Consumer Electronics Daily News - Jan. 8, 2011

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Oser Communications Group

Las Vegas

NEATO ROBOTICS FOCUSES ON EVERYDAY CLEANING

ACE BAYOU CORPORATION BRINGS VALUE, INNOVATION TO THE GAMING WORLD

IC REALTIME FOCUSES ON RIVES AUDIOʼS FIRST INNOVATIVE SOLUTIONS GROUND UP LOUDSPEAKER– FOR DIGITAL SURVEILLANCE THE TALON PHOENIX

CEO Max Safai revelas what’s new at Neato Robotics.

Ari Low, V.P., Design & Development of Ace Bayou Corp., has been with the company for more than 10 years and reveals the principles behind Ace Bayou Corp’s success.

Andrew Nassar, V.P. of Sales for IC Realtime Security, discusses what makes them unique.

CEDN: What was the creative spark for designing the Neato XV-11? MS: The Neato XV-11 has its roots in Continued on Page 104

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AN: IC Realtime Security manufactures

Coralville, Iowa— Rives Audio is well known for acoustically engineering highend media rooms throughout the world, but what happens when an acoustical engineering group decides to design a loudspeaker? Richard Rives Bird,

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CEDN: What is your company’s main line of business?

NYKO TECHNOLOGIES AIMS TO IMPROVE CONSUMERSʼ EXPERIENCE

ʻHONEY, ARE YOU HOME YET?ʼ NEER SOLVES AN AGE-OLD PROBLEM

ENERGY STAR: SIZE AND SPEED MATTER TO MANUFACTURERS

COMPUTER VISION EXPERT SEES QUALITY OF LIFE IN LIVING INDEPENDENTLY

Herschel Naghi, Founder and CEO, Nyko Technologies, talks about the company’s design motivations for their products.

An Interview With Ian Heidt, Director Services Strategy, Qualcomm

Carl Bloomfield, Director of Energy Efficiency for Intertek, discusses the need for speed for ENERGY STAR® Certification.

CEDN: Where does your design team get its ideas?

IH: We are Qualcomm Services Labs and a new division of the globally respected

Takeo Kanade is the Director of the Quality of Life Technology Center and U.A. and Helen Whitaker, Professor of Computer Science and Robotics at Carnegie Mellon University.

CEDN: Why does size and speed matter

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CEDN: Tell our readers a little about your company.

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NOX AUDIO TO REVEAL ITS THIRD HEADSET AT CES 2011

MARCHON3D INTRODUCES EX3D EYEWEAR

POWERMAX INTRODUCES NEW LED FLASHLIGHTS AND BATTERY

JERRY RICE, NO. 1 NFL PLAYER, AND JUDOBABY FORM PET SPORTS LEAGUE

An interview with Julie Ma, President and Founder, Solteras, Inc. and NOX Audio.

Neville Lin, President of Powermax USA, a leading battery company in private label and value brand manufacturer, talks about his company.

CEDN: What is NOX Audio, and how did it come from your company, Solteras?

Imagine going to see a 3D movie and having a selection of stylish 3D glasses to choose from rather than the standard glasses supplied by the theater. Further, imagine using those same 3D glasses at home when watching your new passive 3D television, laptop or even video

CEDN: We noted that your booth is located in the ‘Sustainable Planet’ section of this year’s CES Show. How are your

JUDOBABY Inc., a Redwood, Calif.-based game developer, is set to unveil Jerry Rice and Nitus’ Dog Football for the Wii as the first title in its Pets Sports League franchise featuring Jerry Rice, ranked by the NFL Network as the No. 1 Player of All Time, and his Rottweiler, Nitus.

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BOOMPHONES BRINGS ʻBOOM TO THE ROOMʼ WITH ITS PREMIUM QUAD SERIES 1.0 HEADPHONE Boomphones Inc. is a designer and manufacturer of high-quality headphones. With the launch of Boomphones QS 1.0, the company is changing the way listeners engage with their music. The QS 1.0 comes equipped with two independent pairs of precision-tuned speakers and three listening modes: a traditional mode, where drivers reproduce music with clarity, punch, and a fullspectrum frequency separation that’s anything but traditional; Internal Bass Boost Mode, which takes the premium output quality and amplifies the lows for that “front row, center” sound; and External Boombox mode, where the

touch of a button redirects the audio to a pair of external speakers outside the headphones, adding BOOM to the room. The stylish Boomphones QS 1.0 are available in multiple colorways, and feature a clean but meaty silhouette, comfortable ergonomic lines, and sturdy construction to withstand extended-wear conditions. They ship in an attractive full color package, and include a no-nonsense “boomshell” travel case for safe travel, two interchangeable high-performance cables―one exclusively for listening, and one with integrated mic for handsfree mobile phone use―and a mini USB charger for the internal rechargeable

EYE-FI REVEALS DIRECT MODE Jef Holove, CEO of Eye-Fi, discussed the CES debut of the Eye-Fi wireless memory cards’ latest capability, Direct Mode, enabling consumers to send their high resolution images directly from their camera to their smartphone, tablet or computer. For everyone who’s ever had to make a choice between their high megapixel camera and their smartphone, Direct Mode deserves a serious look. Today,

consumers have to choose between good quality photos and videos from their digital camera and the ability to share instantly via their camera phones. With Eye-Fi’s new Direct Mode, photos and videos from your digital camera can be sent directly to your smartphone or tablet device right away; you can then leverage the devices’ connectivity to share that content immediately. With a combination of new technology in the card and

Consumer Electronics Daily News lithium-ion battery. With its varied listening modes and signature external speakers, Boomphones has quickly set itself apart from its competitors, allowing listeners to take advantage of more music, more ways, in more places, with uncompromising aural fidelity. The Boomphones QS 1.0 offers a unique experience with its diverse applications that are unlike anything on the market today. Boomphones will be the go-to product for music lovers, gamers, musicians, video editors and many more. Boomphones QS 1.0 retails for $169.99, which is extremely competitive for its category, and sure to attract fans in the cutthroat electronics market. Please visit Boomphones in South Hall 1, booth 22062. For more information, visit boomphones.com or follow them at twitter.com/boomphones and facebook.com/boomphones.

the Eye-Fi app on the mobile device, you can now view the pictures and instantly share them. No more compromising between great quality pictures and instant sharing. Eye-Fi helps consumers first by being in the devices they use to take photos, whether that’s a point and shoot camera, a DSLR or a smartphone. The photos are then Continued on Page 109

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH INTERNATIONAL CES

Lee M. Oser CEO and Editor-in-Chief

Steve Cox Kate Seymour Senior Associate Publishers

Kim Forrester Lyle Sapp Associate Publishers

Lorrie Baumann Editorial Director

Carrie Bui Justyn Dillingham Associate Editors

Valerie Wilson Art Director

Yasmine Brown Graphic Designer

Selene Pinuelas Traffic Manager

Robert Allen Brian Chavez Paul Harris Bill Lolos James Martin Joe Matteson Bill Morris Account Managers

Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2011. All rights reserved. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.


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TASER® INTRODUCES THE 2011 FAMILY SAFETY GUIDE, PAIRING CONSUMER EDUCATION WITH TECHNOLOGY Looking to help empower families, TASER® CEO Rick Smith, talks about the importance of safety preparedness. As a father, husband and friend, I know all too well how suddenly accidents and emergencies can happen. Prior to launching TASER, I unfortunately experienced just how quickly our safety can be compromised, when two of my former high school football teammates were gunned down in a road rage incident. Whether we’re at home with our families or out and about, it is critical to establish a plan and empower ourselves in case something unexpected should

happen. In 1993 I started the company with my brother, Tom, to build technology that helped civilians to both be prepared and take control of their own lives. Along with building technology such as our Protector™ safe driver system and our consumer TASER C2™ (a compact electronic control device or ECD), we’re looking to expand the message around family safety and the importance of having a plan in 2011. That’s why we’ve created the TASER 2011 Family Safety Guide. At TASER, we’ve personally learned whether an emergency is a house fire, a home burglary, or event outside the

Consumer Electronics Daily News home—having a plan, feeling empowered and taking precautionary actions are crucial to getting out of a dangerous situation successfully. As a company that is built on the premise of “protecting life” and pioneering safety technologies, here’s a glimpse at what you can expect to see in our safety guide: 1. As a family, vow to curb distracted driving in your own home— take a stance and understand the risks of the decisions you make while on the road. According to the U.S. Department of Transportation, in 2009 more than 5,000 people died due to cell phone related auto accidents. 2. Be sure to talk with your family about what your safety plan is and how everyone can play their part—nominate a “Safety Ambassador” within your home that will play the lead when it comes to making decisions and taking charge in an emergency. 3. Have an appropriate safety kit for your home, office and on-the-go that

world’s biggest headphone website, people comment that RE-262 are the best inear headphones they have ever heard.

HIFIMAN RE262 IN-EAR EARPHONES HiFiMan is proud to introduce its HiFiMan Model RE-262 as its flagship model in-ear headphone. HiFiMan’s RE262 top-of-the-line model features a high impedance, titanium dynamic driver design technology. The RE-262 offers the user incredible detail and a remarkably sweet, smooth, laidback presentation. Engineers from Head-Direct

Corporation spend a lot of time on research and development of making earphone drivers. There are several new materials and technology used in the RE262 product. The most important technology in the RE-262 driver is using titanium coating diaphragm. The high-efficiency high impedance design also provides RE262 better bass performance than most

includes all relevant tools and technologies for an emergency that could strike in these areas. 4. Take a home walkthrough with your family in order to make sure all smoke alarms and locks work. Also, take a look under cabinets to confirm chemicals are locked up or out of reach of children and be sure to check all home windows to make sure they are user friendly and lockable. 5. Make sure you have all family emergency information up to date and handy in the event of theft, fire or emergencies—blood types, doctors’ names and numbers, emergency contacts and credit card details. With a New Year comes opportunity to make changes in our lives that can set the tone for the following year or years to come—here’s to a safer 2011! For more information, contact Audrey Craipain, SHIFT Communications, at acraipain@shiftcomm.com or 415-591-8427.

n-ear earphones below the $500 price range. RE-262 sound is balanced and very detailed, excellent instrument separation and extremely low distortion. From the review of head-fi.org, the

Driver Unit: 9mm Impedence: 50 OHM Sensitivity: 95 +/-3dB/1mW Rate Input: 10mW Max Input: 30mW Various tips included RE-262 is retail for $249 USD currently.

POWERGENIX OFFERS CLEAN, SAFE RECHARGEABLE BATTERY Nanci Bergman, Director of Consumer Sales, PowerGenix, talks about her company. CEDN: How do rechargeable batteries’ performance compare with disposables? How do PowerGenix’s Nickel-Zinc batteries compete? NB: Until recently, rechargeable battery technologies have not kept pace with rapid innovations in the consumer electronics market. The development of more complex and powerful portable electronics has placed new strain on traditional rechargeable batteries. Consequently, rechargeable batteries are associated in some people’s minds with lackluster performance and a poor user experience compared to single-use lithium. PowerGenix’s Nickel-Zinc [NiZn] batteries change that paradigm, delivering power on par with disposables and 30 percent more power than Nickel MetalHydride [NiMH] and Nickel-Cadmium [NiCd] technologies. NiZn provides performance that is comparable with Li-ion, but without the safety concerns. CEDN: What kind of features do you see consumers evaluating when choosing a battery? NB: Truth be told, most people don’t think about batteries until their high-drain gadgets go dead, bringing playtime to a screeching halt. So performance is number

one. Then comes environment: consumers are more conscious about the effects the batteries they purchase have on the earth, opting for products that have less impact on the environment. However, performance can sometimes be compromised in ecofriendly products, leaving consumers in a quandary. Between performance and eco trade-offs, consumers most often choose the batteries that have the requisite performance to meet the demands of power hungry electronics. With PowerGenix’s NiZn batteries, they no longer have to make a choice―they get high performance in an eco-friendly product. CEDN: What sets PowerGenix apart from other AA rechargeable batteries? NB: Above all: performance. Beyond performance, PowerGenix’s rechargeable NiZn AA batteries are the cleaner, safer and more powerful alternative to existing rechargeable batteries. They are the only rechargeable batteries offering the performance of single-use lithium and alkaline―providing a rechargeable option that reduces waste and provides overall cost benefits to the consumer. As such, NiZn batteries allow the consumer to experience a higher performance product while staying true to the planet. For more information, visit www.power genix.com.


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Consumer Electronics Daily News

COOL COMPONENTS TAKES ON CES

ELECTRONIC RECYCLING: WHY?

