ConvenienceRETAILER Volume 2, Number 5
THE NACS SHOW 09 ISSUE
Favorite Brands with a
New Twist
September/October 2009
INVIGORATE CHOCOLATE SALES WITH NEW ITEMS FROM MARS SNACKFOOD M&M’S®, MILKY WAY® and MUSKETEERS® launch new flavors
3
Soon Americans can choose from a wider assortment of delicious real chocolate treats. In January, Mars Snackfood is expanding its line-up to include four delightful twists on consumers’ favorite chocolate brands of M&M’S, MILKY WAY and 3 MUSKETEERS. The expanded array includes two new flavors and as well as two consumer favorites formerly offered in limited edition yet were so popular that the company decided to roll them out for year-round enjoyment. The new MUSKETEERS Truffle Crisp Bars offer a unique twist on the brand consumers love. They’re a delicate treat featuring a whipped up chocolate truffle on a crisp layer—with only 170 calories! Additional light alternatives for C-store consumers translate into additional sales opportunities, since more women are Continued on Page 27
new products Impact Confections WARHEADS Sour Chewy Cubes Nestlé Raisinets SandenVendo Mini Hot Food Display VPX Sports Redline Power Rush
INNOVATIVE TOO TARTS SMART CHOICE IS SUGAR FREE Are you concerned about your kid’s health? Well, here are the new medical updates and why you should be. The latest statistics show one out of three kids now fall into the category of obese, two out of three kids are obese or overweight and the numbers continue to skyrocket. It’s scary that one of every three Caucasian kids develop diabetes as adults, and one of two Hispanic and African-American kids will, but now other major health problems in our youth appear to be escalating at an alarming rate such as heart disease, high blood pressure and key organ ailments. There’s reason to believe that this unhealthy trend is about to change. Here’s one kids candy company that’s taking the lead nationally in making healthy candy for kids. Innovative Candy Concepts in Atlanta, Ga., has made their leading kids brand Too Tarts Smart Choice completely sugar free, Continued on Page 27
contents
13
september/october 09
12
8
10 news briefs 20 NACS schedule 24 top news 29 new products
24
29
30
ConvenienceRETAILER Lee M. Oser CEO and Editor-in-Chief
Steve Cox Kim Forrester Kate Seymour Associate Publishers
21 11
Lorrie Baumann Business Affairs Manager
JoEllen Lowry Senior Associate Editor
Chris Bonney Associate Editor
Valerie Wilson Art Director
Yasmine Brown Graphic Designer
Michael Harris National Director of Sales
Enrico Cecchi European Sales Convenience Retailer is published by Oser Communications Group Š2009. All rights reserved. BPA Worldwide Membership Applied for September 2008. Executive and editorial offices at: 1877 N. Kolb Road, Tucson, AZ 85715 520-721-1300/Fax: 520-721-6300 www.oser.com/www.convenienceretailer.net
24 4
ConvenienceRETAILER
September/October 2009
European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy.
news briefs OSCAR MAYER LUNCHABLES LUNCH COMBINATIONS: SIX NEW VARIETIES Recipes include wholesome options like lean meats, spring water and applesauce Back-to-school time is just around the corner. While a new school year gives kids a fresh start, it can be a challenging time for parents who struggle to pack a
lunch that’s wholesome and something their kids will eat. This year, parents have a little extra help. The Lunchables team is introducing a new line of Oscar Mayer Lunchables Lunch Combinations, which includes spring water and a number of firsts for the brand, including sub sandwiches and
applesauce. The product line also offers the following enhancements: • Turkey made with 100 percent turkey breast: a good source of protein. • Bread made with whole grain. • Kraft 2% cheddar: an excellent source of calcium. • Dessert including Chewy Chips Ahoy! Cookies and Mini Nilla Wafers. “Moms told us what they wanted and we listened,” says Darin Dugan, Senior Director of Marketing, Lunchables. “So we’ve added items like spring water, applesauce and bread made with whole grain.”
The new Lunchables Lunch Combinations line is made up of six varieties including: Turkey + Cheddar Sub Sandwich, Ham + American Sub Sandwich, Turkey + Cheddar Cracker Combos, Ham + American Cracker Combos, Deep Dish Cheese Pizza and Deep Dish Pepperoni Pizza. The Turkey + Cheddar Sub Sandwich and Deep Dish Cheese Pizza meet the Kraft Foods Sensible Solution criteria for nutritional value. A Makeover from the Inside Out Changes to the new Lunchables Lunch Combinations aren’t just on the inside. The new line will be launched in an all new, clear, snap-close package that uses recyclable sleeves, bottom trays and water bottles. This is the first appreciable change to the packaging in the brand’s 21 years. “Our product packaging really tops off the introduction of this new line,” says Dugan. “We’ve made it easier than ever for Mom to see exactly what's inside.” Feeding Your Kid’s Success Registered Dietitian Bridget Swinney, who’s also a mother of two, is passionate about teaching parents how to make choices that will help their kids reach their full potential. She understands that healthy habits like eating well—including a wholesome lunch—and exercise are the cornerstones to building a healthy body; these habits affect emotional and intellectual growth as well. “Understanding the importance of good nutrition is vital to our childrens’ growth. It's imperative that we instill good habits from an early age,” says Swinney. “I appreciate that there are options like new Lunchables Lunch Combinations that help moms provide their kids with foods that will fuel their success.” Lunchables Lunch Combinations are available in the refrigerated section of grocery stores and retail for $3.49. To view the complete line of Lunchables Lunch Combinations, visit www.lunchables.com. About Kraft Foods Inc. Kraft Foods Inc. (Kraft) is engaged in manufacturing and marketing packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. During the year ended Dec. 31, 2008, the company has operations in more than 70 countries and sell the products in approximately 150 countries. The Company manages and operates, through two commercial units: Kraft North America and Kraft International. Kraft North America operates in the United States and Canada. On Aug 4, 2008, the company completed the spin-off of its post cereals business. The brands of the Company span five consumer sectors: snacks, beverages, cheese, grocery and convenient meals. Kraft Foods makes today delicious in 150 countries around the globe. For more information, visit www.kraftfoodscompany.com.
