CEDN • January 5, 2022

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES

Las Vegas Wednesday, January 5, 2022

DRIVESAFE Personal Alcohol Testers

Atlantic’s New Dardashti Gaming Desk and Shelving

Atlantic has sold gaming storage and accessory products since 2003. The Dardashti Gaming Desk and Shelving are the latest additions to this high-end product line, joining the Gaming Chair and Gaming Riser. Inspired by today’s high-end performance vehicles, this gaming collection provides the highest design value considering materials, performance and aesthetics.

The Z1-21 Gaming Desk has a generous 45.75-inch wide playing surface that is 29 inches deep. A tinted, tempered 8mm glass playing surface is surrounded by a black engineered wood top. The desktop is supported by a 3-inch, anodized “Z” leg, constructed with tubular steel that is supported by sturdy 25.5-inch leveling feet for no wobble. An integrated black steel plate protects the desktop when attaching a monitor mount.

Enhancements include a black sheet metal beverage holder and a headphone/VR

If there’s a notion that’s been confirmed by these challenging times, it is that human ingenuity, in the form of electronic technology, has become vital to our survival and safety. At Alcohol Countermeasure Systems (ACS), this idea has been the guiding principle from the beginning and has led the Canadian company to design and produce the highest quality alcohol testing solutions which help save lives around the world.

Showcasing its line of Personal Alcohol Testers, aptly named DRIVESAFE™, ACS is once again taking an innovative approach by offering a range of highly accurate alcohol testing solutions specifically designed for the general consumer. With a market plagued by the proliferation of subpar quality breathalyzers, the demand arises for portable, yet stylish, personal testers that offer professional grade accuracy and reliability at reasonable cost.

BOOTH #15470

BOOTH #54937

Continued on Page 13

Accuracy Is Safety in a World of Millimeters In 2018, 92.7 percent of consumer vehicles produced included at least one Advanced Driver Assistance System (ADAS) feature. By 2022, all vehicles manufactured in the United States will be required to have automatic braking systems. ADAS technologies are designed to improve the convenience and safety of driving by warning the driver that a crash is imminent or by temporarily automating certain aspects of vehicle control such as acceleration, braking or steering. As these technologies become more available to motorists, they have the potential to reduce rates of crashes, injuries and deaths on roadways.

There is still a learning curve for consumers, and the full potential realized by these technologies won’t occur until drivers understand how to use them as intended and avoid becoming over reliant on them. The same learning process applies to collision Continued on Page 13

Continued on Page 13

Hearing Is Personal: How Lucid Technology Adapts to Your Ears

Every day each of us experiences an extraordinary variety of sound that is, in many ways, personal to us. The alarm tone that wakes us up, the conversations we have with people – each of these are uniquely experienced individually and personally. While we can’t individually manage all of our aural exposure, we certainly can have our preferences.

Normal ears contain around 15,500 sensory hair cells that sit alongside a membrane that vibrates with each incoming sound. Each frequency of sound vibrates the hair cells in specific locations, which is why we are able to hear differences in sounds.

While different sounds vibrate different parts of our membrane, louder sounds increase the amplitude of the vibration.

When it comes to hearing loss, the majority is sensori-neural loss, where inner and outer hair cells have been damaged. This leads to an inability to hear soft sounds, while still being able to hear (and be sensitive) to loud sounds. So, while a person experiencing

Suite #29 – 105

Continued on Page 13

Oser Communications Group

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES

Las Vegas Wednesday, January 5, 2022

DRIVESAFE Personal Alcohol Testers

Atlantic’s New Dardashti Gaming Desk and Shelving

Atlantic has sold gaming storage and accessory products since 2003. The Dardashti Gaming Desk and Shelving are the latest additions to this high-end product line, joining the Gaming Chair and Gaming Riser. Inspired by today’s high-end performance vehicles, this gaming collection provides the highest design value considering materials, performance and aesthetics.

The Z1-21 Gaming Desk has a generous 45.75-inch wide playing surface that is 29 inches deep. A tinted, tempered 8mm glass playing surface is surrounded by a black engineered wood top. The desktop is supported by a 3-inch, anodized “Z” leg, constructed with tubular steel that is supported by sturdy 25.5-inch leveling feet for no wobble. An integrated black steel plate protects the desktop when attaching a monitor mount.

