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Thursday, March 24, 2011
CDMA CERTIFICATION: THE PATH TO QUALITY DEVICES
Under the guidance of industry-leading CDMA vendors and operators such as Ericsson, Reliance, RIM, Sierra Wireless and Verizon Wireless, the CDMA Certification Forum [CCF] develops new test and certification standards that meet the needs of CDMA vendors and operators Continued on Page 47
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WIRELESS-WIRELINE TAKE COMMAND OF CONVERGENCE―A YOUR SPATIAL ASSETS WITH MAPINFO MANAGER COMPANY’S PERSPECTIVE Organizations rely on location-based data to make critical decisions every day. In recent years, the volume of spatial data has grown exponentially—and now includes maps, demographic
WW: Tell our readers a little about MicroSigns. Continued on Page 36
TAKE 5 SOLUTIONS ANNOUNCES NEW MOBILE DIVISION
Take 5 Solutions, LLC, a directresponse marketing company headquartered in Boca Raton, Fla., is proud to announce a brand new division: Take 5 Mobile. “Launching a new mobile division is a natural extension of our multi-channel marketing philosophy Continued on Page 10
PEABODY CONCEALMENT PROVIDES STEALTHING RFTC ENCLOSURES Mark Peabody, CEO of Peabody Engineering RFTC Concealment Systems, explains what makes his company a unique and successful provider of frequency concealment systems.
The MapInfo® Manager™ application gives organizations the ability to catalog, find, publish and share spatial data quickly and efficiently.
Have you ever given much thought to where the bits and bytes travel when you use your mobile device? Most of us haven’t and wouldn’t, but to some techies it can make for some interesting thought and discussion. Many consumers conclude that a
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IQMETRIX INTRODUCES XQ: THE ULTIMATE CUSTOMER EXPERIENCE
NITE IZE OFFERS LINE OF INNOVATIVE PRODUCTS FOR WIRELESS INDUSTRY
WW: Tell our readers a little about
WW: Tell our readers a little about
MICROSIGNS ENHANCES FLOATOGRAPH TECH SELLING PROCESS FOR TAKING SENSORS MOBILE PHONE RETAILERS TO NEW HEIGHTS
Mike Palmer, President and CEO, tells Wireless World how MicroSigns caters services to fit the specific needs of mobile phone retailer clients.
Orlando
Wireless World caught up with Kurt Liestenfeltz, President of Floatograph Technologies, regarding their unique and efficient power generation and enclosure systems.
WW: Tell our readers a little about Continued on Page 53
VELLEROS PLATFORM TO IMPLEMENT CMAS AS CONTENT DELIVERY Velleros CEO, Danny Parker, recently sat down with Wireless World for a discussion ranging from emergency services to content delivery to mobile advertising.
WW: Tell our readers a little bit about Continued on Page 47
Christopher Krywulak, President and CEO of iQmetrix, tells Wireless World about their exciting new technology being launched at CTIA 2011.
Continued on Page 46
ANRITSU FORGES LEADERSHIP POSITION IN WIRELESS TEST
Wade Hulon is Vice President and General Manager of Anritsu Company, Americas Sales Region. A global leader, Anritsu provides system and device manufacturers, service providers, and other communications professionals with test solutions that Continued on Page 10
WW: Tell our readers a little about
Wireless World caught up with Rick Case, President of Nite Ize, about their fun and functional line of accessories for mobile devices.
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GET AND STAY CONNECTED WITH 4G CELLULAR SIGNAL BOOSTERS As 4G wireless services continue to roll out across North America, claims of network performance approaching the speeds of standard residential broadband service have users salivating at the thought of instantaneous webpage downloads and viewing high-def video on their 4G devices. Continued on Page 36
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Thursday, March 24, 2011
Wireless World
ENDSTREAM LAUNCHES MOBILE DIALER APPLICATION AT CTIA Wireless World sat down wth Erik Levitt, CEO of Endstream Communications, LLC to talk about their exciting launch at CTIA 2011.
WW: Tell our readers a little about your company. What’s your main line of business?
EL: Endstream Communications, LLC was founded in 2007 and is a next-generation carrier providing wholesale termination predominantly within the U.S. and in select countries in which we have
direct interconnection agreements, including Israel, Canada, UK and Brazil. We have since expanded our offerings to include SIP trunking, wholesale residential VoIP services, direct inbound dialing (DID), toll-free origination and termination, calling card services, and carrier information services to carriers, enterprise customers and medium-sized businesses. WW: What was the most significant event or series of events affecting your company in the past year?
SAHARA WIRELESS: A ONE-STOP SHOP FOR CELL PHONE ACCESSORIES Sahara Wireless is a manufacturer and distributor of high quality, cost effective cell phone accessories. You can have your cell phone accessory requirements met by shopping with Sahara Wireless because it carries almost all varieties of the latest cell phone accessories. Sahara carries the full range of cell phone accessories for Metro PCS, LG, AT&T, Sprint, Boost Mobile, Southern Link, T-Mobile, US Cellular and Verizon. His product line covers face plates (hard, silicon/gel, solid, design, single line and
full diamonds), batteries, head sets, adaptors, chargers, bluetooth, combo cases, displays, holsters, laptop bags, neck straps, memory cards, phone charms, pouches, screen protectors, snap ons, pouches, transmitters, 3-in-ones, 4-inones, in addition to other fascinating and useful items. It carries a range of Huawei, Kyocera, LG, Motorola, Nokia, Palm, Samsung, Sanyo and ZTE products. Even though entering the tough market of cell phone accessories was not an easy job, Sahara’s vibrant team made it
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EL: Endstream has had several developments in the past year that have affected our company quite positively. At the beginning of this month, we obtained our CLEC license in Florida, which we see as the natural evolution of our domestic interconnections business. In 2010, we launched our Carrier Information Services product in response to the growing need for enhanced routing capabilities amongst carriers. We also rolled out our routing-as-a-service product, Stream Continued on Page 46
look effortless by supplying superior quality products at affordable prices. A strong intention to make the company successful kept them going until they established their presence amongst the top sellers of cell phone accessories in the U.S.