Cool Components will be exhibiting for the first time at the 2011 Consumer Electronics Show in Las Vegas! Cool Components, out of Tampa, Fla., has been in business for six years and now offers the most comprehensive line of cooling products and accessories for the residential and commercial consumer electronic markets. While Cool Components started in the custom electronics market, they have now expanded into commercial system cooling and have extended their borders well beyond the U.S., which makes CES the perfect choice for gaining additional exposure. Cool Components has also ventured into providing OEM solutions and is expanding into peripheral markets which go beyond serving the needs of audio video resellers and consumers. The heat produced by electronics has contributed to various problems as has been experienced by manufacturers of game consoles. More closely to home, that audio video receiver that shuts down or cable/satellite receiver that becomes unresponsive is likely due to excessive heat. Most often the problem occurs when components are hidden away in cabinets and enclosures where airflow is limited or simply when components are stacked on top of one another. With the advent of home theater systems, high definition television, and now 3D TV, today’s systems simply generate more and more heat and in most cases, the airflow is simply insufficient to keep the

How did DP Electronic Recycling (DP) begin? DP began in 2010. Dale Helgeson, President, had previous industry experience and wanted to provide high-end service with environmental integrity, so he ventured to start his own electronic recycling business. It was also helpful that Wisconsin mandated its electronic recycling requirements in September 2010. What services does DP offer? In addition to End of Life Electronic Recycling they also offer Asset Management, Data Destruction, and Resale Services. What items will they accept for recycling? DP will accept any electronic item that runs on batteries or plugs into a wall. They feel every item should be recycled, not just what is mandated by law. What is entailed in End of Life recycling? End of Life Recycling is where the electronics are completely disassembled and sorted according to their components. The components are then sent to specific recyclers that harvest the reusable materials to be reused into new products. Who should be recycling electronics? Everyone should recycle electronics. From individuals to corporations, recycling is the responsibility of our society as a whole. What happens to the components in used electronics? All hazardous materials are extracted in a contained, environmentally safe manner and disposed of properly. Recoverable components and materials can then be removed, sorted and resold as commodities. How much of recycled components

systems cool. While some issues with heat such as thermal shutdowns are seen as short-term inconveniences, the long-term effect is that the lifespan of components can be drastically shortened if the issue is not addressed. Fortunately, cooling systems are pretty straightforward and Cool Components helps you tackle the issue head on before you encounter any problems. Cool Components offers products ranging from cabinet and enclosure coolers to room and closet ventilation systems. In addition to the most comprehensive line of equipment rack cooling products, Cool Components has their own line of Cool Racks which has cooling fans built directly into the framework of the rack. Cool Components continues to be the innovator in the category and offers a solution for most any thermal-related problem. Cool Components sells their products through an extensive network of elite dealers and distributors throughout the U.S., Mexico, Canada, Europe, Australia, and New Zealand. Additional distribution is being set up and sought in other international destinations. Cool Components would love to hear from you if you need further information on how to obtain the products or if you are an international distributor looking for a great, new line to carry. For additional information you can visit their website at www.coolcomponents.com or e-mail them at info@coolcomponents .com. Stay Cool!!!

end up in landfills? Very few; most components can be recycled out and made into new products which also help preserve our natural resources. Are any items sent to non-developed countries? Not from DP’s facility. Everything is recycled in the U.S. or sent to approved vendors overseas that must verify the reuse of the component. How many states mandate electronic recycling in the United States? There are currently 20 states which mandate electronic recycling laws and the rest will not be far behind. The EPA is driving the initiative to mandate electronic recycling in every state. How can companies make money off electronics they are looking to recycle out of their system? Companies can utilize DP’s Asset Management service. This service will test and resell the electronics if they are of value, and the company will in turn receive a percentage of the sale. How secure is the data destruction process? DP wipes all of their hard drives to Department of Defense 5220-22M standards. They also will give a certificate of destruction of the data upon request from people using the service. For more information on electronic recycling or DP Electronic Recycling’s other services, please stop by South Hall booth 26429.


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Consumer Electronics Daily News

FINALLY! A SENSIBLE SOLUTION TO PACKAGING WRAP RAGE Wrap rage warning signs: • Immediately irritated that your latest gadget is over-packaged in plastic; sighs are heard. • Gather necessary arsenal of tools to attack the packaging. • Struggle to pry open plastic clamshell while screaming loudly in frustration. • Treat any lacerations, punctures, and wounds incurred during clamshell

package opening. • To prevent future clamshell-induced consumer rage, simply look for Natralock® (read below). If these signs of frustration sound familiar, then you’ve fallen victim to wrap rage. Wrap rage is the common name for the emotional response resulting from the inability to open unfriendly packaging, particularly

BRESSER MID-7 TABLET A PERFECT ON-THE-GO COMPANION Established more than 50 years ago, BRESSER has designed and distributed optics and electronics throughout Europe. In 2009 BRESSER announced an exclusive distribution agreement with Explore Scientific LLC for distribution throughout the Americas, Australia, and New Zealand. New for this year is the BRESSER MID-7 Tablet touch device embedded with 3G and WiFi running the open source OS Android 2.1. Scott Roberts from EXPLORE SCIENTIFICBRESSER describes the

new Android touch tablet, “We are very excited to bring forth an unlocked 3G/Wi-Fi tablet in the popular 7-inch format. At under $300 retail, we think it is the perfect combination of size, performance, functionality, flexibility, and price. The huge range of Android applications and the ability to use the MID-7 as a phone and an Internet device anywhere in the world where there is 3G or Wi-Fi connectivity makes this device a perfect companion for anyone on-the-go, no matter where

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plastic blister packs and clamshells. In fact, the Center for Disease Control and Prevention estimates 300,000 people visit the hospital annually because of injuries incurred while trying to open clamshell plastic packaging. War stories of wrap rage have grabbed the media’s attention, and even have been parodied by Larry David on “Curb Your Enthusiasm.” A story in the Pittsburgh Post-Gazette about wrap rage1 was featured on “The Colbert Report” when host Stephen Colbert tried to use a knife to remove a new calculator from its plastic packaging to no avail.2 Let’s face it; we have

all experienced this phenomenon. MWV’s Natralock aims to eliminate hospital visits packaging injuries and wrap rage from your retail experiences. Unlike plastic clamshells, Natralock can be quickly and safely opened at home with a standard pair of scissors, leaving a smooth edge. Jeff Kellogg is Vice President of MWV’s Consumer Electronics and Security Packaging business and is helping some of the biggest name brands in the consumer electronics space make the switch away from

they are.” The BRESSER MID-7 touch device keeps you in touch with fully unlocked 3G and Wi-Fi, so no matter where you are you can access the Internet, receive and send e-mail, and make VOIP phone calls. The front-facing camera also makes the BRESSER MID-7 video chat ready. Here are the detailed features and specifications: OS: Android 2.1 Display: 7-inch TFT LCD Resistive Touch Pad, Resolution 800x480 CPU: Based on ARM926EJ (dual-core) Main CPU Frequency: 600MHz Auxiliary CPU Frequency (DSP Digital Command Control) 550MHz SDRAM 2X64MB Memory: 4GB Card Slot: Mini SD Card Slot >8GB/16GB Sensing: Built-In Motion Sensor

Connectivity: Embedded 3G; Wi-Fi b/g Sound: Built-In Microphone and Speaker + Headphone Socket Imaging: Front-Facing Webcam USB: Host/Client Power: AC Power Adapter/Charger; 100-240V~50/60Hz; DC Output 5V/2 Amps Battery: Rechargeable Li-Polymer Battery; 4-8 Hours Per Full Charge Size: 21.3x12.4x1.2 cm. Weight: 475 grams In the Package: MID-7, Earphones, USB Cable, AC Power Supply, Instruction Manual Warranty: Two-Year Limited Warranty

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The BRESSER MID-7 is estimated to retail between $249 to $299 with availability in January or February. For more information, call 888-599-7597 or visit bresser.com/mid7.


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Consumer Electronics Daily News

SPEED YOUR PRODUCTʼS APPROVAL AND ACCELERATE TIME TO MARKET

STAY CONNECTED WITH YOUR WEIGHT MANAGEMENT PLAN, ANYTIME, ANYWHERE

The challenge of securing fast turnaround for electrical safety certification places manufacturers at risk for decreased market success and reduced revenue. At Intertek, their world-class engineers and global facilities provide a different experience. Working with Intertek establishes a firm partnership that secures trust, confidence and loyalty among engineers, manufacturers and buyers. They offer an added selling advantage for their clients by providing unique certifications for product differentiation. Some of their more prominent global marks and certifications include the ETL, Green Leaf, and Quality and Performance Marks. Revolutionizing the way products are tested and certified for global markets, Intertek’s wide array of safety, performance and energy efficiency certifications add value to your product while meeting all national and international certification needs. Intertek’s ETL Mark is the ideal way to get your products to market faster, and ultimately conveys that your product conforms to the proper standards and is compliant with national safety regulations. Intertek tests to the same OSHA-regulated standards as their competitors, but

BodyMedia FIT™ Mobile Announces Launch Of The Armband BW With Bluetooth® Wireless Technology

have gained considerable attention because of their unmatched service. Intertek’s high level of efficiency and expertise has transformed ETL into the fastest-growing safety certification mark in North America. A network of 26,000 Intertek employees across 1,000 laboratories and offices worldwide is prepared to deliver the fastest turnaround times to customers. Faster project turnaround ultimately means faster time-to-market and a competitive advantage for manufacturers. Intertek is a global leader in product testing, inspection and certification. The certifications they offer enable faster, more efficient market access for their clients in industries including consumer electronics, automotive, home appliances, IT/telecom, wireless and more. Their heritage in product safety testing and certification, energy-efficiency testing, electromagnetic compatibility (EMC) testing, performance testing and benchmarking, and management systems certification deliver timely and efficient quality assurance solutions. For more information on Intertek, please visit their website at www.intertek.com, call 800-967-5352, or stop by booth 12345, Central Hall.

PITTSBURGH–Would you make different choices about your food and activity levels if you could see your calorie intake and output numbers throughout the day? As the old adage goes, there is power in numbers. Now consumers can access the power of knowing important data about their bodies in real-time with the launch of the BodyMedia FIT Armband BW from BodyMedia, the pioneers in wearable body monitoring devices. The new BodyMedia FIT Armband BW is available on Amazon.com as well as through the BodyMedia website and represents the first-ever body monitoring armband that can communicate with a smartphone. Utilizing Bluetooth wireless technology to send information to users’ fingertips, the technology communicates directly with a smartphone and provides near real-time caloric burn data, physical activity levels and steps taken, giving consumers valuable information to manage their fitness goals, right on their phones. “The BodyMedia FIT Armband BW is a great example of how consumers can monitor and track their fitness levels with the help of Bluetooth wireless technology—and once you start to track your health, you have the power to change your health,” said Michael Foley, Ph.D., Executive Director of the Bluetooth Special Interest Group (SIG). “By allowing near real-time monitoring on a mobile phone via Bluetooth technology, the BodyMedia FIT Armband BW lets users take the wheel on the road to a more active lifestyle. This innovative device brings to life what we have been projecting for Bluetooth wireless technology in the health and fitness market.” Through this new generation technology, users can track their personal fitness goals with calorie input vs. output technology and understand their calorie balance by using the app’s food logging tool. The integrated Bluetooth App also offers the feature to create a personalized workout based upon users’ caloric, activity or step targets. “One of the reasons that using BodyMedia FIT is helping our users lose three times more weight than if they tried to lose it on their own is the motivational factor that comes from knowing and understanding their body,” said Christine Robins, CEO, BodyMedia. “With the launch of the BodyMedia FIT Armband BW, Blackfire (Con’t. from p. 41)

plastic clamshells. For more information, visit www.mwv.com or at CES stop by booth 35625, South Hall 3 Upper Level. 1 Carpenter, Mackenzie (March 5, 2006). “Today’s Packages Can

powered with Bluetooth wireless technology, consumers will now be able to understand how their food and exercise choices impact their fitness goals throughout the day, giving them the power to better manage their choices and extra motivation to stay on track.” The launch of the BodyMedia FIT Armband BW is the latest technology available under the BodyMedia FIT Mobile platform, designed to integrate body monitoring data with smartphones such as iPhone® and AndroidTM mobile devices. In addition to the BodyMedia FIT Armband BW, the line includes free smartphone apps for current BodyMedia FIT Armband wearers. These apps are allowing users to log their food right on their smartphones and see a snapshot of their personal Activity Manager throughout the day based on the last time they synced their Armband to the online BodyMedia FIT Activity Manager, an innovative software program where users can see their caloric intake, calories burned, physical activity, steps taken and sleep efficiency. Editor’s note: Chris Robins, Chief Executive Officer and Ivo Stivoric, Chief Technology Officer are available to speak with the media on how the integration of body monitoring devices and data is changing the landscape of health and wellness as well as a perspective on new markets for body monitoring technology utilizing smartphones as a key information portal. About BodyMedia, Inc. When your body talks, BodyMedia listens. BodyMedia has been unlocking and deciphering the patterns of the body since 1999. Headquartered in Pittsburgh, Pa., BodyMedia is the pioneer in developing wearable body monitoring systems designed to help people lose weight, improve performance, and live healthier lives. Their patented multi-sensor technology provides comfortable, convenient, continuous body-monitoring that measures physical activity and calories burned with greater than 90 percent accuracy. At BodyMedia, they are jazzed by the potential of putting this vital information directly into the hands of individuals, empowering them to take charge and improve their lives. No wonder BodyMedia measures success not only in financial milestones, but in the way they’ve changed how more than 250,000 users can take control, stay motivated and reach their health and fitness goals. For more information, visit www.bodymedia.com. Be Murder to Open.” Pittsburgh Post-Gazette. <http://www.postgazette.com/pg/06064/665356-51 .stm>. Retrieved Oct. 29, 2010. 2 “Memorable Quotes for “The Colbert Report.” IMDb. www.imdb .com/title/tt0458254/quote. Retrieved Oct. 29, 2010.