Enhancements include a black sheet metal beverage holder and a headphone/VR

If there’s a notion that’s been confirmed by these challenging times, it is that human ingenuity, in the form of electronic technology, has become vital to our survival and safety. At Alcohol Countermeasure Systems (ACS), this idea has been the guiding principle from the beginning and has led the Canadian company to design and produce the highest quality alcohol testing solutions which help save lives around the world.

Showcasing its line of Personal Alcohol Testers, aptly named DRIVESAFE™, ACS is once again taking an innovative approach by offering a range of highly accurate alcohol testing solutions specifically designed for the general consumer. With a market plagued by the proliferation of subpar quality breathalyzers, the demand arises for portable, yet stylish, personal testers that offer professional grade accuracy and reliability at reasonable cost.

BOOTH #15470

BOOTH #54937

Continued on Page 13

Accuracy Is Safety in a World of Millimeters In 2018, 92.7 percent of consumer vehicles produced included at least one Advanced Driver Assistance System (ADAS) feature. By 2022, all vehicles manufactured in the United States will be required to have automatic braking systems. ADAS technologies are designed to improve the convenience and safety of driving by warning the driver that a crash is imminent or by temporarily automating certain aspects of vehicle control such as acceleration, braking or steering. As these technologies become more available to motorists, they have the potential to reduce rates of crashes, injuries and deaths on roadways.

There is still a learning curve for consumers, and the full potential realized by these technologies won’t occur until drivers understand how to use them as intended and avoid becoming over reliant on them. The same learning process applies to collision Continued on Page 13

Continued on Page 13

Hearing Is Personal: How Lucid Technology Adapts to Your Ears

Every day each of us experiences an extraordinary variety of sound that is, in many ways, personal to us. The alarm tone that wakes us up, the conversations we have with people – each of these are uniquely experienced individually and personally. While we can’t individually manage all of our aural exposure, we certainly can have our preferences.

Normal ears contain around 15,500 sensory hair cells that sit alongside a membrane that vibrates with each incoming sound. Each frequency of sound vibrates the hair cells in specific locations, which is why we are able to hear differences in sounds.

While different sounds vibrate different parts of our membrane, louder sounds increase the amplitude of the vibration.

When it comes to hearing loss, the majority is sensori-neural loss, where inner and outer hair cells have been damaged. This leads to an inability to hear soft sounds, while still being able to hear (and be sensitive) to loud sounds. So, while a person experiencing

Suite #29 – 105

Continued on Page 13

4

Wednesday, January 5, 2022

Let’s Go RVing!

By Augustin Leung, Vice President, CUB Elecparts, Inc.

In today’s market, safety is one of the most used buzzwords, but yet is vague in what it actually is. Safety is an important part of the market, just like all of the other additions and personalization we do to our cars, trucks, motorcycles and recreational vehicles. But what does it mean to us and how to monetize on this trend whilst being socially responsible to provide the performance and quality that is expected? Where are we leaving money on the table where there is low-hanging fruit? We’ll explore this with CUB, a manufacturer that designs and manufactures radar-based safety equipment.

Having been in business for 42 years, CUB is a Taiwan-based company established in 1979 and has now grown to have a global footprint. This includes manufacturing in Taiwan and China, along with offices in the United States.

“CUB has three primary pillars of business: electromechanical parts, tire pressure monitoring system (TPMS) solutions and radar (ADAS) products,”

states Athena Chi, CUB Group’s spokeswoman. “The radar safety product division is our newest addition to product portfolio beginning in 2016.”

However, the team of experts bring decades of experience to the table with qualified personnel holding doctorate degrees, seasoned automotive experts, and proven business professionals. New from CUB include a plethora of solutions for vehicles outside the traditional markets. The channel that has huge potential due to healthy new production and longlife cycles is the RV market. In 2020, despite being shut down for two months for the pandemic, it produced 430,412 units, up 6 percent from 2019, while more than 11 million U.S. households own an RV. One of the focuses of CUB for 2022 is the introduction of blind spot information systems for travel trailers and fifth wheels that are more cost effective and easier to install. Previously released systems included two radar assemblies and required installation on the tow vehicle; these systems are still very popular and have their own advantages. However, to

Consumer Electronics Daily News address the newer and more costeffective units that have spiked in popularity during the pandemic, CUB has released a new product called the CHIMR. CHIMR stands for Center High Mounted Radar. This means that it only requires one radar to be mounted at the rear of the RV and the indicators are installed at the front of the trailer. The driver will receive information about vehicles in their blind spot when they look in their exterior side mirrors and see the indicators lit in the reflection. The benefit to this system is not only the lower price and value, but that it requires no installation on the tow vehicle. This means that the trailer is always equipped and ready to assist the driver regardless of which vehicle it is towed with. This is another industry first innovation from CUB for the RV market.