Sahara’s formula: • A management team of high powered visionaries. • Excellent ‘owned’ production capabilities which allows Sahara the freedom to Continued on Page 47
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Thursday, March 24, 2011
WIRELESS TESTING AT SGS NORTH AMERICA SGS North America is one of the leading test labs in the world for CDMA device testing and certifications. CDMA technology is primarily used in the United States, Canada, East Asia (Korea, Japan, China), and India, as well as other places around the world. Known for its cuttingedge speed and high performance, CDMA is continually evolving to offer consumers fast, more efficient ways to Anritsu (Con’t. from p. 1)
verify performance and can help speed time to market.
WW: Can you give us a “state of Anritsu?”
WH: Our R&D commitment, participation in standards organizations, and close work with customers continue to allow us to develop test solutions that meet market needs. We provide instruments that can be used in the laboratory, on the production floor, and in the field to test virtually every standard, including TD-SCDMA, WCDMA/HSPA, WiMAX, and Bluetooth. Anritsu is also committed to LTE, and offers instruments to ensure the performance and quality of LTE equipment and networks.
WW: What are some of your LTE test solutions?
WH: We have a complete portfolio that Take 5 Mobile (Con’t. from p. 1)
at Take 5 Solutions,” said Alex Radetich, Chief Operating Officer of Data at Take 5 Solutions. “This new division will give our clients a one-stop shop for all of their direct marketing needs.” Mobile media is well-suited to leverage improved results from traditional channels such as print, radio and TV by providing a call-to-action to text back or respond via the cell phone. Take 5
stay in touch with family, friends, and work through the wireless network. Currently, 3G CDMA technology is evolving to 4G LTE technology, which promises an even more superior user experience with lightning-fast speed. With LTE, mobile technology will see the convergence of CDMA and GSM into one universal technology. LTE is taking the world by storm and in the US, leading carriers like
provides LTE application testing from R&D through platform integration/verification to device pre-certification/conformance to carrier acceptance and field deployment, installation and maintenance. The first complete LTE base station emulator on the market was our MD8430A, which is the core component of all our LTE conformance and carrier acceptance systems. We also offer the MF6900A Fading Simulator, MS269xA and MS2830A LTE Signal Analyzers, MG3700A Vector Signal Generator, MT8820C Radio Communications Analyzer, ME7873L RF Conformance Test System, and ME7834L Protocol Conformance and Carrier Acceptance Test System.
Anritsu has the broadest line of LTE handheld equipment, as well. Our Spectrum Master™ instruments were the first handheld spectrum analyzers to have LTE and TD-LTE measurement capabilities. We were also first-to-market with base station analyzers for LTE test, with our BTS Master™.
Mobile SMS Gateway Suite provides advanced tools to measure successful integrated mobile advertising campaigns capable of leveraging across the marketing mix via the mobile keyword. “Combined with our demographic and lifestyle databases, Take 5’s mobile targeting will be enhanced beyond what is available in the mobile marketplace today,” said Mr. Radetich. Take 5 Mobile will offer a range of services including mobile applications,
Wireless World Verizon Wireless and AT&T have already deployed LTE in several major cities. The rest of the U.S. carriers will soon follow, including the second-tier regional carriers. SGS is making moves to lead the industry in testing support for LTE technology with the capability already present in our global labs. SGS is an ISO 17025 accredited lab and is approved by the CCF, CTIA, Verizon, Sprint, and other carriers to perform device certification testing. With SGS’ global network of labs, a true endto-end testing solution is offered to WW: Who are some of your customers?
WH: All of the industry leaders in LTE chipset and UE development, as well as network deployment are currently using Anritsu’s solutions to bring their products to market. Additionally, our products are used by Tier I and II wireless carriers for acceptance and verification testing of devices. Our wireless handheld-instruments are used extensively on a global basis by Tier I and II carriers, and we enjoy a market-leading position in this area.
WW: How do you develop products?
WH: Anritsu conducts R&D in Japan, U.S. and Europe, so we have a global perspective. We organize our R&D into two groups: measurement for leadingedge technologies, such as LTE, and general purpose measurement. As a result, we flexibly develop solutions that precisely meet market needs. Additionally, mobile websites (HTMLS), white label platform, location-based services, mobile couponing and ticketing, and customized mobile strategies. “Now, more than ever, companies will have access to Take 5’s unique database to reach and build relationships with huge audiences and build their brands. Take 5 Mobile has everything you need under one roof.” Take 5 Solutions, LLC is a comprehensive direct-response marketing
mobile manufacturers, carriers, ODMs and OEMs. SGS also has an experienced software development team of engineers producing automated wireless test applications. This gives us a unique insight and knowledge into the technologies that we provide testing services for that our competitors can’t match. For more information about CDMA Testing or general wireless testing (GSM, LTE, Bluetooth, WiFi, FCC, SAR, HAC, or battery) please contact us any time. Contact Johee Klein at johee.klein@sgs.com or 858-592-7100, ext. 214.
we are active with major chipset manufacturers and carriers to determine their exact requirements and design instruments based on their feedback. WW: What’s new at CTIA for Anritsu?
WH: One new test-instrument is the ME7834, which has a scalable platform for testing multiple wireless technologies. It enables complete design, certification, and carrier-acceptance testing of multi-mode LTE or W-CDMA UEs.
This is the first time our award-winning MS272xC Spectrum Master series will be at CTIA. Providing the broadest frequency-range available in a handheld spectrum analyzer, it is vastly superior to existing handheld and benchtop spectrum analyzers. For more, visit the Anritsu CTIA booth 2234 or go to www.anritsu.com.
and database company, providing a unique array of services and marketing solutions under one roof. With a powerful database of 204MM permissionbased e-mails, 290MM postal records and 170MM cell phone numbers, Take 5 Mobile offers an answer to its clients’ mobile needs in today’s ever-changing market. For more information about Take 5 Mobile, please visit www.take5mobile.com or call 866-861-8862.
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Thursday, March 24, 2011
CELLSELL’S CELLULAR RETAIL ERP PLATFORM: A UNIQUE NEW BREED OF RETAIL ERP BUSINESS SOLUTION The 20th anniversary editions of CellSell® currently on display in booth 2614 at CTIA Wireless 2011 in the Orange County Convention Center are designed to support retailers of cellular phones of all sizes. The CellSell platform consolidates and coordinates all the resources, information and activities needed to complete storefront and back office business
processes such as: wireless retailerspecific point-of-sale (POS) with stateof-the-art, customer-facing interactive retail functions; integrated, stored-value gift and loyalty card management; integrated real-time financial accounting; serialized and non-serialized inventory management; inventory optimization; revenue management; sales management; customer relationship management
MTU ONSITE ENERGY DELIVERS NEXT GENERATION POWER Todd Riemann, CEO of MTU Onsite Energy discusses what makes his company successful.