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ALIBABA.COM PROVIDES NEW PRODUCT SOLUTIONS ONLINE The current economic climate has made it more important than ever for all businesses to reassess their cost centers and explore ways to improve margins. Dain Hodson, Vice President of Operations for NLU products, did just that and made a big difference for his company. Six years ago NLU Products began selling easy-to-use screen protectors that were customized to fit PDAs. As the business began to develop, Hodson found that although 95 percent of NLU’s production is in the U.S., some of the components needed for the company’s BodyGuardz line were not available domestically at affordable prices and sometimes not at all. While searching the Internet for overseas manufacturers to meet his needs, Hodson found Alibaba.com (booth 20753, South Hall),

the world’s largest business-to-business online marketplace, which changed his purchasing strategy indefinitely. “I looked at a couple different companies from my initial search results but Alibaba.com had the greatest selection of items I was looking for by far,” said Hodson. “Alibaba.com allowed me to easily inquire about different products from a large variety of vendors. Once I located three to four potential suppliers, I was able to review samples, negotiate pricing and receive orders within a onemonth time frame.” Prior to using Alibaba.com Hodson spent endless amounts of time searching the Web and sifting through each individual manufacturer’s website to find the appropriate products. “With Alibaba.com I discovered a meeting place to find vendors both

CELEBRITIES USE INNOVATIVE TECHNOLOGY TO RELIEVE STRESS At one time or another, stress impacts the majority of us, and that is undoubtedly more true than usual here in Las Vegas during the world’s largest Consumer Electronics Show, for both exhibitors and attendees. Many presume, on the other hand, that the privileged life of celebrities, with the attendant fame and fortune, is a wonderfully stress-free life. Conversely, even celebrities feel the sting of stress, and perhaps even more so, as they often suffer from a lack of privacy, performance stress, and demands to meet. Some celebrities have found that using HeartMath’s emWave Personal Stress Reliever is a simple and effective way to beat the stress.

“This [emWave] is amazing. Public speaking makes me crazy. I need my emWave,” said Annalynne McCord, known for her role as Eden Lord on the FX television series “Nip/Tuck.” Many celebrities find themselves in stressful situations as a result of the paparazzi, famous for following them around and exposing their lives to the world. Such things as giving speeches, handling workplace demands, and even rush-hour traffic become major sources of stress that can impair one’s ability to perform, and may even impact their well-being. Mark Salling, known as Puck on the Golden Globe Award-winning series Glee, tried the emWave at a recent charity

BLACKFIRE RESEARCH INTRODUCES A RADICALLY SIMPLIFIED WIRELESS AUDIO SYSTEM FOR COMPUTERS AND SMARTPHONES With Blackfire Research’s SuperStreamHD technology, you can play music from your computer or smartphone directly to ‘smart’ speakers over Wi-Fi without any other equipment. No bridges, docks, wires, hubs, or separate controllers are needed. Though the Blackfire system may look like a set of Wi-Fi speakers, it is a complete audio system with a rackful of high-end components (including amps, dacs, network processors, audio CPUs and more) built into each set of speakers. Also, Blackfire Research’s simplified system architecture delivers better-than-wired performance by eliminating all the hubs and connections of the traditional stereo. “The best of the best … minimalist

heaven.” StereoMojo SuperStreamHD is a different kind of wireless. Most wireless systems require hardware at both ends of the wireless connection. From the player, you have to attach an adapter/dongle, an extra box, or build in a special chipset. At the other end, the receiver is wired to the speakers. SuperStreamHD solves both those wired problems. Because Blackfire Research uses Wi-Fi which is typically built into most computers and smartphones, Blackfire Research systems do not require attachments to the player. This allows your mobile device to remain mobile and dock-free. Also because Blackfire Research’s Smart Speaker Audio System and Smart

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domestically and internationally that manufactured products I needed at a price point that made NLU more competitive.” Since Hodson was unable to make factory visits during the search process, he relied heavily on Alibaba.com’s Gold Supplier certification which helps to guide buyers to reputable suppliers. “I relied on Alibaba.com to find vendors that were trustworthy, and I have not been disappointed,” said Hodson. “We’ve worked with companies from China, South Korea, Hong Kong, South America and Europe and have built great relationships with each one.” In the fast-paced world of consumer electronics accessories, it is important to turn around a product quickly because new devices are constantly being developed and released. “The suppliers we found through Alibaba.com allowed us to keep up with new product releases and stay one step ahead of our competition,” said Hodson. Today NLU sells three product lines—ScreenGuardz, BodyGuardz,

and TatSkinz—for a variety of consumer electronics including cell phones, PDAs, media players, gaming devices, cameras and GPS devices. The company currently employs more than 40 people and its product lines are sold worldwide through resellers, distributors, and NLU’s websites. Alibaba.com is a comprehensive but user-friendly resource that helps its users find simple, trustworthy business solutions and more competitive prices. With more than 14.9 million registered users and more than 1.2 million storefronts on the international platform, Alibaba.com can also be used as an online research tool for entrepreneurs to research market demand, follow competitive products and services, build relationships and find lowcost manufacturers willing to produce a smaller quantities for new businesses. According to Aberdeen Group, sourcing online through Alibaba.com can shorten the normal sourcing cycle by 75 percent. For questions, please email cs-us@service.alibaba.com.

event and was fascinated by its possibilities. Salling said, “This is so cool. It would be great to have on set.” The emWave is effective because it helps people to identify their stressors and then use a coherence technique to release them. Through coherence, the heart, brain and nervous system are able to operate in better harmony and efficiency. As a result, people experience an improvement in their energy, become more resilient and have less stress. More than 10,000 health professionals across the U.S. use the emWave technology to help patients reduce their stress and anxiety. The emWave has been created based on nearly 20 years of research into the critical link between emotions, heart function and cognitive performance. Weighing just 2.2 ounces, with

dimensions a little smaller than a deck of cards, the emWave Personal Stress Reliever reads heart rhythms through its built-in finger sensor and provides immediate feedback. The device reflects the emotional state through changing colored lights and sound and includes instruction for the Quick Coherence® technique so the user can learn to quickly shift into a more positive emotional state. By using the emWave, users are able to learn a new way of responding to stress. To learn more about HeartMath and emWave technology, visit booth 3222 in the North Hall of the Las Vegas Convention Center, or go to www.heartmath.com. To stay up to date on HeartMath’s latest stress-relief resources, join its Facebook, Twitter and YouTube pages.

Amp Audio System built the necessary rack components into the speakers and amps, Blackfire Systems do not require central receivers or wires connecting the speakers. Is that a big difference? It is if you want to play music from whatever computer or smartphone you have in your hand, on the fly. It is if you are tired of digging through the sofa cushions for another remote. It is if you want a system that can play any and all music out there as soon as it is available. It is if you believe that the great advances in networks and the Internet are about options, not limits. “The best by far and wide was that from Blackfire Research.” Computer Audiophile Passive, to Active, to Smart Speakers as a Network Audio Device

The trend in technology is the movement of intelligence from centralized to distributed systems where the intelligence is added to the end nodes—smart devices. Everything, from printers to storage, is becoming smarter. Even the DVR with the TV is really a ‘smarter’ TV that has completely transformed viewing habits. Blackfire Research’s Smart Speaker Audio Systems are a logical extension of that trend. By making home audio systems shared on the home network, Blackfire Research’s SuperStreamHD allows any networked computer or smartphone to play to them. Blackfire Research’s Super-StreamHD makes the next generation audio system available today with the only anywhere, any time, any media, from any device high-def wireless audio system. Visit Blackfire at CES South Hall Lower Level booth 25306, call 415-874-8579 or e-mail info@bfrx.com.


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PUTTING IT ALL TOGETHER FOR 2011: ʻBEING THE PREFERRED BRAND & VENDORʼ “Make Room,” “Step Aside,” “I Pity The Fool That Gets In Our Way”: this was Ashley Entertainment’s mantra going into 2010 and judging by the landscape and significant undertakings achieved, it’s easy to conclude they have worked diligently, efficiently and effectively marketing the Spectrum line of musical instruments. It is not enough that the corporate warehouse and offices were moved from Tampa, Fla. to Henderson, Nev. Ashley Entertainment also decided to develop a “drop ship” program utilizing 24 of their bestselling items.

“Trend” electronics have always been used to build traffic and today’s e-tailer now has a no risk-high reward program offering not only guitars (acoustic and electric) but also keyboards, digital drums and their associated accessories. So now that Ashley has gained market share, where do they go from here in 2011? Ashley’s booth is always one of the hottest as musicians gather to try out what is coming for the new year. Last year attendees were amazed at the Spectrum wireless guitar. The Ashley people had an incredible

WHAT DO YOU GET BY COMBINING ICONNECTMIDI, AN IPAD AND THE HOME CONCERT XTREME APP: A PIANO TEACHER We recently spent some time with Michael Loh, Founder of iConnectivity [North Hall, booth 3922], along with George Litterst, President of TimeWarp TechnologiesTM and their demonstration of this innovative use of technology. CEDN: Can one of you describe for our readers what you just demoed to me? GL: What we have here is a full-sized digital piano connected through iConnectMIDITM to an iPadTM. On the iPad we are running Home Concert ExtremeTM (HCX), an application by TimeWarp Technologies (www.time warptech.com). With this merging of technologies, we now have a portable and interactive method for learning, enjoying and performing music at any level. HCX determines the performer’s location, tempo and dynamics,

musically coordinates the playback of accompaniment tracks, and turns the pages automatically. In Learn mode, for example, HCX will wait for the performer and provide visual feedback about which note is the correct one to play. CEDN: So I could give this to my granddaughter to help her with her piano? GL: Very much so. HCX with iConnectMIDI is a perfect combination from the beginner learning to play to the professional mastering a new piece. And I should note that HCX works with MIDI files that come from all of the major publishers of instructional materials. CEDN: So how did you guys start working together?

SIMPLICIKEY LLC ANNOUNCES NEW REMOTE CONTROL ELECTRONIC DEADBOLT FOR RESIDENTIAL MARKET Developed to give families greater convenience and enhanced security, SimpliciKey, LLC will launch their new SimpliciKey™ Remote Control Electronic Deadbolt early this year. The electronic lock will offer a more simplistic approach to secure residential access with an aesthetic appeal that homeowners will be proud to display on their front door. With its handheld remote controlled keyfob, SimpliciKey customers can unlock their deadbolt with the touch of a button at distances more than 50 feet from the door. “We are pleased to provide families convenient access to their homes utilizing

SimpliciKey’s remote control devices, and we are delighted to give homeowners the power to allow guests secure access to their homes remotely,” said Jason Pizzillo, President, SimpliciKey LLC. “SimpliciKey can provide these needs to our customers with the best service, warranty and value in its class.” SimpliciKey locks will come with two remote control keyfobs that use 128-bit AES encryption for secure transmission and up to eight different keyfobs that can be programmed for each lock. SimpliciKey locks are designed with backlit keypads and are capable of storing up to sixteen (16)

Consumer Electronics Daily News guitarist walking through the show demonstrating that there was no longer a need for the fannie pack. OK, so that is cool, but also the performer had a media player connected directly into the guitar and was playing Hendrix, Clapton, Stones. You get the picture. It was loud, it was fast and it was awesome! For the coming year there will be significant expansion to the catalog by introducing several acoustic drum sets and some advanced technology for keyboards. The engineers at Ashley always look to build value into their packs by offering some proprietary innovative item while retaining aggressive price points. Examples of this strategy are visible throughout the line in such items as their Plug and

Play mini amp that accepts an iPod and allows the user to download and play along to their favorite tracks. Or they have the option of going to www.ashleyintl .com and downloading award-winning instructional material and professionally recorded Jam Trax. Also innovative is the Essentials Series Keyboard Stand that includes a Mic Boom so that the keyboard user can easily mic up and sing along while playing. You can be sure that the new Spectrum acoustic drums, advanced technology keyboards and whatever guitars are coming will be something to consider moving into the new year. Stop by booth 6132/6133 to preview the 2011 Spectrum line-up or visit www.ashleyintl.com.

ML: It was almost a year ago when we started contacting developers of interesting applications, both on iOS devices and computers, about potentially working with iConnectivity™ to develop new and interesting apps for iConnectMIDI. George and his team were quick to see the synergy and jumped right in. It has been a great partnership.

