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VOLUME 86 • NUMBER 10 OCTOBER 2021 • $7.00 • Wicked Kitchen Launches in U.S. With Global Mission to Expand Animal-Free, Plant-Based Foods PAGE 6
• Promperú Toasts Pisco to Promote Beloved Peruvian Spirit Internationally PAGE 6
• Hispanic Brand Leader Flagship Food Group Invests in Tortilla King PAGE 8
• Spiceology Named Fastest-Growing Spice Company in U.S. for Third Year PAGE 8
• Companies in $4.2M Plant-Based Food Market Working to Meet Demand PAGE 8
• LorAnn Oils Debuts New Look for Bilingual Bakery Emulsions, Introduces 3 Flavors PAGE 10
• Featured Products PAGE 15
• Entertaining at Home PAGES 18 & 19
• Ad Index PAGE 22
N E W S P A P E R
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U.S. Market, Consumers Warm Up to New Mexico’s Famed Hatch Chiles BY A.J. FLICK
Bone Broth Builds Immunity, Brings Comfort
onions. “During June and July, one quarter of the nation’s onions come out of Hatch Valley,” Neal said. But it’s chiles that put Hatch on the map and valley residents depend on the September chile festival. Hatch goes from a blink-andyou’ll-miss-it town to a bumper crop of chile aficionados – up to 30,000 are expected each year. “The festival is when most peo-
ple make money for the whole year,” Neal said. “Prior to the festival, you are not going to have to fight the crowds, but starting in July, you know you’re going to have to get through the crowds of people getting their chile fix. Hatch is full of people everywhere.” The Hatch Chile Festival will mark its 50th anniversary in 2022.
the historic El Santuario de ChiUnlike its famous neighbor to the mayó, a small shrine in the Sangre south – Hatch, which de Cristo Mounhosts visitors by the tains. Pueblo Intens of thousands seekdians believed ing its eponymous they shared the chile, the village of land with healChimayó, New Mexico, ing spirits who gets just as many visiinhabited hot tors, but with a more springs that spiritual calling. dried up and left Chimayó, about an earth with healhour’s drive north of ing powers. PHOTO CREDIT LIZ HUFF Santa Fe, is home to El Santuario
collects notes of gratitude from those believing they were healed, along with abandoned canes, braces and wheelchairs. One small room contains el pocito, a small well dug into the earth in which pilgrims can take a pinch of “holy dirt” home. Missouri Chef Liz Huff made the pilgrimage many times since 1976, when her family visited relatives in Santa Fe.
In the second year of the flu season colliding with the continuing COVID-19 pandemic, awareness in the importance of the immunity system has never been higher. “This disease is communicable and mainly affects the respiratory tract,” according to a study, “Immune boosting functional foods and their mechanisms” published in the June 2021 issue of Alternative Therapies in Health and Medicine. “The outbreak of this disease has greatly influenced human health and economic activities worldwide. “Our immune system operates based on a complex array of cells, processes, and chemicals that continuously protect our body from invading pathogens, including viruses, toxins, and bacteria,” say the authors, who examined dietary treatments for boosting immunity against viral infections. “No study was found to explicitly support the use of any healthy foods or supplements to protect against COVID-19,” the article states. Yet the authors found well-researched functional foods and supplements that typically improve
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Across the state of New Mexico, hundreds of pairs of hands have been plucking the state’s tastiest commodity – chiles – but one is coveted above them all: the Hatch chile. Named after the tiny village of 1,648, many who are multi-generational growers, the Hatch chile grows in soil blessed by the Rio Grande and brings tens of thousands of visitors to the Southwest New Mexico town. Chile is not the top crop in Hatch Valley, said Lisa Neal, president of the Hatch Valley Chamber of Commerce, with pecans taking that honor, followed by
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Humble Chimayó Chile, Grown in New Mexico ‘Holy Dirt,’ Enchants Missouri Chef BY A.J. FLICK
BY A.J. FLICK
Entertaining at Home Should Include Options for Non-Alcoholic Beverages BY A.J. FLICK
Trying to return to whatever resembles normal during these times is like the old saw about weather: Wait a day and the health advisories will change. But many of us are yearning for the days when we hosted gatherings in our homes with family and friends. And with the holiday season on the horizon, thoughts naturally turn to who to invite, what to serve and what else do we need to do to make sure people have fun and it’s safe? In a poll from VCF Designer
Looks and OnePoll that contacted 2,000 Americans, 60 percent of hosts were planning to be chef, server and bartender at gatherings, to avoid inviting strangers into their homes and reducing risk of illness. At the height of the pandemic, one-third said they weren’t beyond taking guests’ temperatures before letting them enter. Many offered greeting lists in case someone gets COVID-19, so they can trace who they came into contact with at the party. At least it’s more likely than not
to have a home party in person this year, rather than last year’s video gatherings. Most people polled said they planned to maintain social distancing at parties. With the health and welfare of family and friends at the utmost during these times, hosts should keep in mind that parties should have options for those who don’t drink alcohol.
Long before the pandemic, Laura Taylor did some soulsearching about her drinking habits. “I was very busy,” she recalled. “I had a full-time job and had, still have, two teenagers. I’ve been married 25 years and we were Continued on PAGE 14