For more information, visit booth #3819, go to www.cubautoparts.com, call 714.784.6687 or email sales @cubelec.com.tw.

AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH CES Kimberly Oser Publisher Anthony Socci Vice President of Sales Yasmine Brown Production Manager/Art Director AJ Flick Senior Editor Jeanie Catron Associate Editor Susan Stein Customer Service Manager Marcos Morhaim Senior Account Manager Tara Neal Director of Operations Hannah Stefanovich Show Logistics & Distribution Enrico Cecchi European Sales Consumer Electronics Daily News is published by Oser Communications Group ©2022 All rights reserved.

Executive and editorial offices at:

United States Postal Service $40 Billion Investment When you think of truly transformational undertakings among America’s most trusted and indispensable brands, you probably wouldn’t think of the United States Postal Service® – but you should.

Few organizations reach and serve the American public so visibly every day as does the United States Postal Service.

It serves every home and business, enables the growth of the e-commerce economy, provides a powerful marketing and communications channel to American industry and binds together the nation, its people and communities, through secure, reliable, affordable and universal delivery services.

And yet, USPS is overcoming a decade of crisis in its business model, which has produced chronic financial losses, degradation of on-time service performance and underinvestment in people, technology and infrastructure.

USPS has now turned the corner. It

launched its transformation in March 2021, with the release of the Delivering for America 10-year plan. It is a strategy based on growth and investment and it will erase $160 billion in projected losses and dramatically improve the quality of service provided to customers.

Importantly, USPS will invest $40 billion to put its 644,000 employees in the best possible position to serve the public. Investments include: • A new fleet of modern delivery vehicles • Automation and technology to speed package processing • Best-in-class information technology • Upgrades to facilities and core infrastructure • Technology to support operational efficiency and precision • Innovation to drive the next generation of products and services

Hamster Air, a Contactless Fingerprint Reader

By Jeff Brown, Vice President of Sales, SecuGen Corporation

What is Hamster Air? Hamster Air is the industry’s first lowcost, contactless fingerprint reader.

Hamster Air offers clean, easy-to-use and contactless single fingerprint capture.

Featuring innovative touchless technology, Hamster Air provides secure biometric authentication through a safe, touchless experience.

Using the Hamster Air is safe and hygienic, which makes it ideal for hightraffic, multiple-user environments in

which users prefer not to touch surfaces that have been touched by others.

Hamster Air is the latest entry in SecuGen’s broad line of high-quality, rugged and affordable fingerprint sensors and readers. Just as fast and accurate as SecuGen’s contact fingerprint readers, the contactless Hamster Air is suitable for a wide variety of applications, including healthcare, retail, finance, telecommunications, national ID programs and many, many others.

How do I work with it?

Hamster Air is compatible with a range

1877 N. Kolb Road, Tucson, AZ 85715 520.721.1300/Fax: 520.721.6300

The bottom line is that USPS is transforming into the high-performing Postal Service the nation expects and deserves, and has a clear vision for the future.

It sees a Postal Service that is the preferred delivery provider in the country delivering mail and packages to every American household and business six and seven days a week in a reliable and affordable manner.

It sees a Postal Service retail center in easy reach of every community, enabling communication, commerce and a variety of services desired by the American public.

It sees a modern processing and transportation network operating in a disciplined and precise manner moving mail and packages efficiently throughout the nation.

It sees technology-enabled carriers in new vehicles, many electric, fully loaded with mail and packages traveling their routes on schedule and consistently in full communication with their neighborhoods. of free software development kits that allow developers to create applications for use on Windows, Linux and Android. We also offer SDK plugins for other environments that are compatible with Hamster Air, including Microsoft Remote Desktop and Citrix. All SDKs can be requested on our website.

What does this say about us?