GL: It was a relatively straightforward port to the iPad with its inclusion of CoreMIDI Framework in iOS 4.2. Prior to the iPad, we had HCX running on Mac OS X. There were a number of significant UI differences that we encountered when programming for the iOS, but nothing tripped us up. The team at iConnectivity also made it easier with their excellent understanding of the technology, and they were very responsive to our questions and suggestions.

CEDN: So George, why iConnectMIDI and not some other solution? GL: Well, that was a simple decision. The guys at iConnectivity get it. Not only does iConnectMIDI ‘connect’ to just about every MIDI-enabled device out there, it is also extremely fast, outperforming all other iOS MIDI products. Our real-time program simply cannot work with a device that adds latency. IconnectMIDI product is really a dream come true for MIDI software developers. It’s about time!

CEDN: Well, this is great—how do I get one for my granddaughter? ML: You can order iConnectMIDI online today from www.iconnect midi.com and soon from your local music retailer. HCX is available from the Apple online App store.

CEDN: Were there any significant challenges in the application development?

iConnectivity is the innovator behind iConnectMIDI. For more information, be sure to drop by their booth in the North Hall, 3922 in the iLounge. You can also visit www.iconnectivity.com, e-mail info@iconnectivity.com or call them at 403-457-1122.

4-6 digit unique entry codes. With a mission to accommodate all members of the family, SimpliciKey includes a traditional six-pin, bump-resistant keyway for those in the household who prefer this method of entry as an option. The slim profile and sleek curves of SimpliciKey locks draw a balance between traditional locks and electronic locks of the future. In addition, the award-winning design allows the homeowner the freedom to install SimpliciKey on any door of the home, including the front door―the location the SimpliciKey team most had in mind since its inception. The batteryincluded remote control keyfobs are individually programmed direct from the factory and ready for use out the box. Using standard deadbolt set-up, SimpliciKey remains true to its name by developing the lock for easy installation in about 20 minutes or less. The long-standing tradition of mechanical locks is beginning to open

the door for electronic locks that see metal keys as an option, not a rule. SimpliciKey is well positioned to lead the charge. SimpliciKey, LLC develops and manufactures products that make life just a little easier. Never forgetting the customer at every stage, SimpliciKey is dedicated to hearing and understanding the needs of consumers before the manufacturing process. The results are products that have the power to challenge and revolutionize the way in which everyday tasks are accomplished. SimpliciKey manufactures the SimpliciKey Remote Control Electronic Deadbolt with nationwide distribution scheduled for spring 2011. To find out more, please visit them at North Hall booth 3517, go to www.simplicikey.com or call 703904-5010.


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MIONIX AIMS TO CREATE QUALITY ACCESSORIES FOR SERIOUS GAMERS The blue super giant Naos is one of the brightest stars in the Milky Way galaxy, and it’s fitting that the Naos gaming mouse line from Mionix has become a star among specialized high-end peripherals. Based in Sweden, Mionix was founded by a group of passionate gamers who wanted to make original, quality accessories that fit the needs of competitive players. In addition to the Naos line, the company produces a range of specialized mouse pads and headsets. Most of their products have received awards and top ratings from enthusiast and hardware media worldwide for its functionality, customization and ease of use. CompuExpert is the exclusive distributor for the Mionix line in North America. The Naos 3200 features an ergonomic

design and grip-friendly rubber coating for comfort, as well as Plug and Play functionality for players that want to leap into a game and instantly blow away their opponents. For gamers needing additional customization, every one of the 3200’s seven buttons can be programmed to the user’s personalized settings. What’s more, the 3200 features on-the-fly DPI adjustment up to 3200 DPI, ensuring quick and responsive gaming sessions every time. Rounding out the features of the Naos 3200 is a customizable LED light system and large Teflon feet to provide a smooth playing experience. For marathon gaming sessions, the Naos 5000 takes ergonomics and comfort to the next level with support for all five fingers. Mionix tested the mouse extensively with both professional and

amateur gamers to achieve the right fit. The designers also solved the tendency for gaming mice to sometimes become heavy in the back with a centralized tuning system that improves the weight distribution of the mouse. Further innovations include the Surface Quality Analyzer Tool (S.Q.A.T.), which measures the tracking quality of the mousepad surface, and extensive customization features such as adjustable lift-distance, dpi sensitivity, macros and more. Six integrated LEDs support extensive color options and can be configured from the software, and the built-in memory manages up to five profiles, so once the mouse is programmed, gamers on the go can just plug in to any PC and start playing immediately without needing to install drivers or other software.

POWERMAT CONTINUES TO BROADEN SCOPE OF SUPPORT FOR MOBILE DEVICES

like Best Buy, Walmart, Bed Bath & Beyond, Costco and Target. You can also find us at Sprint stores and on major online retailer sites. The difference is quite stark and welcome.

In Part 2 of his interview, Ran Poliakine, Powermat CEO, explains what lies in store for the company.

CEDN: What was the most significant event or series of events affecting your company in the past year?

CEDN: What products do you see as being hottest this year? RP: Our newest line expands the breadth of Powermat receivers to support even more of today’s most popular smartphones with thinner, more form-fitting receivers for phones like the iPhone 4, HTC EVO, HTC HD2, Motorola Droid X, and new Blackberry models. The receivers are super thin because we’ve been able to reduce the thickness of our technology by over 50 percent so that you’d be hard-pressed to even tell the difference between a backdoor [receiver] that has wireless technology built-in and one that doesn’t. We also have a new line of power-on-the-go products that lets

consumers charge their devices even without an outlet. And, by the way, both the receivers and the power-on-the-go series are 100 percent driven by consumer request. CEDN: What’s the nature of your distribution? RP: When we first launched in October 2009, we did so with two retail partners as well as the Powermat.com website and Amazon. We were unprepared for the immediate and incredible response we received. In just the first two months after our initial debut we sold in excess of 750,000 Powermat products, with most stores experiencing severe out-of-stock shortages late in the season. This time around, Powermat products are available in over 18,000 retail locations across the nation. Our partners include retail giants

ALCATEL-LUCENTʼS NG CONNECT PROGRAM CAN TRANSFORM YOUR RETAIL EXPERIENCE Steve West, V.P., Emerging Technology & Media, Alcatel-Lucent, describes the ng Connect Program. CEDN: The ng Connect Program was conceived and launched by AlcatelLucent almost two years ago. What has the program been working on since the launch? SW: Multi-industry associations like this tend to make a lot of noise when they first launch and then go quiet―not ng Connect. We’ve been adding new members, growing from 12 at launch to more than 50 today. Together, we have built 20 solution

concepts demonstrating the real-world possibilities with LTE―from the world’s first video game played over LTE to the LTE Connected Car. The ng Connect Program has shone a spotlight on how LTE can transform the consumer experience and our new solution concepts show Retail Transformation. CEDN: What do you mean by Retail Transformation? SW: Shopping is such a personal experience―combing aisles looking for the perfect item―but it can also be timeconsuming and frustrating. With new 4G/LTE connections, tied to cloud-based services such as payment and personal

RP: It’s definitely been an exciting year for us! We’ve launched two product lines in under a year, we’ve expanded our retail presence to over 18,000 outlets across the U.S. and Canada, and we’re keeping pace with the introduction of new smartphones across the industry and we’re getting to work on our Gen 3 line! But if I look back over the course of this past year and try to pinpoint one series of events that have made the most impact on our company, I think it would have to be the overwhelmingly positive response we received—by consumers, media outlets, the tech community and so many others to our initial launch. We were literally scrambling to keep up with demand in profiles, the entire retail experience can change―on-the-go, online or in a store. Imagine just by walking past a store a personalized coupon is sent to your phone, or virtually ‘trying on’ clothes using your own personal avatar on an interactive kiosk. Don’t like the way you look in purple? Press a button to see how you look in blue. It’s retail, transformed. CEDN: What are some of the new solution concepts that are transforming retail? SW: At CES 2011, we are excited to launch the Virtual Personal Stylist―a solution concept enabled by collaboration between application developers, technology providers, and leading fashion icons ELLE magazine, Bloomingdales and L’Oreal. Emerging technologies create an

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“The folks at Mionix are all dedicated gamers and have spent countless hours, sometimes days, playing games at LAN parties and competitions,” said Ammar Adra, President of CompuExpert. “They’re designing the products that they’d like to use. Based on the great consumer feedback and reviews we’ve been receiving, all their hands-on time has paid off in the creation of some stellar products.” CompuExpert will be showcasing their line-up by appointment in the South Hall Meeting Room 25824 at CES 2011. Retailers, distributors, developers, publishers and other businesses interested in meeting with CompuExpert should e-mail Kelly Stewart at kstewart@ compuexpert.com. Members of the media interested in seeing what CompuExpert is exhibiting should e-mail Michael Meyers of MMPR at michael@mmpr.com. those first few months. On the one hand it was a validation for us and on the other hand it was a lesson in humility. CEDN: What’s Powermat?

next

for

RP: In the immediate future, we’ll continue to broaden the scope of our support for mobile devices. I expect to introduce high-power capability as a new innovation for laptops and continue to create partnerships with ‘surface owners’ in new categories. Eventually, I see a time when wireless charging is as ubiquitous as wireless Internet access…when you’ll expect to be able to charge your devices wirelessly using Powermat technology just like you expect to be able to get Wi-Fi in so many other settings. After all, now that our devices have all gone wireless it only makes sense that our chargers follow suit. For more information, call 212-8106544 or stop by Powermat’s booth 7905, Central Hall. avatar that consumers can use to try on clothing or makeup in a virtual mirror when in a store, on a PC or on the go with a tablet or mobile phone. Get personal advice from professional stylists with videoconferencing. You no longer have to try on a shirt to know it fits and is in style this season! In addition we have the Global Bazaar. This kiosk enables small producers/ manufacturers in emerging markets to reach new audiences through an interactive environment. Consumers shopping in malls or waiting for trains can now use kiosks to see products in 3D and use videoconferencing to have real-time contact with the seller to make the purchase. Retail Transformation also provides content in new and unexpected ways. The Gametime Media Table is a connected Continued on Page 72


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BE A HEADCASEʼS PRODUCTS COMBINE INNOVATION WITH FUNCTIONALITY Be A HeadCase.com Bottle Opener Phone Case and Retractable Headphone Case combines innovation with real-life functionality and they are the only cases in the world with apps. “ ‘A bottle opener on a phone case! That’s crazy cool, and it comes with a free app that when you open a bottle or can, it plays your favorite song or sound and displays a picture; Now, that’s CES cool!’ That’s what I was told by my vendors.” –Dean Monaco, President of BeAHeadCase.com. This ingeniously daft rubberized hard shell phone case features an integrated stainless steel bottle opener. Yes, really! It’ll even pry open pesky, hard-to-open can tabs. Best of all, this stylish case is the WORLD’S first and only case that comes with a free bottle opener app that counts

the brews you pop, displays pictures (from your library) and plays your songs/sounds of choice every time it cracks open a cold one. You can even set it to play special Be A HeadCase tracks such as the Funky Monkey, 5 O’clock Somewhere Parrot and Annoying Motherin-Law. Check out the Bottle Opener App here: http://www.youtube.com/watch?v= 6-orpvzObZ8. Visit Be A HeadCase Media Gallery (http://beaheadcase.com/index.php/ gallery/) to upload photos and sounds and vote on which photo or sound will be featured in the next app update! Check out the Bottle Opener App in the app store— search ‘bottle opener.’ Be A HeadCase.com offers many other cutting-edge cases, including the Retractable Headphone Case.

THERMAL NIGHT VISION―ANYWHERE, ANYTIME, FOR EVERYONE Bad things always seem to happen at night. Crime rates go up, accidents happen, and people get lost all because it’s harder to see at night. But if you think you can’t see after the sun goes down, think again. With FLIR’s thermal night vision cameras, you can see at night. The newest member of FLIR’s Scout family of thermal night vision cameras puts the power to see clearly in total darkness literally in the palm of your

hand, at a price you can afford. Sound like science fiction? Not quite. Scout is a thermal night vision camera. That means it detects the tiny differences in heat that are around us all the time, and turns them into clear, easy to understand video that you can watch on the built-in viewfinder. Thermal night vision cameras don’t need visible light (the light we see with our eyes) to see. In fact, thermal cameras can’t even see visible light―they

I-GOT-GRIP ALLOWS IPHONE DRIVERS & IPAD PASSENGERS TO ENJOY THEIR IOS DEVICES HANDS-FREE January 6, 2011–iGi ® Corp. (booth 5037 in the North Hall) announces iGot-Grip™, a new line of three different hands-free iOS holders for the iPhone and iPad for auto, home, or recreational vehicle use. The i-GotGrip product line supports iPhone 3G, 3GS and iPhone 4 as well as the iPad. Two of the new units available

now (IP3H and IP4H) allow the iPhone to be safely mounted to a vehicle’s windshield or other flat/smooth surface within easy visibility without restricting the driver’s view. Made from ABS plastic and boasting a high-grip advanced silicon suction pad, i-GotGrip will keep your iPhone within view for easy caller identification or use as

PENGUIN ANNOUNCES CES LAUNCH OF NEW EAGLE-EYE CONVERTER VERSION 2.0 FOR XBOX 360 Advanced Calibration Function Greatly Improves Mouse Speed, Smoothness And Synchronization For First-Person Shooters Following the tremendous success of the Eagle-Eye Converter for Sony PS3, Penguin United has announced that it will launch the Eagle-Eye Version 2.0 for Xbox® 360 video games at CES. The Eagle-Eye converts any standard USB

HID keyboard and mouse into a turbocharged video game controller, the preferred method for fans of first-person shooters (The Eagle-Eye is compatible with most USBs, however it does not always work with non-HID USBs). The Eagle-Eye Version 2.0 will be launched and available for demonstration at CES, Las Vegas, Jan. 6-9, booth 5412 North Hall.