WW: Tell our readers about MTU Onsite Energy and what makes you unique.
TR: We are a generator-set manufacturing company with nearly 60 years of experience in the design, packaging, and integration of complete power system solutions. We provide complete back up power solutions to world class data centers, communications companies, health care facilities and other critical business applications that require reliable backup power.
Honestly, our dedicated team of power generation specialists makes us a stand out organization. Our exclusive focus on power generation allows our team to design and manufacture high quality power system solutions. Our generator set solutions are designed, packaged, and integrated with each of our customer’s unique needs in mind. Our team of experts work to build both long lasting power generation equipment as well as enduring business relationships with our customers. WW: What new products are you introducing and what distinguishes MTU Onsite Energy products and services?
Wireless World (CRM); sales force automation (SFA); commission management; supply chain management; human resources (HR); and OLAP business intelligence (BI) reporting without the need for separate or stand-alone systems. Today, the latest generation CellSell Cellular Retail ERP platform is a thin client, optimized for low-bandwidth connectivity via the Internet, highly flexible and customizable, and seamlessly integrated with several wireless carriers for electronic POS activations and commissions processing. The CellSell development team continues to evolve the CellSell platform daily, always keeping it relevant and in-step with the unique needs of the
ever-changing wireless retail industry. Originally introduced in Canada and now available in the U.S., the CellSell Cellular Retail ERP platform is an entirely new breed of Retail ERP business solution. The CellSell Cellular Retail ERP platform is quickly catching on—so much so that Wireless Zone, the largest independent franchise in the U.S. selling Verizon Wireless, is already live with their corporately owned stores and is currently in the process of migrating all of their more than 480 franchise stores onto the CellSell Cellular Retail ERP Platform. For more information about CellSell, visit www.cellsell.com or call 800-337-8071.
MTU Onsite Energy generator sets are designed with extreme reliability and rugged quality in mind. With overall low life cycle costs, our generator sets have a
For more information visit www .mtu-online.com, call 800-325-5450 or stop by booth 237.
TR: We’ve been busy designing and developing what we consider Next Generation Power. Throughout the last 15 months we’ve integrated the new high performance MTU Series 1600 engine into our 230 kW to 600 kW diesel generator sets. The new Series 1600 engine family allowed us to introduce generator set power nodes that were previously not available with MTU engines. In October 2010, we introduced a 550 kW mobile containerized generator set that is based upon our Series 1600 12V, CSE Gold Product of the Year. In 2010 MTU Onsite Energy further expanded our gaseous standby product offerings in the 130 kW to 400 kW power range.
useful lifetime of 20 years or more. Our 230 kW to 3250 kW standby diesel products boast an industry leading average load factor of 85 percent, which is the highest rating in the industry. We also offer up to 27 percent higher displacement with our 1250 kW to 3250 kW products. These advantages reduce the stress on the MTU engine, reducing maintenance costs and maximizing the useful life of MTU Onsite Energy generator sets. MTU Onsite Energy Corp. is a leading producer of diesel-powered generator sets from 30 kW to 3,250 kW and natural-gas-powered generator sets from 30 kW to 400 kW for standby, prime power and cogeneration applications.
Thursday, March 24, 2011
Wireless World
WIREOX ANNOUNCES MVOLT TO THE MARKET Retailers, resellers and carriers looking for new ways to add pizazz to their retail line-up have a great option. The Premium MVolt line of wholesale cell phone accessories is available now at Wireox.com. The line includes stunning cases and accessories for the always popular iPhone 3G and 4G, as well as cell phone accessories—wholesale and retail—for a multitude of other popular
cell phone brands and models such as LG, Samsung, Motorola and HTC. These wholesale cell phone accessories and phone covers provide superior protection for cell phones, iPads and other electronic devices. Consumers will love the variety of styles, colors and designs in this brand. These eye-catching cases will add a little bit of luxury to a customer’s day, a touch that everyone
SOURCE EVOLUTION ANSWERS COMMUNICATION NEEDS WITH ENTERPRISE MOBILE PLATFORM Mobility is not only the wave of the future, but it is also happening now! Our mobile world is changing the way people communicate and, more often than not, how they collaborate with each other. Sooner than later, it will forever impact the way people consume goods and services; in fact, it will also impact the way they work. Foreseeing this paradigm-shift is quite evident. However, preparing for it can be a daunting task of discerning “fact from fiction,” prioritizing strategic initiatives vs. answering commercial hype and maintaining a consistent image amidst
all the “noise.” For the Enterprise market, the key to mobile initiatives and investments is to align strategy with proven solutions, ensuring speed-to-market and maintaining the lead by communicating and interacting optimally with both clients and business partners. Source Evolution answers these pressing needs by offering a world-class enterprise mobile platform that transforms business processes into valueadded dynamic mobile services. Our state-of-the-art platform is designed to maintain a communication
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will be able to afford. That low wholesale cost means retailers can pass the savings on to consumers. The exceptional value of these products will make them very popular with customers this year, for family and friends as well as for themselves. Retailers can browse the Wireox website for these new wholesale cell phone accessories. Returning customers know they can count on Wireox to be a trustworthy wholesaler, with a reputation for sound merchandise and honest dealings. “Anyone looking to purchase cell phone accessories wholesale should definitely
look into Wireox,” Liz J. says. “I always receive my orders on time and couldn’t be happier. The car chargers and Bluetooth headsets were a great bargain.” MVolt products are a valuable addition to the existing merchandise available at Wireox. Retailers, resellers and carriers can browse the site to view all the products, and can register to get full pricing and discount information. This is the place to go to get the best prices for cell phone accessories wholesale. To find out more, stop by Wireox’s booth 4949, call 248-565-4606, or visit www.wireox.com.