10
ConvenienceRETAILER
September/October 2009
news briefs ARIZONA BEVERAGES & NESTLÉ WATERS RELEASE LINE OF ORGANIC TEA-INFUSED WATERS Tea giant teams up with bottled water leader in new venture AriZona Beverages, the leader in premium ready-to-drink tea beverages in the U.S. has partnered with Nestlé Waters North America Inc., the U.S. leader in bottled water, to create AriZona Tea Waters. This new line of low calorie, teainfused waters is certified organic by the U.S. Department of Agriculture (USDA) and combines the antioxidant benefits of green tea with the hydration of natural
spring water. AriZona Tea Waters start with Poland Spring® Brand Natural Spring Water from spring sources in Maine, which is then combined with organic green tea, organic cane juice and fruit extracts. The result is a healthful, refreshing beverage with just 20 calories per eight-ounce serving. In addition to AriZona’s classic Green Tea, the new line includes Yumberry Green Tea, Mandarin Orange Green Tea and Pomegranate Green tea.
ARNOLD AND OROWHEAT BRING THE BEST TO THE WEST WITH THE LAUNCH OF SANDWICH THINS Bakers share the skinny on endless eating possibilities The bakers of Oroweat® and Arnold® Breads announce the expansion of Sandwich Thins, the first unique sandwich-sized sliced flatbread rolls introduced, to the Western United States.
12
ConvenienceRETAILER
September/October 2009
Currently available in the East under the Arnold brand name, and now available in the West under the Oroweat brand name, Sandwich Thins are thinner than a roll, healthier than most sliced bread, more practical than a pita and are reshaping the bakery aisle. “We first introduced Sandwich Thins
AriZona Tea Waters is the first joint project of Arizona Beverages and Nestlé Waters. About the partnership, Don Vultaggio, Chairman of AriZona Beverages states, “We are not only excited about this breakthrough new organic product, but we are ecstatic to be partnering with the leading bottler of natural spring water, Nestlé Waters North America.” “For generations, Poland Spring has offered people healthful hydration. For those who sometimes want their water with a twist of flavor, AriZona Tea Waters delivers a delicious variation. It’s a natural fit, and we’re delighted that Poland Spring is a key ingredient in this unique organic tea-infused water,” says Tim Brown, Executive Vice President, Retail Operations for Nestlé Waters, which produces Poland Spring. in the East in August 2008, and they became popular overnight! People were so excited about Sandwich Thins, we immediately began receiving an influx of calls asking exactly where they were available,” says Liza Leszczuk, Brand Manager. “We listened to our consumers and are eager to share Sandwich Thins with the Western U.S. now too.” Two varieties will be rolling out in the Western markets: 100 percent Whole Wheat and Multi-Grain. Both are only 100 calories and are an excellent source of fiber, with the 100 percent whole wheat offering 19 grams of whole grains per
The AriZona Tea Waters are currently available in select Northeast markets. As the product rolls out to additional markets throughout 2009, it will use other Nestlé Waters’ regionally sourced waters such as Ozarka® Brand Natural Continued on Page 18
serving and the Multi-Grain contributing 11 grams per serving. In addition to the one-of-a-kind shape and texture, each variety of the Sandwich Thins contains no high fructose corn syrup. Sandwich Thins is a great-tasting choice for consumers looking to control their portions, yet still enjoy the foods they love. In the East under the Arnold brand name, Whole Grain White and Seedless Rye varieties are also available, in addition to 100 percent Whole Wheat and MultiGrain. For consumers who prefer traditional Continued on Page 18
news briefs HIBALL INTRODUCES LINE OF SPARKLING ENERGY JUICE Hiball Energy, the pioneer of clear sparkling energy water, launched its new line of lightly sweetened, Hiball Sparkling Energy Juice drinks. All Hiball Energy beverages will now be packaged in a taller, sleeker and more elegant 10ounce glass bottle with a custom Hiball logo twist crown finish. “We are eager to share our new sparkling energy juices with consumers who prefer a bit more sweetness and flavor. The new Sparkling Energy Juice drinks contain just 16 grams of sugar and only 70
calories per bottle” says Todd Berardi, Hiball’s founder. “Although our fans have grown accustomed to the shorter screenprinted 10-ounce bottle, Hiball switched to a taller, sleeker and more elegant 10-ounce bottle, due to supply issues. We are excited for everyone to experience the next generation of Hiball. It’s Good Energy!” Made with purified sparkling water, natural juice concentrates, organic evaporated cane juice, taurine, guarana, ginseng, B vitamins and natural caffeine, Hiball Sparkling Energy Juices are available in
AriZona Beverages (Con’t. from p. 12)
bottle with an oxygen barrier. Consumers are encouraged to recycle after use.