Consumer Electronics Daily News “A retractable headphone case, really?! And it comes with an APP, and it is under an inch thick!!?. That’s another CES cool product, what will you guys at Be A HeadCase think of next?!” That’s what one of our vendors said when we showed them the product.” –John Santo, Vice President of BeAHeadCase.com. The Retractable HeadPhone Case is geared toward consumers who are tired of messy pesky wires, when traveling, exercising or just hanging out. The sleek, sophisticated design of the case allows the headphones to be stored neatly inside the storage compartment and features a removable rotating belt clip. This means it is non-obtrusive enough to be tucked into the pocket, briefcase and or pocketbook when not in use. This case also includes a FREE APP. Both cases are available at beaheadcase.com. Other cases available at beahead case.com are the: • Waterproof case with waterproof ear

buds, great for swimmers, outdoor enthusiasts and more. Dive up to 65 feet and listen to tunes and take pictures with your phone camera! • World’s First Retractable Bluetooth Headset: no more annoying Bluetooths attached to your ear, just extend the Bluetooth when answering a call and retract back when done! • Stylized screen protectors for iPhone, iPod, iPad and more! • World’s First Retractable Headphone Case: no more pesky wires when exercising, hiking or traveling.

see heat, not light―so they see as well after the sun goes down than before. Scout is compact, rugged, lightweight, and weather-tight, so you can take it anywhere. Campers, hikers, sportsmen, and other outdoor enthusiasts can use it to see what’s around them at night, keep track of other people in their party, and explore the world after the sun goes down. At home, use Scout to look into those dark, shadowy backyard spaces, around dimly lit entrances, and into dark garages

to get that added piece of mind that comes from knowing that there isn’t anyone lurking there. Scout is easy to use, runs for hours on a convenient rechargeable internal battery, gives you extra reach with built-in digital zoom, and includes a handy LED flashlight. You won’t believe what goes on after the sun goes down. Visit FLIR Systems at South Hall booth 26215 or check out www.flir.com to learn more about FLIR’s full line of thermal night vision cameras.

an in-car navigation system. With its multi-point 360 degree adjustable settings and i-Got-Grip’s clip-on ‘easy-grip’ interchangeable holders, multiple users can use the same base without un-installing the main unit. iGi Corp has also introduced i-Got-Grip for the iPad. This unique iPad holder mounts to the rear of a seat’s headrest allowing hours of iOS enjoyment by backseat guests of any

age. Easily watch movies, read iBooks, e-mail or browse the Web. The iPad model PADH mounts securely to the rear headrest posts and allows multi-angle adjustments for customizable viewing angles. All three units keep the associated iOS 30 pin connectors accessible for easy powering for unlimited viewing pleasure. IP3H and IP4H will retail for $19.99 and PADH for $29.99. For more information, please visit www.i-got-it.com or call 805-277-9675.

The Eagle-Eye Version 2.0 provides a customized key mapping feature for all Xbox 360 controller buttons that seamlessly transfers the command data to a keyboard and mouse. Now all first-person shooter games like Call of Duty: Black Ops and Medal of Honor can be played with greater dexterity, speed and accuracy than with a standard controller. The Eagle-Eye Version 2.0 has been updated with an Advanced Calibration Function that provides customized mouse speed, smoothness and synchronization. There are three components of the Advanced Calibration Function worth noting: Sensitivity Adjustment which manages the overall

speed of the mouse movement; Dead Zone Neutralization that improves the smoothness of the mouse’s movements, particularly during moments requiring micro-movements such as zooming in on a target; and Synchronization that allows downloading and back-up of new customized X/Y button settings which can be shared with friends or a gaming community. The original Eagle-Eye was such a great success with PS3 fans that we wanted to create a new version for the Xbox community,” stated Penguin President Richard Huang. “The Advanced Calibration Function takes Continued on Page 92


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Consumer Electronics Daily News

LAIPAC AIMS TO ENHANCE EMPLOYEE VALUE WITH LOCATION, TRACKING PRODUCTS

solutions from product design has earned recognition over the years.

Mark Rodrigues, Marketing & Sales Manager, Laipac Technology, talks about his company.

MR: Secured U.S. $5 million in AVL product supply agreement from Ecuador Hyundai and Kia Motors. Laipac S911 Bracelet Locator was selected as one of the top 10 ‘Security’s Best’ 2010 ASIS Accolades competition, sponsored by ASIS International, the preeminent organization for security professionals worldwide. Also, Laipac was selected as a finalist in the Best Mobile Innovator category for pioneering the GPS mobile space. The Mobile Excellence Awards celebrate the best of the best in mobile entertainment by honoring innovation, creativity and breakthroughs from within the mobile ecosystem.

CEDN: Tell our readers a little about your company. What’s your main line of business? MR: Laipac Technology, Toronto, Canada is a leader in the development and manufacturing of a world-class GPS location and tracking products allowing customers to improve productivity by enabling the effective management of their vehicles, mobile workers, assets, goods and services. We provide solutions to make our community a safer place for the lone worker, security, health care, parole and asset monitoring. Laipac is dedicated to enhancing the value of employees, drivers and fleet by providing real-time data communication, Global Positioning System Tracking and Fleet Management tools. This helps increase revenue and reduces

fleet ownership costs. CEDN: What would you say makes your company unique? MR: Laipac provides all in one service solution from design, manufacturing, support, distribution and sales. We design and manufacture GPS products in Canada. We have a team of in-house engineers and technical support to develop and host our own GPS tracking hardware and software. Since 1999, Laipac has pioneered the GPS mobile space creating leading edge global positioning systems [GPS] technology that offers people assistance to life’s challenges in the community. Their unique combination of integrated GPS hardware and tracking software solutions are designed to provide big business solutions for small business budgets. Laipac’s commitment to provide quality and innovated

STAYING NEER TO THE ONES THAT MATTER MOST Are you a parent? Spouse? Employee? Family member? If so, then there is a new smartphone app made just for you. Life is busy. No matter what your role is, your activity level is probably more than enough to fill your plate every single day. So, how can you keep track of whether your wife left work? Has your husband picked up the kids? Or, what do you need to get at the store on the way home? Qualcomm Services Lab―a small division of esteemed telecommunications giant, Qualcomm―has built an intuitive,

fun-to-use app that is built and designed specifically to ease the daily stress of our schedules and provide your select group of connections information they need to know. It’s not about broadcasting to social networks or collecting the most friends. It’s about staying in touch and on schedule with those most important to your life, seamlessly, easily, every day and at the times you most need it. The Neer app, available on both Android Market and in the AppStore for iPhone 4, is simple. You define your groups―family, friends, work colleagues,

NYKO IS BACK AGAIN WITH NEW GAME ACCESSORIES Nyko Technologies is proud to be back at CES 2011 for their seventh annual visit and is introducing a range of new products this year. As the lifecycle of current-gen consoles continues to lengthen Nyko is refreshing some of their most popular accessories with additional features and improvements. In the absence of a new console launch to generate sales, Nyko must remain focused on their core values in order to succeed: quality, value and innovation. Motion gaming made a huge impact in 2010 and is carrying holiday momentum into 2011. Nyko is pleased to offer two brand new action peripherals for PlayStation Move. While there are already some excellent shooting games for the new motion-control system, it feels a little strange holding a Move controller by itself for those titles. The Perfect Shot for Move is an ideal solution; it lets players have a real-

istic shooting game experience while playing Move. For gamers who prefer using two hands, Nyko introduces the Power Shot, which takes action-packed Move gaming to the next level with slots for the Move and Navigation controllers. Each year, CES offers a wealth of great new gadgets to live under your TV, but it can get hot under there in a hurry. Nyko is combating cramped entertainment centers with the Intercooler STS for Xbox 360. Its sleek black and silver design matches the new Xbox 360 Slim and keeps the console cool by automatically powering on when needed and pulling hot air away from the console. The Intercooler STS plugs into the console’s additional USB port, thereby keeping your console area tidy without sacrificing flexibility. With all the great new games Continued on Page 72

CEDN: What was the most significant event or series of events affecting your company in the past year?

CEDN: Are you introducing any new products?

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waterproof security watch, health care watch to monitor pulse rate and body temperature, personal locator and pet tracking. The vehicle products will offer 3G video on-demand monitoring for vehicles, self-powered trailer device, and motorcycle tracking. CEDN: Tell our readers about your trade show objectives, products, etc. MR: Our distributor Adiant Solution, based in Scottsdale, Ariz., will represent Laipac Technology at the CES International 2011. The S911 Bracelet Locator for the health care solutions will be communicated to the marketplace by reinforcing its competitive positioning and brand name. Adiant Solution: www.adiantsolutions.com. Laipac plans to participate in world trade trade shows by reinforcing its competitive positioning and brand name for its new products. Our online website will provide tools to help communicate and strengthen the message ‘Locate to protect.’

MR: Laipac will introduce several leading edge GPS products ranging from its personal products such as the mini key chain, GPS tracking bulletproof vest,

For more information, call 905-7621228, e-mail mark.rodrigues@laipac .com, visit www.laipac.com or stop by booth 26428, South Hall 2, Las Vegas Convention Center at CES International 2011.

sports team, or other, and you choose the locations to share with each, and when. Then Neer takes over; its advanced location-sensing technology automatically keeps everyone up to date: when you have picked up the kids, left work, or are at the store to pick up dinner. Using Neer, you can easily, effortlessly and securely let one another know where you are. It’s your own white picket fence; it’s your world and only those you invite can play behind it. “We selfishly built this app to help our friends and families to help keep track of each other,” says Ian Heidt, Director Services Strategy at QSL. “Now, with the serious consequences of distracted driving, our Neer app is even more relevant so we decided to take it

broadly as part of the Qualcomm lab. You don’t have to take your eyes off the road to let your wife know you’re on the way home or headed to your son’s soccer game. It does it all automatically.” Use your smartphone to dynamically sense, for example, to your peers, to tell them you are running late for work. Or your spouse if you are running late leaving the office. Developed by Qualcomm Services Labs, globally respected Fortune 500 company and pioneer of wireless technologies, Neer is available for download now, or you can visit www.neerlife.com for more information. With Neer, now you know. And you’ll wonder why your phone wasn’t this helpful all along!

OOMA INTRODUCES HD MOBILE CALLING TO SAVE YOUR VOICE AND YOUR MINUTES One of the biggest challenges mobile phone consumers face is the lack of call quality during most cellular conversations. With today’s announcement from Ooma, call clarity is no longer an issue when calling to another Ooma customer from your mobile phone. Now Ooma customers can enjoy the clearest and most natural-sounding mobile phone calls with the Ooma HD Mobile App. With built-in support for Ooma PureVoice™ HD technology, the application is now available for Android as well as iPhone, iPad and iPod Touch devices. By tapping into their Ooma service through Wi-Fi or a 3G data connection, users of the Ooma HD Mobile App avoid expensive international calling rates and save the precious monthly calling minutes associated with cellular calling

plans. Standard rates for U.S. calls are just 1.9 cents per minute or less than half a penny per minute when you sign up for a mobile calling plan from Ooma. Low rates for international calls also apply, saving Ooma customers up to 90 percent on international calls. In addition to the Ooma HD Mobile App from Ooma, one of the first mobile VoIP offerings in the United States to support HD voice technology, the company has also unveiled an optimized version of “My Ooma” for mobile browsers. Now customers can more easily access their Ooma account from their smartphone and listen to voice mails, check phone logs, update contacts, change preferences and check mobile and international callContinued on Page 72


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DREAMBOTS AN INNOVATIVE COMPANY IN PERSONAL ROBOTICS FIELD

Consumer Electronics Daily News products? CG: wheeme. CEDN: What products do you see as being hottest this year?

Cobi Gurievsky, CEO and President DreamBots Ltd., reveals what makes his company stand out.

CEDN: Did your marketing strategy in the past year provide you the overall position you had projected?

CEDN: Tell our readers a little about your company. What’s your main line of business?

CG: Well over expected!

CG: Nothing but robots that interact with the body, tablets and online health care solutions.

CEDN: Describe your current marketing strategy.

CEDN: What distinguishes your products from the competition?

CG: Online, exclusive distributers worldwide.

CG: No competition―first ever.

