bring the knowledge and expertise of customers together and to share commercial insights. During this session the focus is not on passing on product knowledge, but more on the commercial experience with practical tips and tricks from colleagues, linked to general strategic insights. STRATEGIC ADVICE AND BUSINESS INSIGHTS
SkinClever offers customers the opportunity to share strategic insights on successful implementation and development of a private label cosmetic brand during a coaching session. Together with the skin expert, positive factors are evaluated and action points can be defined. The result of this session is an action plan to improve the development, tailored to the business of the customer. EVENTS TO ENHANCE BRAND AWARENESS
SkinClever recommends and stimulates the organization of consumer evenings or skin analysis days. A real opportunity to create customer experience and to raise brand awareness. A personal approach that is highly appreciated by customers. SKIN ANALYSIS DAY
Skinclever proposes the organization of a skin analysis day to create awareness amongst customers to take notice of your brand. The skin of the clients is analyzed with a professional skin analyzer (hydration level, the amount of sebum, the pH of the skin, the melanin content, the firmness of the skin, ...). Hidden needs of the skin condition are discovered and the client will receive his personal skin care plan. The ideal way to create new customers for your own cosmetic brand.
CONSUMER EVENING
An evening with your customers entails real opportunity to interact with your customers in a relaxing atmosphere. An ideal setting to let your customers test, touch and discover your own cosmetic range!
33
SKINCLEVER COMMUNICATION AND PROMOTION TOOLS
SkinClever communication and promotion tools PERSONALIZED BOOKLETS Personalized booklets
34
POINT OF SALES COMMUNICATION
Point of Sales communication
PERMANENT DISPLAY
Permanent plexi display with themed and seasonal promotional cards
Permanent plexi display with themed and seasonal promotional cards
op window
DISPLAY FOR MASKS
Display for masks
Personalized shop window
Presentation of all 4 bio cellulose masks on the counter PERSONALISED SHOP WINDOW
Attracting new customers with appealing window treatments s
Presentation of all 4 bio cellulose masks on the counter.
Attracting new customers wit
35
SkinClev
LOYALTY CARD
Reward your customers for their loyalty to your cosmetic brand.
Kit of 35 p
Treat your
PERSONALISED STAMP
Increase the visibility of your cosmetic brand in all your communication.
Each kit co
PERSONALISED cOMMUNICATION PERSONALISED FLYER
Building brand awareness for your cosmetic brand with personalised communication tools.
Personaliz
Your pers birthday
AND MORE…
And more…
……Personalized invitations Personalised VIP VIP invitations For special events eventslike likeprivate privatesales, sales,opening opening a new shop, a consumer evening. Forthe theorganization organisation of of special of aofnew shop, a consumer evening. … Other custom made communication tools
… Other custom made communication tools 36
SkinClever gift solutions SkinClever gift solutions Kit of 35 prestigious bags Treat your customer with a prestigious gift for each purchase of 2 or 3 products. Each kit contains: 35 prestigious bags in a variety of fashionable colors and shelf communication
KIT OF 35 PRESTIGIOUS BAGS
Treat your customer with a prestigious gift for each purchase of 2 or 3 products. Each kit contains: 35 prestigious bags in a variety of fashionable colors and shelf communication
PERSONALISED MINIATURE PRODUCTS
Your personalised miniature products in a tube or glass container of 15ml. As Christmas gift, a birthday gift or to thank your customers for their loyalty.
Personalized miniature products
KIT OF 35
KIT OF 35
KIT OF 35
Kit of 35 Kit of 35 Kit of 35 LOVE INFINITY CHERUBIN CHARMING Your personalized miniature products bracelets in a tube or glass container 15ml. As Christmas gift, a CHARMING bracelets CHERUBIN LOVE of INFINITY bracelets BRACELETS birthday gift or to rewardBRACELETS your customers for their loyalty. BRACELETS
Treat your customer with a bracelet for each purchase of 2 products.
Treat your customer with a bracelet for each purchase of 2 products. Different colors colors available, available, kit Different kitcontains containsshelf shelfcommunication. communication. 37
INNOVATION
PROFITABILITY
ENHANCING CUSTOMER LOYALTY STRATEGIC ADVANTAGE
UNIQUE
DIFFERENTIATION
OWN BRAND
PREMIUM QUALITY