Spring Water in the central south region, Deer Park® Brand Natural Spring Water in the mid-Atlantic and Zephyrhills® Brand Natural Spring Water in the south. The suggested retail price is $1.49 per bottle. In order to help protect the natural antioxidants and flavor of the tea from light and oxygen deterioration, each beverage is packaged in a 20-ounce amber PET plastic Orowheat (Con’t. from p. 12)
white bakery products, Arnold Whole Grain White Sandwich Thins have the color and
About AriZona Beverages Ferolito, Vultaggio, & Sons (AriZona Beverages) was founded in 1971 by Don Vultaggio and John Ferolito and to this day remains a privately held and familyrun American business. AriZona Beverage Company—makers of AriZona Iced Tea, flavored waters, juices, coffees, taste people love, but are made with whole grains, offering six grams of whole grains per serving and are also an excellent source of fiber. The newest variety, Arnold Select
four refreshing flavors: Orange, Wild Berry, Lemon Lime and Cranapple. All products are completely free of preservatives. The Hiball Sparkling Energy Juices received a glowing review from Bevnet.com this week, earning 4-4.5 out of five stars. Check out the review here: http://www.bevnet.com /reviews/hi_ball_energy/. All Hiball Energy beverages contain high levels of energy through a proprietary formula consisting of the following active ingredients: Taurine: 1200 mg, Guarana: 32 mg, Ginseng: 32 mg, B vitamins: 120 percent RDI, Natural Caffeine: 80 mg. About Hiball Energy Hiball Energy is the pioneer of a completely new category of energy drinks: energy drinks and powdered tea mixes— is the leader in hot-filled beverages for the United States. AriZona’s mission is to create great looking products of the highest quality that people will like and can afford to buy. For more information, visit www.drinkarizona.com.
refreshing, sparkling energy waters and juices. Hiball’s Sparkling Energy Waters are the only energy drink in the market that are made without sugar or artificial sweeteners of any kind and contain only 10 calories per bottle. Hiball’s new Sparkling Energy Juice drinks are low sugar and contain only 70 calories per bottle. All products are completely free of preservatives and are made with purified sparkling water, a proprietary blend of taurine, guarana, ginseng, B vitamins, natural caffeine, natural fruit flavors and/or concentrates. Every bottle of Hiball provides a refreshing, naturally healthy boost of energy. Hiball: It’s Good Energy. Visit www.hiballenergy.com for more information.
About Nestlé Waters North America Inc. The company’s rank as the number one bottled water company in the U.S. was
earned through its 33-year experience with bottled water and focus on product quality, manufacturing expertise, employee development and environmental stewardship, especially in the areas of water use, energy and packaging. Nestlé Waters North America Inc. is based in Greenwich, Conn., and is a corporate affiliate of Nestlé S.A., of Switzerland. Visit www.nestlewatersnorthamerica .com for more information.
Seedless Rye Sandwich Thins, offer the taste of classic rye bread with fewer calories, and six grams of whole grains. Oroweat and Arnold Select Sandwich
Thins are the first product of its kind, and are now rolling out nationally. For more information, visit Orowheat at www.orowheat.com.
schedule
THE NACS SHOW 2009: SCHEDULE AT A GLANCE
The NACS Show truly provides a one-stop shopping experience for convenience and petroleum retailers. Between the workshops, the networking activities and the expo all under one roof, you'll find everything you need to operate a successful business. TUESDAY
10/20
7:15 - 10 p.m. Past Presidents' Party
7:30 a.m. - 6 p.m. Cool New Products Preview Room (Retailers Only)
THURSDAY
7:30 a.m. - 6 p.m. Registration
7:30 a.m. - 5:30 p.m. Registration
8 a.m. - 1 p.m. International Forum (Separate Registration Fee)
7:30 a.m. - 6 p.m. Cool New Products Preview Room*
8 a.m. - 4 p.m. NACS Center
7:30 a.m. - 6 p.m. NACSPAC Lounge
Noon - 5:30 p.m. NACSPAC Lounge
7:30 a.m. - 6:30 p.m. International Lounge
Noon - 6 p.m. International Lounge
8 a.m. - 9 p.m. Workshops
1 - 3 p.m. Global Government Affairs Council Annual Meeting
8 a.m. - 5:30 p.m. NACS Center
2 - 5 p.m. Workshops
8:30 a.m. - 10:30 p.m. Exhibitor Advisory Committee Meeting
3:15 - 5 p.m. NACS Board of Directors/Retail Member Meeting
9 a.m. - 9:30 p.m. Break (30 minutes—walk to Hilton, get refreshments, etc.)
5:15 - 6 p.m. New Member Welcome Reception
9:30 a.m. - 10:45 p.m. General Session
6 - 7:30 p.m. Welcome Reception
11 a.m. - 11:45 p.m. Ideas 2 Go General Session
7:15 - 10 p.m. Board of Directors Dinner
Noon - 1 p.m. CSX and Study Group Luncheon
WEDNESDAY
10/22
Noon - 5:30 p.m. EXPO
10/21
7:30 a.m. - Noon Cool New Products Preview Room (Retailers Only)
FRIDAY 10/23
7:30 a.m. - 5:30 p.m. Registration
7:30 a.m. - 3 p.m. Cool New Products Preview Room*
7:30 a.m. - 6 p.m. NACSPAC Lounge
7:30 a.m. - 3 p.m. NACSPAC Lounge
7:30 a.m. - 6:30 p.m. International Lounge
7:30 a.m. - 3 p.m. International Lounge
8 a.m. - 5:30 p.m. NACS Center
7:30 a.m. - 3 p.m. Registration
8 - 9 a.m. Workshops
8 - 9 a.m. Workshops
9:15 - 10:15 a.m. Workshops
8 a.m. - 3 p.m. NACS Center
10:30 - 11:45 a.m. Opening General Session
9 - 10 a.m. General Session
Noon - 1 p.m. New Member Buddy Lunch
10 a.m. - 3 p.m. EXPO New expo hours
Noon - 1:30 p.m. Board Alumni Lunch
6 - 10 p.m. NACS Show Closing Party & NACSPAC Live Auction
Noon - 5:30 p.m. EXPO *Open to all attendees Noon - 6 p.m. Cool New Products Preview Room*
This schedule information was provided by NACS, and is subject to change. For detailed information about the show, as well as registration information, visit www.nacsshow.com.