CG: DreamBots Ltd. [2008] is leading new, innovative low cost technology for the personal robotics market [gift, toys, etc.] with unique innovations and technology.

CEDN: How do you handle sales? CEDN: What do you anticipate to be your greatest challenge in the year ahead?

CG: National distributors, or by market and online.

CG: Mnf. And giving birth to our millions of wheemes.

CEDN: Who are your target end users?

CG: CES.

CEDN: Are you introducing any new

CG: Ages from 6-96.

TDVision Systems, the world leader in stereoscopic distribution technologies, will demonstrate its Full High Definition 3D, bandwidth optimized, and 2D legacy compatible technology, known as the powerful “Encode Once, Deploy Everywhere” 2D+Delta System at the CES 2011 Show in Las Vegas, Nev. TDVision can be found at the Sisvel

exhibit located at LVCC South Hall Lower Level 20537. Over the past year, the consumer electronics industry has embraced 3D as a vital initiative. After several months of market penetration, user feedback, and broadcast evaluation of interim, half resolution 3D formats, the 3D industry is gaining strength and users demand more

content. In order to ramp up the generation of top quality content, production

JudoBaby (Con’t. from p. 1)

gameplay that will excite the entire family. Additionally, to create further awareness we are teaming up with football great, Jerry Rice and his rottweiler, Nitus to launch the title. We have named Mr. Rice the Commissioner of our Pet Sports League as he brings credibility, experience, vision and leadership to the team.

assume the identity of one of 14 characters, leading a team of seven canine companions through one of 12 personalized fields, exploring interesting terrains and discovering hidden treasures by swinging the Wiimote to throw, dodge, jump and swim to the championship and win the coveted Golden Fire Hydrant.

CEDN: What is the gameplay/plot of Dog Football?

CEDN: There are several football titles on the market. What distinguishes Dog Football from all the rest?

CEDN: How do you plan to market Dog Football? Who is your target audience? A: Everyone! The game brings together pets, sports, excitement and fast-action Alcatel-Lucent (Con’t. from p. 61)

tabletop where consumers can play games using their mobile phone as a controller, to purchase a game and then take it with them to play at any time. The Media Hotspot provides an entirely new way for retailers to monetize Wi-Fi hotspots through advertising and impulse Ooma (Con’t. from p. 69)

ing balances. You can experience mobile HD calling and the latest features from Ooma at the company’s booth, South Hall 31628. If your feet wear out

CEDN: How do you see the next year in terms of economy, sales, technology and product evolution?

A: Jerry Rice and Nitus’ Dog Football blends two popular genres, pets and football into an action-sports game for users of all ages. The multi-player game created for the Nintendo Wii allows up to four players to participate in the ultimate pet sports experience. Users are able to purchases of digital media. No longer is shopping just ‘bricks and mortar’ or online. New forms of connectivity and cloud-based services bring the best of both together. Come to the Alcatel-Lucent booth [South Hall, 35469] where you can meet with us and check out the solution concepts, or visit www.ngconnect.org. before you can make it to the booth, you can listen to the difference online, go to www.ooma.com /products/ooma-purevoice. Use of the Ooma Mobile HD App requires an Ooma Hub or Ooma Telo. Download the app now by visiting

CEDN: To what do you attribute your company’s success? CG: My vision, to our Lord, tons of hard work, our beliefs, and myself being strong and being stubborn. For more information, call 646688-080, e-mail info@wheeme.com, visit www.dreambots.com.com or stop by booth 25714 in the South Hall Lower Level. and broadcast costs need to be efficient. TDVision Systems provides a solution to these pressing demands. For these reasons, TDVision has developed the 3D Licensing and Early Adoption Program (3DLEAP Initiative). “With our 2D+Delta System we provide full HD 3D and save considerable bandwidth over current half-resolution solutions. We do this by providing a single, highly compressed and correlated, broadcast stream that can serve both the

TDVISION SYSTEMS INTRODUCES 3DLEAP INITIATIVE AT CES 2011

A: Absolutely! St. Bernards can block, Labradors can catch and scrappy Jack Russell terriers can scramble. There are 20 real dog breeds that play football, and players have the opportunity to acquire different breeds with specific skill sets to execute various plays.

CG: Partners, wholesalers, large retailers, online, OEMs.

CG: Very optimistic.

CEDN: What was the most significant event or series of events affecting your company in the past year?

CEDN: We saw your announcement naming Jerry Rice as the Commissioner of Dog Football. Can dogs really play football?

CEDN: Tell us about your trade show objectives, plans, products, promotions, etc.

A: Many of the football titles currently on the market are geared primarily for male sports enthusiasts. Dog Football provides fun for the entire family. It gives traditional sports gamers the fast-paced action they enjoy, kids nonstop tail-wagging fun Nyko Technologies (Con’t. from p. 69)

launching this year, gamers will need their controllers charged up and ready for action. The Charge Base 360 S delivers a sleek new design to match the Xbox 360 Slim and features a pair of convenient drop-and-charge batteries for up to 25 hours of wireless play. New this year is a powered USB port for charging various iTunes or Android Marketplace. Ooma Telo Receives 2011 Electronic House Product of the Year Award Ooma and its Ooma Telo device were honored this week with the 2011 Electronic House Product of the Year Award, voted on

Continued on Page 92

and even young girls and parents have a chance to get in the game! CEDN: Is Dog Football the only game in this series? Do you plan to extend the franchise? A: Jerry Rice and Nitus’ Dog Football is the flagship title in the Pet Sports League franchise that we plan to extend through multiple sports categories. The series is a unique collaboration across the pet and sports industries which is a first for the video game industry. We believe that we have discovered the magic formula for bringing the entire family together. You can visit our website at www.judobaby .com for more information. We be at CES at the Kids @ Play Summit in the North Hall, 3518. USB devices. The hidden LED lights illuminate when in use and change color depending on charge status. The Charge Base 3 for PlayStation 3 offers a similar charging solution for Sony’s console. Nyko is proud to unveil their fresh line-up of products at CES. Be sure to drop by their suite in the Las Vegas Hilton, North Tower 15121 to get a hands-on look, and visit nyko.com for more information. by industry experts, integrators and the editors of Electronic House, joining an exclusive group of products deemed the most noteworthy for 2011. Criteria included creativity, innovation, incorporated equipment, obstacles overcome, aesthetics, and lifestyle benefits.


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COMPANIES MORE LIKELY TO VIRTUALIZE APPLICATIONS THAN MOVE TO CLOUD IN 2011 AppDynamics, the next-generation Application Performance Management (APM) company, on Dec. 15, 2010, announced the results of its 2011 Application Performance Management Survey, “Apps on the Move.” Polling more than 140 IT professionals who oversee application performance in Java or .NET environments, the survey provides a snapshot of application performance practices in 2010 and how these will evolve in 2011. Today’s enterprise applications continue to grow in number and complexity, and are increasingly business and revenue critical. The 2011 APM Survey indicates that recent trends in application development and management, such as

the increasing use of service-oriented architecture (SOA), Agile development and the move toward virtualization, are adding to this complexity. In an attempt to wrestle with these new environments, companies are beginning to adopt a collaborative “DevOps” approach to managing mission-critical applications. According to the survey: • Yes to virtualization, still unsure about cloud: Respondents indicated greater interest in proceeding with virtualization projects than migrating applications to the cloud, with 54 percent saying they have virtualization projects on dock for 2011. A resounding 67 percent of respondents said they have no plans to migrate

NOX Audio (Con’t. from p. 1)

Audio and Solteras has always been centered on the integration of design, engineering and manufacturing, so it wasn’t difficult at all. Being able to create our own products came with a great sense of freedom—we began to explore and incorporate features and trends that our experience over the past decade pointed us to. This culminated in the Specialist: A collapsible design to increase portability, twin audio drivers to reinforce the sound through the entire dynamic range and, my personal favorite, the flexible, retractable boom mic embedded in the left ear cup.

JM: NOX Audio is the consumer brand of Solteras, an original design manufacturer [ODM] for companies including JBL, Microsoft, Motorola, Nokia and Samsung. Solteras was founded back in 1997, and since then we’ve produced more than 100 million headsets. NOX Audio came about after discovering the high-quality audio market really didn’t have products that catered to a versatile consumer base. Our first product, the Specialist, was made to deliver high-end sound, work with all sorts of devices from gaming systems to cell phones, and be lightweight and portable enough to wear for hours on end, while on the go. CEDN: Was it difficult to transition from making products as an ODM to making your own products from the ground up? JM: Product development with NOX Powermax USA (Con’t. from p. 1)

batteries ‘green’? NL: We have responded to the ‘green’ initiative with our new ‘Pre-Charged Rechargeable Batteries’ and a ‘Green Alkaline’ with no mercury, no cadmium and no lead. CEDN: You mention the new ‘PreCharged Rechargeable Batteries;’ what is the benefit of these?

CEDN: What sets NOX products apart from their competitors?

Consumer Electronics Daily News their applications to the cloud next year. • Rise of “DevOps” approach: Nearly a third of respondents report that they have adopted a management approach where Development and Operations share the same reporting structure and are jointly responsible for the performance missioncritical applications. • Agile and SOA continue to grow in 2011: The vast majority of respondents release new capabilities multiple times per year and operate applications built with SOA architectures. In 2011, 49 percent of respondents say they expect to ramp up agile development, and 66 percent expect to leverage additional SOA initiatives for mission-critical apps. • Application outages and performance failures may be due to improper app management: In 2010, 88 percent of respondents reported they experienced at least one Severity 1 problem in regards to mission-critical apps, and nearly 50 percent had experienced five or more such

problems. This may be due to the lack of performance management tools. The survey found that 37 percent of respondents “fly blind” and use no APM tool to manage their mission-critical applications, while 30 percent use a homegrown tool.

This is probably best illustrated through the Scout—it’s a balanced armature inear headset with an in-line microphone for $79.99. When we spoke to reviewers before its launch, most of them pointed out that comparable products are being sold for hundreds of dollars more. Secondly, because we’ve spent years watching headset sales from an ODM standpoint, we are able to identify holes in the market and we’ve worked to fill them by creating products such as the Specialist, with its retractable microphone, or the Scout, with flat and square cables that won’t tangle. The people know what they want and NOX is here to deliver it to them.

certain trends. We also pull a lot of opinion about features from market research. Above all else, NOX is committed to delivering an accessible high-quality audio experience, so we start designing our products from there. Then we begin adding on features, be it comfortable memory foam padding for long-term wear, tangle-free flat and square cables, or using bass-enhanced balanced armature drivers to deliver clear sound, all of which inherently add to the value of the products we create.

JM: First and foremost, we design and manufacture our own products, which not only puts us closer to the headsets we deliver, but allows us to offer higherquality features at a lower price-point than the majority of our competitors.

CEDN: How did you decide upon the design features for your products?

including the packaging and battery itself [no mercury, no cadmium and no lead], thus creating a complete earthfriendly line of battery products in an effort to reduce battery disposal waste in landfills. Using one rechargeable battery can keep thousands of alkaline batteries from being disposed in landfills each year, and our ACDelco Insta-Use Pre-Charged batteries hold their charge longer than standard rechargeables.

NL: National brands continue to spend promotional dollars to increase their market share and compete with both value and own brand programs. Consumers will search for best value, given the economic climate and our NBE quality the trend will continue.

NL: All of our Insta-Use Pre-Charged Rechargeable products are made of 100 percent recyclable materials,

CEDN: You also offer private label manufacturing. Where do you see the battery industry trend going? National brand vs. private label?