session through multiple channels (SMS, Mobile sites, IVR, e-mail, etc.). Freedomone™ is built on four core elements: Orchestration, Unified Communication and Collaboration (UCC), Embedded Components (Geolocation, Barcodes, Mobile Payments, etc.) and Embedded BI. Enterprise clients benefit from full integration to their current systems (ERP, CRM, CMS, etc.) and are provided with the tools to quickly and easily create workflows that integrate fully, all the while enriching the end-user experience. In reality, our clients need to talk with all their clients, not just a segregated part of the market that has adopted a specific type of device (iPhone vs. NexusAndroid vs. BlackBerry vs. Palm, etc.). Our platform not only ensures that communication and collaboration values connect to all types of mobile
devices, but our solution goes further by detecting the “smarter phones” and providing a richer experience for those who expect it. Our bi-directional, multi-lingual and dynamic-workflow-enabled platform engages your clients in the medium they have selected. Our BI Ready solution also provides profiling, analytical and forecasting values that will help you target precisely your current and future mobility initiatives. Essentially, we democratize the playing field by eliminating the barriers between your Enterprise and your complete client-base. With Freedomone, you are truly free to create new mobile services quickly and efficiently! For more information, please stop by booth 2145 or visit www.sourcevolution.com.
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see, Mozido isn’t a one-trick pony. They offer multiple, scalable solutions for what is about to become the way to pay for items, transfer money, make payments and bank. And Mozido does all of this from start to finish so their customers don’t have to. Simply, Mozido is the full-service hub to the financial ecosystem, offering a full suite of compliant financial services as well as many more revenue-generating
transaction opportunities. So who would be interested in Mozido? If you’re a retailer, financial institution or a mobile network provider, Mozido has the financial services for you―all so you can offer the best services to your customers, no matter where you are. But maybe you don’t need a complete mWallet solution. No problem; Mozido has you covered. Not only can they offer so many services in an all-in-one suite, they even offer them separately as well. You might already have some mWallet capabilities but need more. Need to add international remittance? You got it. Want to give
your customers the ability to buy airtime? Just ask Mozido. Plug into Mozido and get exactly what you need, so you can give your customers what they need. If you want to move money across multiple channels in a way that earns you more revenue and enables your customers to purchase quickly, pay bills seamlessly and transfer funds securely, Mozido can do it all―so you don’t have to. Now we’re talking. Want to learn more about mobile financial services and how they can expand your business? Be sure to visit Mozido at the mCommerce Pavilion, booth 3490.
The new line will include models based on all 4G technologies and applicable frequencies. The first product released to ship will be the Wilson 4G AWS, which boosts signals on the Advanced Wireless Services (AWS) spectrum band. The 4G AWS is designed for indoor installation and is expected to have a suggested retail price of $399.00. In the U.S., it will extend connection range and increase data-transfer speeds in weak signal areas for devices that support TMobile’s HSPA+ network. The 4G AWS will also provide signal boost for customers of various rural wireless carriers that use the AWS band for fixed broadband service.
“The 4G AWS booster should provide the most benefit to customers in rural areas who are hoping to use AWS as a replacement to the slower, satellite Internet connections currently available,” said Joe Banos, COO of Wilson Electronics. “Wilson’s booster should help with coverage issues many residents in these areas are sure to face.” The 4G boosters will be showcased at the Wilson Electronics booth during the International CTIA Wireless 2011 Expo in Orlando, Fla., in booth 4633 of the Orange County Convention Center. Wilson has been a leader in the wireless communications industry for more than 40 years. The company designs and manufactures a wide variety of cell
phone signal boosters, antennas and related components that significantly improve cellular communication in mobile, indoor, and machine-to-machine (M2M) applications. Wilson products are engineered, assembled and tested in the company’s U.S.-based headquarters. All Wilson boosters comply with FCC regulations for cellular devices and are FCC-type accepted and Industry Canada certificated. Wilson Electronics has developed and patented a variety of technologies for protecting cell sites by preventing network interference. For more information, visit www.wilsonelectronics.com or booth 4633.
electronics retailers have also discovered the benefits that are derived from using the MicroSigns platform to help improve the accuracy of the marketing mix and visual-merchandising program compliance across their mid-value CE portfolio: cameras, GPS units, MP3 players, etc.
along with associated CE products, rate plans, applications, and accessories across their estate. Ensuring that the correct marketing mix [price, product information, promotions including service/accessory bundles] and the associated message for each customer segment was conveyed accurately at the POP in each store was impractical using a paper price/fact-tag process. Managing the conformity of product placement according to reference planograms was also challenging. Finally, precise and comprehensive reporting tools did not exist to allow ongoing adjustments to marketing and merchandising programs in-store that would improve the consistency of the customer experience.
other elements of the cross-channel marketing mix. • Render and distribute live content/price updates in less than 60 minutes. • Report on each store’s conformance to planned marketing mix and handset placement in real-time.
MEET MOZIDO: MORE THAN JUST A MOBILE WALLET, ALSO MOBILE FINANCIAL SERVICES When Mozido started in 2007, eons ago in technology time, they thought using your mobile phone to make financial transactions could be a good idea. Fast forward to now, and boy, were they right. But unlike some mWallets out there now, Mozido’s solution does so much more. Across mobile phones, through point-of-sale terminals, over the Internet: Mozido offers services millions of customers need every day. You Wilson Electronics Inc. (Con’t. from p. 1)
But in the real world, actual 4G network speeds will depend on several factors, just as 3G data transfer rates do. For example, if the user is competing with many other users for the spectrum, or if they’re trying to access the data from inside a concrete or metal building, the signal will be weakened and network performance degraded. To overcome those weak-signal situations, Wilson Electronics, manufacturer of North America’s top-selling line of cellular signal boosters, has announced a new product group of 4G signal boosters scheduled for release in early-to-mid-2011. MicroSigns (Con’t. from p. 1)
MP: MicroSigns is a North American company specializing in digital merchandising solutions for cell phone retailers. Retailers are turning to MicroSigns as a cost-effective and far more impactful alternative to the traditional processes and paper-based fact tags that have been used for years to help merchandisefeatured handsets in their stores.
WW: What represents MicroSigns’ primary target customer segment?
MP: MicroSigns works exclusively with cell phone retailers, whether through the carriers’ retail organizations or their reseller channels, to improve channel control over their brick and mortar retail estate. I say exclusively, but consumer
Wireless World
WW: Can you give our readers an example of a customer’s business requirement that MicroSigns was asked to address?