5 - 6 p.m. NACS Leadership Programs Alumni Reception
20
ConvenienceRETAILER
September/October 2009
QUIKTRIP, QUICK CHEK CEOS TO LEAD NACS SHOW PANEL Chet Cadieux, Chairman, President and CEO of QuikTrip Corp. (Tulsa, Okla.), and Dean Durling, President and CEO of Quick Chek Corp. (Whitehouse Station, N.J.), have been announced as panelists for the Oct. 22 NACS Show General Session “A Tale of Two Retailers.” The session, presented by NACS Magazine, is part of the annual Business Strategy Day at the NACS Show. The day’s General Session presentations also will include the Ideas 2 Go video presentation, a fast-paced video tour of some of the most interesting, creative and potentially profitable ideas in the convenience and petroleum retailing industry. The panel presentation will take a close look at how two successful companies continue to innovate and grow their customer bases, with practical examples for other retailers to consider. The session will be moderated by Steve Sheetz, chairman of the board of Sheetz Inc. (Altoona, Pa.) QuikTrip was founded in 1958 and today operates more than 500 stores, with annual sales in excess of $8 billion. It recently expanded its foodservice offer with QT Kitchens. For the past seven years it has been named of the “100 Best Companies to Work for in America” by Fortune magazine.
Quick Chek was founded in 1967 and today has more than 120 stores in New Jersey and New York. In addition to its traditional Quick Chek Food Stores, Quick Chek operates 12 pharmacy stores and 15 stores that sell fuel. It also is the title sponsor of the Quick Chek New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. Previously, former President Bill Clinton was announced as an Oct. 23 Closing General Session speaker and travel industry executive Roger Dow was announced as an Oct. 21 General Session speaker for the NACS Show. The NACS Show will take place Oct. 20-23 at the Las Vegas Convention Center. About the NACS Show More than 21,000 attendees and 1,200 exhibiting companies are expected to attend the NACS Show. NACS, the association for convenience and petroleum retailing, is an international trade association representing more than 2,200 retail and 1,800 supplier member companies. The U.S. convenience store industry, with more than 146,000 stores across the country, posted $577.4 billion in total sales in 2007, with $408.9 billion in motor fuels sales.
FORMER PRESIDENT BILL CLINTON ANNOUNCED AS A NACS SHOW SPEAKER Former President Bill Clinton has been announced as a Closing General Session speaker for the NACS Show. The NACS Show will take place Oct. 20-23 at the Las Vegas Convention Center. President Bill Clinton served two terms as the 42nd President of the United States, during a time of tremendous prosperity and change. After leaving the White House in 2001, he established the William J. Clinton Foundation to help strengthen the capacity of people throughout the world to meet the challenges of global interdependence. A powerful voice for progress around the world, President Clinton will share his unique insights and observations from the world stage, as well as point the way toward a common future based on shared goals and values. “President Clinton continues our long-standing tradition of having the world’s top leaders share their insights and perspectives at the NACS Show,” says Dave Carpenter, NACS Vice Chairman of Convention & Events and President and CEO of J.D. Carpenter Companies Inc. “President Clinton is that rare speaker who can provide both a behind-the-scenes look at some of the world’s biggest events, as well as a charismatic and inspirational look ahead
“President Clinton is that rare speaker who can provide both a behind-thescenes look at some of the world’s biggest events, as well as a charismatic and inspirational look ahead at how we all can play a leading role in improving conditions around the world.” at how we all can play a leading role in improving conditions around the world.” Registration is now open at www.nacsshow.com.
top news C-STORE HYPER-TARGETED MARKETING UTILITY INTRODUCED Building on the momentum of being selected as Time magazine’s 50 best Web sites of 2008, GasBuddy.com recently introduced the most powerful marketing utility ever developed for the retail petroleum market, the GasBuddy Social Media Marketing Platform. The Platform is a turnkey Web-based geo-aware utility that delivers hyper-targeted promotions and coupons directly to customers’ mobile devices to increase in-store sales and drive traffic. C-stores using the new GasBuddy Social Media Platform gain a robust Web presence for each individual
location of a participating brand that are easily managed through an online interface. By integrating online communities such as Facebook®, Twitter® and LinkedIn® with GasBuddy’s network of 60 million unique users and giving retailers the ability to send messages to thousands of customers at a time. Promotional messages and coupons can be instantly sent to customers on social media websites or direct to their mobile devices. Additional features include a comprehensive Web-based content management interface that tracks customer feedback and a module for
NEXCEN BRANDS INC. OFFERS EXCITING FRANCHISE BUSINESS OPPORTUNITIES FOR C-STORES NexCen Brands Inc., owner of multiple QSR brands including Great American Cookies ®, Marble Slab Creamery ®, MaggieMoo’s Ice Cream & Treatery® and Pretzelmaker ®/Pretzel Time ® is introducing a new exciting opportunity for C-store owners. As the convenience store model continues to evolve and expand, NexCen Brands is inviting owners to learn how they can make several of these brands an integral part of their operation. Beginning this fall, NexCen Brands is launching a specialized program for Cstore owners interested in integrating the
Pretzelmaker, Great American Cookies, Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery concepts into their stores. The program includes a convenience store-tailored, reduced foot print; customized condensed initial menu of offerings; C-store specific serving sizes and packaging; and full franchisee training for new convenience store franchise operators. For C-store owners, choosing to include a NexCen Brands’ QSR franchise in their store means a chance to offer customers premium products with the flexibility to customize the concept
BAERO USA: STYLE AND EFFICIENCY St. Louis, Mo.-based BAERO North America Inc. has extended its CANOPUS line of light fixtures to include the innovative BATWING reflector technology. The BATWING reflector design creates exceptionally even top to bottom illumination of shelving displays and makes fixture spacings of up to 16’ possible. Lighting designs utilizing BATWING equipped BAERO luminaires can provide C-store owners the most energy efficient lighting options to date with one watt per square foot or lower.