This product is the embodiment of our philosophy of listening to the voices of our partners and designing world class products to meet their needs. When the coronavirus pandemic hit, we quickly began designing and developing new

European offices located at Lungarno Benvenuto Cellini, 11, 50125 Florence, Italy www.osercommunicationsgroup.com

Lee M. Oser Founder

It sees postmasters as leaders of commerce in their communities helping small businesses market and move their products.

It sees a preferred employer providing a stable and vibrant workforce with exciting career paths and respectful retirement.

It sees a proud organization operating with precision and covering its costs as the Congress expects it to.

And finally, it sees not only the most trusted organization, but also the most used – and thereby the most needed – organization in America.

This is the Postal Service of the future.

For more information, visit booth #15651.

technology in anticipation of the changes to how we interact with biometric devices.

Hamster Air is a breakthrough product that not only achieves these new goals, but also maintains our dedication to quality and affordability.

As this is precisely what our partners have been asking for, we are excited to support and help them succeed in the marketplace with new products that are attractive, powerful and economical.

About SecuGen SecuGen is a leading provider of optical fingerprint recognition technology Continued on Page 8

8

Wednesday, January 5, 2022

High-performance Solutions from Qorvo An interview with Philip Chesley, President – Infrastructure and Defense, Qorvo.

CEDN: Congratulations on becoming the new Qorvo Infrastructure & Defense Products (IDP) president. What is your primary focus for IDP in this position?

PC: My goal for the IDP business is to build on the organization’s proven track record of success and further diversify Qorvo’s product and technology mix. I also look forward to strengthening our industry relationships by delivering world-class solutions for RF, power, communications, automotive, smart home, IoT and aerospace and defense customers. By working across multiple markets, we can efficiently develop advanced technology processes, products and manufacturing capabilities to innovate next-generation products more quickly.

CEDN: What does “Qorvo All Around You” mean to you?

PC: The Qorvo team has always been driven by the possibility of discovering new technologies and advancements

that make the world a better, more connected place. For more than 30 years, we have been innovating high-performance solutions that solve our customers’ most difficult challenges. We are very excited about expanding our customer offerings in MEMS, UWB, power and automotive through seven successful acquisitions in the past 2.5 years. Today, we are advancing technologies such as Wi-Fi, UltraWideband and power management that are fundamentally changing how we live and helping us all to be better stewards of our planet.

CEDN: With the addition of Power, what are the implications for the future of Qorvo and power electronics?

PC: The programmable power market is growing rapidly, and these acquisitions will enable Qorvo to expand its offering and help redefine the user experience with connected devices. Qorvo’s power management products are already used to charge, power and control a wide range of consumer, commercial and industrial applications. Adding UnitedSiC’s core competencies and silicon carbide semiconductor capabilities expand our oppor-

SecuGen (Cont’d. from p. 4)

for physical and information security.

For over 20 years, SecuGen has been a driving force committed to developing innovative, high-quality, rugged and

CEDN: How do you think Matter will affect the smart home?

PC: At Qorvo, our goal is to elevate the consumer’s smart home experience. That means helping our customers design high-performing, compatible devices in a small form factor. A key breakthrough in this area is our unique ConcurrentConnect™ technology, which delivers full, simultaneous support for multiple open, low-power RF protocols such as Bluetooth LE, Thread and Zigbee. With the Connectivity Standards Alliance’s open-source Matter approach, smart devices and systems will easily be commissioned and operate across different platforms such as those from Apple, Amazon, Google and Samsung. The consumer will be able to select smart home devices based on merits other than “what works with my system at home.”

Qorvo talks about Ultra-Wideband (UWB) becoming the next big wave in wireless technology.

CEDN: What is it about Qorvo’s UWB that makes it such a must-have tech-

nology?

PC: What sets UWB apart the most from the other technologies is its accuracy. Unlike similar solutions, such as RFID, UWB wireless technology can both position and track objects in real-time. Devices containing UWB technology communicate directly with each other to determine location and distance, down to a few centimeters. UWB also works in non-lineof-sight conditions where camera tracking is not possible. In addition, as it operates at very high frequencies, it offers great bandwidth and doesn’t interfere with other radio waves.