MP: A tier-1 carrier wanted to enhance management control over its retail channel through improved planning, execution, and measurement of visual merchandising programs across a specific segment of 160 owned and agentmanaged retail locations. Every month their retail department manages a product and service portfolio of over 90 handsets
WW: How did implementing the MicroSigns platform help this customer achieve their business objective? MP: The MicroSigns platform replaces the paper price/fact tags with a wireless 3.5” interactive LCD display and delivers back-office workflow control through a central [SaaS] MicroManager system that manages content, product planograms, WLANs, and the MicroPlayer network. By implementing the MicroSigns platform, our customer addressed each of these internal business requirements: • Improve the planning, execution and measurement of visual merchandising programs that use defined product segments―for example Smartphones―and customer lifestyle segments, like ‘Business,’ ‘Music,’ ‘Fun,’ ‘Family,’ for linking handsets, rate plans, services, sales promotions, product placement, and
WW: And by doing so, what measurable results were observed by your customer?
MP: Aggregate conformity, as defined by the accurate marketing mix being associated with the right product and placed at the planned merchandising position, is being measured at above 90 percent across all stores within 24 hours of visual-merchandising program implementation. Also, our customer observed a measurable reduction of back-office and in-store labor costs associated with the planning, execution and measurement of their VM campaign. On the shop floor, MicroPlayers are being widely used by sales associates and customers, resulting in a shorter in-store sales cycle and improved basket size. WW: What’s next for Microsigns?
MP: The success of this initial implementation has led to expansion into other international markets managed under the corporate group brand. 2011 is making out to be a busy year and we’re looking forward to helping our customers increase their competitiveness in this very challenging retail environment. For more information, call 514-2744548, e-mail info@microsigns.com, or visit www.microsigns.com.
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Nite Ize (Con’t. from p. 1)
your company. What’s your main line of business?
RC: Nite Ize manufactures innovative products and accessories that address an identifiable need in the market, and strives to exemplify function-based products with quality and performance at the core. Nite Ize offers over 100 innovative products & accessories in six unique categories: mobile, hardware, L.E.D., flashlight, tool, and the INOVA brand of L.E.D. flashlights. We’ve had great success in the wireless industry with our line of rugged mobile device cases, but we are always innovating and working to bring the next great idea to the market. WW: What is your outlook in general for your mobile accessories product line? Endstream (Con’t. from p. 4)
Engine, a full Class IV switching platform which is capable of speeds matching or exceeding almost any of the other commercial products in the market today. WW: Are you introducing any new products this year?
EL: We are launching our proprietary mobile dialer product, StreamDialer, at the CTIA Show in Orlando this month. StreamDialer is a mobile application that installs alongside the phone’s existing dial iQmetrix (Con’t. from p. 1)
your company. What’s your main line of business?
CK: After over a decade of doing business, we have become the leading retail management software provider in the North American wireless industry. Our primary product, RQ4, has changed the way our clients run their businesses. The system allows them to manage all areas
RC: The outlook for the Nite Ize mobile accessory product line is excellent for 2011. The introduction of several new and exciting products to the line will continue to strengthen our position in the market as the go-to manufacturer for rugged mobile device cases. Consumers recognize the quality, durability and protection that Nite Ize holsters offer. The ultra-rugged clips and universal sizing mean that Nite Ize mobile accessories will keep your valuable mobile device safe, secure, and convenient, which resonates with the consumer and will continue to help drive this brand’s success in the future.
WW: Are you new products?
introducing
any
RC: Nite Ize is launching many new and innovative products at CTIA this year. We’d love to introduce everyone attending the show to the Gear Tie Reusable Rubber pad and allows subscribers to access long distance carriers directly, providing them with the ability to make international calls inexpensively from their mobile phones, or access any other carrier-based applications. This application, which runs on the Android, Blackberry and iPhone platforms, allows CLECs, IXCs, PTTs and VoIP hosters to directly access their network via a variety of mobile networks including GSM carriers and CDMA carriers here in the U.S. WW: What distinguishes your product(s) from the competition?
of operations―from POS to CRM, to inventory, accounting, HR and more―to become faster, more efficient and more profitable. Now, with XQ, we are looking to enhance the front-end customer experience for our clients. It’s an exciting time for our company.
WW: What would you say makes your company unique? CK: Our company focuses on delivering
Wireless World Twist Ties, which are a simple but brilliant solution to tangled cords for mobile device chargers, USB and power cords. Another new product at CTIA is the Curvyman Cord Supervisor, which is a fun and functional headset cord organizer that eliminates the tangled mess and keeps the headset handy and ready for use! WW: What products do you see as being hottest this year?
RC: I’ve just mentioned a few products―Gear Tie Reusable Rubber Twist Ties and the Curvyman Cord Supervisor―that we feel will be hot at the show this year, but I do want to mention another category of Nite Ize products that are going to be in high demand: the Clip Case Cargo Rugged holsters. While this product line isn’t new to the market, Nite Ize is launching new sizes that will accommodate large-screen smart phones as EL: StreamDialer allows the user to access an international call from a domestic network. The call is signaled on the data network but made on the voice network, so there’s almost no delay due to DTMF out-pulsing, which doesn’t exist in our solution. The call quality is as good as any other cellular call. WW: Who are your target end users?
EL: We’re working with calling card providers, IXCs, and VoIP hosting companies that want to extend their offerings to the mobile space, as well as enterprise innovative solutions to help our clients improve effectiveness and efficiencies throughout their organizations. We believe there should be a cohesive flow between people, process and technology. At iQmetrix, we focus on innovation and customer service, with the goal of creating the ultimate retail experience for the customer, the employee and the overall business. WW: Are you introducing any new products this year? Who are your target end users?
CK: We are very excited to launch our new XQ Interactive Retail platform this year at CTIA 2011. XQ bridges the gap between online shopping and brick-andmortar retail, transforming the in-store experience with interactive digital media solutions that guide shoppers through the process of buying a mobile device. Just as RQ4 facilitated back-end processes for retailers, XQ will simplify the front-end experience for customers. Our target XQ users are wireless dealers intent on delivering the ultimate interactive shopping experience to their customers. WW: Compare XQ’s position and its technology against the current market.