Penguin United (Con’t. from p. 64)

Sisvel Technology (Con’t. from p. 72)

the Eagle Eye to a new level of control and sensitivity. Version 2.0 provides the same outstanding ability to bypass the controller by transferring the button features directly to the computer keyboard and mouse, but now the speed, smoothness and accuracy is even more impressive.” For information, call 888-988-3388, visit www.penguinunited.com or stop by CES booth 5412.

rapidly growing number of new 3D users in full HD per view as well as the current base of 2D legacy users. Our system provides higher quality at lower cost,” said Manuel R. Gutierrez Novelo, CEO of TDVision Systems. TDVision's innovative stereoscopic encoding system takes advantage of the redundancies that occur naturally between the two stereoscopic views, leading to bandwidth savings. The updated

JM: We have a tremendous amount of experience in the audio industry and over the years have been able to identify

CEDN: How do your Powermax/ ACDelco and private label brands fit today’s retailers’ needs? NL: Retailers need to differentiate their own brand programs with unique segments, sizes and promotions. Powermax USA offers solutions to create excitement, traffic and most importantly value. decoders retrieve the 2D and the Delta to reconstruct the full HD 3D stereoscopic video. Legacy decoders and set-top boxes simply ignore the 3D information and display the full 2D HD signal. This opens the door for a single broadcast stream that can be seen by all existing cable, satellite and over-the-air users, “In full HD 3D where available.” TDVision Systems has partnered with different chipset manufacturers to implement the 2D+Delta encoding methodology. TDVision's patented and

“Application environments are evolving at a rapid pace, and we see enterprises grappling with a continued state of change and complexity as they adopt SOA and agile development practices and make strides toward virtualization and cloud computing,” said Jyoti Bansal, CEO of AppDynamics. “It’s heartening to see companies adopt a DevOps mentality to address application performance management, rather than try to manage this complexity from silos within their organization. We’ve seen many IT teams succeed with this approach.” “Applications are at the heart of Continued on Page 109

CEDN: What’s in store for NOX in 2011? JM: We’ll be unveiling our third headset at CES this year. We’ll have a working prototype at CES, so be sure to visit us at the show to check it out! For more information, stop booth 5438 in the North Hall.

by

CEDN: Can you tell me more about the new ‘LED’ flashlights and lantern? NL: The new LED technology provides energy saving technology, longer lasting bulb and optimum illumination at a reasonable cost for the flashlight and lantern industry. We have a full line of flashlights to fit consumers’ needs from house, auto, work and indoor and outdoor. Our new packaging is great and eco-friendly, the design is exciting, and the product is excellent and cost-effective! For more information, stop by South Hall booth 26002 or visit www .powermaxusa.com. award-winning 2D+Delta system is also known as the TDVCodec. TDVision also promotes “Advanced Profiles” technologies for early adoption. These 2D+Delta profiles allow for increased compression of Full HD 3D video streams, allowing for full quality 3D even on bandwidth limited distribution pipelines. In June 2010, TDVision granted Sisvel the exclusive rights to manage TDVision's Stereoscopic 3D IP. Contact 3D Licensing and Early Adoption Program at 3DLEAP@tdvision.com.


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Consumer Electronics Daily News Ace Bayou (Con’t. from p. 1)

CEDN: What distinguishes your products and company from the competition? AL: In regard to our products—value, quality and innovation. We bring a broad assortment of super affordable, innovative products to the marketplace that are built to last and give consumers a lot of bang-for-their-buck. In regard to our company, Ace Bayou is truly a manufacturer with DI from China and domestic ship point capabilities. We have both a domestically-based design team and a design team in China which ensures our pricing is consistently competitive and that our products, again, are consistently available. In regard to both our products and company, our customer support sets us apart. A lot of companies or products are IC Realtime (Con’t. from p. 1)

and designs digital surveillance products and software applications. From DVRs and NVRs to iPhone and Android applications we strive to maintain a forward momentum of development and integration possibilities. CEDN: What makes your company and products unique? AN: I believe the reason for our success originates from IC Realtime being unique to that of our competitors. From a product standpoint we strive to maintain a competitive pricing structure while keeping our product’s feature sets and reliability at the forefront of our company’s priorities. Our customer service and technical support has always been dedicated to not only our installing Rives Audio (Con’t. from p. 1)

President of Rives Audio, explains: “In August of 2006 Rives Audio purchased Talon Loudspeakers. We felt they made an exceptionally well-engineered product. We wanted to take this to the next level. Being an acoustical engineering firm we understand how the speaker and room interact. It has been our goal to develop a reference speaker that more easily integrates into the room.” Several years ago Rives Audio released the Talon Thunderhawk. This was a bass augmentation to the already highly acclaimed Hawk monitor. This speaker was very room tolerant and Marchon3D (Con’t. from p. 1)

gaming system. Marchon3D is making that fantasy into a reality with the launch of its exclusive Ex3D collection of passive 3D eyewear. Ex3D eyewear comes equipped with Marchon3D’s patent-pending curved M3D lens technology, making for the best possible 3D viewing experience. Marchon3D, a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear, is the only company

coming directly from overseas or from retailers trying to import themselves. Unfortunately, if and when the end user needs product support, i.e., a part breaks, they have nowhere to turn. We have a great customer service center with tech support at www.thexrocker.com. Most importantly, we stock replacement parts for all of our products. CEDN: What new you introducing?

products

lighting to select chairs and refreshed our covers. In addition to gaming, our focus is audiophiles—those true seekers of highquality, supreme audio. Our line of personal theater recliners are going to be awesome Father’s Day gifts or gifts for the true music hobbyist seeking high-quality audio!

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AL: To make the best quality product, give it that little something special—and be affordable. Anybody can make something really cool, really different, but if it’s not affordable it’s either never making it to the shelf or never moving off it. We provide an entertaining family experience at home at a price everyone can afford.

are

AL: Feedback from our gamers led us to develop gaming storage ottomans. Gaming controllers, video games and wires now have a fashionable yet practical place. Ace Bayou has created storage ottomans with a variety of features. Trays that hold video games, covers that flip with drink holders and even speakers to enhance the gaming environment. As well, we’ve added some innovative dealers but also to the end user. This has proven to be a huge advantage to our company and also to our smaller scale dealers and integrators who may not have a dedicated technical support team.

CEDN: What products do you see as being hottest this year? AL: This year, due to the economy, our emphasis more than ever is on value. Our gaming storage ottomans are affordable yet stylish in a variety of colors and fabrics. We also focused particularly on refreshing our line of products ranging from $19.99-$59.99. CEDN: Where is product emphasis?

your

current

Ace Bayou Corp., with 80+ years of combined ‘hands-on’ manufacturing experience, has facilities in Tennessee, Louisiana, Mexico and China. The company’s experience, strong international relationships and import and domestic capabilities distinguish it in the marketplace. Products are made efficiently while maintaining the highest quality standards. For more information, e-mail joandurand@ace bayou.com or stop by Gaming Showcase booth 5617 [located off main lobby of the LVCC in the North Hall].

different aspects of the market, we find ourselves more than ever catering to such a broad variety of installing companies. With this being said, our goal is to develop solutions for these different applications. For example, the residential audio and video market has proven to be drastically growing in regards to installing digital surveillance systems. Broadening our spectrum of clients has proved to drive our sales upwards. Building value in our products and continuing to grow our support system is also a large impact on our sales growth. With the current economic state of our country, we believe this to be a great opportunity to expand our customer service and product line, not to decrease it.

proactive this year with preparing for 2011’s sales, product releases, and marketing. We have implemented features like HDMI outputs on all our DVRs, mobile viewing applications with the ability to connect to any of our networkable devices, integration modules for automation companies like Crestron, and dealer training programs to educate our integrators and installing dealers. We have also expanded our U.S.based tech support team by 25 percent in the fourth quarter of 2010. IC Realtime has always tried to stay one step ahead of the quickly changing CCTV industry. This model has always deemed successful and will remain stagnant through our business models in years to come.

CEDN: What drives your company’s sales?

CEDN: How are you preparing for 2011’s sales and customer service?

AN: With the ongoing migration to

AN: I believe we have already been

For more information, e-mail info@icrealtime.com, call 866-9979009, visit www.icrealtime.com or stop by South Hall Lower Level booth 21560.

could be passively crossed over, biamped, and even actively crossed over. This proved to be a very successful endeavor for Rives Audio. Bird explains: “This incredible flexibility in a high-end loudspeaker was unheard of. We could go from a monitor, to a floor stander and even bi-amp or actively crossover the speaker. No one else could do this and it proved to be very successful, perhaps too successful.” It turned out manufacturing in Utah while Rives Audio headquarters are in Iowa proved to be difficult on any sizeable scale. Bird said: “I needed to be involved on a regular basis and it wasn’t possible. For this reason in 2009

I moved all of manufacturing to Iowa.” In September 2010 Rives Audio was awarded a $60,000 grant from the Iowa Department of Economic Development to design and manufacture a new high-end loudspeaker, the Talon Phoenix. “This is an incredible opportunity for us. We are now able to design a no compromise high-end speaker. This will be our new statement loudspeaker. It is modular with separate bass cabinet, mid/tweeter cabinet, and a completely removable crossover housed in an aluminum case. This allows us to change the crossover very easily and upgrade a passive crossover to an active crossover utilizing the Rives Audio sub-PARC

technology.” The sub-PARC is a crossover, parametric eq, and digital switching amplifier for the bass. This allows for perfect integration into a room. Bird further explained: “You have to get the bass right. If you get that right then everything else falls into place nicely. If you don’t get it right you are fighting an uphill battle and will likely never win. The Phoenix is designed to have the flexibility to get the bass right in just about any room.” The Talon Phoenix debuts at CES 2011 in the High Performance Audio section held at the Venetian, Suite 30-117. This groundbreaking technology cannot be missed.

that has received an official Notice of Allowance from the United States Patent and Trademark Office on one of its patent applications relating to the curved M3D 3D lenses. The Ex3D collection retails between $30 to $35 and will be available in cinemas, electronic retail stores and select e-commerce sites. Like Marchon3D’s other lines of 3D eyewear (including ck Calvin Klein and Nautica), Ex3D is certified by RealD, a leading global licensor of stereoscopic 3D technologies, ensuring the highest

quality 3D viewing experience. “There is more 3D content in the marketplace that ever before—and it will only continue to grow. Now, consumers have an eyewear option when viewing 3D content,” said David Johnson, President of Marchon3D. “No longer are you limited to the flat lenses given with the price of a movie ticket. You can now purchase your own personal 3D eyewear that is reusable, affordable, comfortable, lightweight and matches your personal style. Our 3D eyewear ensures the absolute best 3D viewing experience

possible. Plus there is the added bonus that Ex3D can be used to view other passive 3D content.” The Ex3D line offers a complete assortment of frames for men, women and tweens, and will be available in electronic retail stores and for purchase in select theater locations by spring 2011, just in time for the summer movie season. For more information, contact djohnson@marchon3D.com, stop by Marchon3D booth 21556, South Hall or visit Marchon3D.com.

CEDN: What can installers and integrators expect to see from IC Realtime in terms of new products? AN: We will continue to bring new products to the marketplace. We currently have 35-plus active products in R&D. The focus on our new products is based on industry changes and integration possibilities in particular. As always our primary focus is on solutions to our dealers and integrators.


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Nyko Technologies (Con’t. from p. 1)

HN: We’re always examining market trends, monitoring feedback from gamers and playing games ourselves. Our ultimate goal in creating any product is to solve problems. We always ask ourselves, ‘What would I change to make this problem go away or improve the consumer’s experience?’ CEDN: How involved are you in the design and creation of new products? HN: My focus is more on the big picture. I have a very talented team of creative employees who come up with some great ideas. By letting them run with the ball it helps my team improve themselves and think creatively. As part of the process, I will look for new creative benefits inside their ideas and help the team brainstorm on how these ideas would benefit user experience. CEDN: How have you responded to consumer demands and feedback? Intertek (Con’t. from p. 1)

HN: We take consumer feedback very seriously, and keep an open mind to every customer’s problems or criticisms. It is always our goal to come up with a fix to those problems by creating solutions or products that address them. CEDN: What is the most successful Nyko product ever? HN: The Worm Light for Game Boy Advance. It revolutionized the portable accessory space, because it was the first product that did not require additional batteries to power it. The Worm Light drew its power from a port on the Game Boy Advance, negating the need for an extra battery pack. What the industry didn’t understand at the time was that every time something was added to a handheld system [in this case the Game Boy Advance], such as a battery pack, it subtracted from its portability, ultimately defeating the purpose of the device. After the creation of the Worm Light, the industry learned to CEDN: How does Intertek’s ENERGY STAR process facilitate speed?

to manufacturers? CB: Manufacturers have grown accustomed to managing their own ENERGY STAR testing services at their own schedules. With the introduction of EPA’s new third-party testing requirement, manufacturers now have uncontrolled variables in their product-to-market cycle. To mitigate risks associated with thirdparty variables, manufacturers should first look for a lab that is EPA recognized with expertise within desired product scopes, situated near key production centers, and has enough capacity to ensure faster time to market. Manufacturers need a Certification Body committed to turning the certification around quickly, rather than forcing the product into a long queue. Secondly, consider the actual testing and certification process for ENERGY STAR; not only should the Certification Body have a broad scope of products to certify, but they should have a certification model to provide clear expectations for manufacturers. Neato Robotics (Con’t. from p. 1)

the winning entry for a business plan competition at Stanford University, which provided the company its first funding. The inspiration behind the product lay in recognizing that the sophisticated mapping and navigating approaches used by the autonomous vehicles racing in the D.A.R.P.A. Grand Challenge could be harnessed for use in consumer robots. The hurdle was replicating the kind of systems that run on million-dollar machines in a product as affordable as a vacuum cleaner.

CB: Intertek provides a global 18-lab network for ENERGY STAR testing, covering all gas and electrical product categories and providing 24-hour certification turnaround time, once testing is completed. The result is significant bandwidth for meeting time-to-market demands. Intertek’s commitments will mitigate risk for manufacturers and increase productivity and speed-to-market. CEDN: How do clients benefit from Intertek’s energy efficiency expertise? CB: Fifty years of experience in energy efficiency testing secure Intertek’s status as a highly regarded, knowledgeable source for all things regarding ENERGY STAR. We currently have 18 Energy Efficiency Centers of Excellence exclusively reserved for ENERGY STAR testing, and will expand our network to involve 21 separate facilities by Q1 2011. Intertek has diligently created an extensive energy efficient network across North America, Europe and Asia to the eyes and brain of the Neato XV-11. Our big engineering challenge was achieving performance goals in sensing and artificial intelligence at an affordable cost. CEDN: What sets the Neato XV-11 apart from behavior-based robots?