For store planners hoping to qualify for green energy certifications, BAERO lighting can be a very useful tool. Constructed with steel and aluminum, the classic design of the CANOPUS fixture provides C-stores with an attractive alternative for their facility’s lighting system. Energy efficiency doesn’t have to come at the price of appearance with the CANOPUS BATWING. In addition, the incredible product display and illumination that is achieved with BAERO’s T6 ceramic metal
HERCULES CEO ROBERT PRICE TALKS POLY BAG: PAST, PRESENT & FUTURE In the middle of Alabama, in the quintessential small town of Eclectic, sits an understated factory with a large logo depicting the muscular Roman hero, Hercules. The building, often confused for a gym or a manufacturer of exercise equipment, actually is the home of Hercules Poly, a manufacturer of
24
ConvenienceRETAILER
September/October 2009
various types of poly bags. Inside, President and CEO Robert Price can be found most days analyzing production, customer needs and making sure that the company is operating as it should. In a recent interview, Price, who is also a part owner of the company, answered our questions.
designing and publishing banner ads to specific GasBuddy Web sites. Inline ads can also be hypertargeted and delivered to a specific group of users from a particular city or zip code in association with one or hundreds of stations. “In a market where gas stations rely on in-store sales to drive revenue, this powerful marketing tool will set a station apart from the others” remarkes Jason Toews, co-founder of GasBuddy.com. Speaking to the functionality of the Social Media Marketing Platform, Toews says, “We want to give retailers the ability to convert online
traffic to in-store traffic whether those customers are on Facebook or driving down the road looking for a convenient place to buy gas, a sandwich and a drink. It’s a simple interface that has the power to instantly attract many new customers.” Driving in-store sales is where revenue is built today—and the new GasBuddy Social Media Marketing Platform is here to make it easy. GasBuddy will be at the NACS Show, booth 3755 at the Las Vegas Convention Center in Las Vegas, Oct. 2023. See www.retail.gasbuddy.com for more information.
for their business. “We continue to evaluate our expansion opportunities and appeal to consumers,” says Kenneth J. Hall, Chief Executive Officer of NexCen Brands Inc. (pictured). “Our development, real estate and design and construction teams have analyzed how our brands can fit into the convenience store model and we’re exited to share our concepts that provide recognizable branding and lead the market in product quality within this new marketplace.” Founded more than three decades ago on the strength of an old family chocolate chip cookie recipe, Great American Cookies is famous for signature Cookie Cakes, trademark flavors
and a menu of gourmet products baked fresh in store. With more than 300 locations, Great American Cookies maintains the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. The Pretzelmaker brand offers handrolled soft pretzels and a variety of original products, dipping sauces and beverages. In particular, Pretzelmaker offers pretzel dogs and pretzel bites, convenient premium products for today’s “on the go” consumer who frequents convenience stores. NexCen Brands recently announced plans to consolidate Pretzelmaker with their Pretzel Time brand. Collectively, Pretzelmaker will become the second-largest soft pretzel franchise in the U.S. with more than 360
halide creates a shopping experience not possible with fluorescent light sources. With the three different mounting options of track, monopoint and rail, the CANOPUS fixture can easily be incorporated into any store design. Now by introducing both the 70 and 90 degree BATWING reflector options, in addition to the original broadbeam reflector, BAERO offers a single fixture of incredible versatility. For more than 50 years, BAERO has
been the European market leader in fresh food and retail lighting. In 2006, BAERO North America Inc. introduced the same German engineered luminaires and lamps to the United States and Canada. BAERO offers an entire line of lighting fixtures perfectly matched for the challenges of Cstore lighting. Please to be sure to visit BAERO lighting at the NACS Show in Las Vegas, Oct. 21-23, at booth 3263. You can also visit their Web site at www.baerousa.com or call 314-692-2270.
CR: Why are you involved in Hercules?
products. It has been an exciting challenge, and one that’s been very rewarding.