Qorvo’s advanced UWB technology opens new possibilities within mobile, automotive, industrial and consumer IoT markets. The Impulse Radio UWB technology pioneered by Decawave, which was acquired by Qorvo in 2020, enables real-time centimeter accuracy distance/location measurement and secure low-power, low-latency data communication. Also, we want to go beyond just chipsets to offer turnkey modules or building blocks, reducing design complexity and the cost to implement UWB. For more information, go to www.qorvo.com or visit booth #52117 The Venetian Expo.

encourages them.

With more than 40 live classes daily and 3,000-plus on-demand workouts, fitness enthusiasts can log into the class that not only helps them reach their goals but also inspires them to push further and dig deeper.

Echelon is leading the way with its cutting-edge technology, community-based app and personalized workouts when it comes to home fitness. As a result, users everywhere are jumping in – regardless of experience and location. Echelon meets users in their homes, at their level, to help them reach their goals in a truly unique and personalized way.

mentally friendly materials. Bamboo powder, PE/PP plastic, and a processing agent are mixed together to form a green bamboo plastic material. It is very strong and durable. Bamboo plastic is UV resistant as well as waterproof. It is also antibacterial and non-toxic.

Bamboo plastic can be beautifully molded into a box or display by methods of injection, compression and extrusion.

It can also be used to make other, much larger products such as furniture or building materials such as decks and patios.

MingFeng has manufactured highquality packaging for a variety of industries, including but not limited to: jewelry, numismatic, cosmetic, confection, electronic, beverage and cigar.

The company believes that a great-look-

ing package is well represented by the outstanding product that is placed inside of it.

MingFeng has achieved the highest level of certifications for quality and environmentally safe work places.

ISO9001, SEDEX and FSC are among the important few.

price-performing products including FBI-certified fingerprint readers, sensors, biometric software and developer kits.

SecuGen products are used by financial, medical, government, edu-

cational and corporate institutions and are sold through an extensive network of reseller partners including original equipment manufacturers, independent software vendors and system integrators in North America, Latin

ness mirrors and treadmills, Echelon has continued to push the boundaries of home fitness. The GT+ Connect Bike and Stride-5s Smart Treadmill are perfect examples of combining innovative technology with comfort and style.

Echelon’s latest addition, the EX-8s Smart Bike, takes any user’s workout to a completely new and immersive level.

With an industry-first curved 24" HD touchscreen and a range of color-changing LEDs on both wheels, it’s easy to see how this smart bike is changing the way workouts are done. Plus, the sleek, unobtrusive design not only works well aesthetically in any room but has been carefully crafted to give users easy access to

MingFeng Introduces Bamboo Plastic Composite MingFeng Packaging has recently expanded operations in Dongguan, China, and now utilizes state-of-the-art facilities on an industrial park covering more than 230,000 square meters. It has also introduced a new and exciting Biomass composite material to the packaging and display market.

Bamboo plastic composite is the latest member to join the family of environ-

tunities in high-power applications and enable Qorvo to deliver high-value systems for motion control, circuit protection and power conversion.

the resistance level knob, adjustable seat and dual water bottle holders.

For those looking to streamline their workout even further, Echelon has just added a Bluetooth Resistance Controller, allowing users to adjust their workouts without breaking focus easily. This innovative controller comes included on the EX-8s and conveniently attaches to the handlebar, making it a breeze to adjust resistance levels without breaking concentration.

Designed to inspire and encourage anyone and everyone, Echelon has created an experience where each user can tune into what individually motivates them. Inside the app, participants can engage in the type of class that most

Echelon Fitness Takes Home Fitness to a New Level Since its launch in 2017, Echelon Fitness has led the way in design and innovation.

It has created a space where anyone can reach their personal goals, no matter their experience or location. Echelon members are given the ideal balance of community-based classes, at-home fitness and cutting-edge technology.

Echelon took home fitness and opened the door for anyone to embrace the feeling of true elation as they reach their goals. The expansive array of classes are designed to inspire and motivate users, and the carefully crafted range of equipment is built for durability and comfort.

From smart bikes and rowers to fit-

Consumer Electronics Daily News

For more information, visit booth #54100.

For more information, www.mingfengus.com.

go

to

America, Africa, Middle East, Europe and Asia.

For more information, go to www .secugen.com, call 415.302.8417 or email sales@secugen.com.