CEDN: How long was the new robot under development?

MS: The Neato XV-11 represents a new class of robot that spatially perceives the physical world and plans its actions based on that perception in much the same way that the human brain works. The ability to plan is the fundamental distinction between the Neato XV-11 and behavior-based robots.

MS: The groundwork behind the Neato XV-11’s Room Positioning System [RPS] Technology goes back as far as Neato Robotics does as a company. RPS Technology constitutes

To do this, the Neato XV-11 maintains a 360° view of its surroundings, enabling it to build precise maps of rooms including walls, furniture and doorways. It determines the most efficient

Consumer Electronics Daily News make use of the existing ports on a device to power other accessories like fans or even charge other devices. This idea led to significant innovations in the game accessory space.

market that you see today are derived from ideas that were developed at Nyko.

CEDN: How does Nyko distinguish itself in the peripherals industry?

HN: There are many in the industry who believe that the accessory market is in decline, because every time we correct a problem presented by a firstparty manufacturer, they in turn fix that issue in their next generation of the hardware. That makes our job more difficult to come up with the next wave of accessories, but we are always looking for creative approaches. In my opinion, no matter how ‘complete’ the next generation of consoles is, Nyko’s product development team can still come up with more innovative accessories that will further enhance and simplify players’ gameplay experiences.

HN: Our ultimate goal is very simple: we provide solutions to problems. We research what issues gamers are experiencing, and turn problems into business opportunities by creating devices to solve these issues. I often tell my people that every problem you find is the equivalent of a business opportunity. It leads to more innovative products, which results in the company making more money. We are often first to market for these devices, which helps us stand out from the competition. We are guided by our core values of quality, innovation and value, and this strategy has enabled us to become the leading peripherals manufacturer in the United States. Many of the current standard accessories in the gaming accessories

CEDN: What is [in your opinion] the current state of the accessories market?

To learn more about Nyko Technologies, come visit their CES show suite at the Las Vegas Hilton, North Tower, Suite 15121 or visit www.nyko.com.

support testing around core manufacturing centers. Not only do we provide the most efficient path to energy efficient solutions through ENERGY STAR, but Intertek also promotes global efficiency schemes, including DoE, Natural Resources Canada [NRCan], Energy Related Products [ErP] Directive, EcoLabel, SASO, and many others.

electronics, HVAC, information technology, lighting, and commercial foodservice equipment.

CEDN: What products are Intertek qualified to test and certify under EPA regulations?

CB: For manufacturers that have the capacity to conduct their own ENERGY STAR testing, Intertek’s SATELLITE [Data Acceptance Program] provides ENERGY STAR Partners with an inhouse testing option. Once manufacturer labs demonstrate compliance with ISO 17025 standards, the Partner is indoctrinated into the program and can begin testing in their own labs.

CB: Intertek is an EPA-recognized Certification Body for all gas and electrical products covered under the ENERGY STAR program. The only ENERGY STAR product types not included in Intertek’s certification scope are windows, doors and skylights, as the NFRC is the sole certifier for these three products. Intertek’s 18-lab network has the facilities and expert capabilities to test nearly all gas and electrical product categories covered under the ENERGY STAR program, including more than 60 product types across appliances, home path to cover an entire floor. Knowing where it is, and tracking exactly what it’s cleaned and what it hasn’t, means that the Neato XV-11 doesn’t run in circles or bounce around a room to vacuum. Due to its path efficiency, the Neato XV-11 spends less time and energy driving around, allowing us to equip it with the most powerful vacuum ever built into a consumer robot. Truly a vacuum and not a sweeper, the cleaning system uses fully 80 percent of the robot’s power and provides maximum cleaning coverage on all floor types. CEDN: Tell us more about your customer base. Who’s using the Neato XV-11? MS: Our customer base includes working parents, busy adults, pet owners, tech enthusiasts and seniors. As we expand distribution of the Neato XV-11 into other countries in 2011, we’re interested

CEDN: For manufactures interested in ENERGY STAR’s WMTL/SMTL testing approaches, how does Intertek’s SATELLITE Program benefit ENERGY STAR Partners?

In addition to ENERGY STAR, Intertek’s SATELLITE program covers a wide range of programs, including ETL safety certification, NrCAN, DOE, ErP and others. For more information, call 800967-5352 [North America], visit www.intertek.com/energystar or stop by CES booth 12345, Central Hall. to see how that will grow and evolve. CEDN: What’s the feedback on the robot now that it’s been on the market since late summer? MS: The response to the Neato XV-11 has been overwhelmingly positive since we began shipping. We were recently honored by Popular Science as the Grand Award winner in the Home Technology category for the annual Best of What’s New 2010 awards. It’s been great to hear from customers how much they’re relying on it for everyday cleaning. That’s been the promise of robotics, and it remains a goal in everything we do at Neato Robotics. We’re planning to offer even greater functionality to our registered users in the first half of 2011 through a software upgrade of the Neato XV-11. For more information about Neato Robotics, stop by North Hall booth 3415.


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Consumer Electronics Daily News Qualcomm Services Labs (Con’t. from p. 1)

Fortune 500 company known for its pioneer work of wireless technologies. Neer is an example of our innovation, this time aimed at today’s modern family and workplace. We’re here at CES, not only in the main Qualcomm booth but also here in Mommy Tech to let people experience Neer. Neer is an application built by our talented, savvy, and highly enthusiastic QSL team within Qualcomm. CEDN: What does Neer do? IH: ‘Have you left work yet?’ ‘Did the kids get picked up?’ ‘Did you stop at the grocery store on your way home?’ ‘Are you going to be late for our team meeting?’ Have you ever been asked those questions? Neer answers these questions for you, and allows you to stay in touch and on schedule with those most important in your life―seamlessly, easily, every day, and at the times you most need it. And you really don’t have to do anything.

automatically keeps everyone up to date: when you have picked up the kids, left work, or are at the store to pick up dinner. Using Neer, you can easily, effortlessly, and securely let one another know where you are. It’s your own white picket fence; it’s your world and only those you invite can play behind it. CEDN: Where find Neer?

can

consumers

IH: The Neer app is available right now on both Android Market and in the App Store for iPhone 4. It’s free, which is the best price you can find. In the future, we’ll have it Web-enabled, too. You can visit www.neerlife.com for more information. We also are on the show floor in Qualcomm’s main booth and in the Mommy Tech section. Come by and try it out. CEDN: Who is Neer for?

Neer is so simple, you will wonder why your phone wasn’t giving you this kind of information before! You define your groups―family, friends, work colleagues, sports team, or other, and you choose the locations to share with each, and when. Then Neer takes over, its advanced location-sensing technology

IH: You, me, moms, dads, anyone who has commitments to other people. We know moms are generally the schedulekeepers for the family, so having an app like Neer will make their lives so much easier. No wasted and repeated phone calls or texts to see if your spouse is en route or on time. All the information needed without texting and weaving all over the road or talking on the cell phone when you should be watching

Carnegie Mellon University (Con’t. from p. 1)

care science and clinical studies.

CEDN: What is the Quality of Life Technology Center?

CEDN: Is there a current market for Quality of Life Technologies?

TK: Founded in 2006, the Quality of Life Technology [QoLT] Center creates intelligent systems that enable older adults and people with disabilities to live more independently. The QoLT Center addresses activities of everyday living by prototyping personal assistive robots, cognitive and behavioral coaches, human awareness and driver assistance technologies. Our research is rooted in human-system interaction, and we closely observe the social and clinical factors required for successful deployment and adoption.

TK: The social need for QoLT is obvious: the world is aging. According to the U.S. Centers for Disease Control and Prevention, about 1.5 million people currently reside in skilled nursing facilities. Another 76 million Americans born as ‘baby boomers’ are starting to reach retirement. Others are forced into assisted living due to injury: about 250,000 Americans have spinal cord injuries; 2.2 million veterans have service-related injuries.

The QoLT Center is one of five Engineering Research Centers in biotechnology and health care funded by the National Science Foundation. Our team includes nearly 100 researchers spanning robotics, computer science, engineering and design, psychology, sociology, health Eye-Fi (Con’t. from p. 4)

automatically and wirelessly backed up and organized where the consumer wants them―that’s how Eye-Fi AppDynamics (Con’t. from p. 92)

almost every business today and are mission-critical to most,” continued Bansal. “Making sure that enterprise applications perform as expected and that issues can be identified and remedied quickly—

CEDN: Is a QoLT industry emerging? TK: In numbers, wealth and expectations, baby boomers present unprecedented demand for maintaining a high quality of life. There is enormous potential for solutions and services.

your driving. Neer is automatic. How great is that?

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on everyone’s part.

IH: Yep, the Neer app is out both in the App store for iPhone 4 and in the Android Market. Download it. It’s free! Also, if your spouse or buddy doesn’t have a smartphone but you do, you can still have Neer send text messages to them. All it takes is one of you to have it.

I thought, ‘I work at Qualcomm and work with other great people, many of whom are parents, and co-workers. If we assembled a top drawer technical team, we could build an effective, intuitive, secure and private app that helps employees tell coworkers they are on their way, family members if they’ve left work, and a spouse asking the other to stop and pick up dinner on the way home.’ So we did.

CEDN: Where did you come up with the name?

CEDN: How has the Neer launch gone so far?

IH: It is entirely intuitive. You want to keep friends, co-workers and family near at the right times and for the right information. Near is Neer!

IH: We set pretty high expectations for ourselves and have heartily beaten every single one with more downloads and registered users than we had even hoped for. We have not yet really publicized the product yet we already were voted as an editors pick on Mashable and mentioned in other publications. We expect 2011 to be a Happy Neer Year.

CEDN: Has Neer launched yet?

CEDN: What made you decide to create Neer? IH: It literally came to me one day as my wife and I were talking about the easiest and best ways to stay in touch for those key points in the day where we most need to make sure schedules are aligned for planning. For example, if I am on point to pick up the kids from their day care, she needs to know if it’s been done and that I’ve left work and am on time to get them. Needless worry and incessant calling happens when you can’t be in touch. We’ve all experienced it and it can make for unnecessary worry and stress Innovation Infrastructure. With a $1.5 million Innovation Award from the NSF, the Foundry focuses exclusively on accelerating the new-product commercialization process by looking at broader consumer possibilities for QoLT innovations and assistive technologies. By partnering with industry, practitioners, economic development groups and venture capitalists, the QoLT Foundry strives to put intelligent solutions into the hands of everyone. CEDN: What innovations will QoLT unveil at the 2011 International CES? TK: Visitors can experience First Person Vision—a wearable human assist device that relies on gaze tracking to understand user intention. FPV-enabled devices may soon be offered for sports training, security, and quality control applications.

CEDN: What distinguishes your product from the competition? IH: The app is very unique so it’s hard to compare it. It serves a function that is different than any other app and one that we think is crucial to daily peace of mind. It’s a location service with purpose, privacy and playfulness. For more information, visit www.neer life.com. relieving eye and neck strain. Soft robots, a Virtual Valet and Scratch Input systems will also be shown. CEDN: What challenges lie ahead for the emerging QoLT field? TK: Robots have taken us many places too dangerous for humans. Until recently, robotics typically sought to reduce or replace human involvement. QoLT represents a reversal of this philosophy by emphasizing human-machine symbiosis. The heart of any effective QoLT system lies in solving what a person wants to do, minus what he or she can do. Real quality of life is the ability to live as independently as possible—to do what we can do for ourselves. The practical and technical challenges associated are endless, but exciting and rewarding.

At Carnegie Mellon University, the QoLT Foundry is a key component of our

We are also very excited to introduce our first commercial product: Lean&Zoom— an intuitive auto-magnification tool for

For more information, contact Kristen Sabol, Director of Communications, 412303-7396, or visit www.qolt.org and CES booth 3013 in the North Hall.

extends the photo experience beyond the memory card to the ever-growing number devices in our lives. As Wi-Fi becomes more prevalent, consumers are expecting devices to

connect directly to each other. Now with Direct Mode, Eye-Fi makes it even easier to use the smartphone or tablet you have to view and share photos as you take them. Eye-Fi will be

demonstrating this new capability at CES at booth 3614 in the “Living in Digital Times” section of the North Hall. More information is also available at www.eye.fi.

regardless the environment—is crucial to the success of any business.”

problem resolution for highly distributed applications through easy-to-use transaction flow monitoring and deep diagnostics. AppDynamics is the first APM provider to dynamically scale applications in cloud and virtual environments. AppDynamics offers immediate value to IT operations

and development teams through its free tool, AppDynamics Lite, which can be downloaded and deployed within minutes via www.appdynamics.com/free. The company was recently recognized as a Gartner Cool Vendor in IT Operations Management.

About AppDynamics AppDynamics is a next-generation Application Performance Management (APM) company that delivers rapid


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