RP: Initially, my family and I got involved in Hercules as investors. However, as we grew to understand the business, it became obvious that a more focused management role was required. I chose to put my law practice aside and focus on learning the poly industry and all that is involved in manufacturing poly
Continued on Page 27
CR: What makes Hercules different from other companies in the poly field? RP: It’s our customer focus, beginning at the top of the company and extending all the way to the shipping dock. We are driven by our customers’ needs. We are best known for our ice bags, which we produce to each customer’s precise specifications. However, we welcome custom Continued on Page 27
top news Mars Snackfood (Con’t. from p. 1)
shopping in C-stores these days. Why will this new item be a hit? “Permissible” (lighter) chocolate with full chocolate flavor is still an uncrowded, but growing, category, and 3 MUSKETEERS Truffle Crisp Bars are lighter in calories, making them a truly tasty and sensible snack. Plus, in a taste test, 84 percent of consumers rated the product “Very Good to Excellent.” A 72-count Mixed Singles Counter Unit pairs the new 3 MUSKETEERS Brand Truffle Crisp Bars with 3 MUSKETEERS Bars, and a 216-count Mixed Singles Shipper includes these two items plus 3 MUSKETEERS Mint Bars, giving consumers three ways to enjoy their favorite permissible chocolate brand. The suggested retail price for a 1.1-ounce single is $0.89. Consumers who crave caramel will opt for the new, tempting WAY Simply Caramel. This newcomer provides consumers with more of what they love about the MILKY WAY Brand— caramel! The recipe for MILKY WAY Simply Caramel already has proven successful in Canada, where it’s the third fastest-growing single bar in that country, paving the way to sales success in the U.S. Featuring real milk chocolate surrounding nothing but rich, delicious caramel, MILKY WAY Simply Caramel is a total caramel experience. C-stores can utilize danglers, clings and a 72count Mixed Singles Counter Unit to promote the new MILKY WAY Simply Caramel. The suggested retail price for a 1.91-ounce single is $0.89. As the number one chocolate brand in the U.S., M&M’S Brand continues to drive growth in the chocolate category and to provide excitement to consumers with tempting flavors. This summer, the country indulged in tropical paradise with the limited edition M&M’S Coconut Chocolate Candies. The country is crazy for coconut: coconut is one of the toprated fruit flavors by consumers in M&M’S Brand research. With the summer sales momentum behind the brand, in January M&M’S Coconut Chocolate Candies will be a permanent offering available in 1.5-ounce singles with an SRP of $0.79. In February 2008, consumers went wild for M&M’S Wildly Cherry Chocolate Candies. This delicious treat features smooth milk chocolate surrounded by a crisp candy shell with rich, delicious cherry flavor. M&M’S Wildly Cherry Chocolate Candies now won’t go NexCen Brands Inc. (Con’t. from p. 24)
stores worldwide. Marble Slab Creamery is the innovator of the “frozen slab” technique, which involves mixing toppings into 0super-premium ice cream on a frozen slab. Each batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery’s famous
out of season—they’ll be a permanent addition to the offerings from Mars Snackfood. M&M’S Wildly Cherry Chocolate Candies feature a deep red package proclaiming “Get Wild!” and featuring Red hanging from a cherry stem. M&M’S Wildly Cherry Chocolate Candies are available as 1.5-ounce singles with an SRP of $0.79. Since big sales stem from colorful displays, C-store operators can promote these renewed M&M’S Brand favorites with colorful clings, danglers and a 96count Mixed Singles Counter Unit that pairs M&M’S Wildly Cherry Chocolate Candies with M&M’S Coconut Chocolate Candies. These exciting new flavor varieties will entice consumers from any corner of the store. Tempt them with a 264-count Mixed Singles Powerwing that features these three new flavors—M&M’S Wildly Cherry Chocolate Candies, M&M’S Coconut Chocolate Candies and MILKY WAY Simply Caramel—plus America’s favorites SNICKER Bar and M&M’S Peanut Chocolate Candies. Look for comprehensive, 360degree marketing campaigns to launch these exciting new items from Mars Snackfood. In addition to the new flavors above, M&M’S Milk Chocolate Candies with Peanut Butter will be offered in a new Tear & Share size package in December. Whether consumers enjoy colorful M&M’S Chocolate Candies, indulgent DOVE® Chocolate PROMISES® or America’s favorite candy bar SNICKERS Bar, they can rest assured that they’re eating quality, real chocolate. As a privately held, family-owned company, Mars has the freedom to treat the consumer—not Wall Street—as the boss. Since consumers demand authenticity in their chocolate, Mars invests in the highest quality, real, authentic chocolate that generations have enjoyed through its many brands. In fact, Mars is one of only a handful of companies still making its own chocolate, “from bean to bar.” The company led the charge to maintain the current U.S. Standard of Identity for milk chocolate and promised consumers that it will not add cocoa butter substitutes to its chocolate recipes. To learn more about the company’s commitment, visit RealChocolate.com. C-store operators at the NACS Show can taste these delicious new items by visiting the Mars Snackfood exhibit booth 4747. For more information about Mars products and promotions, contact your Mars representative or distributor. mix-ins includes fresh fruits, fine nuts, candies and cookies. Specializing in serving super-premium ice cream and desserts, MaggieMoo’s Ice Cream & Treatery are innovators of the world’s first ice cream cupcake and have consistently been awarded blue ribbons by the National Ice Cream Retailers Association. For more information on NexCen Brands and available franchise opportunities, visit www.nexcenbrands.com.