Wednesday, January 5, 2022

Consumer Electronics Daily News

the seat is usually full of humans, car seats, pets, gym bags, and whatever else gets thrown over the shoulder during a daily commute. Dee Zee can’t help organize everything on top of the seats,

but the company found an innovative way to provide lockable storage that can be accessed even with the clutter.

Designed specifically for F-150, Super Duty, Silverado, and Sierra, this full-width under seat drawer turns that wasted space

middle glass shelves adjust in height to fit your gear. The Gaming Shelving includes remote controlled multi-color LED illumination, cable management and leveling feet. The four-tier shelving spine matches the Gaming Desk and Gaming Chair colors.

The Gaming Chair was designed by our award-winning, world-class car seat designer, using his 25 years of experience. Unlike entry-level gaming chairs with pillows, the designer integrated a 2inch lumbar cushion and oversized headrest.

The commercial grade Gaming Desk, Gaming Shelving and Gaming Chair are designed for long gaming ses-

sions, built to last and backed by a threeyear warranty. The chair features cold cure foam, eight-way adjustable arms and PU leather accented by diamond stitching.

The desk, shelving and chair share aesthetics that are striking from afar to close up, top to bottom or an all-around 360 view. The desk and shelving have an inviting wide “Z” frame design, stunning illuminated glass surfaces and a bold matching color palette. Offered in five matching racing inspired accent colors, enthusiasts can choose from bold Royal Blue, Racing Yellow, Midnight, Ruby Red or Arctic White.

The Dardashti gaming collection’s

styling details of each device, to create a product line that is versatile and adaptable to the consumers’ lifestyle, from the userfriendly DRIVESAFE Exec, with its high testing precision and unique display, to the sleek and compact DRIVESAFE Elite, and the practicality of the disposable DRIVESAFE Express. When it comes to responsible driving, these options give the consumer greater control and confidence when making informed choices.

The DRIVESAFE line of Personal Alcohol Testers continues to be highly effective in fulfilling the objective to capture the consumer market internationally and has proven to be a commercial success for ACS’ distributor partners in sev-

eral countries. The target market includes proactive safety minded: parents, professionals, students, vacationers and business owners. Each device offers unique features and capabilities with the confidence that it was designed, engineered and manufactured using the highest quality materials and in strict adherence to ACS’ quality standards.

Alcohol Countermeasure Systems (ACS) is an international group of companies with more than 40 years of experience developing innovative technology to prevent impaired driving. A leading designer and manufacturer of alcohol interlock devices and breath alcohol testers, ACS provides products and serv-

construction, vehicles involved in collisions often experience structural movement in the upper body beyond the frame.

Structural movement in the upper body can impact the positioning of an array of Advanced Driver Assistance Systems, including forward collision warning (FCW), lane departure warning (LDW), lane keeping assist (LKA), blind spot monitoring (BSM), rear cross-traffic alert (RCTA) and adaptive cruise control (ACC). Many of these senor mounts have a +/- 1mm tolerance in order to calibrate and function appropriately, especially in instances where it must read objects in the distance for

collision avoidance.

As ADAS systems become more prevalent and advanced, accurate blueprinting during collision repair is crucial to the integrity of the vehicle and calibration of sensors back to OEM standards.

The absence of proper and precise measuring tools leads to highly subjective damage assessments which are often made based on opinions and guesswork.

The Matrix Wand uses a simple, straightforward process to assist collision professionals, automotive manufacturers and insurance providers in repairing vehicles to ensure the safety and functionality is restored as the OEM intended following a collision.

range of what they can hear and WDRC attempts to generically boost the range of soft sounds.

Lucid identified the need for a more nuanced approach that highlights and differentiates a wider range of sounds, while optimizing comfort and natural sound. Its innovative technology focuses on an adaptive dynamic range optimization approach. Where WDRC boosts soft noises the most, Lucid technology gives the same amplification to soft, average and loud sounds. It focuses on the average loudness of conversational speech and places this information within the lis-

tener’s dynamic range. So, rather than compress every sound to fit within the dynamic range, Lucid technology adapts the sounds to fit naturally within the listener’s range.