CK: With XQ Interactive Retail, we are shaping the wireless customer experience in a new and innovative way. XQ is unique in the digital signage industry because of our use of interactive solutions versus static digital signs. XQ transforms the in-store experience with a suite of dynamic digital media solutions that entertain, educate and guide shoppers through the
well as devices that are retrofitted with form fit covers. We have seen a surge in the use of products like OtterBox over the past year, and we want to provide a rugged holster solution for devices with those covers. WW: To what do you attribute your company’s success?
RC: The success we’ve seen at Nite Ize, particularly in the mobile and telecom channel, directly relates to our focus on providing high quality, innovative products and accessories to the consumer. We are constantly developing new items, listening to the consumer and watching industry trends to identify areas where the Nite Ize style of Innovation and creativity will shine. Stop by booth 5257, e-mail info@niteize.com, call 800-678-6483, or visit www.niteize.com for more information.
customers and retail users. Developers can use this to create a call recording application for compliance, such as SOX, HIPPA or SEC compliance; companies in the legal space can use this for client matter billing. It is suitable for the hospitality industry and in almost any other scenario that would require a user to access data from the mobile network. For more information regarding Endstream Communications and its products, please call 212-796-5500, visit us on the web at www.endstream.com or www.stream dialer.com, or stop by booth 3193.
process of buying a mobile device.
WW: Please assess the marketplace as it relates to RQ4 and looking ahead to XQ.
CK: With RQ4, iQmetrix has become the North American market leader for wireless retail management software. We have worked closely with carriers and value-added product providers to establish a diverse partnership network of over two dozen companies, encompassing all aspects of wireless retail, making RQ4 the most comprehensive solution on the market. By combining the back-end management of RQ4 with the front-end customer experience of XQ, we’re again looking to put our stamp on the North American wireless retail landscape.
WW: Tell our readers about your trade show objectives, plans, products, promotions, etc.
CK: The key for us at CTIA is to unveil our XQ Interactive Retail solutions and demonstrate the value they bring to a wireless retail store. We want to give attendees a tour of the platform and allow them to experience the look and feel of XQ’s intuitive stream and browse interfaces. Essentially, we want to show retailers the experience they can ultimately offer their customers.
To learn more about XQ Interactive Retail, visit www.EnergizingRetail.com, e-mail XQ@iQmetrix.com or call 866IQMETRIX (476-3874). Visit them at CTIA booth 4237 for a complete tour of the XQ Interactive Retail experience!
Thursday, March 24, 2011
Wireless World MapInfo Manager (Con’t. from p. 1)
information, territory assignments, drive times and any record field that can be associated with an address or geocode. In many ways, location has become the glue that allows organizations to make connections across disparate systems and data types. Consider the simple example of a cell tower. Geospatial data links potential tower sites to elevation, coverage areas, customer households, buildings and obstructions, land use plans, population distributions, tax jurisdictions, terrain and surface analysis, atmospheric conditions and real estate availability—just to name a few. But most organizations struggle when it comes to managing spatial data. Think about the challenges you and your CDMA (Con’t. from p. 1)
around the world. It is the official certification authority for CDMA 2000 devices. The CCF certification process allows vendors and operators to bring new devices to market at a fraction of the time and cost of earlier processes. Bruce Jolly, General Manager and CFO of the CCF, talks about the role of CCF within the CDMA industry. WW: What does the CCF contribute to the CDMA industry?
BJ: The CCF is a forum of the CDMA industry’s leaders that believe certification is a critical part of the ‘before market’ process. We believe that by bringing to the market quality products that have been thoroughly tested and that all meet the same minimum requirements, we ensure consumers’ satisfaction and
Velleros (Con’t. from p. 1)
your company.
DP: Based in Morrisville, N.C., Velleros enables carriers to derive incremental revenue streams by participating in the value chain for new Web-based content and services combined with highly effective contextual marketing and advertising. The Velleros Aggregation & Syndication Technology (VAST™) platform distributes aggregated content to any network-connected device per user preference, providing a more personalized infotainment experience. VAST applications include CMAS Gateway, Community Notification, Personalized Content Manager, Location-Based Services, and Mobile Marketing & Advertising. WW: You mentioned CMAS (Commercial Mobile Alerting Service). Sahara Wireless (Con’t. from p. 4)
save money by eliminating expensive middlemen. It also gives them the ability to maintain quality control of their own products, which is just a dream for other suppliers of cell phone accessories in this market. Having its own factory also allows the company to be innovative in its designs, which is evident from the look of its high quality and beautiful cell
team face: • Users waste too much time searching for the data they need. • Data is not well defined, and the wrong data sets may be loaded. • Data collection and cleanup efforts are duplicated. • Useful data sets go unused because few know they exist. • Experts spend their days helping colleagues search—instead of analyzing the data. • Several individuals make and keep their own copies of data tables.
If these problems sound familiar, you are not alone. Corporations have spent billions of dollars to create, update and maintain this geospatial data. In many cases, this information is impossible to find, difficult to
networks’ health, thus making CDMA devices a symbol of quality. The CCF process sets high standards of quality across the industry and has taken a lot of confusion out of the overall CDMA testing process. The objective of the CCF is to evolve its certification process so it always meets new industry standards and evolving technology. WW: What are the benefits of using the CCF certification process for CDMA vendors?
BJ: The use of one common test plan and test process allows vendors to understand and master one set of certification requirements early in their device development process. This way, vendors can ensure their devices will meet agreed-upon industry quality requirements, greatly increasing the probability of hitting their market window. Meeting Please tell us about that.
DP: CMAS is a critical part of the upgrade to our U.S. national security infrastructure as directed by Congress in the Warning and Response Network Act (“WARN Act”) passed in late 2006. In implementing CMAS, the FCC has worked with the wireless industry to leverage the proliferation of mobile devices to more effectively provide timely emergency alerts and notifications to all US citizens.
WW: How can the carrier best satisfy the CMAS requirements?
DP: The FCC orders for CMAS are “technology neutral,” so each carrier may choose to implement the service in a way that makes the most sense for them, both technically and economically. As a practical matter, we at Velleros believe that an evolutionary approach to CMAS
phone accessories, with their stylish, trendy and unique designs. • An efficient sales and shipping team which brings in the business and keeps everything running flawlessly.