Innovative Candy Concepts (Con’t. from p. 1)
diabetic friendly, very low in calories plus it’s made right here in the USA! Same store sales have skyrocketed 30 to 40 percent with the introduction a year ago of it’s sugar free candy! Innovative Candy Concepts, the industry leader of healthy kids’ candy, recently grabbed the attention of the entire candy industry by winning the ECRM Kids Choice Award. The kids themselves picked Innovative Candy Concepts’ Too Tarts as their favorite candy, being fully aware that it was totally sugar free and diabetic friendly. The good news is, it appears kids themselves are getting the message about healthier eating habits. And, now, Innovative Candy Concepts appears to have another healthy winner on its hands. The new candy called Monster Goo, it’s also sugar free and diabetic friendly and only has 12 calories in the whole pack. What in the world is Monster Goo? It’s a totally new sugar free candy that got its name Monster Goo because of its intense flavor and monster taste. It also has a very unique delivery system. It comes in a bright, colorful soft pack that has a resealable sports cap. Kids squeeze the soft pack and
Hercules Poly (Con’t. from p. 24)
opportunities, whether based on print, design, or basic function. I’m also a firm believer in utilizing the most modern equipment for production purposes. In the past two years, we have added 6 brand new converting lines plus a 10 color printing press. With these improvements, we can produce the highest quality of print for a variety of bag applications, including wicketed ice and bread bags, drawstring and drawtape bags, fertilizer and mulch bags, die-cut handle and trade show bags, currency and deposit bags, and various bags on a roll. We are here to help, whatever the need. CR: What are the greatest challenges facing the industry? RP: Foreign competition is a significant challenge. The continued importation of products of questionable quality threatens not only the poly industry but most
the goo comes oozing out. They suck it out of the sports cap for the ultimate tasting experience. Monster Goo may very well be the best new kids’ candy that comes out in years. It meets all the requirements of a real winner! Not only does it meet all the health requirements, it has real kid appeal. The graphics are bright, colorful and firm. The candy is very in tense in flavor and it’s interactive. Monster flavor and Monster size! Finally, a candy that parents and kids can agree on. Apparently the response from candy retailers has been overwhelmingly positive. The kids’ candy market needed a home run and Monster Goo appears to be it. Innovative Candy Concepts offers a variety of displays from inline, counter and promotional. Monster Goo launched in September. The company is backing the launch with strong promotional opportunities such as free kids Monster Goo T-Shirts. There’s even a song call the Monster Goo Boogie that can be downloaded from the TooTarts.com Web site. Monster Goo can be seen at the Innovative Candy booth 4561. The company says, “Do the Goo, it’s goo for you!” industries in the United States. It’s very tough to be price competitive against product manufactured with government subsidies, in plants with minimal labor regulation, and with raw materials that are mined, harvested, or manufactured with little, if any, regard to environmental or health impact. If the U.S. doesn’t find a way to level the playing field, small businesses, in particular, will continue to struggle for survival. CR: What can customers expect from Hercules in the coming year? RP: We are constantly working to introduce new products, improve on our current ones, and enhance quality and service. We recently introduced a degradable line of pet waste bags and T-shirt bags on a roll. We plan to offer even more degradable products in the future. These products break down naturally and will only become more popular as environmental awareness increases.
September/October 2009
ConvenienceRETAILER
27
new products
A beloved, better-for-you snack for more than 80 years, Nestlé Raisinets chocolate covered raisins have been a sweet treat of choice for consumers on-the-go, at the movies and at home for generations. Today, a second spotlight shines bright with the debut of new Nestlé Cranberry Raisinets. These chocolate covered cranberries are a delicious new addition to Nestlé Raisinets line of 100 percent chocolate covered whole dried fruit. Nestlé USA www.nestleusa.com
When you’re in the mood for something a little more substantial, crunch into new Ritz Crackerfuls. It’s a satisfying snack made with real cheese and five grams of whole grain per serving wrapped in a single serve package. It’s a great way to enjoy a savory snack with the perfect combination of tasty ingredients and textures. Delicious and wholesome, satisfying and real. Crackerfuls are real food that tastes great.
Experience the classic Oreo taste your family loves in a new and fun way! Oreo Fun Stix is a delicious, crispy wafer lined with velvety Oreo crème for a delectable and satisfying treat that can be enjoyed with milk, dessert or as a snack. Kraft Foods Inc. www.kraftfoodscompany.com
Nabisco Phone: 800-543-5335 www.nabiscoworld.com
Introducing a new twist on an established favorite, Rice Krispies Treats® Strawberry marshmallow squares takes the original crispy marshmallow squares and adds something extra special—tasty strawberry flavored crunchlets! These yummy brightly colored bits are packed with strawberry flavor and surrounded in the timeless marshmallowy goodness of Rice Krispies Treats. Available in 20 count trays of 1.3-ounce squares, these fun treats are sure to keep customers coming back for more.
Kashi® GOLEAN® Crunchy! Bars offer a delicious and sensible on-the-go food. With flavors like Peanut Butter Bliss and Chocolate Caramel, it’s a great way to get a unique blend of protein, fiber and slow release carbs. This unique energy bar has powerful brand awareness and credibility and will get your sales in better shape.