Lucid Technology creates a personal hearing ecosystem that each person can use to create their own preferred listening experience. The new LucidShape™ technology feature allows for comprehensive real-time personalization and the ability to manage acoustics across any listening environment. The app builds on the current four hearing aid preset programs and allows individual personalization that is

Dee Zee Introduces Lockable Under Seat Storage Dee Zee has expanded its product line to the interior of trucks with the release of an under seat storage drawer. Full-size crew cab trucks offer a lot of storage below the back seat, but in many cases, Atlantic (Cont’d. from p. 1)

hook. To fully experience the multicolor edge lit glass surface, turn down the lights. Control the colors, cadence and intensity with the LED remote. A side-mounted, high-speed, three-port USB 3.0 hub and power adapter charge your devices. The undermounted power surge protector tray helps reduce cord clutter.

The S1-21 Gaming Shelving has “Z” legs to match the Gaming Chair. This storage shelving is perfect for small speakers, games and other accessories.

Constructed from the 2-inch tubular steel and 5mm tinted, tempered glass, the two DRIVESAFE (Cont’d. from p. 1)

In response to the needs of the consumer market, ACS has applied its expert knowledge, developed from decades of serving law enforcement markets internationally, to ensure the DRIVESAFE line provides testing results of the same level of precision as those conducted by police at roadside checkpoints. All devices are equipped with advanced electrochemical sensors, the standard for law enforcement and professional devices.

ACS quality sensors ensure the stability and accuracy of test results.

Equally, ACS has given great attention to the functionality requirements and Accuracy Is Safety(Cont’d. from p. 1)

repairers, where the tolerances for sensor placement need to be precise to not only calibrate the sensors, but to ensure they are performing to the safety specifications as the OE intended.

Automotive design has evolved rapidly in the past decade, not just the ADAS components. In order to address government mandated fuel economy standards and improve safety, manufacturers have moved towards aluminum bodies versus steel. This reduces vehicle weight, improves energy absorption, and larger crush zones that fold more predictably. Due to this physical change in Lucid Technology (Cont’d. from p. 1)

hearing loss can still have a dynamic range of hearing, it is a much smaller range than a person with normal hearing.

The standard for today’s hearing aids and amplifiers is a technology called Wide Dynamic Range Compression (WDRC). WDRC logically amplifies softer sounds more than louder sounds, in an effort to balance what the user hears.

It gives the most amplification to soft sounds, less to average sounds and even less to loud sounds. Ears that are experiencing hearing loss have a decreased

13

into lockable storage. It’s even accessible with the back seats in the down position.

Dee Zee has been manufacturing truck accessories in Central Iowa since 1977.

For more information, go to www.deezee.com or follow @deezeemfg.

sophisticated design features redefine the gaming desk, shelving and chair category by melding style, function and durability.

Distinct bold colors contrast with the use of glass and steel. Suggested retails are $499.99 (Gaming Desk), $299.99 (Gaming Shelving) and $499.99 (Gaming Chair) with immediate availability.

For more information, go to www.the atlanticstore.com/gaming/dardashti/ desks-and-shelves or stop by booth #15470 in LVCC Central Hall. To learn more about the Dardashti line of gaming products, go to www.theatlanticstore.com/ gaming/dardashti.

ices to law enforcement, automotive, industrial, public and personal safety markets. It ensures the highest standards for products, services and the environment through its quality management system, which includes accreditation to ISO 9001, IATF 16949, and ISO 14001.

From its headquarters in Toronto, Canada, ACS supplies products and services worldwide to make roads safer through its regional subsidiaries in Europe, Asia, Oceania and the Americas.

For more information, visit booth #54937 (Tech West – Venetian Expo), email sales@acs-corp.com or go to www.mydrivesafe.com.

The 3D structural diagnostics provided by the wand lead to minimal vehicle teardown and ensure accurate estimates to reduce supplements while increasing efficiency throughout the repair process. The Fenderbolt software, powering the Matrix Wand, integrates the Mitchell Reference Database to compare points to factory specifications. Calculations from the wand and its software are accurate within +/- 1mm, assuring precision repairs and calibration of ADAS systems.

For more information, go to www .thematrixwand.com.

very specific.

As the trend to personalization continues to improve through technology, in this ever-evolving world, one thing remains constant: the demand for a discreet, comfortable hearing enhancement solution that can quickly adapt to personal preferences in real-time. This level of comfort and personalization would not be possible without the continued advances of the proprietary Powered by Lucid® technology ecosystem.

For more information, visit suite #29 – 105.