Sahara’s expertise in cost effective production and time sensitive shipping gives it leverage over other suppliers. Even though Sahara operates from their head office in Fremont (Calif.), its customers
access, and frequently incompatible across departmental boundaries. That’s why so many leaders in the wireless and communications industry are excited about the latest innovation in spatial data management. The MapInfo® Manager™ serverbased application from Pitney Bowes Business Insight provides all the tools you need to build and manage a centralized library for your organization’s spatial data assets. Now you can catalog, find, publish and share your data quickly and efficiently. This end-to-end solution makes it easy to: • Create a centralized catalog of spatial data. • Establish metadata automatically to facilitate rapid discovery. • Eliminate time-consuming data searches. • Save money by avoiding duplicate data purchases. quality requirements greatly reduces the cost of customer support. WW: And the benefits for CDMA operators?
BJ: Operators enjoy greater efficiencies in their acceptance process. Devices entering their process are of a higher quality level. Consequently, wireless network operators taking advantage of CCF certification have seen their acceptance test time reduced by a factor of three since adopting the new strategy.
As a result, operators’ engineers can focus on more important tasks such as differentiating their services in a highly competitive market. Higher quality devices helps ensure customer access to their network and protection of their infrastructure investment. I invite you to go to www.globalccf.org and hear advantages
implementation will make the most sense. By that, we mean that carriers can leverage their existing voice and SMS network capabilities to get started, and then take advantage of new technologies such as cell broadcast as they are deployed in a timeframe that fits naturally within the carrier’s business plan.
WW: Is CMAS a service that carriers can charge their subscribers for?
DP: The FCC orders actually prohibit the carriers from charging a subscription fee for CMAS; therefore, many carriers view CMAS as simply another emergency services cost burden on their business. Velleros takes a different approach to CMAS by implementing it as a mobile-content service on our VAST platform. This enables carriers to take advantage of new Web-based content and service delivery to their subscribers in combination with contextual mobile marketing and advertising. can have their orders delivered almost anywhere in the U.S., including Hawaii. Sahara is open to supplying cell phone carriers with their own packaging. Master dealers, wholesalers and distributors can contact Sahara for their own packaging and products. With expansion plans well underway, Sahara’s products will soon be available around the world. No place is too far away for this company. The company’s
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• Ensure compliance with spatial data infrastructure standards.
Whether you store your data in a spatial database, as native files, or a combination of both, MapInfo Manager provides easy, powerful control over all of the spatial assets. You get to determine how data is published, how it can be discovered and how long it can be accessed by a targeted user base. Don’t waste another moment—take command of your spatial assets today. Find out more about MapInfo Manager by visiting www.pbinsight.com, call 800327-8627, or stop by booth 3659 and see all of the ways that Pitney Bowes Business Insight can help improve network performance, automate processes and strengthen customer relationships. first-hand from Lou LaMedica, Director of Verizon Wireless’ Device Evaluation and Implementation Laboratory.
WW: The CCF is a membership-based organization. What are the benefits for members?
BJ: The CCF provides a venue for operators and vendors from around the world to gather and identify challenges in qualifying a device for market. Members who participate in the CCF undertakings help shape the future of the industry according to the needs and requirements of their organizations. Members share a lot of valuable information during the CCF meetings where members from all over the world come to share their regional experience. Visit us at CTIA booth 560 or online at www.globalccf.org. Velleros’ VAST technology allows carriers to actually generate a return on their CMAS investment, not just have it be a sunk cost.
WW: What is the Velleros vision for mobile-content delivery?
DP: We understand that traditional carrier business models are under tremendous pressure, particularly as data usage grows. It will become increasingly important for carriers to add value to their subscribers’ experience by leveraging their unique assets to complement the Web-based content and services that their subscribers are accessing over their networks. We are working closely with our customers to leverage our VAST platform to realize the new revenue potential that these value-added capabilities can bring. You can find out more about Velleros at booth MR-412, by calling 972-941-3160 or visiting our website at www.velleros.com.
motto is “Best for Less, Quality for Less,” and they certainly stay true to this objective, passing on huge savings and opportunities to its wholesalers and retailers. Everyone profits with Sahara Wireless. Sahara invites distributors looking for opportunities to enter or expand in the cell phone accessory market. Visit Sahara Wireless at booth 5137, call 510-687-1265 or click www.saharawls.com.
Thursday, March 24, 2011
Wireless World Peabody (Con’t. from p. 1)
your company. What’s your main line of business?
MP: Peabody RFTC Concealment Systems is a division of Peabody Engineering Corporation in Corona, Calif. We specialize in Radio Frequency Transparent Concealment Systems [RFTC]. In lay terms, we make structures to hide cell site antenna arrays in an environmentally friendly way, with minimal visual impact. We do not make the fake trees with antennas sticking out; we make architectural features that integrate into building designs, clock towers, church steeples, etc. that are not visible in the environment. WW: What would you say makes your company unique?
MP: Our method of manufacturing: we pre-fabricate the structures in our factory for form and fit, and then ship them in assembled sections to the jobsite where they are normally crane-lifted and installed in a few hours, as opposed to several days of on-site labor and installation.
WW: What advantages do your enclosures offer over other concealment manufacturers?
MP: Since we custom-make each piece AFL Global (Con’t. from p. 1)
“wireless” call is wireless … no landlines or physical lines required. It makes sense with so many cell towers popping up all over. Most of us in the business realize that “something” is connecting all those towers to each other and to network hubs and switching centers. Most mobile calls route through some portion of a wireline network. 4G/LTE will begin to bypass some of these wireline connections. With the acquisition of AT&T Wireless, BellSouth, and Cingular, AT&T has created a more seamless integration of wireless and wireline networks. Verizon has similar networks, but the relationship of Verizon and Verizon Wireless (45 percent owned by Vodafone) leads to some different behavior. As the network evolves, wireless and wireline distinctions blur. With the exception of the radio equipment, towers Floatograph (Con’t. from p. 1)
your company. What’s your main line of business?
KL: Floatograph Technologies is a veteran-owned business that supplies telescoping masts and tactical trailer systems to a wide variety of industries that need to gain an elevated platform and/or have mobile power generation and climate controlled computer enclosure options. WW: Where is your current product emphasis at CTIA?