Kelloggs Convenience Store Team Phone: 888-289-5554 www.kelloggsconvenience.com
Kashi Company www.kashi.com
her, or Healthy. Energy. Revitalizer is the first active lifestyle energy drink with women in mind. her Energy provides our consumers with a fresh, clean and great tasting alternative to the other energy drinks out there on the market. Unlike other energy drinks, her will not make you “crash” or give you the “jitters.” The her formula is designed to give you just the boost you need without over doing it. her’s sleek and stylish can is reflective of our consumers. her is geared towards women who are on the go with active lifestyles while maintaining that fun and flirty image. her Energy Phone: 310-871-7452 www.herenergy.com
BIC Lighter has signed a multi-year licensing agreement with NASCAR Sprint Cup Series™ nine-time race winner, Kasey Kahne, to create another popular line of licensed lighter wraps as part of the BIC Pro Series® NASCAR Drivers Series. There are four eye-catching lighter designs featuring Kasey Kahne and his No. 9 Dodge Charger car. “It is exciting to see the expansion of the NASCAR Drivers Series,” says Adam Blumenthal, Brand Manager—Lighters, BIC Consumer Products USA. “NASCAR and BIC share a loyal fan base, so we are sure to please many Kasey Kahne fans with this new lighter lineup that offers them another way they can demonstrate their interests.” The BIC Pro Series NASCAR Drivers Series highlights designs featuring Dale Earnhardt Jr., Jeff Gordon and now Kasey Kahne. Available in a threedriver 50-count tray, each lighter has a suggested retail price of $1.69. BIC Lighter www.biclighter.com
VPX has taken the profound energy producing compounds of the Original Redline® and shrunk them into a small convenient bottle. With seven, that’s right seven hours of sustained energy that will leave you amped to the max in minutes, the intense energy will last to keep you focused and energized throughout the day. VPX Sports Phone: 800-954-7904 www.vpxsports.com
September/October 2009
ConvenienceRETAILER
29
new products
SandenVendo America introduces the new 2’ Mini Hot Food Display. Individually adjustable shelf temperatures and multi-selection timers (one to four hours) allow it to accommodate a variety of different food items! The Mini HFD’s small footprint and three lift up self-serve doors make it the ideal display for small counter spaces. For more information, visit NACS booth 466.
WARHEADS Sour Chewy Cubes have been refreshed with an increased value position for both retailers and consumers, two additional flavors and new bright and bold packaging. Bag weights have increased to 2.5-ounce Count Goods, five-ounce and eight-ounce Peg Bags. In addition, the line now includes a four-ounce Theater Box and 0.8-ounce Trial Pack for placement in all areas of the store. Each bag now includes six flavors with the addition of two new flavors, orange and black cherry. Improved bright and bold packaging better integrates with the WARHEADS brand and will attract consumers in the aisle. Suggested retail prices range from $0.25 to $1.99 depending on the bag weight. A robust sampling program is underway to support the launch of the product. Sampling will occur at WARHEADS partnership events— ESPN Winter and Summer X Games, McDonald’s Midnight Gaming Championships, Gamestop Video Launch Parties and Seaworld’s Spooktacular. More than one million samples will be handed out at these events. “The response to the product by consumers and retailers has been overwhelming, and in these tough economic times it is important to ensure we are giving the consumer the best value we can. We feel that we have succeeded in refining this high quality product with an improved value and a bold packaging design,” states Andy Telatnik, Director of Marketing. The WARHEADS brand is part of the Impact Confections leading portfolio of candy. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. The company’s diverse product portfolio encompasses such leading consumer brands as WARHEADS®, Lollipop Paint Shop® and Carousel Pop. Impact Confections Inc. also owns Melster Candies in Cambridge, Wis., where it produces well known traditional goodies such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow and Crème Drops. Impact Confections www.warheads.com
SandenVendo America Inc. Phone: 800-344-7216 www.vendoco.com
Monster Energy Inc. Phone: 866-322-4466, ext. 585 www.monsterenergy.com
ROCK energy drinks is a new generation energy drink. ROCK energy drinks increase endurance, improve reaction, speed and concentration, and increases your mental alertness. ROCK energy drinks have a unique blend of guarana, caffeine and gingko to boost metabolism and keep you alert. ROCK energy drinks are the ideal drink to give you that energy boost, and have a great cranberry after taste. Now also available in Sugar Free! Same great taste, same energy without the sugar. ROCK energy drinks, can you handle it?
Swisher International has announced the mini version of two new flavors to their Optimo line of cigars. With the mini cigarillo market growing, Swisher has put out two new mini cigarillos with two of the most popular flavors, peach and grape.
Originating from the pure artesian wells of the Pacific Northwest is a water making a splash. Talking Rain Beverage Company has redefined natural water yet again with Twist, a fresh, flawless, crisp spin on water. Simply put, Twist is a USDA-certified organic, low-calorie (less than 10 per serving), noncarbonated, preservative-free, all-natural premium water available in a medley of fruit flavors sure to please the palates of any water connoisseur. Bottled in a sleek euro design for shelf and table top appeal, Twist delivers the quintessential essence of fruit flavor and healthy hydration. Pulling from select artesian wells, one of the Pacific Northwest’s natural treasures, the watersmiths at Talking Rain, located in Preston, Wash., instill its water with the perfect blend of juice and fruit essences. Bypassing artificial ingredients and sweeteners, Twist drinks are rooted with organic agave nectar for extra allure and sweetness—not too sweet, but sweet enough to make each sip more splendid than the next. Twist is available in lemon, mandarin white tea, mango acai, pomegranate blueberry, West Indies lime and wild strawberry.
Swisher International Phone: 800-874-9720 www.swisher.com
Talking Rain Beverage Company Phone: 800-734-0748 www.talkingrain.com
Ignite Corp. (Auburn, New South Wales, Australia) Phone: 61-2-9646-3399
Launching a new C-store product? 30
ConvenienceRETAILER
September/October 2009
Monster Energy has released the first energy drink using nitrous oxide. The revolutionary new drink boasts a rich creamy texture and a smooth drinkable flavor. Nitrous Monster is available in three varieties: Killer-B, Super Dry and Anti-Gravity and is the first brand to be released in the new Rexam SLEEK 12-ounce re-sealable cap can. Killer-B contains honey and provides the drinker with a mega-shot of B vitamins as well as an exotic dose of bee pollen and royal jelly. Super Dry offers a lighter, dry texture similar to fine Champagne. Anti-Gravity is so potent that drinkers will feel like they can defy gravity, the company states.
Email editor@oser.com with “Convenience Retailer: New Product” in the subject line for a list of what to include and deadlines.