KL: For the wireless community, our military-proven advanced tactical trailers and masts offer efficient mobile groundbased solutions for reliable disaster relief
in our plant, they are exactly matched to the structure they are being installed upon. Every detail, including color, texture and design feature, is captured in our pre-fab job walk and detailed in our CAD design phase. Most of our competitors ship pallets of sheet and structural components for on-site assembly and installation, yielding variable quality results depending upon the installation team’s level of experience.
WW: I would suspect that your manufacturing methods are more costly than pallets of materials to be assembled on-site; does that mean your product costs more?
MP: When considering only the concealment structure, our products appear more expensive, and for good reason; they’re completely assembled, textured and painted before they ship to ensure perfection when they arrive. Once on-site, our structures are usually installed in less than a day. When you buy the lower-cost parts on a pallet system, you have to pay for a team of 5 or 6 construction workers on a rooftop for several days to put it all together. At prevailing wages, that adds up quickly. Overall, installed costs for our preassembled systems are lower as a result.
WW: Beyond a competitive installed cost, what else should be considered when procuring concealments?
MP: The quality of materials is very important. All of our materials have been certified by an independent test lab for RF compatibility, and produce well below 1dB of signal loss across the RF spectrum from 700 MHz all the way up to 28 GHz and beyond. Our standard products are also Class I Flame Retardant and each project is structurally engineered, stamped and certified by a professional engineer licensed in the state of the cell site. WW: What limitations or concerns are there on concealment structures that people need to look out for?
MP: As in all businesses, there are varying degrees of quality available. In this economy, there are lots of people looking for new business opportunities, so we are seeing fabricators coming out of other industries trying to capture new business by low-balling prices, not knowing the strict requirements in this market. Many products available have not been properly tested for suitability in an RF environment. Sometime the wrong coatings or finishing materials are used, further degrading signal quality. Products that are not fire-rated are being routinely used to cut costs, but at what price from an environmental and safety standard?
53
homework. They need to insure that their provider has expertise in the cellular marketplace and their products are supported by proper testing and material documentation so they are sure to get what they are expecting. It always pays to ask for references of previous installations, satisfied customers, etc.
WW: How about approvals? Do all major carriers and all states approve your products? Is this true of all concealment manufacturers? MP: Peabody RFTC Concealment Systems are approved by all major carriers and we have hundreds of sites from coast to coast that have been up and running for well over 10 years. We work with certified professional engineers in all 50 states, insuring our products will meet all code requirements before they leave our plant. I am not sure that everyone who offers products in this market can make the same claims, so I encourage you to be careful when choosing whom to work with. We invite you to stop by and visit us at booth 348 at the CTIA show in Orlando or give us a call if you would like to see what we can do to help with your next cell site concealment system.
I would urge the consumer to do their
Stop by booth 348, call 800-4-PEABODY, or visit www.peabodyconcealment.com for more information.
and antennas, wireless and wireline equipment are quite similar, if not identical. Between 80 to 90 percent of AT&T/Verizon Capital Expenditures (CapEx) directly or indirectly support a wireless connection. The phenomenal explosion of broadband data will guarantee the steady deployment of equipment and infrastructure for a few years to come. The numbers are clear: AT&T and Verizon each have nearly 100 million wireless subscribers each. The growth of wireless services will continue, as will the decline of wired access lines. Wireless and wireline networks have converged to transport and distribute wireless call connections. This synergy is not necessarily unique, but it does present opportunities (and challenges) for the services vendors and suppliers who build and install electronics and infrastructure. Just as equipment manufacturers have evolved from mostly wireline solutions to wireless solutions, so too must
those vendors providing engineering, installation, and construction services. The 1984 divestiture of AT&T gave birth to a number of Engineer, Furnish, and Install (EF&I) companies. Their origin and service offerings were closely aligned with the wireline networks of that time. Cellular technology was in its infancy. Over the next decade, significant advances were made in cellular technology and some services vendors began to take notice of the opportunities of the wireless world. The result was new services vendors focused on the needs of wireless providers. Many focused primarily on construction of cell site compounds and towers. Equipment manufacturers focused on the development of cellular equipment and handled its deployment. With expertise in detailed engineering, construction, installation, and maintenance of wireless networks, the services division of AFL is dedicated to
supporting Wireless Service Providers. AFL’s knowledge and proven experience is based on wireline network experience―the same origin of today’s wireless network. As the industry evolved, AFL evolved and positioned itself for the industry needs of today. AFL provides equipment installation services for Mobile Switching Centers, network hubs, cell sites, and backhaul; they also have dedicated resources that perform transport, DC power, and radio equipment installs. AFL provides cell site civil construction services, lines and antenna installs and augments, and turnkey support. The convergence of wireless and wireline networks enables AFL to diversify its workforce, supporting today’s and tomorrow’s wireless customer needs. Visit AFL at booth 546 for more information about wireless-wireline convergence. For more information, visit www.aflglobal.com.
support or temporary deployment of additional infrastructure. Utilized as portable cell sites or wireless hotspots and hybrid energy power generation stations complete with climate-controlled electronics enclosures, our products are suitable for many harsh operational environments.
the USA, commercial, off the shelf and readily available parts.
Series trailer incorporates solar, wind and DC generator power options to extend run-time, reduce fuel and delivery costs and offer many power generation choices while in the field. For anyone who deploys our systems far from any real infrastructure, this versatility is a powerful contributor to mission success.
WW: What distinguishes Floatograph’s products from the competition?
KL: With a smaller footprint than other systems on the market, our trailer and mast systems are much quicker to deploy due to our compact design. They are not only reliable, but easy to operate and service. We have a world of experience providing customized mast and trailer solutions for the military, homeland security and scientists, consisting of made in
WW: What would you say makes your company unique?
KL: When there is a need to rapidly deploy an antenna, sensor, camera or similar platform from 10 to 70+ feet high utilizing a minimum of manpower, Floatograph’s mast and trailer systems are ideal. Also, our base models commonly require little customization to meet the unique demands of the end user, saving NRE costs and resulting in faster delivery times. WW: Are you new products?
introducing
any
KL: Yes, our new Hybrid Powered TXE
WW: How does Floatograph handle sales?
KL: All of our products are sold direct with no middle distributors, allowing us to work in a highly effective streamlined fashion from design to delivery.
Stop by booth 1659 to learn more about Floatograph’s services, call 301-563-3082, or visit their website at www.floatograph.com.